Alessandra F.-Field Force Application Manager
Check rate
Experience
Field Force Application Manager
Red Bull GmbH
- Led the Field Force Application team (2 internal staff and 10 external staff).
- Responsible for a budget of 2 million EUR (planning, monitoring, reporting).
- Managed global online and mobile CRM projects with up to 15 external team members.
- Launched 2 global mobile offline and online CRM applications to support sales.
CRM Business Project Manager
Henkel Technologies, Henkel KGaA
- Facilitated workshops to identify business requirements.
- Designed, developed, and implemented a global SAP-based Customer Relationship Management (SAP-CRM) tool for all strategic business units of Henkel Technologies.
- Planned, coordinated, and delivered worldwide user training sessions.
- Monitored budgets.
- Maintained relationships with project stakeholders and team members.
Marketing & Product Manager Europe
Henkel Electronics, Henkel KGaA
- Responsible for the European marketing budget and strategic marketing planning.
- Led the global SAP CRM steering committee.
- Managed roll-outs and led SAP CRM training for the European sales team.
- Organized events (Formula 1, distribution) and trade shows (SMT, Productronica, Nepcon).
- Regional product management for the Hysol® and Loctite® brands.
Marketing Communications Assistant Europe
Henkel Industrial, Henkel KGaA
- Coordinated European marketing communications activities and managed their budgets.
- Organized and supported European trade shows (MEDTEC Stuttgart 2003 & 2004).
- Launched a project management database and online training tools.
- Responsible for the Europe-wide intranet.
Marketing Consultant
Pentos AG
Key Account Manager
NetDoktor.de
- Post-sales customer support for T-Online and DKV.
- Development of user surveys.
- Coordination and budget responsibility for the website development of [link]
Trainee Product Management Latin America
Wella AG
- Successful product relaunch of the Retail Care product line Wellapon® for Brazil in production, packaging, registration database and formula management.
Editorial Assistant
Lifescience.de
- Conceptualized a multimedia guide (LifeSites).
- Wrote and researched articles and news items.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Chemical, Cosmetics, Food and Beverage, Manufacturing, Healthcare, and Media and Entertainment.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Project Management, Information Technology, Marketing, Product Development, Customer Service, and Sales.
Summary
- Structured, reliable, team-oriented, hands-on mentality
- Skilled at improvisation, result-oriented, interested in new things
- Experience in planning, organizing and conducting training sessions
- Excellent communication skills, intercultural competence, international experience
Skills
IT
- Ms-Office Suite
- Jira
- Ms Project
- Sap Crm Application
- Html
- Wordpress
Sports
- Yoga
- Hiking
- Mountain Biking
- Diving
Languages
Education
Ludwig Maximilian University
University Diploma in Biology · Biology · Munich, Germany
Lycée Jean Renoir / French School
Secondary Education Baccalaureate Diploma, Series D with International Option (general university entrance qualification) · Munich, Germany
Certifications & licenses
PSMI Munich, Germany
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Alessandra is based in Munich, Germany.
Alessandra speaks the following languages: German (Native), English (Advanced), French (Advanced), Portuguese (Intermediate).
Alessandra has at least 12 years of experience. During this time, Alessandra has worked in at least 8 different roles and for 8 different companies. The average length of individual experience is 2 years and 6 months. Note that Alessandra may not have shared all experience and actually has more experience.
Based on recent experience, Alessandra would be well-suited for roles such as: Field Force Application Manager, CRM Business Project Manager, Marketing & Product Manager Europe.
Alessandra's most recent position is Field Force Application Manager at Red Bull GmbH.
Alessandra is most experienced in industries like Chemical, Cosmetics, and Food and Beverage. Alessandra also has some experience in Manufacturing, Healthcare, and Media and Entertainment.
Alessandra is most experienced in business areas like Project Management, Information Technology, and Marketing. Alessandra also has some experience in Product Development, Customer Service, and Sales.
Alessandra attended Ludwig Maximilian University for Biology.
Alessandra has 2 certificates. These include: PSMI Certified and PMP®.
The availability of Alessandra needs to be confirmed.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 9 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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