Anette Hrubesch - Creative Conceptualizer for Brands

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Gräfelfing, Germany

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Experience

Jan 2003 - Present

23 years 8 months

Gräfelfing, Germany

Freelance Creative Conceptualizer and Specialist for Linguistic Customizations

Self-Employed

Forming words for essential ideas, messages and thoughts requiring special content depth.
Providing sparring for brand & corporate positioning including positioning work, values and guidelines, brand profile development and core messages.
Served diverse clients including telco companies to biotech startups, leadership coaches to horticultural expos, nonfood wholesalers to food labels, boutique hotels to health insurance companies, an Ayurveda app to government ministries, and construction companies to cosmetics brands.
Collaborating with communications agency CUBE since 2005, most recently as project manager.

Jan 1995 - Dec 2003

9 years

Owner

Own Agency

Managed own agency with up to 15 employees.

Jan 1992 - Dec 1995

4 years

PR Specialist

Microsoft Germany

Industry experience

See where this freelancer has spent most of their professional time.

Experienced in Professional Services, Advertising, Media and Entertainment, and Information Technology.

Professional Services

Advertising

Media and Entertainment

Information Technology

Business area experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Project Management, Strategy, and Operations.

Marketing

Project Management

Strategy

Operations

Summary

Shaping words: for essential ideas, messages and thoughts that need a special depth of meaning.

Sparring for brand & corporate: for positioning work, values and guiding principles, development of brand profiles, core messages, etc.

Support outside the communication comfort zone: e.g. for a one-off vision statement, a moving speech or an ambitious founder story

Skills

I Help People Find And Express What They Really Want To Say.

Strong Communication Skills
Vivid Expressiveness
High Degree Of Creativity
Ability To Find The Essence
Sensitive Handling Of Substantial Topics
Many Years Of Brand Communication Know-How

Languages

German

Native

Education

BAW

Diploma in Public Relations (BAW) · PR studies

Certifications & licenses

Business Trainer

Systemic Learning Coach

Statistics

Experience

Total positions 3

Experience in Professional Services 31.5 y

Avg length 12 y 2 m

Longest experience 23 y 7 m

Global experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Freelance Creative Conceptualizer and Specialist for Linguistic Customizations, Owner, PR Specialist

Main industries Professional Services, Advertising, Media and Entertainment

Main business areas Marketing, Project Management, Strategy

Qualifications

Certifications earned 2

Profile

Member since

October 2025

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Frequently asked questions

Have questions? Find more information here.

Anette is based in Gräfelfing, Germany and can operate in on-site, hybrid, and remote work models.

Anette speaks the following languages: German (Native).

Anette has at least 35 years of experience. During this time, Anette has worked in at least 3 different roles and for 3 different companies. The average length of individual experience is 12 years and 6 months. Note that Anette may not have shared all experience and actually has more experience.

Based on recent experience, Anette would be well-suited for roles such as: Freelance Creative Conceptualizer and Specialist for Linguistic Customizations, Owner, PR Specialist.

Anette's most recent position is Freelance Creative Conceptualizer and Specialist for Linguistic Customizations at Self-Employed.

In recent years, Anette has worked for Self-Employed.

Anette is most experienced in industries like Professional Services, Advertising, and Media and Entertainment. Anette also has some experience in Information Technology.

Anette is most experienced in business areas like Marketing, Project Management, and Strategy. Anette also has some experience in Operations.

Anette has recently worked in industries like Advertising, Media and Entertainment, and Professional Services.

Anette has recently worked in business areas like Marketing, Project Management, and Strategy.

Anette attended BAW for PR studies.

Anette has 2 certificates. These include: Business Trainer and Systemic Learning Coach.

The availability of Anette needs to be confirmed.

Daily rate distribution

0 2 4 6 8

<€720 €720-800 €800-880 €880-960 €960+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

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Daily rate avg. 806 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

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Median rate 800 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Calculated based on our freelancers’ daily rates as of 27 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.