Point of Sale Experts in Munich

• Analysis of the Riester subsidy GeVos for provider change 2.0 in the AZUR subsidy management system
• Representation of the GeVos in BPMN 2.0 with Draw.io and Adonis
• Analysis of the data sets exchanged with the life insurance policy administration system and migration to the msg data sets
• Design and mapping of the interfaces to the new msg.ZulagenVerwaltung for various Riester subsidy GeVos at data field level

• Project management in the area of “Campaign, Offer and Performance Management Classic” for PAYBACK partners from the retail, FMCG and financial services sectors
• Campaign planning, development and implementation of offer-specific concepts and measures for the channels newsletter, digital advertising (web and app), stand-alone mailings and the print mailing “PAYBACK Punkteübersicht”
• Coordination with PAYBACK program partners (including American Express, Netto, EDEKA, Marktkauf & Trinkgut), PAYBACK departments and agencies
• Documentation of tasks and processes as well as onboarding of future job holders

The program supports the comprehensive realignment of the German Consumer Panel Services business. It combines a significant panel boost with the reprocessing of historical data and the integration of new receipt data. By significantly expanding and stabilizing the panel with the involvement of external partners, the aim is to improve the validity of the data base and create a reliable foundation for methodology, weighting and customer reporting. At the same time, historically grown processes for data delivery, OCR, matching, item QC, methodology and reporting are being harmonized, further developed technologically and reorganized. The goal is a scalable end-to-end landscape with higher data quality, clear responsibilities, reliable governance and sustainably manageable operational processes.

• Overall management of the restatement program, including the integrated roadmap as well as milestones, dependencies, risks and management decisions.
• Coordination of the panel boost and alignment of the required data deliveries, quality requirements and prerequisites for methodology, weighting and reporting.
• Alignment of business, product, data science, technology, operations and external partners around a shared target picture, aligned priorities and an integrated approach.
• Design of the organizational change triggered by the fundamental realignment of the data base, methodology and management logic, which has a lasting impact on established decision-making and collaboration patterns.
• Establishment and further development of governance, reporting and escalation structures as well as program-wide monitoring and operational processes for reliable management and sustainable handover.
• Management of critical data, technology and provider dependencies, including reprocessing, OCR transition and the timely synchronization of delivery, testing, methodology and reporting.
• Orchestration of international collaboration with teams and stakeholders in Germany, the United Kingdom, Portugal and Romania, as well as with external suppliers in Germany and Austria.

Impact Areas and Expertise: Program & Delivery Leadership, Business & Technology Alignment, Organization & Transformation, Governance & Sustainable Operations, Strategy & Target, Methodic Leadership, Transformation & Change Leadership, Executive Advisory

• IT solution (Interim Marketing and Product Portfolio Manager DACH): Established the brand as the market leader for automated proctoring solutions; built key influencers in higher education and corporate learning; built a sales pipeline and a targeted lead generation process; delivered all online and offline media; developed a PR strategy for regular and crisis communications
• IT solution (e-ID platform provider): Market and potential analysis and business plan assessment for the DACH region; target group segmentation; translated requirements for product management; generated initial pilot projects; developed targeted messaging; PR strategy for special-interest media
• IT solution (mid-sized partner for a leading CRM solution): Analyzed market potential in DACH; developed the business plan and repositioned the company; built lead generation; doubled revenue within two years by integrating marketing and sales
• Energy (Marketing and Product Portfolio Consultant for an investment company with more than 200 investments): Developed a concept to market different service companies under one umbrella brand; delivered an event concept for the annual group meeting; advised on the selection of an advertising agency
• Furniture (Product and Marketing Manager for a mid-sized Italian furniture manufacturer): Market potential analysis and risk assessment for DACH; defined the revenue plan for Germany and Austria; developed the Go2Market strategy; positioned the brand in the upper mid-price segment; won the first specialist retailers and end-customer projects; developed the brand story, corporate design, and communication materials
• IT solution (Interim Marketing and Product Manager DACH for an electronic signature portal): Launched the solution; formulated key messages for lead generation; defined value propositions by industry and target group; delivered online activities and a trade fair concept; won the first pilot customers and built the sales pipeline
• IT solution (Interim Marketing Director and Product Management for a mid-sized ITSM consultancy): Repositioned the company; established it as a relevant partner for large corporations; built lead generation and aligned sales and marketing; built the sales pipeline; connected licensing and professional services; developed a PR strategy; increased revenue from 2.5 million to approx. 18 million after 4 years

• Overcoming challenges in the context of a transformation programme.
• Focus on leadership challenges.

