Make Expert in Germany
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Meet FRATCH Experts in Germany, who have recently used Make
William N.
Last position:
Power BI Solutions Architect/Engineer & AI Consultant at AVERDUNG GmbH
- Redesign of the company’s BI infrastructure: replacement of a fragmented landscape of manually maintained Excel solutions and CSV imports with a centralized Power BI environment using a unified data model as the company-wide single source of truth
- Consolidation of previously isolated reporting logic in a central semantic model – elimination of redundant files, manual data transfers and inconsistent metrics across departments
- Forecasting & Planning: Design and implementation of company-wide liquidity planning in Power BI – from business logic to a fully automated, data-source-driven planning model replacing the previous manual Excel process; enabling rolling forecasts and continuously up-to-date cash flow transparency for management
- Optimization of existing Power BI dashboards in terms of performance, structure and analytical value using an AI-native approach
- Analysis and improvement of the data model, including data quality analyses, data cleansing and consistent modeling using Star Schema, DAX and Power Query
- Incident & Anomaly Analysis: Identification, investigation and explanation of data anomalies, including root-cause analysis and specific recommendations for action
- AI Solution Architecture: Connecting Business Central and Power BI to LangDock via MCP (Model Context Protocol) for AI-supported data usage
- Development of a historical data layer as a basis for trend and time-series analyses
- AI-supported automation: Design and development of AI skills, agents, loops and processes for the automated analysis and interpretation of reports
- Automated reporting workflow: Setup of scheduled, automated email delivery of AI-generated analyses and recommendations to stakeholders
- Gathering and documentation of business requirements and coordination with business departments and IT as part of requirements engineering / product owner activities
- Breaking down overall requirements into clearly defined work packages and tasks
- Definition, prioritization and management of milestones throughout the entire project lifecycle
Tools: POWER BI, M365, Copilot Studio, MIRO, Microsoft Business Central, Microsoft Fabric, Claude AI, ChatGPT, LangDock, MS VS Code
Suparni N.
Last position:
AI-based communication & marketing automation at Commtribe Ltd.
- Expansion of the competence portfolio to include AI-driven marketing & chatbot integration
- Design and development of several intelligent chatbots (Steno, UChat, ManyChat, GHL) for MeditationSoul.org and Physio Point for automated promotion of workshops, retreats, and online courses
- Experience with social media automation tools and AI content tools (e.g., ChatGPT, Gamma, HeyGen)
- Creation of automations with n8n for marketing and CRM processes (lead nurturing, event promotion, funnel flows)
- Combining creative brand communication and AI-supported automation to increase efficiency and personalization in digital marketing campaigns
Thomas G.
Last position:
Author at Springer Gabler
- Wrote the book chapter “Entwicklung eines digitalen Geschäftsmodells” for the Springer Gabler collection “Praxishandbuch Digitales Management”.
Ole H.
Last position:
Senior IT Project Manager at Rail-Flow GmbH
The client operates a SaaS platform for managing rail and intermodal transport (Rail-Flow Transport Management Platform).
For two of its customers, it was looking for a 3-month project management replacement. Both customers offer rail and intermodal transport services. Implementation progress differs: one customer is already live and wanted its Phase 2 enhancements implemented; the other customer is implementing its MVP and entering an intensive testing phase.
As part of the assignment, project management was taken over, including management of the internal development team (offshore Turkey).
- Took over complete project management for 2 customer projects, including the roles of Product Owner and Co-Scrum Master
- Managed agile implementation teams consisting of business analysts, implementation consultants, developers (offshore) and QA staff
- Ensured compliance with and further development of project governance
- Planning and rollout management: creation and maintenance of project and rollout plans as well as coordination of role assignments with the client’s management
- Requirements and change management: management of contractual requirements, bugs and changes
- Customer and project communication: organization and moderation of status meetings and steering committees
- Identification of project risks, initiation of countermeasures and escalation
- Ensured correct and timely invoicing for project services together with Finance
Methods: Scheduling (forward- and backward-based), including milestone planning, structured interviews, multi-project management (in English)
Tools / Technologies: Jira, Confluence / Atlas, Claude (Skills, Artifacts), MS Outlook
Luisa J.
