Kristina K.-Senior Marketing Manager / Marketing Office

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Experience
Senior Marketing Manager / Marketing Office
Bayern Tourismus Marketing GmbH
- Leading and developing the “Gesundes Bayern” brand
- Establishing the broader topic of “health tourism” in Bavaria
- Developing and implementing the marketing strategy, including campaign management and budget responsibility
- Active involvement in political committees such as the “Bayerischer Fachausschuss für Kurorte, Erholungsorte und Heilbrunnen”
- Building and maintaining a stakeholder network
- Coordinating external service providers
- Delivering public relations activities
Marketing and Communications Officer
Asklepios Lungenfachklinik Gauting
- Leading marketing and communications (internal and external) for Asklepios Lungenfachklinik Gauting
- Focus on hospital and referrer marketing, including budget responsibility
- Planning and delivering events
Marketing and PR Officer
Schön Klinik Starnberger See
- Strategic planning and delivery of marketing activities to improve the organization’s image in the region (B2C and referrers)
PR Manager
Angelika Hermann-Meier PR
- Independently managing PR for international destinations and luxury hotels, from strategy through to accompanying press trips
PR Trainee
ZFL PRCo
- Traineeship in public relations
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Tourism, Healthcare, and Media and Entertainment.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing.
Summary
Dedicated Senior Marketing Manager with extensive experience in brand development, strategic communications and public relations in the tourism and healthcare sectors. Proven track record in delivering targeted marketing campaigns, including budget responsibility and coordination of external service providers. Strengths in building and maintaining stakeholder networks, with experience working on political committees.
Skills
- Marketing Knowledge
- Strategy Development
- Agency Coordination
- Content Production
- Pr/Communications
- Cms
Languages
Education
Universität Passau
Diploma in Cultural Studies and Business Administration · Passau, Germany
Hotel im Wasserturm Köln
Hotel Management Professional · Cologne, Germany
Certifications & licenses
Further training as a Business Coach, Trainer and Change Management Consultant
ACUS Akademie
Certified Business Trainer, Coach & Change Management Consultant (ISO-Zertifiziert)
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Kristina is based in Tutzing, Germany.
Kristina speaks the following languages: German (Native), English (Advanced), French (Advanced).
Kristina has at least 20 years of experience. During this time, Kristina has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 4 years. Note that Kristina may not have shared all experience and actually has more experience.
Based on recent experience, Kristina would be well-suited for roles such as: Senior Marketing Manager / Marketing Office, Marketing and Communications Officer, Marketing and PR Officer.
Kristina's most recent position is Senior Marketing Manager / Marketing Office at Bayern Tourismus Marketing GmbH.
In recent years, Kristina has worked for Bayern Tourismus Marketing GmbH.
Kristina is most experienced in industries like Tourism, Healthcare, and Media and Entertainment.
Kristina is most experienced in business areas like Marketing.
Kristina has recently worked in industries like Tourism.
Kristina has recently worked in business areas like Marketing.
Kristina attended Universität Passau.
Kristina has 2 certificates. These include: Further training as a Business Coach, Trainer and Change Management Consultant, Certified Business Trainer and Coach & Change Management Consultant (ISO-Zertifiziert).
The availability of Kristina needs to be confirmed.
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Calculated based on our freelancers’ daily rates as of 7 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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