Matthias Eiletz - Executive Coaching & Growth Advisory

Q: Where is Matthias based?

Matthias is based in Schwarzenfeld, Germany .

Q: What languages does Matthias speak?

Matthias speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Matthias have?

Matthias has at least 15 years of experience. During this time, Matthias has worked in at least 11 different roles and for 10 different companies . The average length of individual experience is 1 year and 4 months . Note that Matthias may not have shared all experience and actually has more experience.

Q: What is Matthias's latest experience?

Matthias's most recent position is Executive Coaching & Growth Advisory at Self-Employed .

Q: What companies has Matthias worked for in recent years?

In recent years, Matthias has worked for Self-Employed , Personio Group SE , Salesforce Germany GmbH , and Amazon Online GmbH .

Q: Which industries is Matthias most experienced in?

Matthias is most experienced in industries like Advertising , Information Technology , and Media and Entertainment . Matthias also has some experience in Retail , Professional Services , and Tourism .

Q: Which business areas is Matthias most experienced in?

Matthias is most experienced in business areas like Sales , Marketing , and Strategy . Matthias also has some experience in Human Resources , Business Intelligence , and Product Development .

Q: Which industries has Matthias worked in recently?

Matthias has recently worked in industries like Information Technology , Tourism , and Media and Entertainment .

Q: Which business areas has Matthias worked in recently?

Matthias has recently worked in business areas like Sales , Strategy , and Human Resources .

Recommended expert

Schwarzenfeld, Germany

Experience

Mar 2024 - Present

2 years 1 month

Germany

Executive Coaching & Growth Advisory

Self-Employed

Founded matthiaseiletz.com, an executive coaching platform focused on commercial execution discipline within months.
Advise SaaS companies on GTM strategy and sales execution, including a 6-month interim engagement with Examiz (02-07/2025).
Co-founded Vilsteria (vilsteria.de), an independent hospitality venture.
Architected and implemented scalable sales operating models across multiple markets, improving alignment, forecasting accuracy and revenue predictability.

Sep 2023 - Feb 2024

6 months

Munich, Germany

Head of Customer Growth - Mid-Market, Enterprise & Media

Personio Group SE

Led 4 managers and 30+ ICs with accountability for >$67M ARR across Mid-Market, Enterprise, and Media segments.
Built and developed 7+ high-performing sales teams, promoting multiple leaders and top performers.
Transformed a post-CS organization into a sales-led growth engine through structured upsell and cross-sell motion.
Introduced new segment structures and pipeline governance to improve execution and forecast ownership.
Delivered high transformational impact and 125% to target within six months.

Sep 2021 - Jul 2023

1 year 11 months

Munich, Germany

Regional Vice President - Core Sales, Mid-Market

Salesforce Germany GmbH

Led Mid-Market Core Sales DE South with ownership of >$54M ARR, directly managing 7–15 AEs while leading a broader extended multi-cloud team across Sales, BDR, Pre-Sales and Specialists.
Delivered +40% YoY iACV growth, turning around a previously underperforming region through focused new-logo acquisition and structured expansion motions.
Designed and implemented a cross-cloud territory operating model, improving alignment, governance, and forecast ownership across multiple product lines.
Led complex multi-cloud enterprise deals at C-level, while strengthening execution discipline and sponsoring cross-organizational initiatives including outbound strategy, negotiation excellence, and retail vertical focus.

Jan 2020 - Apr 2021

1 year 4 months

Munich, Germany

Head of Emerging Account Sales

Amazon Online GmbH

Built and scaled Amazon Advertising’s first centralized Pan-EU enterprise segment across EU5, targeting 60+ of Europe’s largest e-commerce clients.
Delivered over 200% YoY growth on a €50M baseline, improving commercial efficiency and establishing one of the fastest-growing segments globally.
Architected and rolled out a Pan-EU commercial operating model, aligning multiple country teams and partner functions through standardized segmentation, service levels, deal governance, and cross-border workflows.
Recruited and led 12 senior account executives across EU5, introducing structured Pan-EU business review governance to coordinate multi-country execution and improve transparency and revenue predictability.