Outcome: Implementation of an APS solution (Eyelit) across multiple international production sites, including definition of target planning processes, integration architecture (SAP – APS via middleware), and alignment of complex manufacturing requirements (e.g. autoclave planning, alternative routings). Establishment of governance structures, steering formats and decision frameworks to manage scope, cost and timeline across multiple stakeholders. Successful handover of project leadership to internal successor, ensuring continuity and sustained project delivery.

Role in Project: Project Lead / Program Manager

Main Tasks in Project:

• Led APS implementation across multiple plants (Germany, Canada, France, US) with focus on end-to-end planning & scheduling processes and system integration
• Acted as central interface between business stakeholders (plants, operations), IT (SAP/middleware) and vendor (Eyelit)
• Drove requirements engineering, including consolidation of plant-specific requirements and steering of sign-off process
• Managed vendor (Eyelit) performance, including scope clarification, effort discussions and commercial alignment
• Identified and challenged gaps between standard APS functionality and complex manufacturing requirements (e.g. autoclave planning, batch optimization, alternative routings)
• Defined and implemented project governance structures, including Steering Committees, risk reporting and decision frameworks
• Led escalation management on cost overruns, scope deviations and delivery transparency
• Coordinated integration strategy (decision for custom middleware vs. standard connector) and alignment with SAP landscape
• Improved project transparency and way of working, including definition of reporting structures, tracking logic and communication cadence
• Facilitated alignment between global and local stakeholders to ensure feasible timelines, resource planning and plant readiness
• Prepared and delivered SteerCo updates and executive decision documents
• Managed structured project handover to internal project lead, including knowledge transfer, documentation alignment and stakeholder transition.

• Strategic and operational overall responsibility for a specialized agency for UX Writing & Content Strategy
• Product development, client acquisition, and the setup and strategic further development of UX writing systems for clients in the IT and finance sectors

• Management of all Retarus GmbH subsidiaries with P&L responsibility in non-German speaking countries (Spain, Italy, France, Singapore and USA) totaling €40 million revenue with 86% gross profit

• Driving and managing complex SaaS solution sales processes

• Winning and managing Key Accounts in the Global 2000 target account group

• Managing and growing teams across countries totaling over 140 employees

• Developing and implementing country-specific sales and marketing strategies focused on strong organic growth

• Ensuring the quality of products and services

• Employee retention and promotion

• Developed and implemented a new GTM strategy for Global 2000 target customers

• Reorganized personnel at management levels in the USA, Italy and Singapore

• Established a Sales Operations and telemarketing unit to increase sales team efficiency

• Designed and implemented uniform external and internal training and coaching measures across all markets

• Doubled the sales team from 25 to 50 employees in the first three years

• Established partner sales and marketing in European and North American core markets

• Increased growth rates from 5% to over 30% year over year in all regions, doubling international revenue from €20 million to €40 million

• Secured key accounts including BNP Paribas, Travelers Insurance, Santander and Generali

• Achieved an EBITDA ratio over 30%, generating 100% of the group’s profit

• Reduced lead costs by more than 50%

• Shortened sales cycle from 6 months to 4 months through training and removing pricing and legal hurdles

• Increased employee retention and customer satisfaction by over 50% measured through reintroduced quality-of-service indicators

Campaign manager for the launch of a new loyalty program

AI Assistance and Target Vision for Partially Autonomous Energy Portfolio Management

Building an AI control layer directly on the up-to-date daily live portfolio of a large energy provider — not as an isolated pilot, but as an operational extension of the existing DB1 and portfolio management. The goal is the gradual development from assistance through monitoring/alerting to analysis agents with Human-in-the-Loop approvals, supplemented by a role-specific System of Engagement alongside the BI System of Record. At the same time, the business case, target vision and management pitch compared with static monthly reporting are being developed.

