Burkhardt Gasber - Digital Commerce Specialist

Q: Where is Burkhardt based?

Burkhardt is based in Berlin, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Burkhardt speak?

Burkhardt speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Burkhardt have?

Burkhardt has at least 21 years of experience. During this time, Burkhardt has worked in at least 14 different roles and for 13 different companies . The average length of individual experience is 2 years and 6 months . Note that Burkhardt may not have shared all experience and actually has more experience.

Q: What is Burkhardt's latest experience?

Burkhardt's most recent position is Performance Analyst at Vodafone .

Q: What companies has Burkhardt worked for in recent years?

In recent years, Burkhardt has worked for Vodafone , B2B company , Food Delivery , R+V Insurance , Various industries: consumer electronics, telco, fashion, FMCG, delivery services, and technology in B2C and B2B .

Q: Which industries is Burkhardt most experienced in?

Burkhardt is most experienced in industries like Telecommunication , Retail , and Information Technology . Burkhardt also has some experience in Insurance , Food and Beverage , and Advertising .

Q: Which business areas is Burkhardt most experienced in?

Burkhardt is most experienced in business areas like Business Intelligence , Marketing , and Sales . Burkhardt also has some experience in Project Management , Customer Service , and Information Technology .

Q: Which industries has Burkhardt worked in recently?

Burkhardt has recently worked in industries like Telecommunication , Information Technology , and Retail .

Q: Which business areas has Burkhardt worked in recently?

Burkhardt has recently worked in business areas like Business Intelligence , Marketing , and Sales .

Recommended expert

Berlin, Germany

Check rate

Experience

Jun 2022 - Mar 2024

1 year 10 months

Germany

Performance Analyst

Vodafone

Further development and expansion of the existing online performance analysis and reporting setup
Support for the online performance and customer portal team

Aug 2021 - Present

4 years 11 months

Germany

Customer Data Analyst

B2B company

Conducting customer (deep) analyses
Introducing and applying customer scores (e.g. RFM)
Implementing sales planning for the DIRECT unit
Building dashboards in Tableau, Power BI, and Google Looker (GA4)

Dec 2020 - Present

5 years 7 months

Germany

E-commerce Strategy + Senior Performance Analyst + Transformation

Food Delivery

Building a data-driven performance management model
Developing end-to-end dashboards and reports
Creating suitable, dynamic e-commerce strategies aimed at acquiring new customers
Introducing and transforming the email channel (Salesforce implementation)

Oct 2020 - Dec 2024

4 years 3 months

Germany

eCRM/New Business Analyst

R+V Insurance

Creating business cases with calculations for different scenarios
Running the "data-driven persona" project
Developing customer contact strategies

Feb 2019 - Jul 2020

1 year 6 months

Frankfurt, Germany

Principal Project Manager for CRM Transformation

DA Direkt

Introducing a campaign management tool
Developing new cross- and upsell mechanisms
Migrating data feeds and data models
Implementing new analytics applications (MicroStrategy, Python framework)
Developing the 2020+ analytics strategy
Direct reporting to the board (C-/D-level)

Oct 2018 - Mar 2019

6 months

Aachen, Germany

Consultant for building E-Commerce backend processes

e.GO Mobile AG

Principal Consultant for the sales team of a scale-up in the RWTH network
Development of data-driven webshop processes to prepare for automotive sales
Business case for building and expanding customer care centers based on existing touchpoint data and impact measures
Development of AI-based lead generation
Implementation of a CRM system (Dynamics)

Aug 2017 - Sep 2018

1 year 2 months

Düsseldorf, Germany

Business Analyst for B2B Online Sales/CRM

Vodafone

Support of the enterprise online team in marketing analytics
Creation of consistent funnel analyses from multiple data sources
Development of new dashboards to manage and evaluate inbound lines
Creation of curated marketing insight newsletters for management
Quality check and analysis of the digital customer journey (impact of attribution)

Dec 2015 - Jul 2018

2 years 8 months

Essen, Germany

Team Lead Digital Sales and CRM

MEDION AG UE

Leadership of the online marketing, sales, and email team (10+) for consumer electronics and ALDI Talk
Restructuring after team turnover and change of supervisor
Support for board transformation consulting (digitalhafen)
Achieved all-time highs in sales volume and revenue
Placed email marketing in the top 3 ranking of the Absolit study
Selection of new employees together with HR
Conducted data-driven gap analyses (including opt-in management) for MEDION/ALDI Talk CRM