Last position:
Product & AI Workflow Consultant at Freelance
- Development of AI-enabled workflow concepts for marketing and product teams
- Consulting on automation, AI tool integration & process optimization
- Project management for personalized digital products (audio/AI-powered MVP)
- Tool evaluations including rollout plans, requirements mapping, and training design.
- byBianca: Digital product for personalized audio coaching — orchestrated 10+ systems, from idea to go-live in 5 months.
Christine T.
Last position:
Communications Consulting at Storytrend
Most mid-sized companies already have their numbers. What is missing is the translation: a dashboard with forty tiles does not answer a single question that is actually asked in management.
Analysis
- Evaluation of existing data with Python and SQL
- Checking data quality and methodology before making a statement
- The result is an analysis that leads toward a concrete decision
Preparation
- Reports in Power BI and Tableau
- Interactive calculators and visualizations on the web
- Presentations and specialist texts for customers, sales and the public
- Analysis and communication from one source — that
Derek M.
Last position:
AI Automations Manager - Hardware Setup, Automation & Voice Agent at Autohaus Mazda
- Setup of new desktop computers
- Setup of a VPS for automation, databases, and chat interface
- Connection to Azure AI Foundry
- Development of various n8n workflows for email, social media, and document management
- Implementation of a QM system (backups, error handling, HITL)
- Setup and optimization of an inbound Voice Agent
Christian B.
Last position:
Senior Program Manager (Freelance) at Bellerose Consulting
- Advise organizations on integrating AI into project and program management practices, delivering measurable productivity improvements
- Designed and implemented an AI agent to improve project communication, transparency, and reporting quality
Kristina W.
Last position:
Interim E-Commerce Manager at ALB-GOLD Teigwaren GmbH & Co. KG
- Took over the position on an interim basis after the previous E-Commerce Manager left
- Analyzed and optimized the E-Commerce area and its processes
- Structured tasks, responsibilities and priorities
- Defined the future role profile for the E-Commerce leadership position
- Supported recruiting and onboarding for the replacement
- Developed a roadmap for the further development of the area
- Result: Role restructured and filled with a new E-Commerce Manager
Sabine P.
Last position:
AI Consultant at 2coach
- I am currently creating various AI agents for an end client of my client to support managers with employee management and leadership development (Copilot Studio)
Oliver K.
Last position:
Founder & Manager at ThinkForm Studio – AI Product Design & Innovation
Designing AI-native digital products by combining product strategy, UX research, interaction design, software engineering, and modern AI workflows. Leading projects from discovery to implementation while integrating AI throughout the entire product development lifecycle.
Key responsibilities
- → Product discovery, stakeholder workshops, Jobs-to-be-Done and user research
- → User journey mapping, information architecture and interaction design
- → Wireframes, high-fidelity UI, prototypes and scalable design systems in Figma and Penpot
- → AI-assisted interface generation and rapid concept exploration using Figma AI, Figma Make and generative design workflows
- → Design-to-code workflows with AI-supported frontend generation and engineering collaboration
- → Building accessible interfaces following WCAG 2.2 and enterprise design standards
- → Usability testing, iterative validation and KPI-driven product optimization
- → Development of AI knowledge systems, MCP-powered design workflows and human-in-the-loop review processes
- → Close collaboration with engineering teams to ensure production-ready implementation
David O.
Last position:
Machine Learning Researcher at Pattern Recognition Lab, FAU
- Fine-tuned and evaluated alternative backbone architectures for the AFFGAN handwriting style encoder to better capture writer-specific features, benchmarking against the original baseline architecture and replacing the legacy VGG19 architecture with a custom Transformer-based encoder.
- Extended the system beyond word-level synthesis to line-level handwriting generation, integrating and adapting an existing line-generation architecture to support full-sentence output.
- Deployed the handwriting generation pipeline as a web application, enabling users to select a writing style, input custom text, and instantly generate a corresponding handwriting image.
- Integrated TrOCR into a teacher–student distillation framework to evaluate and improve readability of generated handwriting, improving OCR accuracy by 20% over the baseline.
- Boosted user-study pick-rates by 40%, demonstrating a significant leap in the perceptual quality and realism of the generated handwriting compared to the baseline model.
Tech: PyTorch, Python, GANs, CNN, ViT, TrOCR, Streamlit, CUDA.
Jan S.
