Ha-Jo Konrad - Product & Platform Lead for CPM Systems

Q: Where is Ha-Jo based?

Ha-Jo is based in Berlin, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Ha-Jo speak?

Ha-Jo speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Ha-Jo have?

Ha-Jo has at least 15 years of experience. During this time, Ha-Jo has worked in at least 7 different roles and for 5 different companies . The average length of individual experience is 2 years and 2 months . Note that Ha-Jo may not have shared all experience and actually has more experience.

Q: What is Ha-Jo's latest experience?

Ha-Jo's most recent position is Freelance Product & Platform Lead → Corporate Performance Management at 50Hertz Transmission GmbH (Elia Group) .

Q: What companies has Ha-Jo worked for in recent years?

In recent years, Ha-Jo has worked for 50Hertz Transmission GmbH (Elia Group) , E.ON · goldgas GmbH · eprimo , Viebrockhaus AG , and WYZEWORX UG .

Q: Which industries is Ha-Jo most experienced in?

Ha-Jo is most experienced in industries like Information Technology , Energy , and Utilities . Ha-Jo also has some experience in Construction .

Q: Which business areas is Ha-Jo most experienced in?

Ha-Jo is most experienced in business areas like Product Development , Information Technology , and Strategy . Ha-Jo also has some experience in Project Management , Operations , and Sales .

Q: Which industries has Ha-Jo worked in recently?

Ha-Jo has recently worked in industries like Energy , Utilities , and Information Technology .

Q: Which business areas has Ha-Jo worked in recently?

Ha-Jo has recently worked in business areas like Product Development , Strategy , and Information Technology .

Recommended expert

Berlin, Germany

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Experience

May 2024 - Present

2 years 4 months

Berlin, Germany

Freelance Product & Platform Lead → Corporate Performance Management

50Hertz Transmission GmbH (Elia Group)

Leading a team of four application product owners and driving the transformation of fragmented planning and control systems into an integrated multi-technology Corporate Performance Management platform.

Acting as the Platform Lead within the OneSAP+ organization, owning strategy, roadmap and delivery of a cross-application CPM platform ecosystem
Restructured and enabled the product organization, establishing a team of four application product owners and a scalable delivery model with external partners
Aligned independently developed tools into a unified platform, shifting from fragmented solutions to an integrated, use-case driven product experience
Delivered a Strategic Capacity Planning application (FPM-S) from concept to launch within five months
Introduced a new technology stack (AAP) and enabled the development of new applications (e.g. Risk App 2.0)
Defined the CPM Connect 2030 strategy, establishing a clear target architecture for integrated infrastructure planning
Designed and implemented a central data product (SAP Datasphere) as a single source of truth, reducing manual processes and enabling near real-time data availability
Translated complex business requirements into structured, scalable product logic across multiple applications

Jul 2022 - Dec 2023

1 year 6 months

Freelance Product Lead → Digital Innovation & Platform Strategy

E.ON · goldgas GmbH · eprimo

Multiple energy providers with fragmented sales and product landscapes and limited scalability of digital offerings. Responsible for discovery and innovation initiatives across E.ON, goldgas and eprimo, with a focus on digital platform concepts, new business models and simplifying complex customer and sales processes.

Designed and co-developed a customer portal for goldgas, including self-service features (meter readings, account consolidation), mobile-first usage and integration with backend systems and call center operations
Developed and implemented customer retention and win-back concepts within the platform, with a strong focus on conversion and measurable performance
Defined and validated digital platform concepts in energy sales, including A/B testing for iterative optimization
Designed mobile-first customer journeys, simplifying decision-making processes at the point of interaction
Translated market and user needs into clear product decisions and commercially viable solutions

Sep 2021 - Jun 2022

10 months

Freelance Product Lead → Digital Product Development

Viebrockhaus AG

Complex home buying process with high advisory effort and limited digital support for customer decision-making.

Designed and developed a web-based 3D house configurator, including navigation and interaction concepts, enabling customers to explore and configure individual building projects digitally
Translated complex product and configuration logic into a clear, interactive user experience that guides customers through decision-making
Designed mobile-first usage scenarios, integrating them into the product concept from the outset
Structured product development and aligned cross-functional teams across engineering, design and marketing around a shared product vision
Created the foundation for more efficient sales processes by reducing customer decision cycles and directly supporting conversion in complex sales processes

May 2020 - Sep 2021

1 year 5 months

Berlin, Germany

Co-Founder → B2B SaaS Startup | Greenfield Product Development

WYZEWORX UG

No infrastructure, no team, no blueprint — just an idea and the drive to turn it into a real product.

Built a B2B SaaS platform from scratch, covering concept, development and iterative refinement through to a market-ready product
Developed a product to automatically structure work, documents and communication around project contexts
Defined and executed the go-to-market approach, including initial sales conversations and partner development
Took end-to-end ownership across product, team, partnerships and investor engagement

Feb 2020 - Apr 2020

3 months

Freelance Product Lead → Enterprise Product Development

Market Logic Software AG

Fragmented budget planning, no real-time transparency and limited control across project phases.

Designed and delivered a real-time budget planning solution, enabling global planning, tracking and optimization of project budgets across all phases
Extended the existing platform with a central financial management capability and ensured seamless integration into the product ecosystem
Translated complex planning and coordination processes into clear, digitally executable workflows
Established the foundation for improved budget control and more informed financial decision-making

Jan 2016 - Dec 2020

5 years

Berlin, Germany

Senior Director Product Management

Market Logic Software AG

Global enterprise SaaS platform for research and insights management with 10,000+ users across Fortune 500 clients.

