Jörn Kröpelin - IT Project Lead Loyalty Program Development

Q: Where is Jörn based?

Jörn is based in Bingen, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Jörn speak?

Jörn speaks the following languages: German (Native), Swedish (Native), English (Advanced) .

Q: How many years of experience does Jörn have?

Jörn has at least 27 years of experience. During this time, Jörn has worked in at least 19 different roles and for 15 different companies . The average length of individual experience is 1 year and 5 months . Note that Jörn may not have shared all experience and actually has more experience.

Q: What is Jörn's latest experience?

Jörn's most recent position is IT Project Lead Loyalty Program Development at REWE Group .

Q: What companies has Jörn worked for in recent years?

In recent years, Jörn has worked for REWE Group , Enpulse , and Schwarz Digital Media™ .

Q: Which industries is Jörn most experienced in?

Jörn is most experienced in industries like Retail , Utilities , and Energy . Jörn also has some experience in Media and Entertainment , Food and Beverage , and Advertising .

Q: Which business areas is Jörn most experienced in?

Jörn is most experienced in business areas like Information Technology , Project Management , and Marketing . Jörn also has some experience in Product Development , Strategy , and Research and Development .

Q: Which industries has Jörn worked in recently?

Jörn has recently worked in industries like Media and Entertainment , Retail , and Energy .

Q: Which business areas has Jörn worked in recently?

Jörn has recently worked in business areas like Information Technology , Strategy , and Marketing .

Recommended expert

Bingen, Germany

Experience

May 2023 - Present

2 years 11 months

IT Project Lead Loyalty Program Development

REWE Group

Led IT project for building an in-house loyalty program for REWE and PENNY as a multi-tenant system to leverage IT synergies
Executed full REWE Group implementation on cloud services
Integrated loyalty functions into REWE and PENNY apps
Oversaw expansion of PAYBACK and migration of customers to the new program

Jan 2023 - Dec 2023

1 year

Business Model Validation Virtual Power Plant Flex Marketing

Enpulse

Validated new business model in the context of virtual power plant – spot marketing of granular flexibility from commercial and future home storage units
Examined all regulatory charges, requirements and constraints as interface to legal teams
Developed technology and operations concept to implement the business model

Jan 2020 - Mar 2023

3 years 3 months

Head of Marketing Development and Data Monetization

Schwarz Digital Media™

Conducted strategy and potential analysis for data utilization and monetization across the international corporate group
Established and coordinated cross-company implementation projects in supplier marketing and omnichannel data usage
Designed a central ID management system and built a unified customer account focusing on semantics and IT
Created legal and organizational solution for central marketing of data and advertising spaces, coordinating related legal and GDPR topics
Set up central B2B marketing of advertising spaces and data insights, focusing on IT interface, data architecture and pricing models

Nov 2018 - Oct 2019

1 year

Business Model Implementation Flexibility Marketing (E-Mobility)

Virtual Power Plant - An Innovation of EnBW

Expanded e-mobility business model by adding stationary large-scale batteries at fast-charging stations and marketed residual flexibility to grid balancing markets
Identified additional valuable flexibility clusters and new virtual power plant business models
Built a global optimization framework step by step
Sourced implementation partners focusing on core competencies and led contract negotiations
Developed marketing pathway for aggregated flexibilities to balancing markets (especially primary control reserve) and combined with other markets
Led due diligence for acquisition of a cooperation partner

Jan 2017 - Oct 2018

1 year 10 months

Head of Group-wide ID Management and Data Monetization

REWE International AG

Introduced modern identity management to unify customer profiles across the corporate group, bridging security and convenience
Implemented group-wide consent management to centralize communication and reduce scatter loss
Ensured legally and organizationally compliant processes, crucial under GDPR
Enabled subsequent monetization of customer data for advertising and data marketing to suppliers
Developed and internalized supplier portal for 24/7 access to advertising and data products

Jan 2017 - Dec 2017

1 year

Project Lead PAYBACK Integration (PENNY)

PENNY International (REWE Group)

Served as part of overall project leadership, responsible for PAYBACK system integration
Digitized loyalty program and implemented PAYBACK integration
Provided operational support for controlling, sales, market processes and contract management
Negotiated and structured contracts
Ensured synergies with REWE PAYBACK rollout and adapted program to discount retail context