Sep 2015 - Feb 2016

6 months

Düsseldorf, Germany

Head of Online Marketing/CRM/Email

Fashion ID (P&C)

Leadership of the online marketing, social media, digital marketing, and website team (15+)
Restructuring and rebuilding the team after a sudden change in leadership
Integration of CRM into the team and expansion of the email channel
Achieved ambitious sales and revenue targets despite major staff changes
Developed a constructive approach to handling attribution models in daily business

Jun 2013 - Sep 2015

2 years 4 months

Düsseldorf, Germany

Head of Online Sales/Email Marketing

Simyo GmbH

Leadership of the online sales and email marketing team (5+)
100% responsibility for new customer business
Member of the management board for developing pure online strategies (sales engine)
Implementation of pre-merger measures
Introduction of the Scrum methodology for sales infrastructure projects
Creation of detailed management reports and dashboards, including a forecasting system
Achieved all stakeholder-defined ambitious goals and various all-time highs (traffic, revenue, sales)

Feb 2012 - Aug 2012

7 months

Frankfurt, Germany

Consultant CRM/Media Performance

Cosmos Direkt

Performance consulting for the media business
Developing new KPIs for display performance measurement
Supporting the eCRM team in expanding email marketing
Supporting the transformation teams in setting up the eCosmos unit

Jun 2010 - Jul 2011

1 year 2 months

Munich, Germany

Newsletter Automation Project Manager

Payback

Implementing a newsletter CMS, workflow tools, and teaser generator to boost efficiency
Changing processes and analyzing department requirements
Developing a digital media style guide
Successfully operating the CMS to date

Aug 2007 - May 2013

5 years 10 months

Cologne, Germany

Interim Manager Performance Marketing

Congstar

Long-term interim work as a performance manager at Congstar from day one
Establishing all online channels (SEA, affiliate, email marketing, prepaid phone shop)
Introducing new processes and building the team
Achieving online targets and creating a scalable foundation for further growth

May 2005 - Present

21 years 2 months

Germany

Hybrid

Marketing Analyst

Various industries: consumer electronics, telco, fashion, FMCG, delivery services, technology in B2C and B2B

Ad-hoc marketing campaign analyses (based on ad platform and analytics data
Building cross-funnel data analyses (reach - webshop - ERP - after-sales)
Data-based "hands-on" attribution logics
Building clear reports in common settings and tools (PowerBI, Tableau, DataStudio)
Building team data skills
Developing data strategies in sales and marketing (including ETL processes and automations)
Developing data storytelling (per target group)
Setting up marketing controlling (plan vs. actual vs. forecast vs. previous year) in appropriate time dimensions
Developing forecast models (linear, trend, previous year, and more)
Performance management models for budgets in the millions
Performance updates

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Telecommunication, Retail, Information Technology, Insurance, Food and Beverage, and Advertising.

Telecommunication

Retail

Information Technology

Insurance

Food and Beverage

Advertising

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Business Intelligence, Marketing, Sales, Project Management, Customer Service, and Information Technology.

Business Intelligence

Marketing

Sales

Project Management

Customer Service

Information Technology

Summary

Experienced e-commerce specialist and digital business analyst with a background in online performance marketing and outstanding references. Many years of hands-on experience in e-commerce, digital marketing/sales, and CRM.

To date, many years of experience in data-driven marketing, building online sales and lead funnels, and leading online teams, with insights into the digital scene (e.g., networking with agencies, specialists, digital hubs, platforms, loyalty, martech, etc.). Origin in the German lead-gen scene.

Implementation of CRM/email automations with various technical platforms at companies such as Payback, Medion (ELAINE, Salesforce, SAS, MS Dynamics).

Development of professional performance reports and dashboards in MS Power BI, Tableau, and Excel, including setting up relevant KPI sets and data integrations, as well as planning and forecasting for the online business.

Own current AI project: Development of a custom AI app (via Vibe Coding) to digitize/automate my analysis know-how, enhanced with AI support (presentable, in use).

