Dragan Ćeran-Web Analyst
Check rate
Experience
Web Analyst
Freelance/Consultant
- Delivered end-to-end tracking and reporting solutions using GA4, GTM, Looker Studio, and BigQuery across multiple eCommerce clients.
- Created customer journey segmentation to improve CRO.
- Designed dashboards for marketing and eCom teams, highlighting key digital metrics and optimisation opportunities.
- Supported clients with technical implementation of pixels (Meta, TikTok), 3rd party services and cookie management tools.
Digital Delivery Manager
Codefacto
- Managed cross-functional teams to deliver digital projects, applying Agile methodologies and stakeholder engagement.
- Oversaw project planning and sprint delivery, ensuring high-quality web solutions aligned with client objectives.
- Collaborated closely with marketing and UX/UI teams to align technical development with business outcomes.
Junior IT Manager
Codefacto
- Oversaw IT projects, managed staff, and maintained strong client relationships.
Junior JavaScript Developer
Istros Consulting
- Debugged code, implemented features in React, Node.js, and MongoDB.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology, Retail, and Professional Services.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Information Technology, Business Intelligence, Marketing, Project Management, and Product Development.
Summary
An analytical and results-oriented Digital Insights Analyst with a background in digital project management and software development, currently focused on using data to improve business performance. Proficient in tools such as GA4, GTM, Looker Studio, BigQuery, and Power BI, with a strong ability to turn complex datasets into actionable business insights.
Passionate about improving digital journeys, optimising conversion funnels, and collaborating across multifunctional teams to support business goals.
Skills
- Technical Tools & Platforms: Ga4, Gtm, Looker Studio, Power Bi, Bigquery, Sql, Javascript, Html, Python, Tableau, Shopify, Google Cloud Platform, Google Ads, Meta Pixel, Tiktok Pixel, Mailchimp, Cookie Management
- Data & Reporting: Dashboard Creation, Kpi Analysis (Conversion Rate, Conversion Funnel Analysis), A/B Testing Analysis, Customer Segmentation
- Methodologies: Agile (Scrum & Kanban), Jira, Stakeholder Communication, Ux/Ui Collaboration, Crm Integration
- Soft Skills: Problem-Solving, Analytical Thinking, Stakeholder Engagement, Time Management, Team Collaboration
Languages
Education
Doba Business School
BSc · Business Management · Maribor, Slovenia
Certifications & licenses
GTM Fundamentals
Google Analytics Advanced
Google Analytics Beginners
Google Analytics E-Commerce
Google Analytics Individual Qualification
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Dragan is based in Manchester, United Kingdom and prefers 100% remote projects.
Dragan speaks the following languages: Czech (Advanced), English (Advanced).
Dragan has at least 7 years of experience. During this time, Dragan has worked in at least 4 different roles and for 3 different companies. The average length of individual experience is 2 years and 9 months. Note that Dragan may not have shared all experience and actually has more experience.
Based on recent experience, Dragan would be well-suited for roles such as: Web Analyst, Digital Delivery Manager, Junior IT Manager.
Dragan's most recent position is Web Analyst at Freelance/Consultant.
In recent years, Dragan has worked for Freelance/Consultant and Codefacto.
Dragan is most experienced in industries like Information Technology, Retail, and Professional Services.
Dragan is most experienced in business areas like Information Technology, Business Intelligence, and Marketing. Dragan also has some experience in Project Management and Product Development.
Dragan has recently worked in industries like Retail and Information Technology.
Dragan has recently worked in business areas like Information Technology, Business Intelligence, and Marketing.
Dragan holds a Bachelor in Business Management from Doba Business School.
Dragan has 5 certificates. Among them, these include: GTM Fundamentals, Google Analytics Advanced, and Google Analytics Beginners.
The availability of Dragan needs to be confirmed.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 26 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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