F Osorio - CRO, Head of Sales, Sales Architecture

Q: Where is F based?

F is based in Reinheim, Germany .

Q: What languages does F speak?

F speaks the following languages: German (Native), Spanish (Native), English (Advanced), French (Intermediate) .

Q: How many years of experience does F have?

F has at least 15 years of experience. During this time, F has worked in at least 8 different roles and for 4 different companies . The average length of individual experience is 1 year and 5 months . Note that F may not have shared all experience and actually has more experience.

Q: What is F's latest experience?

F's most recent position is Head of Sales at GmbH & Co. KG .

Q: What companies has F worked for in recent years?

In recent years, F has worked for GmbH & Co. KG and GmbH .

Q: Which industries is F most experienced in?

F is most experienced in industries like Professional Services , Information Technology , and Media and Entertainment . F also has some experience in Manufacturing .

Q: Which business areas is F most experienced in?

F is most experienced in business areas like Sales , Marketing , and Strategy . F also has some experience in Project Management , Operations , and Logistics .

Q: Which industries has F worked in recently?

F has recently worked in industries like Information Technology and Professional Services .

Q: Which business areas has F worked in recently?

F has recently worked in business areas like Sales , Marketing , and Operations .

Recommended expert

Reinheim, Germany

Experience

Apr 2024 - Jun 2025

1 year 3 months

Head of Sales

GmbH & Co. KG

Development and implementation of the sales strategy
CRM-driven sales management (HubSpot)
Strategic enterprise account management
Social selling and pipeline development
Implementation of a CRM and structured sales reporting
Achieved targets despite starting from zero in 2024
Implemented structured sales governance, CRM, and controlling

Sep 2023 - Apr 2024

8 months

Chief Sales Officer

GmbH

Development of the go-to-market strategy
Acquisition of corporate clients
CRM implementation and design of sales processes
Strategic partnerships and key account management
Participation in public tenders
Won several new clients, including key accounts

Jan 2022 - Oct 2022

10 months

Head of Sales Development

GmbH

International sales development activities in Germany, the UK, and Canada
Recruiting, leading, and developing SDR teams
Global outbound sales strategy
Salesforce CRM restructuring
Optimization of sales processes
Increased SDR performance by 200% within the first nine months

Jan 2021 - Apr 2021

4 months

Chief Operating Officer

GmbH

Expanded operational responsibility across all departments after promotion
Operational leadership and process optimization
Organizational restructuring
Improvement of operational performance

Jan 2020 - Dec 2020

1 year

Head of Sales

GmbH

Delivery of outsourced sales services
Market launches, sales strategies, lead generation, telesales, new business development
Sales controlling and processes, project and partner management, key account management
Sales training, coaching, social selling, marketing automation
Acquisition of enterprise clients and sales performance management
Increased customer retention and gained new clients
Stabilized operations during the COVID-19 crisis
Successfully implemented remote sales operations in 48 hours

Mar 2018 - Sep 2019

1 year 7 months

Head of Sales & Marketing

GmbH

Development of the go-to-market strategy
Brand positioning and corporate identity
CRM implementation
Strategic account acquisition, sales controlling (CRM), product & partner management
Key account management and tenders
Won a seven-figure public tender in the first year

Dec 2015 - Feb 2018

2 years 3 months

Head of Sales

GmbH

Restructuring the sales department (inbound & outbound)
Development of the go-to-market strategy for hardware and software products
KPI-driven sales controlling (CRM)
Recruiting, training, and developing the team
Over 150 product placements with SME clients in the first year
Set up an in-house call center with better results than external providers

Jan 2014 - Dec 2014

1 year

Executive Board Member

S.A.

Restructuring industrial operations and updating administrative processes
Commercial & technical management with full P&L responsibility
Import/export in LATAM & Europe
Managing key accounts (international mints, central banks, e.g. Argentina)

Feb 2009 - Dec 2011

2 years 11 months

Managing Director

S.L.

Managing the Spanish subsidiary with full P&L responsibility

Dec 2008 - Nov 2015

7 years

Founder & Managing Director

S.L.

