Christian King-APAC Business Leader | EUR 100M Business Responsibility | Growth & Transformation

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Experience
APAC Sales Director | Regional P&L Leader (Aftermarket – Off-Highway & Special Customers)
Bosch SEA
Member of the APAC Leadership Team with full P&L responsibility for a EUR 100M business across 10+ markets. Led 20 associates (8 direct reports), 100+ cross-functional stakeholders and a distributor network of 110 partners. Accountable for revenue, pricing, profitability and business performance across key industrial and off-highway sectors.
Achievements
- Grew APAC revenue from EUR 60M to EUR 100M (CAGR >10%), outperforming market by 3x.
- Transformed the APAC distributor network from 220 to 110 strategic partners, improving market coverage, commercial focus and profitability.
- Reduced portfolio complexity by 30%, improving profitability, operational efficiency and commercial focus.
- Launched new verticals and expanded the regional customer base across key industrial segments.
- Developed and executed the APAC Growth Strategy 2030, establishing the region's long-term growth, investment roadmap and strategic priorities.
Senior Key Account Manager
Robert Bosch GmbH
Led global strategic customer management, commercial governance and executive stakeholder alignment for Volkswagen Group across multiple Bosch business units.
Achievements
- Developed and implemented global customer governance and relationship strategy.
- Led cross-functional commercial alignment across multiple Bosch divisions.
- Negotiated and delivered a 30% price uplift for a strategic product portfolio with Audi.
- Improved commercial processes, transparency and execution effectiveness across global teams.
Venture Founder
Robert Bosch GmbH
Selected for Bosch's corporate venture accelerator in collaboration with UC Berkeley Haas to build and validate a new business model from concept to market validation.
Achievements
- Secured internal venture funding and executive sponsorship.
- Built an international venture team, validating the business model across Europe, Asia and the US.
Head of Global OEM Sales
Robert Bosch GmbH
Member of the global Volkswagen account leadership team with responsibility for sales strategy, business acquisition and executive customer management across the global diesel powertrain business. Led a commercial and technical organization of 15 associates (2 direct reports).
Achievements
- Managed annual business volume of EUR 500M+.
- Secured long-term global platform business valued at EUR 2B+.
- Directed executive stakeholder alignment across customer and Bosch organizations.
Global Key Account Manager Diesel Powertrain – FIAT & FPT
Robert Bosch GmbH & Robert Bosch SpA
Restructuring Consultant
Robert Bosch GmbH & Robert Bosch SpA
Strategic Marketing Manager Thermal Systems
Robert Bosch GmbH & Robert Bosch SpA
Management Consultant
BASF AG
Innovation Manager (start-up incubator)
f.u.n. netzwerk | nordbayern GmbH
Industry experience
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Experienced in Automotive, Manufacturing, Professional Services, and Chemical.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Strategy, Sales, Operations, Finance, Marketing, and Customer Service.
Summary
Senior international commercial and general management executive with 20+ years of experience leading business growth, transformation and P&L performance across APAC and Europe. Proven track record of scaling EUR 100M+ businesses, accelerating above-market growth, transforming commercial organizations and distributor ecosystems, and leading multicultural teams across industrial, automotive aftermarket and off-highway markets. Recognized for combining strategic vision with disciplined execution to deliver sustainable profitable growth.
Skills
- General Management
- Full P&L Leadership
- Business Strategy
- Commercial Leadership
- Business Transformation
- Growth Strategy
- Channel & Distribution Management
- Organizational Leadership
- Operational Excellence
- Executive Stakeholder Management
- Strategic Partnerships
- Strategic Negotiations
Languages
Education
University of Wuerzburg
PhD · Business Administration · Germany
University of Wuerzburg
Diploma · Business Administration · Germany
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
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Christian speaks the following languages: German (Native), English (Advanced), Italian (Advanced).
Christian has at least 25 years of experience. During this time, Christian has worked in at least 9 different roles and for 5 different companies. The average length of individual experience is 3 years and 10 months. Note that Christian may not have shared all experience and actually has more experience.
Based on recent experience, Christian would be well-suited for roles such as: APAC Sales Director | Regional P&L Leader (Aftermarket – Off-Highway & Special Customers), Senior Key Account Manager, Venture Founder.
Christian's most recent position is APAC Sales Director | Regional P&L Leader (Aftermarket – Off-Highway & Special Customers) at Bosch SEA.
In recent years, Christian has worked for Bosch SEA.
Christian is most experienced in industries like Automotive, Manufacturing, and Professional Services. Christian also has some experience in Chemical.
Christian is most experienced in business areas like Strategy, Sales, and Operations. Christian also has some experience in Finance, Marketing, and Customer Service.
Christian has recently worked in industries like Automotive and Manufacturing.
Christian has recently worked in business areas like Finance, Operations, and Sales.
Christian holds a Doctorate in Business Administration from University of Wuerzburg.
Christian is immediately available full-time for suitable projects.
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