Jan 2016 - Dec 2016

1 year

Program Lead Digitalization and Omichannel Projects

REWE International AG

Led line function to build the omnichannel area within customer loyalty
Conceived and implemented omnichannel projects for holistic customer integration
Acted as interface to REWE Digital on joint omnichannel initiatives
Sourced make-or-buy cooperation partners for new digital solutions
Built a new team and handed over operations to internal successor upon completion

Jun 2015 - Oct 2019

4 years 5 months

Innovation Projects Coach

EnBW Energie Baden-Württemberg AG

Supported corporate innovation centers in discovering customer needs through market research and validated business planning to ensure economic viability
Employed iterative design thinking to quickly test and refine actionable ideas
Provided professional project management to ensure quality, speed and team motivation
Aimed to identify product concepts that resonate with market demand using data-driven decision making and high-performance teams

Jan 2014 - Dec 2015

2 years

Founder

Samova Teabar

Founded and developed a teabar concept in cooperation with Hamburg tea label Samova
Created a modern tea culture as a dining experience, introducing fresh tea and tea-mix beverages in innovative styles
Elevated tea to a cult beverage by offering classic preparations and vibrant tea cocktails

Jun 2013 - Dec 2015

2 years 7 months

Project Lead PAYBACK Loyalty Program (REWE)

REWE International AG

Rolled out PAYBACK card program at REWE (and later PENNY and other group verticals), enabling integrated omnichannel campaigns
Captured customer data at point of sale for targeted messaging at the right time and place
Increased ROI through group-effect synergies across channels

May 2012 - Mar 2013

11 months

Interim Manager Evaluation & Preparation Product Launch Smart Grid

ABB

Presented smart grid research findings and ABB solutions by consolidating evaluations and supporting project closures
Authored technical articles for public relations
Structured research outputs into tangible results and products
Consolidated data into a 3D application for public presentations
Contributed insights to development and launch of intelligent grid substations

May 2009 - Mar 2012

2 years 11 months

Interim Manager Smart Grid/E-Energy & Corporate eMobility Project Lead

EnBW Energie Baden-Württemberg AG

Led group-wide program to test and introduce innovative smart grid and e-mobility concepts under BMWi E-Energy projects
Managed consortium of leading industry partners
Implemented complex processes and IT systems, and conducted acceptance tests with 1,000 B2C and B2B customers
Developed market- and unbundling-compliant role model and conveyed results to policymakers to safeguard long-term corporate interests
Phased in new products based on research outcomes
Coordinated all corporate e-mobility activities

Mar 2007 - Apr 2009

2 years 2 months

Interim Manager Smart Metering and Strategic Product Development

EnBW Energie Baden-Württemberg AG

Piloted and launched a nationwide smart metering solution, building online applications and a transaction platform
Participated in internal and external working groups to harmonize technology and processes
Developed a corporates-wide business case and established a new business unit, designing a successful smart metering product
Achieved market launch and set up sales processes

Sep 2005 - Feb 2007

1 year 6 months

Stuttgart, Germany

Interim Manager Project Lead Customer Card Introduction

SüdBest

Led program to build and introduce a statewide multi-partner customer card program
Executed marketing strategy and coordinated partner acquisition for critical mass
Developed IT infrastructure for card program, online portal and data warehouse
Integrated program into corporate customer loyalty and marketing strategy
Transitioned operations to a newly founded company and recruited staff
Managed processes with external partners and ensured on-time launch of the card system

Feb 2004 - Aug 2005

1 year 7 months

Ludwigshafen, Germany

Interim Manager Europe-wide Restructuring and Cost Reduction Desktop Management

BASF

Supported program leadership in restructuring and implementing process and cost optimizations across IT in Europe
Tendered Europe-wide desktop management services and integrated acquired entities
Executed measures to achieve sustainable savings through synergy exploitation
Realigned departments post headcount reduction and established company-wide procurement reporting

Jan 2004 - Jul 2004

7 months

Zürich, Switzerland

Interim Manager Project Lead Online Job Platform for Publishing

Tamedia AG

Conducted IT audit of system landscape and conceived functional and technical design for an online job platform to reposition a major Swiss publisher
Led tender process for selecting the technical online platform