Last position:
Bootcamp Coach at neuefische GmbH
- Bootcamp Coach: "Digital Sales with AI" for neuefische GmbH
- Creation of curriculum and content for career changers seeking to start a career in digital sales
- Teaching of methods and tactics for an exhaustive tech stack:
- AI Agents Zapier and make.com
- AI Tools Midjourney, heygen, Text-Text LLMs (ChatGPT, Claude, Gemini etc.)
- Sales Software Stack: Fireflies, HubSpot, WIX, Talkwalker
Jan-Hendrik W.
Last position:
Freelance Consultant – Process Automation & Digital Product at läuft von allein
I help companies and digital teams regain time in their day-to-day work – by automating recurring processes and making targeted improvements to digital products. Depending on their needs, either with implementation or at management level (interim).
Typical results:
- Manual routine processes run automatically – inquiries, data maintenance, follow-ups
- Faster response times and fewer things left undone in day-to-day operations
- Clear priorities in product and digitalisation projects, pragmatic rather than over-engineered
How: modern No/Low-Code automation (including n8n, Make.com), combined with experience as a Managing Director and Digital Product Manager. The tool is never the starting point – the question is always where a solution creates real value.
Torben S.
Last position:
Fractional CMO / Digital Freelancer at Brandancy
With Brandancy, I take on marketing leadership for companies that want to move forward strategically but cannot or do not want to fill a permanent CMO position. Two models: embedded as a Fractional CMO for several months or project-based as a specialist for performance marketing and SEA.
Responsibilities
- Development of marketing strategy and positioning, from analysis to a concrete action plan
- Building and managing funnels, campaign structures, and conversion optimization
- Responsibility for paid media budgets in Google Ads, Microsoft Advertising, Meta, and LinkedIn
- Technical foundation: tracking setup, GA4, GTM, Search Console, reporting structures that are understood outside of marketing as well
- SEO and GEO, meaning visibility in classic search and in AI-supported answer systems
- Integration of AI into existing marketing processes: content production, research, reporting, lead qualification
- Building and leading internal marketing teams, managing agencies and service providers Onboarding successors and documenting everything so structures continue after the mandate
Results
- Built a complete digital setup for a real estate company in six weeks, from tracking to campaigns to content
- As Fractional CMO, on site monthly in Madrid, built a digital team and took responsibility for funnel and UI/UX strategy
- Consolidated the LinkedIn presence of a B2B FinTech holding with seven subsidiaries and established a content strategy
- Handed over marketing onboarding and documentation for a new Head of Marketing, and operations continued without interruption
Focus areas
- Fractional CMO for mid-sized companies, growing businesses, and startups
- Performance marketing and SEA with more than 14 years of hands-on experience
- AI in marketing processes, as a way of working rather than a tool demo
Discover over 15,000 top freelancers
Statistics of experts using Make
Aggregated from the professional profiles of matched freelancers.
Experience
16 years
Position duration
3.2 years
Positions per freelancer
10
Top business areas
Information Technology, Product Development, Marketing
Top industries
Information Technology, Professional Services, Education
Certification focus areas
Information Technology, Product Development, Project Management
Bachelor's degree or higher
90%
Master's degree or higher
67%
Doctorate
5%
Certifications per freelancer
3
Most common languages
German, English, Spanish
Speak two or more languages
98%
Based on our profile pool as of 29 Oct 2026.
Daily rate distribution
The chart shows how the daily rates of experts in this technology in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows the share of experts charging within that range.
Discover detailed Make rate benchmarks:
Explore rate insightsAverage rates of experts in Germany using Make
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 29 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Make experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Information Technology (81%)
- Professional Services (61%)
- Education (48%)
- Retail (47%)
- Banking and Finance (42%)
- Advertising (34%)
- Automotive (34%)
- Healthcare (33%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
What Make does
Make, formerly known as Integromat, is a visual automation platform for connecting applications, APIs and data without building every integration from scratch. Teams use scenarios to trigger actions, transform information and coordinate workflows across sales, marketing, finance, operations and customer support. Each scenario can contain filters, routers, iterators, webhooks and scheduled steps.
