Shalaby Mahmoud - Founder & CEO

Q: Where is Shalaby based?

Shalaby is based in Vienna, Austria .

Q: What languages does Shalaby speak?

Shalaby speaks the following languages: German (Native), Arabic (Advanced), English (Advanced), French (Elementary) .

Q: How many years of experience does Shalaby have?

Shalaby has at least 9 years of experience. During this time, Shalaby has worked in at least 4 different roles and for 4 different companies . The average length of individual experience is 2 years and 4 months . Note that Shalaby may not have shared all experience and actually has more experience.

Q: What is Shalaby's latest experience?

Shalaby's most recent position is Founder & CEO at Influence Solutions .

Q: What companies has Shalaby worked for in recent years?

In recent years, Shalaby has worked for Influence Solutions , The Coca-Cola Company , and Siemens Energy .

Q: Which industries is Shalaby most experienced in?

Shalaby is most experienced in industries like Advertising , Food and Beverage , and Energy . Shalaby also has some experience in Information Technology and Professional Services .

Q: Which business areas is Shalaby most experienced in?

Shalaby is most experienced in business areas like Marketing , Project Management , and Operations . Shalaby also has some experience in Business Intelligence , Strategy , and Information Technology .

Q: Which industries has Shalaby worked in recently?

Shalaby has recently worked in industries like Food and Beverage , Energy , and Advertising .

Q: Which business areas has Shalaby worked in recently?

Shalaby has recently worked in business areas like Marketing , Project Management , and Operations .

Recommended expert

Vienna, Austria

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Experience

Jan 2024 - Present

2 years 6 months

Vienna, Austria

Founder & CEO

Influence Solutions

Founded and lead a multidisciplinary innovation studio delivering marketing, design, web and app development, advertising, AI, automation, CRM, sales, growth and business development services.
Build client solutions from discovery through strategy, implementation and optimization, connecting creative, technical and commercial priorities.
Partner with clients including Danone, Siemens, KAUST, FalconVIZ, etc. translating business objectives into practical digital and growth initiatives.
Identify opportunities to use automation and AI to improve workflows, reduce manual effort and support scalable operating models.

Jan 2021 - Dec 2024

4 years

Vienna, Austria

Digital Operations Manager (Austria & Switzerland)

The Coca-Cola Company

Led project and operational delivery for consumer-facing digital experiences across the Austrian and Swiss markets.
Coordinated digital activations across brand portfolios, shaping audience-centric journeys and aligning local execution with central strategy.
Consulted with local and central teams on campaign improvements, new concepts and best-practice approaches for digital marketing operations.
Managed digital platforms, monitored performance, resolved complex technical and operational issues and improved workflows through tools and processes.
Translated campaign and platform insights into practical recommendations that supported ROI improvement, KPI delivery and strategic planning.

Jan 2019 - Dec 2021

3 years

Vienna, Austria

Digital Marketing & Campaign Manager (Europe)

Siemens Energy

Planned and optimized integrated campaigns across web, social media, OOH, Google Ads and CRM channels.
Owned campaign concept development, design and setup, project management, budgeting, monitoring, optimization, reporting and analysis.
Supported CRM, customer acquisition, demand generation, market research, lead activity and behavior analysis initiatives.
Improved digital performance across SEO, conversion optimization, content optimization, social listening, share of voice and A/B testing activities.

Jan 2017 - Dec 2019

3 years

Vienna, Austria

Lead Data & Strategy Analyst

RDB Agency

Promoted from Social Media Analyst to a lead strategy and analytics role supporting campaign management, reporting and optimization.
Delivered campaign and ad strategy, SEO and advertising support, research and development, analytics and team management across client work.
Produced social media analytics and reporting with clear recommendations for performance improvement and content optimization.

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Advertising, Food and Beverage, Energy, Information Technology, and Professional Services.

Advertising

Food and Beverage

Energy

Information Technology

Professional Services

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Project Management, Operations, Business Intelligence, Strategy, and Information Technology.