Aug 2017 - Dec 2019

2 years 5 months

Munich, Germany

Manager, Emerging Account Sales

Amazon Online GmbH

Led teams of 8+ AEs with €18-30M+ quotas, owning Amazon's retail media portfolio, establishing new verticals including Media, Fashion, Sports, Toys, and Auto.
Delivered consistent >120% target attainment, developing multiple AEs into top performers and senior roles through hands-on coaching.
Launched and scaled a new GTM blueprint for non-endemic verticals (4 AEs and €4M+ revenue within 12 months), across direct, agency and programmatic.
Drove cross-organizational alignment across Retail, Marketplace, Amazon Business and Ads; supported global leadership programs and built a Team Lead layer to scale leader pipeline.

Feb 2017 - Jul 2020

3 years 6 months

Munich, Germany

Founder & Owner

Digita Consulting GmbH

Founded consulting practice focused on digital marketing for startups.
Delivered workshops and guest lectures (e.g. OTH Regensburg Startup Center).

Apr 2016 - Dec 2016

9 months

Munich, Germany

Head of Sales DACH & Benelux

Socialbakers Germany GmbH

Built the BDR and sales organization (3 FTE, ~$4M ARR) following market entry, driving enterprise acquisition while developing the team.
Professionalized sales operations by introducing pipeline structure, CRM discipline and qualification frameworks (Challenger, SPIN, MEDDPICC), improving deal velocity and early-stage conversion quality.
Acted as a market-facing leader, representing the company at industry events, activating key partners and strengthening regional brand presence.

Mar 2015 - Feb 2016

1 year

Berlin, Germany

Head of Commercial

Trademob GmbH

Joined as Senior Account Executive and promoted to Head of Commercial, leading a 25+ person cross-functional organization (Sales, Key Accounts, Campaign Operations, BI) reporting to the CEO.
Led a commercial turnaround, transforming flat revenue performance into double-digit growth within 12 months including direct reporting to the board.
Restructured the commercial organization and introduced a CRM-driven operating model to strengthen transparency, governance, and execution.
Closed and expanded strategic enterprise accounts (direct and agencies) while aligning sales, product, and marketing ahead of acquisition by Adikteev.

Sep 2013 - Feb 2015

1 year 6 months

Dublin, Ireland

Audience Sales Specialist

Google Ireland LTD

Managed a $20M+ advertiser portfolio, driving programmatic growth across Google Ads, YouTube, and the Google Marketing Platform.
Partnered with Product and GTech teams to design tailored client solutions and long-term media strategies for global advertisers.
Translated campaign insights into internal whitepapers and lighthouse cases, influencing product adoption and sales best practices.
Accelerated Large Customer Sales and agency adoption through structured enablement and cross-regional collaboration across Northern and Central Europe.

Mar 2011 - Aug 2013

2 years 6 months

Munich, Germany

Senior Account Manager

Criteo GmbH

Joined as one of the early commercial hires in DACH and was promoted to Senior within 18 months following strong performance.
Managed and expanded enterprise advertisers and leading agency partnerships across programmatic advertising solutions.
Drove multi-million incremental revenue by expanding into new verticals.
Partnered with Product, Publisher Management, and Technical Integration to scale client performance and solution adoption.

May 2010 - Mar 2011

11 months

Munich, Germany

Trainee Account Management

Refined Labs GmbH

Joined as 2nd sales hire and completed a structured 11-month trainee program in a bid-management and cross-channel tracking startup (later acquired by Nielsen).
Delivered consulting in SEM, bid management, cross-channel tracking and customer journey optimization for top-tier clients and agencies.
Contributed to GTM and product development through competitor analysis, product testing, sales materials, customer acquisition and feature ideation.

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Advertising, Information Technology, Media and Entertainment, Retail, Professional Services, and Tourism.

Advertising

Information Technology

Media and Entertainment

Retail

Professional Services

Tourism

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Sales, Marketing, Strategy, Human Resources, Business Intelligence, and Product Development.