Apr 2002 - Apr 2004

2 years 1 month

Hamburg, Germany

Head of Hamburg Office Online

TBWA\Worldwide

Established and led the Hamburg office focusing on online target group marketing

Dec 2000 - Mar 2002

1 year 4 months

Hamburg, Germany

Senior Strategy Consultant

Arkwright Consulting

Nov 1998 - Nov 2000

2 years 1 month

Hamburg, Germany

IT Management Consultant

NTT DATA

Provided IT management consulting including CRM integration projects
Led Year 2000 project for Deutsche Post in Bonn and Darmstadt

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Retail, Utilities, Energy, Media and Entertainment, Food and Beverage, and Advertising.

Retail

Utilities

Energy

Media and Entertainment

Food and Beverage

Advertising

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Information Technology, Project Management, Marketing, Product Development, Strategy, and Research and Development.

Information Technology

Project Management

Marketing

Product Development

Strategy

Research and Development

Summary

The business world is changing fast – established business models no longer last unchanged for decades. Those who don't adapt and find their niche die out. That applies to companies as well as to consultants or employees. That's exactly where I can support – with my extensive experience in business modeling, sales and marketing, and successful operational execution.

Skills

Google Cloud Platform (Gcp)
Agile Project Management
Federated Identity Management

Languages

German

Native

Swedish

Native

English

Advanced

Education

Oct 1992 - Jun 1998

Technische Universität Hamburg-Harburg

Dipl. Ing. oec., specialization in business informatics & law · Industrial Engineering · Hamburg, Germany

Certifications & licenses

Knowledge Management and Big Data in Business

Statistics

Experience

Total positions 19

Experience in Retail 8 y

Avg length 1 y 10 m

Longest experience 4 y 4 m

Global Experience

Countries worked in 2 (Germany, Switzerland)

Primary country Germany

Expertise

Recent roles IT Project Lead Loyalty Program Development, Business Model Validation Virtual Power Plant Flex Marketing, Head of Marketing Development and Data Monetization

Main industries Retail, Utilities, Energy

Main business areas Information Technology, Project Management, Marketing

Qualifications

Highest degree Bachelor

Certifications earned 1

Profile

Created

July 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Jörn based?

Jörn is based in Bingen, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Jörn speak?

Jörn speaks the following languages: German (Native), Swedish (Native), English (Advanced).

How many years of experience does Jörn have?

Jörn has at least 27 years of experience. During this time, Jörn has worked in at least 19 different roles and for 15 different companies. The average length of individual experience is 1 year and 5 months. Note that Jörn may not have shared all experience and actually has more experience.

What roles would Jörn be best suited for?

Based on recent experience, Jörn would be well-suited for roles such as: IT Project Lead Loyalty Program Development, Business Model Validation Virtual Power Plant Flex Marketing, Head of Marketing Development and Data Monetization.

What is Jörn's latest experience?

Jörn's most recent position is IT Project Lead Loyalty Program Development at REWE Group.

What companies has Jörn worked for in recent years?

In recent years, Jörn has worked for REWE Group, Enpulse, and Schwarz Digital Media™.

Which industries is Jörn most experienced in?

Jörn is most experienced in industries like Retail, Utilities, and Energy. Jörn also has some experience in Media and Entertainment, Food and Beverage, and Advertising.

Which business areas is Jörn most experienced in?

Jörn is most experienced in business areas like Information Technology, Project Management, and Marketing. Jörn also has some experience in Product Development, Strategy, and Research and Development.

Which industries has Jörn worked in recently?

Jörn has recently worked in industries like Media and Entertainment, Retail, and Energy.

Which business areas has Jörn worked in recently?

Jörn has recently worked in business areas like Information Technology, Strategy, and Marketing.

What is Jörn's education?

Jörn holds a Bachelor in Industrial Engineering from Technische Universität Hamburg-Harburg.

Does Jörn have any certificates?

Jörn has 1 certificate: Knowledge Management and Big Data in Business.

What is the availability of Jörn?

Jörn is immediately available full-time for suitable projects.

What is the rate of Jörn?

Jörn's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.