Scenarios and systems
Make is used to connect cloud software with internal services and operational processes. Typical deliveries include:
- Lead capture from forms, advertising tools or websites into CRM systems
- Order, inventory and fulfilment flows for ecommerce operations
- Invoice, approval and reporting automations for finance teams
- Notifications and ticket routing across email, Slack and service tools
- Data synchronisation between SaaS applications and internal databases
Ecosystem and tooling
Professionals work with Make modules, custom webhooks, HTTP requests and built-in functions. They also use REST and GraphQL APIs, JSON, OAuth, pagination, regular expressions and data stores where standard connectors are not enough. Common integrations include Salesforce, HubSpot, Shopify, WooCommerce, Airtable, Google Workspace, Microsoft 365, Slack and cloud databases.
When expertise matters
Companies usually bring in freelance expertise when a workflow spans several systems, has become difficult to maintain or must handle sensitive business events reliably. Specialists can map the existing process, select the right trigger design and turn manual handovers into traceable scenarios. In Germany, remote collaboration is common, while on-site workshops can help when process owners and system teams need close coordination.
Reliable automation design
Strong professionals do more than connect modules. They define data ownership, validate inputs, handle errors, prevent duplicate records and design recovery paths for failed operations. They document field mappings, permissions, rate-limit behaviour and scenario dependencies so internal teams can operate the automation after handover.
Choosing the right specialist
Look for practical evidence of integrations similar to your systems and process complexity. A useful specialist can explain why a webhook, polling schedule or custom API call fits the case, and can show how the scenario is tested before release. German or English communication may matter for stakeholder workshops, documentation and coordination with local teams. Clear scope, access rules and acceptance criteria make the engagement more effective.
Frequently asked questions
Curious about Make? Here are the answers that come up again and again.
Make is used to automate workflows between applications, APIs and data sources. Companies use it for lead routing, ecommerce operations, finance approvals, reporting, notifications and synchronisation between business systems.
Make offers a visual scenario builder with branching, iterators, routers and detailed data handling. Zapier is often chosen for simpler app-to-app automations, while n8n can suit teams that want more control over hosting and technical configuration. The right choice depends on workflow complexity, governance and integration requirements.
A strong Make specialist understands REST APIs, JSON, OAuth, webhooks and common SaaS systems. Knowledge of databases, JavaScript, error handling and process mapping is also useful when standard modules cannot cover the full workflow.
A small automation may need focused knowledge of the involved applications and data fields. A multi-system workflow requires a Make professional who can design dependencies, manage permissions, handle failures and document the result. Complexity matters more than the number of tools alone.
Yes. Make work is well suited to remote collaboration because scenarios, mappings and test cases can be reviewed online. On-site sessions in Germany can still help when several departments must agree on processes, access rights or operational ownership.
Ask the Make specialist to explain trigger choices, duplicate prevention, error recovery and monitoring. Review whether the scenario is documented, tested with realistic data and designed around least-privilege access. A reliable result should remain understandable after handover.
Make can often connect to systems without a native module through HTTP requests, webhooks or custom API calls. The specialist should first confirm authentication, request limits, data formats and available events. This assessment prevents fragile workarounds.
Freelancers working with Make should clarify the client’s systems, process owner, access model and success criteria before building scenarios. They also need to understand how changes are tested, monitored and handed over. Clear documentation is especially important when automations affect customer, order or financial data.
The average hourly rate of freelancers in Germany who have used Make in their recent projects is 100 €, which corresponds to a daily rate of about 801 € based on an 8-hour working day.
Of the freelancers in Germany who have used Make in their recent projects, 90% hold at least a Bachelor's degree, 67% hold at least a Master's degree, and 5% hold a doctorate.
On average, freelancers in Germany who have used Make in their recent projects have 16 years of professional experience, with a single engagement typically lasting around 3.2 years.
The most common languages among freelancers in Germany who have used Make in their recent projects are German (99%), English (99%), and Spanish (25%).
The most common industries among freelancers in Germany who have used Make in their recent projects are Information Technology (81%), Professional Services (61%), and Education (48%).
The most common business areas among freelancers in Germany who have used Make in their recent projects are Information Technology (91%), Product Development (79%), and Marketing (74%).
Main locations of FRATCH Experts, who have recently used Make
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin 
Munich 
Dortmund Request a free demo
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Philipp Thomaschewski
FRATCH CEO
