Point of Sale Experts in Berlin

• Built operational analytics dashboard suite for a multi-unit F&B group from granular Lightspeed POS data — KPI reporting, product-mix analysis, demand forecasting and expansion site-selection
• Automated weekly, monthly and quarterly reporting and P&L variance analysis, plus a demand-forecasting tool that converts POS data into hourly kitchen prep schedules
• Developed a customer-review intelligence system across six sites — automated data collection, AI classification into operational themes with bilingual reply drafting and an interactive dashboard, cutting weekly review analysis from 2.5 hours to minutes

• Supported orderbird in setting up and driving an internal advanced analytics project for the internal customer dashboard
• Structured the internal dashboard project for later development

• Acted as technical consultant to optimize multi-layer ensemble models combining ResNet, CNN-BiGRU-Attention, and XGBoost.
• Guided implementation of a Logistic Regression meta-learner to solve class imbalance problems, achieving 92.86% accuracy and 0.9644 AUC on PTB-XL and Chapman-Shaoxing datasets.

Led product strategy, cross-functional delivery, and the evolution of the platform and operating model at a VC-backed B2B SaaS company (~60 FTE at peak) operating a multi-sided enforcement platform — connecting brand owners, marketplace operators, and enforcement workflows — scaling from founding-stage concept to commercially validated product.

PRODUCT STRATEGY & BUSINESS IMPACT

• Defined and iterated product strategy aligned to ICP refinement, competitive positioning, and long-term revenue growth
• Refined segment focus to concentrate capacity on highest-value enforcement use cases, improving customer retention and average contract value
• Redesigned pricing and packaging after identifying that a modular, feature-based model was enabling customer cherry-picking and creating confusion at the point of sale. Collapsed a multi-page pricing structure into a single-page, outcome-based model — anchored on what the customer actually wanted to protect, not which modules they selected. Contributed directly to a 10× ACV increase on a key account (€500 → €5,000/month)
• Replaced ad-hoc stakeholder-driven prioritisation with a structured decision framework — coupling OKR alignment, ICE scoring, and a fixed roadmap split (50% strategic initiatives / 30% customer feedback / 20% tech debt) — ending a pattern where sales requests and leadership interventions routinely displaced planned work mid-quarter
• Redesigned the customer onboarding process after identifying a recurring failure pattern: misaligned sales commitments, missing customer-side inputs, and siloed handoffs between sales, CS, and product were routinely delaying time-to-value. Introduced structured pre-onboarding requirements and cross-functional handoff protocols — ensuring customers arrived with the data needed to go live, and internal teams operated from a shared baseline

LEADERSHIP, DELIVERY & OPERATING MODEL

• Built and led a 20-person cross-functional organisation spanning product management, engineering, design, and operations
• Introduced OKR-driven planning and quarterly review cadences, providing consistent strategic alignment across functions and seniority levels
• Built decision-routing frameworks that pushed operational and product decisions down to team level — replacing a pattern where analysts and PMs escalated routine calls (e.g. enforcement actions, edge-case handling) to leadership by default. Defined clear ownership boundaries and decision criteria so the team could act independently on the vast majority of cases, freeing leadership capacity for genuinely non-standard situations

AI-ENABLED PRODUCT & WORKFLOW TRANSFORMATION

• Led the development of an AI-enabled website detection system that replaced much of a previously manual review process, reducing analyst workload by 70–90%
• Redesigned key operational workflows to incorporate AI-enabled classification and decision routing, increasing detection throughput 20× without linear cost growth
• Defined AI product KPIs covering coverage, accuracy, and false positive rate — embedding measurable quality standards into the development cycle
• Defined where automation should replace, support, or escalate human decisions, balancing scale, quality, and customer-facing risk

• Setup: retail group in transition, agile environment, team with 10 developers
• Goal: replacement of a software monolith, redesign of static content, structuring of further backoffice portals
• Challenge: complex system-side dependencies, stakeholders for software development & digitalization
• Tasks: subject-matter responsibility for static content and operational processes

