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Katharina Mack-Consultant

Katharina Mack - Consultant - profile avatar
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Berlin, Germany

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Experience

Jan 2023 - Present

Consultant

BRANCHES

Position Summary
Consultant at BRANCHES
Industries
Automotive
Information Technology
Retail
Business Areas
Marketing
Strategy
  • Strategy, positioning and creative concepts for companies in eCommerce, sustainability, AI, consulting, sports retail and car manufacturing
  • Leadership of teams of 2 to over 30 people, developing team members from trainee into leadership positions
  • Transformation of three brands from square one to 360° performance, defining brand strategy and customer journeys, team development, and infrastructure for data-driven marketing along the entire funnel
Jan 2019 - Dec 2023

VP Marketing

BuildingMinds

Position Summary
VP Marketing at BuildingMinds
Industries
Real Estate
Business Areas
Business Intelligence
Marketing
  • Brand, communication & creative strategy driven marketing along the entire funnel
  • Corporate values and employer branding
  • Commercial intelligence and data-driven marketing
  • Day-to-day campaigns, direct marketing, events, PR strategies
  • Devotion to vision and team, translating business strategies into creative concepts, impactful actions and joy
Jan 2011 - Dec 2019

Director Marketing

A. Lange & Söhne

Position Summary
Director Marketing at A. Lange & Söhne
Industries
Manufacturing
Business Areas
Marketing
  • Brand relaunch, digital transformation
  • Marketing lead for over 60 countries
  • ‘New work’ introduction, cultural transformation
Jan 2008 - Dec 2011

Senior Consultant / Design Manager

Interbrand / Brand Office

Position Summary
Senior Consultant / Design Manager at Interbrand / Brand Office
Industries
Advertising
Professional Services
Business Areas
Marketing
Strategy
Jan 2001 - Dec 2008

Manager BMW Golfsport Communication

BMW Group

Position Summary
Manager BMW Golfsport Communication at BMW Group
Industries
Automotive
Business Areas
Marketing
Jan 2001 - Dec 2008

Manager Communication Strategy

BMW Group

Position Summary
Manager Communication Strategy at BMW Group
Industries
Automotive
Business Areas
Marketing
Jan 2001 - Dec 2008

Manager Design Communication

BMW Group

Position Summary
Manager Design Communication at BMW Group
Industries
Automotive
Business Areas
Marketing

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Automotive, Manufacturing, Real Estate, Advertising, Professional Services, and Information Technology.

Automotive
Manufacturing
Real Estate
Advertising
Professional Services
Information Technology
Profile match chart

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Strategy, and Business Intelligence.

Marketing
Strategy
Business Intelligence
Profile match chart

Skills

  • Brand Strategy
  • Creative Concepts
  • Design
  • Integrated Marketing
  • Performance
  • Team Empowerment
  • Mentoring

Languages

German
Native
English
Advanced

Education

Media Design Academy

Communication Design

Statistics

Experience

Total positions 7
Experience in Automotive 11.5 y
Avg length 6 y 5 m
Longest experience 8 y 11 m

Expertise

Recent roles Consultant, VP Marketing, Director Marketing
Main industries Automotive, Manufacturing, Real Estate
Main business areas Marketing, Strategy, Business Intelligence

Profile

Created
Last Update

Frequently asked questions

Have questions? Find more information here.

Katharina is based in Berlin, Germany.
Katharina speaks the following languages: German (Native), English (Advanced).
Katharina has at least 25 years of experience. During this time, Katharina has worked in at least 7 different roles and for 5 different companies. The average length of individual experience is 4 years and 7 months. Note that Katharina may not have shared all experience and actually has more experience.
Based on recent experience, Katharina would be well-suited for roles such as: Consultant, VP Marketing, Director Marketing.
Katharina's most recent position is Consultant at BRANCHES.
In recent years, Katharina has worked for BRANCHES and BuildingMinds.
Katharina is most experienced in industries like Automotive, Manufacturing, and Real Estate. Katharina also has some experience in Advertising, Professional Services, and Information Technology.
Katharina is most experienced in business areas like Marketing, Strategy, and Business Intelligence.
Katharina has recently worked in industries like Real Estate, Automotive, and Information Technology.
Katharina has recently worked in business areas like Marketing, Business Intelligence, and Strategy.
Katharina attended Media Design Academy for Communication Design.
Katharina is immediately available for suitable projects.
Katharina's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.
To hire Katharina, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1200
900
600
300
Rate comparison chart
Market avg: 904-1064 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.