Cattleya C.-Digital Media Planner
Check rate
Experience
Digital Media Planner
Heroleads Thailand
- Translate and clarify client brief, extract insights from research, and define customer segmentation and put it into practical digital strategy
- Strategically propose effective media touchpoint, digital tactics, and vital KPI that truly helps the client succeed in their objectives
- Coordinate with a cross-functional team, including sales team, ad-optimization team, content team, SEO, influencer, strategic planner, tech and project manager to achieve client objectives, accurate deliveries, and ensure smooth implementation
- Design effective measurement (ROI CIR) and logical conversion tracking outline to optimize performance using UTM, GTM, Pixel, GA, and Appflyer
- Lead team and supervise junior team members for new business pitching on lead generation and e-commerce platform projects
- Achievement: Win pitch for LINE SHOPPING (e-commerce – GMV, number of orders, DAU) and LINE Ads (new ads account creation) with a value of 150 M THB
Senior Media Planner
Starcom Mediavest
- Developed innovative and effective digital communication solutions in response to client briefs on traditional and online tools
- Ensured creativity, accuracy, quality control, and timely output across implementation on Facebook, Google Ads, DV360, Twitter, Line Ads, and influencers
- Managed day-to-day accounts of key clients to ensure quality of media and administrative product delivery, high standard work, and earn client trust and satisfaction for Visa Thailand and Kakao Webtoon
- Worked with creative agency to win new business pitching on e-commerce application projects for Kakao Webtoon
- Achievement: Featured on TikTok Success Case
Freelance Digital Marketing Consultant
Freelance digital marketing consultant
- Handled accounts including Silverlake, Politan, Under Armor, About Tooth Dental, L’Oréal, and Huxley
- Co-created, planned, and implemented impactful performance media plans from awareness to conversion
- Optimized ads on Google Ads (SEM, YouTube, Shopping Ads), TikTok, and Facebook (CPAS Shopee / Lazada / Website conversion)
- Interpreted performance focusing on CPC, CTR, CVR, ROAS, ROI, and number of conversions (leads/purchase value)
E-Commerce and Marketing Development Strategist
Dplus Intertrade
- Handled Ablemen and Kireo brands
- Planned, optimized, and led impactful O2O performance marketing campaigns and tactics for UV Temper Glass and premium temper glass, driving O2O sales from social to e-commerce then dealer installation
- Covered all funnels from awareness, consideration, and purchase with focus on metrics: CPC, CTR, conversion, and ROAS using tools such as Facebook Ads and WooCommerce
- Achievement: Revived website UV temper glass daily sales from single digit to double digits
Marketing Executive (Mar Com Team)
SCG CBM Retail
- Lifted monthly campaign digital quality from awareness (internet showroom) to lead intention and sales conversions by customizing product and service offerings based on construction stages and home solutions
- Piloted mini e-commerce project in the electrical category generating a 400% increase in sales
Digital Planner / Senior Digital Planner
Omnicom Media Group
- Handled accounts: OMD-Nissan (top account), PHD-SCJ Duck, Google, Huawei SEA, UNHCR, and Mega Bangna
- Translated clients’ needs and co-developed strategic digital media plans according to the marketing funnel, maximizing objectives
- Co-handled special ad tech projects including Google Blast, Google Search Experimentation, co-authored award submissions, and mini DCO
- Implemented, monitored, and reported successful delivery of solutions for Google Ads (SEM, YouTube, GDN), programmatic (display), ads blocking (IAS and DV), direct buys, and Facebook
- Managed offline media: in-store, events, animation, and TV buys
- Transformed Line Business Connect and LAP for a pilot project
- Earned clients’ trust and compliments by delivering effective advice and fast-paced, result-oriented work
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Advertising, Media and Entertainment, and Retail.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing.
Skills
Microsoft Office**
Excel (Vlookup, Pivot)
Powerpoint
Word
Ads Manager**
Campaign Manager
Dv360
Facebook Ads
Google Ads
Line Ads
Analytics**
Google Analytics
Appsflyer
Advertising**
Tiktok Ads
Twitter Ads
Measurement Tracking**
Gtm
Pixel
Conversion Event
Social Listening**
Wisesight
Fanpage Karma
Soft Skills**
Teamwork
Compromisization
Time Management
Problem Solving
Languages
Education
Nation University
BBA, major in Marketing, minor in Finance and Banking · Marketing, Finance and Banking · Lampang, Thailand · 3.76 (First Class Honor)
International Community School
Bangkok, Thailand
Certifications & licenses
Google Digital Guru Module
Meta Certified Media Buying Solutions
Meta
Statistics
Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Cattleya speaks the following languages: English (Native), Thai (Native), Chinese (Intermediate).
Cattleya has at least 5 years of experience. During this time, Cattleya has worked in at least 6 different roles and for 6 different companies. The average length of individual experience is 1 year and 10 months. Note that Cattleya may not have shared all experience and actually has more experience.
Based on recent experience, Cattleya would be well-suited for roles such as: Digital Media Planner, Senior Media Planner, Freelance Digital Marketing Consultant.
Cattleya's most recent position is Digital Media Planner at Heroleads Thailand.
In recent years, Cattleya has worked for Heroleads Thailand, Starcom Mediavest, and Freelance digital marketing consultant.
Cattleya is most experienced in industries like Advertising, Media and Entertainment, and Retail.
Cattleya is most experienced in business areas like Marketing.
Cattleya holds a Bachelor in Marketing, Finance and Banking from Nation University.
Cattleya has 2 certificates. These include: Google Digital Guru Module and Meta Certified Media Buying Solutions.
The availability of Cattleya needs to be confirmed.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 6 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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