Marketing

Project Management

Operations

Business Intelligence

Strategy

Information Technology

Summary

Entrepreneurial digital operations and marketing leader with experience across international brands, agency environments and innovation services. Combines campaign management, CRM, automation, analytics, advertising, web/app development and creative production to turn business goals into scalable digital experiences. Brings a multicultural perspective from living in four countries and working across Austria, Switzerland and wider European contexts, with a practical, energetic and improvement-focused leadership style.

Skills

Digital Operations
Ai & Automation
Adobe Creative Suite
Campaign Management
Ms Power Platform
Social Media Advertising
Marketing Strategy
Web/App Development
Project Management
Crm & Lead Generation
Seo & Cro
Team Management
Demand Generation
Analytics & Reporting
Scrum Master

Languages

German

Native

Arabic

Advanced

English

Advanced

French

Elementary

Education

Oct 2014 - Jun 2017

MODUL University Vienna

BSc · International Management · Vienna, Austria

Certifications & licenses

Google: Drive Advertising Revenue with Google Ad Manager

Meta: Meta Business / Ads Manager

Sprinklr: All Certificates

Twitter Flight School: All Trainings & Badges

Statistics

Experience

Total positions 4

Experience in Advertising 5.5 y

Avg length 3 y 1 m

Longest experience 3 y 11 m

Global Experience

Countries worked in 1 (Austria)

Primary country Austria

Expertise

Recent roles Founder & CEO, Digital Operations Manager (Austria & Switzerland), Digital Marketing & Campaign Manager (Europe)

Main industries Advertising, Food and Beverage, Energy

Main business areas Marketing, Project Management, Operations

Qualifications

Highest degree Bachelor

Certifications earned 4

Profile

Created

June 2026

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Frequently asked questions

Have questions? Find more information here.

Where is Shalaby based?

Shalaby is based in Vienna, Austria.

What languages does Shalaby speak?

Shalaby speaks the following languages: German (Native), Arabic (Advanced), English (Advanced), French (Elementary).

How many years of experience does Shalaby have?

Shalaby has at least 9 years of experience. During this time, Shalaby has worked in at least 4 different roles and for 4 different companies. The average length of individual experience is 2 years and 4 months. Note that Shalaby may not have shared all experience and actually has more experience.

What roles would Shalaby be best suited for?

Based on recent experience, Shalaby would be well-suited for roles such as: Founder & CEO, Digital Operations Manager (Austria & Switzerland), Digital Marketing & Campaign Manager (Europe).

What is Shalaby's latest experience?

Shalaby's most recent position is Founder & CEO at Influence Solutions.

What companies has Shalaby worked for in recent years?

In recent years, Shalaby has worked for Influence Solutions, The Coca-Cola Company, and Siemens Energy.

Which industries is Shalaby most experienced in?

Shalaby is most experienced in industries like Advertising, Food and Beverage, and Energy. Shalaby also has some experience in Information Technology and Professional Services.

Which business areas is Shalaby most experienced in?

Shalaby is most experienced in business areas like Marketing, Project Management, and Operations. Shalaby also has some experience in Business Intelligence, Strategy, and Information Technology.

Which industries has Shalaby worked in recently?

Shalaby has recently worked in industries like Food and Beverage, Energy, and Advertising.

Which business areas has Shalaby worked in recently?

Shalaby has recently worked in business areas like Marketing, Project Management, and Operations.

What is Shalaby's education?

Shalaby holds a Bachelor in International Management from MODUL University Vienna.

Does Shalaby have any certificates?

Shalaby has 4 certificates. Among them, these include: Google: Drive Advertising Revenue with Google Ad Manager, Meta: Meta Business / Ads Manager, and Sprinklr: All Certificates.

What is the availability of Shalaby?

Shalaby is immediately available full-time for suitable projects.

What is the rate of Shalaby?

Shalaby's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.