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Kristina K.-Senior Marketing Manager / Marketing Office

Kristina K. - Senior Marketing Manager / Marketing Office - profile avatar
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Tutzing, Germany

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Experience

Jan 2020 - Dec 2023

Senior Marketing Manager / Marketing Office

Bayern Tourismus Marketing GmbH

Position summary
Senior Marketing Manager / Marketing Office at Bayern Tourismus Marketing GmbH
Industries
Tourism
Business areas
Marketing
  • Leading and developing the “Gesundes Bayern” brand
  • Establishing the broader topic of “health tourism” in Bavaria
  • Developing and implementing the marketing strategy, including campaign management and budget responsibility
  • Active involvement in political committees such as the “Bayerischer Fachausschuss für Kurorte, Erholungsorte und Heilbrunnen”
  • Building and maintaining a stakeholder network
  • Coordinating external service providers
  • Delivering public relations activities
Jan 2018 - Dec 2020
Gauting, Germany

Marketing and Communications Officer

Asklepios Lungenfachklinik Gauting

Position summary
Marketing and Communications Officer at Asklepios Lungenfachklinik Gauting
Industries
Healthcare
Business areas
Marketing
  • Leading marketing and communications (internal and external) for Asklepios Lungenfachklinik Gauting
  • Focus on hospital and referrer marketing, including budget responsibility
  • Planning and delivering events
Jan 2013 - Dec 2017
Germany

Marketing and PR Officer

Schön Klinik Starnberger See

Position summary
Marketing and PR Officer at Schön Klinik Starnberger See
Industries
Healthcare
Business areas
Marketing
  • Strategic planning and delivery of marketing activities to improve the organization’s image in the region (B2C and referrers)
Jan 2006 - Dec 2013

PR Manager

Angelika Hermann-Meier PR

Position summary
PR Manager at Angelika Hermann-Meier PR
Industries
Tourism
Business areas
Marketing
  • Independently managing PR for international destinations and luxury hotels, from strategy through to accompanying press trips
Jan 2004 - Dec 2006
Munich, Germany

PR Trainee

ZFL PRCo

Position summary
PR Trainee at ZFL PRCo
Industries
Media and Entertainment
Business areas
Marketing
  • Traineeship in public relations

Industry experience

See where this freelancer has spent most of their professional time.

Experienced in Tourism, Healthcare, and Media and Entertainment.

Tourism
Healthcare
Media and Entertainment
Profile match chart

Business area experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing.

Marketing
Profile match chart

Summary

Dedicated Senior Marketing Manager with extensive experience in brand development, strategic communications and public relations in the tourism and healthcare sectors. Proven track record in delivering targeted marketing campaigns, including budget responsibility and coordination of external service providers. Strengths in building and maintaining stakeholder networks, with experience working on political committees.

Skills

  • Marketing Knowledge
  • Strategy Development
  • Agency Coordination
  • Content Production
  • Pr/Communications
  • Cms

Languages

German
Native
English
Advanced
French
Advanced

Education

Oct 2000 - Jun 2004

Universität Passau

Diploma in Cultural Studies and Business Administration · Passau, Germany

Oct 1998 - Jun 2000

Hotel im Wasserturm Köln

Hotel Management Professional · Cologne, Germany

Certifications & licenses

Further training as a Business Coach, Trainer and Change Management Consultant

ACUS Akademie

Certified Business Trainer, Coach & Change Management Consultant (ISO-Zertifiziert)

Statistics

Experience

Total positions 5
Experience in Tourism 12 y
Avg length 4 y 6 m
Longest experience 7 y 11 m

Global experience

Countries worked in 1 (Germany)
Primary country Germany

Expertise

Recent roles Senior Marketing Manager / Marketing Office, Marketing and Communications Officer, Marketing and PR Officer
Main industries Tourism, Healthcare, Media and Entertainment
Main business areas Marketing

Qualifications

Certifications earned 2
Member since
Last update
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Frequently asked questions

Have questions? Find more information here.

Kristina is based in Tutzing, Germany.

Kristina speaks the following languages: German (Native), English (Advanced), French (Advanced).

Kristina has at least 20 years of experience. During this time, Kristina has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 4 years. Note that Kristina may not have shared all experience and actually has more experience.

Based on recent experience, Kristina would be well-suited for roles such as: Senior Marketing Manager / Marketing Office, Marketing and Communications Officer, Marketing and PR Officer.

Kristina's most recent position is Senior Marketing Manager / Marketing Office at Bayern Tourismus Marketing GmbH.

In recent years, Kristina has worked for Bayern Tourismus Marketing GmbH.

Kristina is most experienced in industries like Tourism, Healthcare, and Media and Entertainment.

Kristina is most experienced in business areas like Marketing.

Kristina has recently worked in industries like Tourism.

Kristina has recently worked in business areas like Marketing.

Kristina attended Universität Passau.

Kristina has 2 certificates. These include: Further training as a Business Coach, Trainer and Change Management Consultant, Certified Business Trainer and Coach & Change Management Consultant (ISO-Zertifiziert).

The availability of Kristina needs to be confirmed.

Daily rate distribution

0% 25% 50% 75% 100%
11% of experts charge less than €800 per day.
11% of experts charge between €800 and €880 per day.
33% of experts charge between €880 and €960 per day.
11% of experts charge between €1120 and €1200 per day.
33% of experts charge €1200 or more per day.
<€800 €800-​880 €880-​960 €1120-​1200 €1200+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

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Daily rate avg. 994 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

1000
750
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250
Rate comparison chart
Median rate 880 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Calculated based on our freelancers’ daily rates as of 7 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.