Specialized in sales strategy, international market development, and interim management
Investor acquisition and public relations
English & German training, leadership & sales training
Several relevant interim assignments

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Professional Services, Information Technology, Media and Entertainment, and Manufacturing.

Professional Services

Information Technology

Media and Entertainment

Manufacturing

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Sales, Marketing, Strategy, Project Management, Operations, and Logistics.

Sales

Marketing

Strategy

Project Management

Operations

Logistics

Summary

25 years of sales experience in IT, retail, and services. Also internationally. Extensive experience in C-level and other leadership roles at startups, scale-ups, and technology-driven companies. Focus on structured sales leadership, CRM-based sales governance, performance-oriented systems, and developing high-performing teams that drive sustainable revenue growth. International industry expertise includes cybersecurity, SaaS, IT, industrial, and consumer goods.
15 years of strategic/operational sales leadership in B2C, B2B, direct sales, three-tier. Also internationally.
25 years of functional and disciplinary leadership responsibility. Also internationally.
10 years of executive management.
8 years abroad (Spain, Chile, UAE).

Solid experience in go-to-market strategies, key account management (including board level), social selling, CRM implementations, and international sales expansions.

Strong digital skills and extensive training in sales, leadership, cybersecurity, data protection, online marketing, intercultural competence, and project management, as well as experience as a lecturer, coach, and trainer for sales. Hands-on expertise.

Languages

German

Native

Spanish

Native

English

Advanced

French

Intermediate

Education

Oct 1999 - Jun 2001

IHK

IT specialist · Germany

Oct 1990 - Jun 1992

Johannes Gutenberg University Mainz

English and Romance Studies · Mainz, Germany

Certifications & licenses

Cyber Security Awareness

SoSafe

Data Protection in the Workplace

Proliance GmbH

Leading Virtual Teams

PMI Regis.

Online Marketing Basics

Online Marketing Strategies

Intercultural Competence

IMAP Institute, Germany

The Goal of Leadership

IST, Chile

Effective Leadership

IST, Chile

Effective Communication

IST, Chile

International Contract Law

IHK Koblenz, Germany

Warehousing, Logistics & Sales

L&L GmbH, Germany

Certified Sales Professional

IBM Germany

ISO/IEC 27001:2022 Foundation Certification

Certified Digital Sales Manager

Statistics

Experience

Total positions 10

Experience in Professional Services 8 y

Avg length 1 y 10 m

Longest experience 6 y 11 m

Expertise

Recent roles Head of Sales, Chief Sales Officer, Head of Sales Development

Main industries Professional Services, Information Technology, Media and Entertainment

Main business areas Sales, Marketing, Strategy

Qualifications

Certifications earned 14

Profile

Created

March 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is F based?

F is based in Reinheim, Germany.

What languages does F speak?

F speaks the following languages: German (Native), Spanish (Native), English (Advanced), French (Intermediate).

How many years of experience does F have?

F has at least 15 years of experience. During this time, F has worked in at least 8 different roles and for 4 different companies. The average length of individual experience is 1 year and 5 months. Note that F may not have shared all experience and actually has more experience.

What roles would F be best suited for?

Based on recent experience, F would be well-suited for roles such as: Head of Sales, Chief Sales Officer, Head of Sales Development.

What is F's latest experience?

F's most recent position is Head of Sales at GmbH & Co. KG.

What companies has F worked for in recent years?

In recent years, F has worked for GmbH & Co. KG and GmbH.

Which industries is F most experienced in?

F is most experienced in industries like Professional Services, Information Technology, and Media and Entertainment. F also has some experience in Manufacturing.

Which business areas is F most experienced in?

F is most experienced in business areas like Sales, Marketing, and Strategy. F also has some experience in Project Management, Operations, and Logistics.

Which industries has F worked in recently?

F has recently worked in industries like Information Technology and Professional Services.

Which business areas has F worked in recently?

F has recently worked in business areas like Sales, Marketing, and Operations.

What is F's education?

F attended IHK for IT specialist.

Does F have any certificates?

F has 14 certificates. Among them, these include: Cyber Security Awareness, Data Protection in the Workplace, and Leading Virtual Teams.