Jörn Hendrik (Hendrik) Ast-Agile Coach
Check rate
Experience
Agile Coach
50Hertz Transmission GmbH
- Development of a scaled agile working model for the work dimensions: values, roles, events, artifacts and workflows
- Team size: four delivery teams with 48 team members, five product owners, three agile masters
- Development of strategies in the area of scaled agile product development according to Scrum, LeSS and the New Work Heroes transformation helix
- Moderation of the SOL Planning Workshop for the overall project with more than 100 participants (PI planning according to SAFe)
- Coaching of all five areas and their managers for the SOL Planning Workshop (structuring the work packages, preparing the planning board)
- Coaching and mentoring for the three Agile Masters in the scaled agile team environment (four+ delivery teams)
- Moderation of scaled agile events, such as Sprint Planning I-III, Multiteam Refinement II, Sprint Review, overall team retrospective
- Support in consulting for stakeholder management and the strategic area of all project partners (construction site management: Inge, ARGE, cable producer NKT GmbH)
- Support for increasing measurability and the development of metrics according to agile product development
- Moderation of workshops, training and coaching for the overall project
- Methods and tools: Product Ownership, Scrum Mastery, Systems Thinking, User Story Mapping, Teamhood (backlog ticketing system), Miro, Kanban, Flight Level; certifications: LeSS Certified Practitioner, SAFe PI-Planning Moderator
Agile Coach
adidas AG
- Agile Coaching: provided clarity on the agile maturity of all product and feature teams through the adidas internal Success Framework with more than 30 metrics from product setup to planning, collaboration, DevOps and continuous delivery
- Cooperation with an international Agile Coaches team; OKR consulting, moderation of workshops with teams and management
- Implementation of LeSS principles for the scaled team structure, focus on cross-team events like Product Team Refinement, Product Team Planning and Global Reviews
- Leadership coaching in new agile roles: responsibilities and role descriptions, stakeholder management through stakeholder mapping and personal leadership coaching sessions
- Creation of the Agile Playbook in Confluence for onboarding, implementation of Flow Metrics and Flight Level methodologies with examples and success cases
- Methods and tools: Scrum Mastery, LeSS, OKRs, User Story Mapping, Atlassian Tool Stack (Jira, Confluence), Atlassian Plugins (Upraise, Advanced Roadmap, EazyBI), Flow Framework, Flight Level
Agile Coach
yello Strom GmbH
- Supported business modeling, pivoting and growth hacking following Lean Startup methodology for existing and new business models
- Further development of customer journeys according to Customer Experience/Centricity models
- Coaching in the area of the Yello Agile Flow: events, artifacts, roles, Scrum Mastery, impact/story mapping, Scaled Scrum/SoS
- One-on-one coaching with the Business Owner and the Product Owners
- Coronability coaching and remote work sessions on the impact of the pandemic-related 100% home office situation
- Methods and tools: Scrum Mastery, OKRs, Lean Startup, Business Modeling/Investment Portfolio Modeling, Microsoft Azure DevOps, Flight Levels
Facilitator
Diverse / Coronability Support
- DCSO GmbH: three-part strategy workshop with leadership team for the upcoming investment round
- PROLAN Datensysteme GmbH: user story mapping workshop for the pitch to develop a custom CRM for Amnesty International
- AVM GmbH / Fritz!Box: Idea Loop creative workshop for Instagram content strategy
- Eisenschmidt Consulting Crew: Idea Loop creative workshop for the launch strategy of the MAIN7 online course for organizational development
- AWIN AG: Coronability team coaching for 24 worldwide, remotely working executives
- design for human nature: Coronability team workshop for a client
Agile Coach
adidas AG
- Scrum Mastery: moderation of agile events, coaching in the use of agile artifacts
- Cooperation with an international 20-person Agile Coaches team; conception and implementation of an adidas internal Agile Maturity Framework
- OKR consulting: moderation of workshops with teams and management, development of a method from OKRs to the product backlog (reporting and training)
- Requirements workshops: Definition of Ready/Done, User Story Mapping, user story slicing, magic estimation, user acceptance criteria, product backlog workshops, Jira sprint boards and labeling
- Leadership coaching in new agile roles: responsibilities and role descriptions, stakeholder management through stakeholder mapping and personal leadership coaching sessions
- Methods and tools: Scrum Mastery, OKRs, User Story Mapping, Atlassian Tool Stack (Jira, Confluence)
Agile Coach
HUK Coburg
