Hendrik Sommerfeldt-Senior Product Strategy Consultant
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Experience
Senior Product Strategy Consultant
UX&I GmbH
Set up a research repository infrastructure as an organization-wide sensing network (core team of 4, stakeholder circle of 150 people across 12+ product teams)
Developed journey-based prioritization logic and introduced outcome-driven product management
Brought together fragmented customer knowledge into structured knowledge management
Designed and implemented discovery and delivery processes as well as OKR frameworks
Guided Agile implementation with Scrum; product coached the product teams
Developed AI-augmented workflows for research, product strategy and requirements engineering (user stories, one-pagers)
Experimented with AI integration in product processes (discovery, delivery, customer communication)
Strategy and Transformation Consultant, UX Researcher
Leading Family-Owned Pharma Company
Digital transformation of Global Business Services (HR, Finance, Procurement, Compliance)
AI-augmented analysis of journey interviews as an augmented qualitative research workflow
Used AI for document recognition and analysis in HR processes
AI-supported pre-structuring in purchasing: multiple unstructured inputs against internal structured data sources
Compliance document matching via AI across a heterogeneous document landscape
Core team of 6, extended impact circle of 80–100 employees across the company
Organized handover to empowered colleagues and internal project teams
Product Strategy, Digital Transformation, Product Operations
R+V Allgemeine Versicherung AG
Built digital product development for private and corporate customers from within the organization
Product coached 12 product teams and product management; empowered over 100 employees
Established user-centered agile development principles based on SAFe — award-winning product implementations
Operating model, DesignOps, ResearchOps and journey management as an integrated system
Digital Strategy Lead
Commerz Real AG
Built and professionalized the digital sales channel by setting up our own digital team
Target audience alignment, journey mapping, and operational control processes for digital initiatives
Enabled employees to independently continue development
Leadership Coaching, Product Strategy, Digital Transformation
Helaba · Landesbank Hessen-Thüringen
Developed and implemented the digital product strategy for real estate and corporate banking
Led two cross-functional teams; stakeholder network across 4 business units up to board level
Corporate client portal as an internal showcase — starting point for all follow-up initiatives (e.g., SCOPE)
Empowered management level to independently lead digital product development
Digital Strategy Consultant
Fraport AG
Unified organically grown digital products (app, web, local systems) under one strategy
Cross-channel strategy and journey-based product architecture; led 3 cross-functional teams
Increased online commerce revenue, improved content management efficiency, restructured the organizational setup
Product Design, Design Management, Product Management
Deutsche Telekom AG — Products & Innovations
Product development for the Telekom Mediacenter — a cloud storage and streaming platform competing with Dropbox, Google Drive, iCloud, and Netflix/MagentaTV
Conceptualization, design management, and requirements engineering for the core product
Led a product team of 10 people; coordinated with design, partner products, and agile implementation teams using Scrum
Founder & Strategic Advisor
Braincycles
Strategic consulting for companies in regulated industries at the intersection of business, technology, and design.
Long-term consulting projects for well-known clients.
Industry Experience
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Experienced in Professional Services, Aerospace and Defense, Insurance, Banking and Finance, Telecommunication, and Pharmaceutical.
Business Area Experience
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Experienced in Strategy, Product Development, Information Technology, Marketing, Operations, and Project Management.
Summary
Strategic product and transformation consultant with 25 years of experience at the intersection of business, technology, and design. I build product organizations, align them, and enable them to manage themselves — in regulated industries, complex stakeholder environments, and long assignments with measurable impact.
My approach combines strategic planning with hands-on execution: target vision and roadmap, governance and operating models, research infrastructure and journey management — always aiming for organizations to be in a better place after my involvement than before.
Skills
Focus Areas:
- Digital Product Strategy
- Digital Transformation
- Building Product Organizations
- Information Architecture
- User Experience (Ux)
- Journey Management
- Service & System Design
- Researchops / Designops
- Stakeholder Management Up To C-level
- Agile Product Development
- Productos / Operating Models
Industries:
- Banking & Financial Services
- Insurance
- Pharma / Life Sciences
- Public Sector
- Manufacturing
- Media
Methods & Frameworks:
- Scrum
- Safe
- Kanban
- Okr
- Opportunity Solution Trees
- Evidence-guided Development
- Jobs To Be Done
- Outcome-based Roadmapping
- Journey Management
- Service Design
- Systems Thinking
- Design Thinking
- Product Coaching
- Researchops
- Designops
- Lean Ux
- User Story Mapping
- Stakeholder Mapping
- Workshop Facilitation
Ai / Generative Ai:
- Ai Strategy
- Ai-augmented Research Workflows
- Prompt Engineering
- Llm Integration In Product Processes
- Ai-assisted Document Analysis
- Human-centered Ai
- Ai Product Development
Languages
Education
Hochschule für bildende Künste Hamburg (HfbK) · TU Darmstadt · Massachusetts Institute of Technology (MIT)
Diplom-Ingenieur Architecture · Architecture · Darmstadt, Germany
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Experience
Global Experience
Expertise
Qualifications
Profile
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