Julian Schönbeck-Startup Coach

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Experience
Startup Coach
Campus Founders Heilbronn
Senior Product Owner (interim)
OTTO
- Product responsibility for over 10 million emails daily
- Implementing and rolling out a CRM tool for newsletters and transactional emails
- Optimizing results and customer experience through email and app pushes
- Designing, implementing, and rolling out new features for the marketplace and app
- Leading an interdisciplinary team (developers, UX designers, analysts, project managers)
- Coordination with business units, legal, data protection, and compliance
Lead Product Owner (freelance)
Erwin Müller / Lusini
- Building and marketing the restaurant portal 4yourguests.de
- Owning the product backlog
- Managing the external development team and UX design
Product Manager (freelance)
Phoenix Pharmahandel
- Concept development for the corporate venture gesund.de
- Project lead and product owner for the relaunch of the online shop for pharmacies
- Coordinating the PAYBACK loyalty program for pharmacies
- Leading an interdisciplinary team
- Coordination with sales, marketing, and sales promotion
Product and Marketing Manager (freelance)
Kurzarbeit-einfach.de / Urban Impact
- Chatbot for digital short-time work benefit application (for the federal government)
- Stakeholder management: Federal Employment Agency
- Managing PR agency and UX design agency
Product and Marketing Manager (freelance)
Deutsche Bank
- Built a 30-person team and a data-driven business model for developer.db.com
- Strategy, roll-out and marketing
- Led and developed an interdisciplinary team
- Product Owner for the developer portal and API products
- Coordinated external and internal stakeholders like procurement, legal, sales and marketing
- Business development with startups, SMEs and international corporations
- Selecting and managing agencies
Member and Treasurer
Be!Fund Indien Förderverein e.V.
Senior Strategy Consultant
IBM
- Worked on projects in banking and IT
- Designed and facilitated client workshops (Design Thinking)
- Business development (preparing studies, market analyses and managing tenders)
Senior Strategic Planner
Ogilvy Public Relations
- Clients: Coca-Cola, IKEA, Media Markt, Philips and others
- Project leadership and strategy for ATL, digital and social media campaigns
- Conceptualized and briefed creative teams
- Presentations and workshops
Junior Strategic Communication Manager
JWT – J. Walter Thompson Germany
- Client: Nestlé
- Strategy and client advice (TVC, social media)
- Briefing creative teams
- Competitive and target group analyses
- Qualitative and quantitative market research (focus group interviews, online panels, etc.)
Junior PR Consultant
Serviceplan Public Relations
- Clients: BMW, Generali, Molkerei Müller
- Social media concepts and content (blogs, Facebook, Twitter)
- Press releases and corporate publishing
- Crisis communication
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Government and Administration, Retail, Education, Banking and Finance, Advertising, and Information Technology.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Accounting, Product Development, Strategy, Information Technology, and Project Management.
Summary
- 13 years of experience in product management, marketing, and consulting
- Product Owner (SCRUM, KANBAN) with a strategic view on the product vision and translating the roadmap into a prioritized backlog
- Experienced with structures, processes, and politics in international corporations and their spin-offs
- Building, improving, and marketing online shops, marketplaces, and platforms
- Recruiting, leading, and developing interdisciplinary teams on-site and remotely
- Budget responsibility and stakeholder management up to the board level
- Selecting and managing agencies and service providers
- Strong affinity for numbers, testing, and analysis
- Entrepreneurial mindset and decisiveness
- Translating relevant problems into excellent solutions
- Passionate team player with high self-initiative and assertiveness
- Bridge builder between business and IT
Languages
Education
Unitec Institute of Technology Auckland
Auckland, New Zealand
International School of Management (ISM)
Bachelor of Arts · Business Communication · Dortmund, Germany
Maximilianpark Hamm
Event Management Clerk · Hamm, Germany
Certifications & licenses
IBM Design Thinking Coach Certification
IBM
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Julian is based in Düsseldorf, Germany.
Julian speaks the following languages: German (Native), English (Advanced).
Julian has at least 16 years of experience. During this time, Julian has worked in at least 10 different roles and for 11 different companies. The average length of individual experience is 2 years and 6 months. Note that Julian may not have shared all experience and actually has more experience.
Based on recent experience, Julian would be well-suited for roles such as: Startup Coach, Senior Product Owner (interim), Lead Product Owner (freelance).
Julian's most recent position is Startup Coach at Campus Founders Heilbronn.
In recent years, Julian has worked for Campus Founders Heilbronn, OTTO, Erwin Müller / Lusini, and Be!Fund Indien Förderverein e.V..
Julian is most experienced in industries like Government and Administration, Retail, and Education. Julian also has some experience in Banking and Finance, Advertising, and Information Technology.
Julian is most experienced in business areas like Marketing, Accounting, and Product Development. Julian also has some experience in Strategy, Information Technology, and Project Management.
Julian has recently worked in industries like Government and Administration, Retail, and Education.
Julian has recently worked in business areas like Accounting, Information Technology, and Marketing.
Julian holds a Bachelor in Business Communication from International School of Management (ISM).
Julian has 2 certificates. These include: IBM Design Thinking Coach Certification and IBM SCRUM Master Certification.
The availability of Julian needs to be confirmed.
Daily rate distribution
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Average rates for similar positions
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The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 28 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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