Alessandra Frommer - Field Force Application Manager

Q: Where is Alessandra based?

Alessandra is based in Munich, Germany .

Q: What languages does Alessandra speak?

Alessandra speaks the following languages: German (Native), English (Advanced), French (Advanced), Portuguese (Intermediate) .

Q: How many years of experience does Alessandra have?

Alessandra has at least 12 years of experience. During this time, Alessandra has worked in at least 8 different roles and for 8 different companies . The average length of individual experience is 2 years and 6 months . Note that Alessandra may not have shared all experience and actually has more experience.

Q: What is Alessandra's latest experience?

Alessandra's most recent position is Field Force Application Manager at Red Bull GmbH .

Q: Which industries is Alessandra most experienced in?

Alessandra is most experienced in industries like Chemical , Cosmetics , and Food and Beverage . Alessandra also has some experience in Manufacturing , Healthcare , and Media and Entertainment .

Q: Which business areas is Alessandra most experienced in?

Alessandra is most experienced in business areas like Project Management , Information Technology , and Marketing . Alessandra also has some experience in Product Development , Customer Service , and Sales .

Q: What is Alessandra's education?

Alessandra attended Ludwig Maximilian University for Biology .

Q: Does Alessandra have any certificates?

Alessandra has 2 certificates . These include: PSMI Certified and PMP® .

Recommended expert

Munich, Germany

Check rate

Experience

Apr 2009 - Oct 2011

2 years 7 months

Fuschl, Austria

Field Force Application Manager

Red Bull GmbH

Led the Field Force Application team (2 internal staff and 10 external staff).
Responsible for a budget of 2 million EUR (planning, monitoring, reporting).
Managed global online and mobile CRM projects with up to 15 external team members.
Launched 2 global mobile offline and online CRM applications to support sales.

Jan 2007 - Feb 2009

2 years 2 months

Düsseldorf, Germany

CRM Business Project Manager

Henkel Technologies, Henkel KGaA

Facilitated workshops to identify business requirements.
Designed, developed, and implemented a global SAP-based Customer Relationship Management (SAP-CRM) tool for all strategic business units of Henkel Technologies.
Planned, coordinated, and delivered worldwide user training sessions.
Monitored budgets.
Maintained relationships with project stakeholders and team members.

Jun 2004 - Dec 2006

2 years 7 months

Munich, Germany

Marketing & Product Manager Europe

Henkel Electronics, Henkel KGaA

Responsible for the European marketing budget and strategic marketing planning.
Led the global SAP CRM steering committee.
Managed roll-outs and led SAP CRM training for the European sales team.
Organized events (Formula 1, distribution) and trade shows (SMT, Productronica, Nepcon).
Regional product management for the Hysol® and Loctite® brands.

Jul 2002 - May 2004

1 year 11 months

Munich, Germany

Marketing Communications Assistant Europe

Henkel Industrial, Henkel KGaA

Coordinated European marketing communications activities and managed their budgets.
Organized and supported European trade shows (MEDTEC Stuttgart 2003 & 2004).
Launched a project management database and online training tools.
Responsible for the Europe-wide intranet.

Apr 2002 - Jun 2002

3 months

Munich, Germany

Marketing Consultant

Pentos AG

Nov 2000 - Jan 2002

1 year 3 months

Munich, Germany

Key Account Manager

NetDoktor.de

Post-sales customer support for T-Online and DKV.
Development of user surveys.
Coordination and budget responsibility for the website development of [link]

Nov 1999 - Nov 2000

1 year 1 month

Rio de Janeiro, Brazil

Trainee Product Management Latin America

Wella AG

Successful product relaunch of the Retail Care product line Wellapon® for Brazil in production, packaging, registration database and formula management.

Jun 1999 - Oct 1999

5 months

Munich, Germany

Editorial Assistant

Lifescience.de

Conceptualized a multimedia guide (LifeSites).
Wrote and researched articles and news items.

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Chemical, Cosmetics, Food and Beverage, Manufacturing, Healthcare, and Media and Entertainment.

Chemical

Cosmetics

Food and Beverage

Manufacturing

Healthcare

Media and Entertainment

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Project Management, Information Technology, Marketing, Product Development, Customer Service, and Sales.

Project Management

Information Technology

Marketing

Product Development

Customer Service

Sales

Summary

Structured, reliable, team-oriented, hands-on mentality
Skilled at improvisation, result-oriented, interested in new things
Experience in planning, organizing and conducting training sessions
Excellent communication skills, intercultural competence, international experience

Skills

Ms-Office Suite
Jira
Ms Project
Sap Crm Application
Html
Wordpress

Sports

Yoga
Hiking
Mountain Biking
Diving

Languages

German

Native

English

Advanced

French

Advanced

Portuguese

Intermediate

Education

Nov 1992 - Apr 1999

Ludwig Maximilian University

University Diploma in Biology · Biology · Munich, Germany

Sep 1979 - Jul 1992

Lycée Jean Renoir / French School

Secondary Education Baccalaureate Diploma, Series D with International Option (general university entrance qualification) · Munich, Germany

Certifications & licenses

PSMI Certified

PSMI Munich, Germany

PMP®

Statistics

Experience

Total positions 8

Experience in Chemical 6.5 y

Avg length 1 y 5 m

Longest experience 2 y 6 m

Global Experience

Countries worked in 3 (Germany, Austria, Brazil)

Primary country Germany

Expertise

Recent roles Field Force Application Manager, CRM Business Project Manager, Marketing & Product Manager Europe

Main industries Chemical, Cosmetics, Food and Beverage

Main business areas Project Management, Information Technology, Marketing

Qualifications

Certifications earned 2

Profile

Created

August 2024

Last Update

August 2025

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Frequently asked questions

Have questions? Find more information here.

Where is Alessandra based?

Alessandra is based in Munich, Germany.

What languages does Alessandra speak?

Alessandra speaks the following languages: German (Native), English (Advanced), French (Advanced), Portuguese (Intermediate).

How many years of experience does Alessandra have?

Alessandra has at least 12 years of experience. During this time, Alessandra has worked in at least 8 different roles and for 8 different companies. The average length of individual experience is 2 years and 6 months. Note that Alessandra may not have shared all experience and actually has more experience.

What roles would Alessandra be best suited for?

Based on recent experience, Alessandra would be well-suited for roles such as: Field Force Application Manager, CRM Business Project Manager, Marketing & Product Manager Europe.

What is Alessandra's latest experience?

Alessandra's most recent position is Field Force Application Manager at Red Bull GmbH.

Which industries is Alessandra most experienced in?

Alessandra is most experienced in industries like Chemical, Cosmetics, and Food and Beverage. Alessandra also has some experience in Manufacturing, Healthcare, and Media and Entertainment.

Which business areas is Alessandra most experienced in?

Alessandra is most experienced in business areas like Project Management, Information Technology, and Marketing. Alessandra also has some experience in Product Development, Customer Service, and Sales.

What is Alessandra's education?

Alessandra attended Ludwig Maximilian University for Biology.

Does Alessandra have any certificates?

Alessandra has 2 certificates. These include: PSMI Certified and PMP®.

What is the availability of Alessandra?

Alessandra is immediately available part-time for suitable projects.

What is the rate of Alessandra?

Alessandra's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.