Sales

Marketing

Strategy

Human Resources

Business Intelligence

Product Development

Summary

Commercial and revenue leader with 15+ years of experience across SaaS, AdTech, Retail Media and digital platforms, including 9+ years in leadership roles. Proven track record in scaling and transforming commercial organizations, from high-growth segments to large enterprise sales teams.

Background across Big Tech and high-growth technology companies, including leadership roles at Amazon and Salesforce.

Alongside my commercial leadership work, I developed a systemic coaching practice, expanding my perspective on leadership and AI-driven business models.

Skills

Commercial Transformation
Organizational Turnarounds
Revenue Leadership
International Business Scaling
Sales Operating Model & Gtm Architecture
Pan-eu Matrix Leadership
Enterprise Sales C-level Negotiation
Revenue Operations Forecasting
Cross-functional Leadership
Leadership Development & Systemic Coaching

Languages

German

Native

English

Advanced

Education

Aug 2007 - Feb 2008

Fontys Hogeschool

International Management (ERASMUS) · Venlo, Netherlands

Oct 2005 - Mar 2010

University of Applied Sciences Regensburg

Dipl. Betriebswirt · Regensburg, Germany · Final grade: 1.9 - Best thesis award (1.3)

Certifications & licenses

AI & Modern Leadership

Certified LINC Personality Profiler/Coach

Generative AI For Leaders

MBAI – Leaders Of AI

Qualified Negotiator

Schranner Negotiation Institute

Statistics

Experience

Total positions 11

Experience in Advertising 9 y

Avg length 1 y 7 m

Longest experience 3 y 5 m

Global Experience

Countries worked in 2 (Germany, Ireland)

Primary country Germany

Expertise

Recent roles Executive Coaching & Growth Advisory, Head of Customer Growth - Mid-Market, Enterprise & Media, Regional Vice President - Core Sales, Mid-Market

Main industries Advertising, Information Technology, Media and Entertainment

Main business areas Sales, Marketing, Strategy

Qualifications

Certifications earned 5

Profile

Created

March 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Matthias based?

Matthias is based in Schwarzenfeld, Germany.

What languages does Matthias speak?

Matthias speaks the following languages: German (Native), English (Advanced).

How many years of experience does Matthias have?

Matthias has at least 15 years of experience. During this time, Matthias has worked in at least 11 different roles and for 10 different companies. The average length of individual experience is 1 year and 4 months. Note that Matthias may not have shared all experience and actually has more experience.

What roles would Matthias be best suited for?

Based on recent experience, Matthias would be well-suited for roles such as: Executive Coaching & Growth Advisory, Head of Customer Growth - Mid-Market, Enterprise & Media, Regional Vice President - Core Sales, Mid-Market.

What is Matthias's latest experience?

Matthias's most recent position is Executive Coaching & Growth Advisory at Self-Employed.

What companies has Matthias worked for in recent years?

In recent years, Matthias has worked for Self-Employed, Personio Group SE, Salesforce Germany GmbH, and Amazon Online GmbH.

Which industries is Matthias most experienced in?

Matthias is most experienced in industries like Advertising, Information Technology, and Media and Entertainment. Matthias also has some experience in Retail, Professional Services, and Tourism.

Which business areas is Matthias most experienced in?

Matthias is most experienced in business areas like Sales, Marketing, and Strategy. Matthias also has some experience in Human Resources, Business Intelligence, and Product Development.

Which industries has Matthias worked in recently?

Matthias has recently worked in industries like Information Technology, Tourism, and Media and Entertainment.

Which business areas has Matthias worked in recently?

Matthias has recently worked in business areas like Sales, Strategy, and Human Resources.

What is Matthias's education?

Matthias attended Fontys Hogeschool for International Management (ERASMUS).

Does Matthias have any certificates?

Matthias has 5 certificates. Among them, these include: AI & Modern Leadership, Certified LINC Personality Profiler/Coach, and Generative AI For Leaders.

What is the availability of Matthias?

Matthias will be available from May 2026.

What is the rate of Matthias?

Matthias's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.