Defined and executed product strategy and roadmap across core platform areas, ensuring scalability and long-term product viability
Owned core revenue-generating product areas, forming the commercial backbone of the platform and driving adoption across global enterprise clients
Worked closely with enterprise clients and sales teams to align product capabilities with real customer workflows and commercial positioning
Bridged gaps between product, sales and customer expectations, ensuring the platform remained adoptable, scalable and commercially relevant
Scaled the platform to 10,000+ users across global clients including Coca-Cola, Unilever, P&G, Visa, American Express and Shell
Led international cross-functional teams (e.g. India, Russia) and aligned them around clear product outcomes
Delivered enterprise integrations (e.g. SAP Ariba, Coupa), reducing approval cycles from weeks to under 48 hours

Jan 2011 - Dec 2016

6 years

Berlin, Germany

Director Consulting & Product Manager Mobile Applications

Market Logic Software AG

Rapidly growing SaaS business with increasing customer demands and no scalable structures for delivery and product development.

Built and scaled the consulting organization from 3 to over 100 employees, establishing it as a central delivery unit
Designed and delivered four mobile white-label applications (e.g. Approval, News, Search), rolled out via MDM to enterprise clients, including offline capabilities and cross-platform accessibility
Established mobile as an integral part of the platform strategy, not as an add-on but as a primary access channel
Owned end-to-end delivery of software implementation projects for international enterprise clients
Significantly reduced decision and process cycle times through mobile-enabled workflows

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Information Technology, Energy, Utilities, and Construction.

Information Technology

Energy

Utilities

Construction

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Product Development, Information Technology, Strategy, Project Management, Operations, and Sales.

Product Development

Information Technology

Strategy

Project Management

Operations

Sales

Summary

Product & Platform Lead with 15+ years of experience across startups, scale-ups and enterprise environments.
Brings clarity into complex setups, especially where fragmented systems, unclear ownership and lack of progress slow teams down. Focused on turning strategy into working products that deliver measurable results.
Operates at the intersection of product, market and delivery, with a strong emphasis on building solutions that are not only technically sound, but actually understood, adopted and used in practice.
Combines a background in user and market research with hands-on product leadership, translating customer needs and commercial realities into clear product decisions in complex, multi-stakeholder environments.

Skills

Product & Platform Leadership: Product Strategy, Platform Ownership, Product Execution
Market & Adoption: Product-Market Fit, Product Positioning, Adoption & Enablement, Sales Alignment
Strategy & Transformation: Platform Strategy, Digital Transformation, Organizational Change, Stakeholder Alignment
Delivery & Execution: End-To-End Product Delivery, Agile (Scrum, Kanban), Roadmapping, Cross-Functional Leadership
Products & Domains: B2b & B2c Platforms, Enterprise Saas, Digital Products

Languages

German

Native

English

Advanced

Education

Oct 2003 - Jun 2007

Humboldt-Universität zu Berlin

Bachelor of Arts · Social Sciences · Berlin, Germany

Oct 1999 - Jun 2002

AMK Frankfurt am Main

Business Administrator in Marketing Communication · Marketing Communication · Frankfurt, Germany

Statistics

Experience

Total positions 7

Experience in Information Technology 10.5 y

Avg length 2 y 5 m

Longest experience 5 y 11 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Freelance Product & Platform Lead → Corporate Performance Management, Freelance Product Lead → Digital Innovation & Platform Strategy, Freelance Product Lead → Digital Product Development

Main industries Information Technology, Energy, Utilities

Main business areas Product Development, Information Technology, Strategy

Qualifications

Highest degree Bachelor

Profile

Created

August 2026

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Frequently asked questions

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Ha-Jo is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.

Ha-Jo speaks the following languages: German (Native), English (Advanced).

Ha-Jo has at least 15 years of experience. During this time, Ha-Jo has worked in at least 7 different roles and for 5 different companies. The average length of individual experience is 2 years and 2 months. Note that Ha-Jo may not have shared all experience and actually has more experience.

Based on recent experience, Ha-Jo would be well-suited for roles such as: Freelance Product & Platform Lead → Corporate Performance Management, Freelance Product Lead → Digital Innovation & Platform Strategy, Freelance Product Lead → Digital Product Development.

Ha-Jo's most recent position is Freelance Product & Platform Lead → Corporate Performance Management at 50Hertz Transmission GmbH (Elia Group).

In recent years, Ha-Jo has worked for 50Hertz Transmission GmbH (Elia Group), E.ON · goldgas GmbH · eprimo, Viebrockhaus AG, and WYZEWORX UG.

Ha-Jo is most experienced in industries like Information Technology, Energy, and Utilities. Ha-Jo also has some experience in Construction.

Ha-Jo is most experienced in business areas like Product Development, Information Technology, and Strategy. Ha-Jo also has some experience in Project Management, Operations, and Sales.

Ha-Jo has recently worked in industries like Energy, Utilities, and Information Technology.

Ha-Jo has recently worked in business areas like Product Development, Strategy, and Information Technology.

Ha-Jo holds a Bachelor in Social Sciences from Humboldt-Universität zu Berlin.

Ha-Jo will be available full-time from September 2026.

Ha-Jo's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

To hire Ha-Jo, click the Meet button on the profile to request a meeting and discuss your project needs.

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Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

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Daily rate avg. 940 €

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Median rate 1000 €

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Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.