George Bogdan (Bogdan) Nitu
Head of Decarbonization Solutions Business
Experience
Head of Decarbonization Solutions Business
Johnson Controls
- Define the strategy and Go To Market model for decarbonization solutions based on heat pumps in EMEALA
- Drive growth in the commercial/industrial heat pump business and other related decarbonization solutions through commercial excellence, design engineering works and standardization/modularization activities
- Collaborate with R&D and supply chain on new product introductions, value engineering for existing products, manufacturing and testing facilities
- Develop commercial and execution partnerships to grow the business faster
Head of Strategy, Sustainability and Growth
Johnson Controls
- Define the strategy for the business unit
- Lead the sales and key account management activities across all business lines (new installation, modernization, service)
- Coordinate M&A activities across EMEA countries
- Serve as sustainability lead for the business unit and develop new business opportunities based on decarbonization solutions offered as a service
- Establish centres of excellence for different market segments to increase sales efficiency and volume
- Develop a product introduction roadmap to capture additional market segments
- Drive modularization in the offering
- Support the digital transformation of the business through new digital offerings and go to market strategies
Managing Director / Member of the Executive Board
C. Haushahn GmbH & Co. KG
- Hold key position within the Schindler Group, responsible for the entire business of Haushahn Region Eastern Germany and member of the executive board of C. Haushahn GmbH & Co. KG
- Manage the turnaround of Haushahn Region East including analysis, strategic growth plan and restructuring plan
- Build and lead a team of over 250 people structured in departments: new installation, modernization, service, quality, HR, finance
- Develop a sales and marketing strategy focused on digital transformation and IoT-based services (e.g., remote monitoring, machine learning, digital media services) to accelerate growth
- Define efficient processes supported by digitalization (e.g., predictive maintenance) to increase efficiency and deliver high profit margins
- Responsible for P&L, delivering solid year-on-year double digit growth
Head of Service
Schindler Elevators & Escalators
- Hold key position within the Schindler Group, responsible for the service business in Europe (UK, Ireland, Norway, Sweden, Finland, Denmark, Netherlands, Estonia, Latvia, Lithuania, Germany, Switzerland, Austria, Russia, Ukraine, Poland, Czech Republic, Slovakia, Hungary, Romania, Bulgaria, Serbia, Croatia, Slovenia, Greece, Israel)
- Develop and lead a team of 19 people (around 5,000 over the entire service organisation)
- Identify and roll out smart and IoT services based on the connectivity of elevators and escalators (telemonitoring, big data analytics, machine learning, predictive maintenance, advertisement services)
- Define sales and marketing strategies for traditional and new service products, including development of modern sales trainings and tools
- Develop more efficient maintenance methods based on new smart and digital services
- Responsible for P&L, delivering 10-digit revenue (EUR) and solid year-on-year growth
Head of Service & Modernisation
Schindler Elevators & Escalators
- Develop and lead a team of 15 people (800 over the entire service and modernisation organisation) based in 12 countries (Russia, Ukraine, Poland, Czech Republic, Slovakia, Hungary, Romania, Bulgaria, Serbia, Croatia, Slovenia, Greece)
- Identify customer needs and define sales and marketing strategies to achieve sales objectives for the service and modernisation business
- Manage fulfilment methods and processes to ensure top quality and cost effectiveness
- Responsible for P&L, delivering 9-digit revenue (EUR) and sustainable double digit growth
Guest Lecturer
University Politehnica Bucharest
- Develop and deliver the lecture “Business Process Management” as part of a master’s program taught in German language
Head of Service
Schindler Elevators & Escalators
- Start up the service department for Schindler Romania
- Build and lead a team of 100 people and increase the sales force and fulfilment efficiency through training and coaching
- Develop the sales and marketing strategy, products, processes and tools to deliver high profit margins
- Develop new customer relationships to strengthen the company’s market position
- Open new branches and employ people to manage the new regions
- Negotiate strategic alliances with partners to offer efficient coverage to customers
- Graduate the Schindler Career Development Program (SCDP) Talent Program
Service Manager
Schindler Elevators & Escalators
- Manage all resources within the Hamburg branch to meet service targets and be responsible for P&L
- Develop the service business in the branch by establishing new customer relationships
- Optimize branch staffing of service technicians and lead a team of eight technicians
Product Manager - Modernisation
Schindler Elevators & Escalators
- Join the Schindler Career Development Program (SCDP)
- Manage new modernisation product launches and support field operations in selling new products
- Define new, more efficient business processes for the modernisation business
- Implement new SAP-based sales tools to boost sales
- Implement new pricing strategies
- Define new product requirements and development directions based on customer needs and market trends
- Establish and maintain relationships with consultants and partner industries to seek new business opportunities
- Develop new modernisation kits for the German market
Consultant – Product Related Service Management
Institute for Industrial Management (FIR)
- Conduct business consultancy projects for German and European machine-building companies related to service business organisation
- Acquire, coordinate and implement research projects on national and European level in the field of industrial services
- Publish articles in international journals on industrial services and prepare and conduct presentations at international conferences
- Organise the Aachener Dienstleistungsforum, the biggest German event about industrial services
- Develop and deliver lectures and moderate workshops related to service strategy as part of continuing education programs
Industry Experience
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Experienced in Manufacturing, Education, Energy, and Construction.
Business Area Experience
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Experienced in Product Development, Sales, Operations, Strategy, Customer Service, and Marketing.
Summary
Looking to leverage my passion for Leadership, my Customer and Sales experience, as well as my expertise in Digital Transformation & Sustainability, all enhanced by a strong set of Soft Skills.
Skills
- Leadership
- Team-minded
- Customer Orientation
- Sales & Marketing
- Negotiation
- Presentation
- Business Strategy
- Process Management
- Project Management
- Results Oriented
- Trustworthy
Languages
Education
Technical University "RWTH Aachen" & "Politehnica" Bucharest
PhD · Business & Engineering · Aachen, Germany
Technical University "TUHH" Hamburg & "Politehnica" Bucharest
Master Degree · Business & Engineering · Bucharest, Romania
Certifications & licenses
Certified Translator Of The Romanian Ministry Of Justice
Romanian Ministry Of Justice
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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