Zapier Experts in Germany

• Marketing consulting for the EDL@Home and Commodity (electricity & gas) business areas
• Development of data-driven marketing and sales strategies
• Definition and expansion of key channels (Web, App, Portal, Social, Paid, Sales Partners)
• Target, annual and budget planning for the EDL@Home business area
• Definition of business requirements for marketing platforms
• KPI-based performance management
• Development of dashboards to measure success
• Performance reviews with management
• Management of external service providers
• Stakeholder management between Marketing, Sales, IT, Customer Service and Management

In-house consulting provider and driver of transformation within the group, multi-stakeholder environment and C-level.

Realignment and stabilization of a cross-functional transformation and scaling program within the group. Sharpening the target picture, priorities, and set of measures, as well as building reliable governance, planning, and steering structures. Structuring roles, responsibilities, and strategic initiatives while including AI and IT automation ideas.

• Designed program realignment and project portfolio management

• Developed strategy model and target picture for IT projects

• Structured portfolio, roadmap, and priorities

• Established governance and regular meetings

• Worked out operating model for flagship projects

• Assessed AI and automation ideas

• Clarified roles and responsibilities

• Implemented change measures

• Developed, moderated, and evaluated workshops

• Transformed 17 initiatives into a steering model

• Increased transparency and decision-making ability

• Strengthened commitment in steering

• Sharpened the operating model structurally

• Integrated three top-5 institutes

• Involved over 80% of stakeholders

• Governance

• Portfolio steering (PPM)

• Change management

• Artificial intelligence

• Workflow automation

• AI use case assessment

• Confluence

• Jira

• Stakeholder management

• Technical management of parallel rooftop PV projects (Type A/B) from project planning through construction to completed plant certification
• Analysis of project requirements based on on-site inspections, planning reviews and evaluation of tender and project documents, and preparation of the findings for the internal planning department
• Derivation of work packages and milestones for each project, including structured filing in the client’s project documentation (SharePoint)
• Coordination of the planning phase between planning, procurement and executing trades
• Preparation of specifications and bills of materials as the basis for preparing quotations, and monitoring the timely submission of offers
• Coordination and monitoring of the construction phase, including schedule tracking and ensuring implementation in line with the plans
• Preparation and continuous updating of project schedules and project budgets across all projects
• Tracking of milestones, work packages and project progress, as well as early documentation and escalation of schedule and budget deviations to the overall project management
• Preparation of technical analyses of existing and planning data for each plant as the basis for the entire certification process
• Review, verification and compilation of all certification-relevant evidence: technical data sheets, manufacturer approvals, component documentation, test reports, type certificates and simulation results
• Assessment of the completeness and compliance of manufacturer documentation with applicable standards, identification of missing evidence, and requesting and tracking missing documents from manufacturers and installers
• Preparation and technical review of declarations of conformity for the grid connection of the plants
• Preparation of complete plant certification documentation for Type A/B in accordance with the applicable VDE application rules, the grid operators’ technical connection requirements (TAB) and the requirements of the certification bodies
• Review and documentation of protection concepts, as well as definition of the certification scope for each plant in technical coordination with the grid operators
• Submission of documents to grid operators and accredited certification bodies, follow-up on queries through final approval, and deadline management across parallel procedures
• Management of interfaces between the client, manufacturers, installers, grid operators and certification bodies, as well as complete project documentation with status overviews, communication logs and approval documents

• PROBLEM: GTM effort is guesswork across fragmented identities and channels, with no closed feedback loop.
• BUILT: Cost-pyramid engine (L0–L3): identity resolution across ~25k entities, explainable intent scoring, and a closed decision loop (propose → execute → evaluate → learn) with calibration.
• IMPACT: Shipped v1.3.1 with a live demo; 99% of operations resolve at the free L0 tier (CI-enforced); $0 to run without any API key.

• Concept & IT implementation of inbound B2C campaigns, BPM process documentation
• Cross-departmental implementation of multiple whitepapers / guides
• Setup of the customer journey with MS Dyn365 / CRM: forms, landing pages, campaigns
• Project controlling, process documentation, testing and training / coaching, analytics reports
• Hands-on implementation & on-time launch of all campaigns for digital new customer acquisition

• Strategic consulting on AI implementation and innovation for companies in high-end sectors such as fashion, beauty, retail, and hospitality.
• Developing strategic roadmaps and decision support for AI implementation in product-related and creative domains.
• Supporting internal storytelling to foster team and leadership buy-in.
• Structured evaluation of potential AI use cases based on maturity, impact, and technical feasibility.
• Simplifying complex AI concepts, LLM structures, and agentic workflows for decision-makers.
• Applying a clear evaluation model for rapid value realization (Build–Buy–Vibe decision framework).
• Identifying common pitfalls in AI implementation and deriving sustainable deployment patterns.
• Developing curated trend radars and positioning AI within high-end brands and regulated environments.

