Philipp Thomaschewski-Project Lead
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Experience
Project Lead
ProSiebenSat1 Media SE
- Building vertical online media brands (media brands for specific target groups) based on existing content assets of the ProSiebenSat1 Media Group e.g. Galileo.tv
- Setting up the project team consisting out of content creation, content distribution, ad-sales, corporate strategy (team of 10 people)
- Assessing content and suitable vertical formats (based on existing assets and potential advertising customers)
- Developing channel proposition and assessing suitable online distribution channels (Mainly YouTube & TikTok)
- Responsible for business case calculation and ad-product development
Interim Chief Product Officer
Bosch Siemens Hausgeräte
- Developing the Go-To-Market strategy for downloadable (digital) programs for home appliance hardware (dishwasher, washing machine, cooking instruments)
- Planning of MVPs (Minimum Viable Product) and testing concepts to validate product offerings and go-to-market approaches
- Operative steering of a MVP test for dishwasher programs (leading a project team of 10 people)
Interim Managing Director DACH
Bolt Mobility Corporation
- Developed the Go-To-Market strategy for Bolt Mobility in the DACH region (incl. Business Planning, Operational Setup, Marketing Planning)
- Hiring of staff (Logistics, City Managers, Ad Agencies)
- Stake- and shareholder management
- Lead regulatory process with cities and ministries
- Business development (setting up a B2B business model in cooperation with hotels and delivery services)
Project Manager
Joyn GmbH (a ProSiebenSat.1 / Discovery Joint Venture)
- Operative integration of the Maxdome GmbH (300 employees) into the 7TV Joint Venture GmbH
- Established operative processes e.g. procurement processes
- Assessed market potentials and product requirements through user research and a conjoint analysis
- Executed an App-Store sentiment analysis to identify unique product features
- Developed a new marketing and content concept based on the usage of Influencer Marketing
- Lead the IT Admin and the Strategy & Operations team
Founder & CEO
Gett. Digital
- Worked full-time on traveljeff.de as CEO (team of 3). An online travel concierge for business travelers (mainly focused on consultants)
- Shut-down after 8 months due to limited monetization potential
- After shutdown opened a consulting business for Digitization, Sales & Marketing. 150k revenue within the first 5 months of operations
- Continuous testing of new business models
Management Consultant / Project Lead
Iskander Business Partner
- Responsible for the project management during sales roll-out for digital solutions/products for restaurants delivered by METRO Group, 12,000 products sold across 12 countries in less than 6 months
- Built a startup research lab across 6 cities in Europe, more than 300 restaurants acquired within 7 months to test startup solutions within the gastronomy industry
- Setup of a content marketing agency (SevenOne AdFactory) for Pro7Sat1 clients and development of corresponding strategy for the Pro7Sat1 Media Group
- Elaborated an investment proposal for Debao.de – a German/Chinese e-commerce startup aiming to approach venture capitalists globally
- Leading a customer migration project for Vodafone GER, migrating 100,000 B2C customers out of their old tariffs into a new portfolio
- Development and execution of a go-to-market strategy for the B2B cloud portfolio of the Deutsche Telekom AG focusing on small and medium enterprise customers in Germany in collaboration with partners such as T-Systems, SAP, and ScanPlus
- Team & Project-lead (leading a team of 5 consultants)
- IBP Country Lead Swiss
- IBP Marketing Cluster Lead / Head of Marketing, in charge of partner management, website redesign, social media activities, client & internal events
- Published whitepapers: Roam Like Home & New Value Added Services within the telecommunication industry
- Public speaking at conferences (e.g. LTE World Summit 2014 in Amsterdam)
Venture Associate
Startupbootcamp Amsterdam
- Evaluation of 300+ startups and selecting the Top 15 for the final selection days of the SBC Amsterdam program
- Organization of the Open Pitch Days in Amsterdam & London
- Organization of “Startupbootcamp’s how to: Negotiate a term sheet” (incl. fundraising & partner management)
- Advised startups concerning their business models
Strategy Analyst – Corporate Strategy
Telefónica Germany
- Responsible for the German telecommunication market model/market forecasts
- Lead of the German investor relations process
- Development of the Telefónica Germany 3-year business plan
- Preparation of the strategy presentation for the European Telefónica Board (for & with C-level management)
Exchange as Marketing Manager
Telefonica Multinational Solutions
- Redesigned the online portal for B2B clients
- Developed a social media strategy for Telefónica Multinational Solutions
- Briefed ad agencies on designing offline marketing material
Industry Experience
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Experienced in Professional Services, Tourism, Media and Entertainment, Telecommunication, Food and Beverage, and Information Technology.
Business Area Experience
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Experienced in Marketing, Sales, Customer Service, Information Technology, Strategy, and Project Management.
Skills
- Digital Strategy & Execution
- Marketing & Sales (On- & Offline)
- Project Management (Pmo)
- Customer Relationship Mgmt. (Crm)
- Business Development / Business Model Generation
- Business / Market Planning
- Restructuring
- Post-merger Integration
- Web/tech Startups & New Media
- Media
- Telecommunications (B2c & B2b)
- Logistics
Languages
Education
VU Amsterdam
Master of Business Administration, Specialization: Entrepreneurship · Business Administration · Amsterdam, Netherlands
Certifications & licenses
Certified Scrum Master
Scrum Association
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Experience
Expertise
Qualifications
Profile
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