Skills

Hands-On Results/Information/Insights/Project Completion
Very Analytical, But Not A 'Nerd'
Open, Constructive Communication
Clear Acceptance Of Given Settings (Employees, Tools, Processes)
Use Of Classic, Agile, And Hybrid Project Management Methods (Scrum, Kanban, Gantt)
Focused Approach
Mindset Geared Towards 'Standardization' And 'Scalability'
Bi Tools: Power Bi, Tableau, Qlik, Excel (Icbs Standard)
Crm Automations: Salesforce, Hubspot, Ms Dynamics, Sas, Activecampaign, Etc.
Email Tools: Elaine, Mapps, Inxmail, Activecampaign, Salesforce Mc
Project Management: Jira, Asana, Trello, Openproject, Projectfacts, Projectplace, Etc.
Presentation Visualization: Thinkcell, Smartart, Efficient Elements, Ampler, Etc.
Web Analytics: Google Analytics, Adobe Analytics Experience, Econda, Exactag, Intelliad, Etc.
And More (Usually Fastest Onboarding)

Languages

German

Native

English

Advanced

Education

Advertising Academy Essen and Cologne

Communications Specialist · Marketing · Essen, Germany · 1.0

Specialized in finding growth levers in data and turning them into operational decisions. Active for years in the fields of eCRM/marketing and sales analytics, marketing controlling, and building tailored reports using common tools like Power BI, Tableau, Google Data Studio, or AI agents.

Certifications & licenses

Coach training 'International Leadership Program'

Kinast/Vermeulen, MUC

Professional Scrum Master, PSM I

Scrum.org

Professional Scrum Product Owner, PSPO I

Scrum.org

Statistics

Experience

Total positions 14

Experience in Telecommunication 21 y

Avg length 3 y 9 m

Longest experience 21 y 1 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Performance Analyst, Customer Data Analyst, E-commerce Strategy + Senior Performance Analyst + Transformation

Main industries Telecommunication, Retail, Information Technology

Main business areas Business Intelligence, Marketing, Sales

Qualifications

Highest degree Bachelor

Certifications earned 3

Profile

Created

June 2026

Need a freelancer? Find your match in seconds.

Try FRATCH GPT

Frequently asked questions

Have questions? Find more information here.

Where is Burkhardt based?

Burkhardt is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Burkhardt speak?

Burkhardt speaks the following languages: German (Native), English (Advanced).

How many years of experience does Burkhardt have?

Burkhardt has at least 21 years of experience. During this time, Burkhardt has worked in at least 14 different roles and for 13 different companies. The average length of individual experience is 2 years and 6 months. Note that Burkhardt may not have shared all experience and actually has more experience.

What roles would Burkhardt be best suited for?

Based on recent experience, Burkhardt would be well-suited for roles such as: Performance Analyst, Customer Data Analyst, E-commerce Strategy + Senior Performance Analyst + Transformation.

What is Burkhardt's latest experience?

Burkhardt's most recent position is Performance Analyst at Vodafone.

What companies has Burkhardt worked for in recent years?

In recent years, Burkhardt has worked for Vodafone, B2B company, Food Delivery, R+V Insurance, Various industries: consumer electronics, telco, fashion, FMCG, delivery services, and technology in B2C and B2B.

Which industries is Burkhardt most experienced in?

Burkhardt is most experienced in industries like Telecommunication, Retail, and Information Technology. Burkhardt also has some experience in Insurance, Food and Beverage, and Advertising.

Which business areas is Burkhardt most experienced in?

Burkhardt is most experienced in business areas like Business Intelligence, Marketing, and Sales. Burkhardt also has some experience in Project Management, Customer Service, and Information Technology.

Which industries has Burkhardt worked in recently?

Burkhardt has recently worked in industries like Telecommunication, Information Technology, and Retail.

Which business areas has Burkhardt worked in recently?

Burkhardt has recently worked in business areas like Business Intelligence, Marketing, and Sales.

What is Burkhardt's education?

Burkhardt holds a Bachelor in Marketing from Advertising Academy Essen and Cologne.

Does Burkhardt have any certificates?

Burkhardt has 3 certificates. These include: Coach training 'International Leadership Program', Professional Scrum Master, PSM I, Professional Scrum Product Owner, and PSPO I.

What is the availability of Burkhardt?

Burkhardt is immediately available part-time for suitable projects.

What is the rate of Burkhardt?

Burkhardt's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.