- Scrum Mastery: moderation of agile events, coaching in the use of agile artifacts
- Product backlog workshops, coaching on agile roles, agile requirements (story cutting methods, magic estimation, user acceptance criteria definition)
- Agile workshops: conception and moderation of formats such as Agile Thinking, Scrum method, User Story Mapping
- Methods and tools: Scrum Mastery, User Story Mapping, Atlassian Tool Stack (Jira, Confluence)
Agile Coach
Volkswagen AG
- Agile requirements coaching: user story cutting methods, estimates, user acceptance criteria definition
- Collaboration with a team of 15 Agile Coaches; conception and implementation of an Agile Maturity Framework
- Conception and moderation of agile workshop formats: Scrum/SAFe Framework, Agile Requirements, User Story Mapping
- Scrum Mastery: moderation of agile events, coaching in the use of agile artifacts, coaching on agile roles
- Coaching during PI-Plannings with more than 1,500 participants; workshops with feature teams and international DevTeams
- Integration workshops with markets (North America, China) and brands (Seat, Škoda) in Wolfsburg and Prague
- Methods and tools: Scrum Mastery, Scaled Agile Framework (SAFe), User Story Mapping, Atlassian Tool Stack (Jira, Confluence)
Agile Coach and Facilitator
Daimler AG
- Design and facilitation for the internal leadership roadshow for Mercedes-Benz Trucks; facilitation of Design Thinking and innovation workshops for an intrapreneurship team of MBVD
- Agile Coach for a groupwide employee Swarm; design and facilitation of strategy workshops for the Leadership 2020 initiative
- Methods and tools: Scrum Mastery, Service Design, Facilitation
Scrum Master Hospitation
idealo Internet GmbH
- Moderated dailies, weeklies and retrospectives
- Supported sprint planning and accompanied the Agile Coaches in huddles
- Methods and tools: Scrum, Kanban
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Energy, Retail, Sport, Utilities, Automotive, and Professional Services.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Project Management, Information Technology, Product Development, Marketing, and Strategy.
Summary
44 years old, father of a 16-year-old daughter, author, filmmaker and podcaster at New Work Heroes, Kundalini Yoga
Skills
- Agile Coaching
- Certified Less Practitioner
- Scrum Master
- Product Owner
- Pi-Planning Moderator
- Okr Master
- Author
- Keynote Speaker
Topics:
- Large Scale Scrum
- Organizational Design
- Personal Development
Industries:
- Automotive
- Construction
- Energy
- Fmcg
- Insurance
- Tech Startups
- Tourism
- Wholesale
Languages
Education
Universität Hamburg
Sociology · Hamburg, Germany
Dirala Blankeneser Werkstätten GmbH
Apprenticeship as interior decorator (interior decorating apprenticeship) · Hamburg, Germany
Certifications & licenses
Lean Sherpas GmbH
Scrum Alliance
Scrum Alliance
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Jörn Hendrik is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.
Jörn Hendrik speaks the following languages: German (Native), English (Advanced), Portuguese (Advanced).
Jörn Hendrik has at least 6 years of experience. During this time, Jörn Hendrik has worked in at least 4 different roles and for 8 different companies. The average length of individual experience is 1 year and 8 months. Note that Jörn Hendrik may not have shared all experience and actually has more experience.
Based on recent experience, Jörn Hendrik would be well-suited for roles such as: Agile Coach, Facilitator, Agile Coach and Facilitator.
Jörn Hendrik's most recent position is Agile Coach at 50Hertz Transmission GmbH.
In recent years, Jörn Hendrik has worked for 50Hertz Transmission GmbH, adidas AG, and yello Strom GmbH.
Jörn Hendrik is most experienced in industries like Retail, Energy, and Sport. Jörn Hendrik also has some experience in Utilities, Automotive, and Professional Services.
Jörn Hendrik is most experienced in business areas like Project Management, Information Technology, and Product Development. Jörn Hendrik also has some experience in Strategy and Marketing.
Jörn Hendrik has recently worked in industries like Energy, Retail, and Sport.
Jörn Hendrik has recently worked in business areas like Product Development, Project Management, and Information Technology.
Jörn Hendrik attended Universität Hamburg for Sociology.
Jörn Hendrik has 3 certificates. These include: LeSS Certified Practitioner, Certified Product Owner, and Certified Scrum Master.
The availability of Jörn Hendrik needs to be confirmed.
Daily rate distribution
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Average rates for similar positions
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The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 26 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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