• AI control layer: Design and build on the existing live portfolio data product (several million contracts) — development stages assistance → monitoring/alerting → agents with Human-in-the-Loop approvals.
• LLM-supported data analysis: Semantic queries, SQL/tool integration and additional RAG components based on portfolio, plan-versus-actual and data quality data (Azure OpenAI, Snowflake), with drill-downs to individual contract level.
• Analysis agents: Multi-stage agents for variance and driver analyses of churn, price adjustments, volumes and procurement costs.
• Views concept: Role-specific interfaces for business units, management and C-level as a System of Engagement alongside the BI System of Record.
• Business case & pitch: Target vision and cost-benefit argumentation compared with static monthly reporting.
• LLM setup (privacy & security): Coordination with IT Security and Data Protection — EU region, data separation and approval processes.
• Agent architecture: Multi-stage agent pipelines (analysis → validation → summary) with documented data sources, tool calls, review steps and source references for each statement.
• Data foundation: Built on the up-to-date daily DB1 data product (Snowflake, dbt) — portfolio, plan-versus-actual and data quality metrics as the common basis for all AI analyses.
• Guardrails & evaluation: Evaluation and approval processes for LLM responses relating to management-relevant statements — test sets, metrics and human review.
• Prototyping & validation: Iterative validation of agent responses with the business unit — test question catalogue, feedback loops and response quality for each release.
• Roadmap & development stages: Detailed stages from assistance → monitoring/alerting → partially autonomous management, including transition criteria and governance for each stage.
• Integration: Integration into the existing BI and data landscape — BI remains the System of Record, while the AI layer provides interactive drill-down paths as the System of Engagement.
• Enablement: Enablement of business users — prompting guides, training and an operating model for ongoing use.
• Management: Coordination of business units, Data Engineering, IT Security and Data Protection.
• Change Management: Communication and expectation management with business units and management throughout the development stages.

Results:

• Built on an existing up-to-date daily data product with several million contracts
• Established an LLM setup coordinated with Data Protection and IT Security in the EU region, including data separation and approvals
• Defined three development stages through to partially autonomous management
• Designed role-specific views for business units, management and C-level
• Developed the business case and management pitch for the development stages
• Established an iterative response-quality validation process with the business unit
• Designed the operating model for assistance operations and initiated validation

Stack: Azure OpenAI, Azure AI Foundry, Snowflake, dbt, React, TypeScript, Entra ID, RAG, Agentic AI, analysis agents, Human-in-the-Loop, Prompt Engineering, LLM Evaluation, LLMOps, GDPR / EU region, Azure DevOps, Python, SQL, Change Management

• Project coordination: Managed timelines, deliverables, change requests (CRs) and resources, combining maturity gate reviews and program increments.
• Stakeholder management: Building strong relationships with both internal teams and external customers.
• BMW programs: BCP, BDC, MIC Next, IDC Evo, covering functional validation (including functional safety), product validation, homologation and compliance.
• Risk management: Proactively identified and resolved critical risks in software/product releases through cross-functional coordination to keep projects on track.

• Industry focus: Automotive, IT, Chemicals, Insurance, IT Security
• Project planning & portfolio management with MS Project and cplace
• Implementation and operation of an Information Security Management System (ISMS)
• Process management (modeling & optimization) with BIC
• Delivery of automotive driver assistance systems (ADAS)
• Change management (evaluation to go-live)
• Migration projects and risk management
• IT development (SAP S4Hana, embedded software) using Scrum, Agile and Waterfall
• Data modeling (top-down, bottom-up, re-engineering)
• Master data management (infrastructure, interface, BPM, GPM)
• Customer relationship processes (CRM, ERP)
• Material data management (MDM) regarding consistency and quality
• Digital asset management (content, structure, standard metadata)
• Sales management (service policy, CRM, key account management, vendor management)

• Overall project management for the conception and master implementation of an ActionPack for retailers on the occasion of the company anniversary (POS equipment, mailings, emailings, event concept, Augmented Reality app, etc.)

• Project management for content maintenance and the implementation of extensive, related product catalogs in Typo 3

• Creation of materials (restaurant equipment, website and social media) for regional and seasonal product specials, including photo shoots and social media productions

• Conception and implementation of email CRM campaigns including landing pages, POS materials, event equipment and mailings

• Creation of print catalogs including quality assurance for internal communication/automotive and B2B/telecommunications

• Managing the implementation of banner and print campaigns of varying scope for B2C/automotive, B2B/mechanical engineering and personnel marketing/insurance

• Clients:

• Achtung! GmbH

• Bürosüd plus GmbH

• BippesBrandão GmbH

• Digitas GmbH

• gyro communications GmbH

• Heye GmbH

• Publicis Pixelpark Hamburg

• setup GmbH

• WoranWirGlauben GmbH

• Zum Goldenen Hirschen München GmbH

• Responsible for the ongoing UI/UX optimization of the eSchwalbe app, focusing on user flow, screen design, and iterative improvements based on user feedback
• Improving the UX of both app and website, ensuring intuitive and appealing user interactions
• Managing and updating the company website via Typo3, including working with external developers
• Content creation for website, online shop, social media and print materials
• Design of flyers, press kits and POS materials in line with corporate design guidelines