• International expansion & segment strategy: Built Germany footprint from zero, scaling to 1,000+ SaaS customers across four European markets, developing vertical value propositions, use cases, and segmentation models
• Planning, OKRs & single source of truth: Designed forecasting frameworks, pipeline diagnostics, territory/quota structures for a 30+ FTE commercial org, and established OKR-driven execution with shared dashboards and decision logs
• Operational excellence, automation & regulated delivery: Applied Lean Six Sigma methods and implemented automation and AI tooling across CRM and reporting, simplifying end-to-end workflows and reducing manual effort by ~25%
• Growth enablement & CX: Owned cross-functional growth experiments that increased activation by 30% and DAUs by 10% in a hybrid PLG + enterprise model
• Change management & cross-functional execution: Set KPI agreements with shared services, championed internal change programs, and drove adoption of new operating rhythms and tooling
• Risk management & portfolio steering: Established risk-aware customer prioritization and partnered with risk and finance teams on portfolio steering and resource allocation

Technologies: n8n, Notion, OpenAI API, Claude, MS AI Foundry, MS CoPilot Studio, MS CoPilot, LLM, Node.js, Vercel, LangGraph, PostgreSQL, pgEdge, pgvector, Docker, LangChain, Ollama, Open WebUI

• Continuous evaluation and prioritization of internal automation needs
• ~20 AI agents in active use: research, content pipelines, document processing
• 5 n8n workflows for automated data and process control
• Architecture built on the same principles as in customer projects: state management, event-driven orchestration, API integration
• Ongoing operation and further development

• Bootcamp Coach: "Digital Sales with AI" for neuefische GmbH
• Creation of curriculum and content for career changers seeking to start a career in digital sales
• Teaching of methods and tactics for an exhaustive tech stack:
• AI Agents Zapier and make.com
• AI Tools Midjourney, heygen, Text-Text LLMs (ChatGPT, Claude, Gemini etc.)
• Sales Software Stack: Fireflies, HubSpot, WIX, Talkwalker

• Strategic and operational marketing consulting for companies (positioning, lead generation, building marketing structures)
• Development of marketing strategies including responsibility for operational execution
• Concept for a productized service offer for SMEs
• Building AI-supported workflows and automations for marketing and sales

• Development of a browser-based video logger for the automated enrichment of metadata to optimize video search and categorization in the company’s editorial tool. The platform enables editors to efficiently analyze video content and add additional information.
• AI-supported scene recognition for the automatic generation of video shots and time markers
• Automatic transcription and speech analysis for extracting relevant content
• Enhanced metadata management to improve search and archiving functions
• Event-driven architecture in the frontend (Angular, TypeScript)
• Backend integration (.NET) with video streaming and data processing

• Act as a senior People & Transformation advisor to startups and mid-sized companies, leading restructuring, HR operating model redesign, and digital HR initiatives end-to-end.
• Drive HRIS/ATS selection and implementation (incl. Personio, Greenhouse, etc.), process design, stakeholder alignment, and internal communication to ensure adoption and measurable operational impact.
• Advise executives on workforce planning, labour law considerations, organisational structure, and decision-making mechanisms during change and growth phases.
• Build pragmatic recruiting strategies for critical roles (incl. AI/Tech), improving sourcing approach, funnel quality, and hiring velocity.
• Selected projects:
• Marley Spoon SE: Supported a major restructuring process, advising on labor law and workforce planning.
• Promedio GmbH/Osteopro: HR digitalisation, HRIS implementation, and launch of a modern corporate website (cross-functional transformation).
• Journee GmbH: Advised on tech recruiting and talent strategy for senior AI profiles.
• PTW Europa GmbH: First HRIS implementation, process design, and internal comms.
• Focus areas: HR Strategy, Digital HR Transformation, HRIS/ATS implementation, Change Management, Restructuring, Recruiting, and Future Skills (AI in HR).

• Built a custom AI chatbot for an e-commerce client using GPT-4 and LangChain with RAG, reducing customer support ticket volume by 45% and improving response accuracy to 92%.
• Designed and deployed an intelligent document processing system using LlamaIndex, Pinecone, and FastAPI for a FinTech startup, enabling semantic search across 100K+ financial documents.
• Developed multi-agent AI workflows using CrewAI and LangGraph for a marketing agency, automating lead research, content generation, and outreach — saving 20+ hours/week of manual work.
• Created AI-powered automation pipelines using n8n, Make, and Zapier integrated with CRMs (GoHighLevel, HubSpot), reducing manual data entry by 80% for a real estate firm.
• Delivered prompt engineering and LLM fine-tuning consulting for multiple clients, optimizing AI model outputs for customer support, content creation, and data extraction use cases.
• Built production-ready REST APIs with Python and FastAPI to serve AI models on AWS and GCP, handling 10K+ daily requests with 99.9% uptime.

• Identified and resolved a six-figure fulfillment deficit caused by legacy software misconfigurations and outdated SOPs
• Managed campaign product development and production, coordinating with multiple international stakeholders
• Revised/Created and implemented comprehensive and scalable fulfillment, inventory management, customer relations, and logistics SOPs