Kristina Kühnl - Senior Marketing Manager for Tourism

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Tutzing, Germany

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Experience

Jan 2020 - Dec 2023

4 years

Senior Marketing Manager / Marketing Staff Unit

Bayern Tourismus Marketing GmbH

Leading and further developing the "Gesundes Bayern" brand
Establishing the overarching topic "health tourism" in Bavaria
Developing and implementing the marketing strategy including campaign management and budget responsibility
Active participation in political bodies such as the "Bayerischer Fachausschuss für Kurorte, Erholungsorte und Heilbrunnen"
Building and maintaining a stakeholder network
Coordinating external service providers
Executing public relations measures

Jan 2018 - Dec 2020

3 years

Gauting, Germany

Marketing and Communications Officer

Asklepios Lungenfachklinik Gauting

Managing marketing and communications (internal and external) for Asklepios Lung Specialist Clinic Gauting
Focus on hospital and referrer marketing including budget responsibility
Planning and execution of events

Jan 2013 - Dec 2017

5 years

Germany

Marketing and PR Officer

Schön Klinik Starnberger See

Strategic planning and execution of marketing initiatives to enhance brand image in the region (B2C and referrers)

Jan 2006 - Dec 2013

8 years

PR Manager

Angelika Hermann-Meier PR

Independently managing PR for international destinations and luxury hotels from strategy development to press trip coordination

Jan 2004 - Dec 2006

3 years

Munich, Germany

PR Traineeship

ZFL PRCo

Traineeship in public relations

Industry experience

See where this freelancer has spent most of their professional time.

Experienced in Tourism, Healthcare, and Media and Entertainment.

Tourism

Healthcare

Media and Entertainment

Business area experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing.

Marketing

Summary

Dedicated senior marketing manager with extensive experience in brand development, strategic communication, and public relations in the tourism and healthcare sectors. Proven track record in executing targeted marketing campaigns including budget responsibility and coordinating external service providers. Strengths in building and maintaining stakeholder networks, experience in political committee work.

Skills

Marketing Knowledge
Strategy Development
Agency Coordination
Content Production
Pr/Communication
Cms

Languages

German

Native

English

Advanced

French

Advanced

Education

Oct 2000 - Jun 2004

Universität Passau

Diploma in Cultural Management · Passau, Germany

Oct 1998 - Jun 2000

Hotel im Wasserturm Köln

Hotel Management Specialist · Cologne, Germany

Certifications & licenses

Professional training in business coaching, training and change management consulting

ACUS Academy

Certified Business Trainer, Coach & Change Management Consultant (ISO certified)

Statistics

Experience

Total positions 5

Experience in Tourism 12 y

Avg length 4 y 6 m

Longest experience 7 y 11 m

Global experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Senior Marketing Manager / Marketing Staff Unit, Marketing and Communications Officer, Marketing and PR Officer

Main industries Tourism, Healthcare, Media and Entertainment

Main business areas Marketing

Qualifications

Certifications earned 2

Profile

Member since

October 2025

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Frequently asked questions

Have questions? Find more information here.

Kristina is based in Tutzing, Germany.

Kristina speaks the following languages: German (Native), English (Advanced), French (Advanced).

Kristina has at least 20 years of experience. During this time, Kristina has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 4 years. Note that Kristina may not have shared all experience and actually has more experience.

Based on recent experience, Kristina would be well-suited for roles such as: Senior Marketing Manager / Marketing Staff Unit, Marketing and Communications Officer, Marketing and PR Officer.

Kristina's most recent position is Senior Marketing Manager / Marketing Staff Unit at Bayern Tourismus Marketing GmbH.

In recent years, Kristina has worked for Bayern Tourismus Marketing GmbH.

Kristina is most experienced in industries like Tourism, Healthcare, and Media and Entertainment.

Kristina is most experienced in business areas like Marketing.

Kristina has recently worked in industries like Tourism.

Kristina has recently worked in business areas like Marketing.

Kristina attended Universität Passau.

Kristina has 2 certificates. These include: Professional training in business coaching, training and change management consulting, Certified Business Trainer and Coach & Change Management Consultant (ISO certified).

The availability of Kristina needs to be confirmed.

Daily rate distribution

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<€800 €800-960 €960-1120 €1120-1280 €1440+

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Average rates for similar positions

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Daily rate avg. 970 €

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Median rate 920 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Calculated based on our freelancers’ daily rates as of 7 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.