Annika Grothe-Experience Director
Check rate
Experience
Experience Director
Genesis, Brillux, Pitches
Led a UX, UI and content team of 10 people; relaunched the Genesis website and implemented new features and pitches; set up the Brillux relaunch team with budget responsibility.
Freelance UX Lead
Deutsche Bahn AG
Created user flows, pitch decks, infrastructure maps, user stories and documentation; developed the design system and landing pages for BahnID and other DB products.
Freelance Team Lead
Volkswagen Autosuche
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Transportation, Advertising, Construction, and Automotive.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Product Development, Information Technology, and Marketing.
Summary
20 years of experience in delivering data based, result-driven, individual solutions that inspire growth and success. While being unique!
That’s me. Annika.
I have been working in research, UX and UI design for many about 20 years. Around 7 years also in team lead positions, but I also feel comfortable in senior roles without lead responsibility.
Skills
Research
Strategy
Ux Design
Visual Design
Team Lead
Transforming Big Data In Actionable Items.
Creating Visions Based On Data Without Over-Engineering.
Solving Complexity With Simplicity With Passion.
Designing Unique Individual Experiences Which Feel Good.
Unfolding Growth For Outstanding Products.
Benchmarking
Data Analysis
Design Sprints
Desk Research
Expert Interviews
Heat Maps
Interviews
Journey Analysis
Market Data Analysis
Needs Identification
Problem Identification
Qual. & Quant Studies
Target Group Definition
Trend Analysis
Individual Solutions For Its Project Needs
Big Data Documentation Approved
How Interviews Are Hold Makes The Differences
Realistic Mapping With Result-Driven Break Down
Customer Journeys
Content Strategy
Design Sprints
Design Thinking
Feature Ideation
Information Architecture
Mvp Definition
Rapid Prototyping
Road Maps
Sales Pitch Decks
User Flows
User Stories
Ux Kpis
Value Proposition Canvas
User-Centric For Convincing Customer Journeys
Product Strategies Which Are Individualized And Unique
The Strategy Creates The Format(S)
Hands On Mentality To Deliver Fast And Result-Driven
Animation
Concept
Accessibility
Branding
Content Creation
Content Formats
Coding
Creative Concept
Component Libraries
Design Systems
Documentation
Ideation
Prototyping
Style Books
User Flows
Ux Writing
Tonality
Visual Design
Webflow
Wireframes
Convincing Budget Givers With Holistic Ux
Including Ux Writing And Brand Tonality
Visual And Content Driven
Animation As A Ux Principle
Creativity To Uncover Hidden Potential
Accessibility And Common Patterns As A Frame
Shaping Brands With Products Which Are Memorable
Branding
Design Exploration
Design Library
Design System
Documentation
Figma
Ideation
Product Branding
Prototyping
Production Ready
Style Books
Visual Design
Webflow
Feature Design
Invest In Design Exploration
Creating Branded Interactions
Visual Design Is Key To Feel Good Using Products
Prototyping Is Mandatory
Trust
Listen
Learning From Each Other
Individual Goals
1 To 1
Team Meets
Uncover Hidden Talents
Handle Critical Situations
Team Cheer Ups
Knowledge Transfer
Office, Hybrid, Remote
Pushing Individual Development
A Fun Person To Work With
Never Transfer Management Hustle To The Team
Shape, Inspire And Train Teams
Co-Working Projects That Serve The Company'S Goal
Strengthening The Team Spirit With Empathy And Trust
Have Their Backs
Brief
Hand Over
Support
Review
Reflect
I Write A Briefing!
I Teach To Own A Task
Never Micro Manage!
I Always Have My Team’S Back
I Always Have My Team’S Back
The Task Can Be Challenging But Should Not Be Overwhelming.
I Make Sure Everything Is Understood.
I Prefer Letting People Make Their Own Decisions.
I Let Everyone Present Their Own Work.
I’M Always There To Jump In If They Need Support In Front Of Stakeholders.
I Simply Like To Use The Method Of Reflection. So We All Become Better Together.
Languages
Statistics
Experience
Expertise
Profile
Frequently asked questions
Have questions? Find more information here.
Annika is based in Berlin, Germany.
Annika speaks the following languages: German (Advanced), English (Advanced).
Annika has at least 8 years of experience. During this time, Annika has worked in at least 3 different roles and for 3 different companies. The average length of individual experience is 3 years and 8 months. Note that Annika may not have shared all experience and actually has more experience.
Based on recent experience, Annika would be well-suited for roles such as: Experience Director, Freelance UX Lead, Freelance Team Lead.
Annika's most recent position is Experience Director at Genesis, Brillux, Pitches.
In recent years, Annika has worked for Genesis, Brillux, Pitches and Deutsche Bahn AG.
Annika is most experienced in industries like Transportation, Advertising, and Construction. Annika also has some experience in Automotive.
Annika is most experienced in business areas like Product Development, Information Technology, and Marketing.
Annika has recently worked in industries like Transportation, Advertising, and Construction.
Annika has recently worked in business areas like Product Development, Information Technology, and Marketing.
The availability of Annika needs to be confirmed.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 26 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Similar freelancers
Discover other experts with similar qualifications and experience
Sabine Pröpsting
Felix Hofmann
Christian Golecki
Isabel Pettinato
Thomas Donath
Alex Glasneck
Samet Polat
Axel Lilienblum
Oliver Hickfang
Christian Aquack
Experts recently working on similar projects
Freelancers with hands-on experience in comparable project as a Experience Director
Andrej Becker
Klaus Breyer
Andreas Einzmann
Daniel Mautz
Malte Lohrberg
Michael Henze
Sven Seidel
Martin Sperling
Ruven Riepert
Falko Pfitzke
Nearby freelancers
Professionals working in or nearby Berlin, Germany
Chris Wolf
Björn Stark
Nune Isabekyan
Andreas Rühl
Silvia Bürmann
Gilad Gotesman
Christian Pestel
Anjana Rakesh
Patrick Hohensee
Anish Gupta