• Analyzed existing digital platforms for accessibility requirements under BFSG and WCAG 2.1 with a consulting firm
• Developed a product vision that unites digital accessibility and business goals like conversion optimization
• Defined relevant KPIs to measure success for both target areas
• Aligned strategy with cross-functional stakeholders, including Legal, BFSG consulting firm, Compliance, UX, Development, and Marketing
• Created and maintained a prioritized product backlog focusing on accessible features and conversion-related initiatives
• Derived detailed user stories and acceptance criteria based on legal standards (BFSG, WCAG) in close coordination with development teams
• Ensured BFSG compliance in digital product development with the help of a BFSG consulting firm
• Collaborated closely with UX/UI designers to develop accessible prototypes
• Conducted user research and usability tests focusing on users with disabilities
• Supported building an accessible design system
• Integrated A/B testing to evaluate conversion-related initiatives
• Managed the technical implementation of accessible features by the development team
• Conducted accessibility tests (e.g., screen reader, keyboard navigation)
• Monitored and optimized implemented features based on usage data and feedback
• Responsible for rollout/release and conducting user acceptance tests
• Designed and led interactive trainings on BFSG, WCAG, and UX accessibility for design teams, dev teams, and POs in collaboration with the consulting firm
• Built an internal knowledge platform to embed accessibility principles sustainably
• Raised company-wide awareness for inclusive digital products

• Large-scale B2C legal services platform operating across Europe in air passenger rights and in Germany across labor, mobility, and rental law.
• Owned the end-to-end onboarding and lifecycle foundations of a high-traffic customer acquisition funnel across 8 European markets, supporting ~10,000 new users per month and backed by €100k/month in paid acquisition spend.
• Led the architectural migration of the core intake and decision logic from fragmented legacy flows into a scalable workflow engine, increasing reliability, improving operational efficiency, and enabling faster iteration on funnel performance and user experience.
• Partnered closely with engineering, operations, and commercial stakeholders to optimize activation, manage complex edge cases, and ensure the platform could scale sustainably across markets without compromising performance or consistency.
• Introduced foundational product analytics and performance monitoring to increase visibility into activation, drop-offs, and lifecycle behavior, enabling data-driven prioritization and experimentation.

• Led the end-to-end delivery of a SAP Supply Chain Management (SCM / TD / SD) ERP programme, covering project initiation, detailed requirements gathering, operating model definition, system design, build, testing, cutover, and global Go Live across Europe, Asia, and North America. Ensured the ERP solution supported key supply chain, manufacturing, and planning operations to enable future business growth.

• Conducted cross-functional workshops with Supply Chain, Procurement, Planning, Manufacturing, and Logistics teams to capture business requirements, define the future operating model, and map end-to-end system design. Consolidated over 150 requirements into structured documentation aligned with SAP standards.

• Shaped solution design and vendor engagement during the early discovery phase, supporting selection of best-fit technology partners and ensuring the system design covered production planning, inventory management, warehousing, logistics, and supply chain forecasting.

• Managed D365 configuration and troubleshooting, ensuring alignment with business processes and resolving integration issues between D365, SAP SCM modules, and surrounding systems.

• Supported Grain data model changes to lead ingestion of planning data into Snowflake and Footprint, enabling enterprise reporting and analytics development.

• Managed scope, timelines, risks, and dependencies across international teams spanning Europe, Asia, and the US, maintaining integrated project plans, issue logs, and executive reporting to drive stakeholder alignment and delivery momentum.

• Enabled the integration of AI-powered demand forecasting tools into supply chain planning processes, improving forecast accuracy, inventory turnover, and operational decision-making across multiple regions.

• Led SIT, UAT, and data migration phases, including design of test scenarios, defect triage management, and coordination of test execution to validate supply chain and manufacturing workflows prior to deployment.

• Delivered detailed cutover planning, business readiness activities, and hypercare support, ensuring a smooth and coordinated Go Live and full operational handover to business teams.

• Acting as interim manager and fractional CMO in Berlin

• Scrum Master for a development team in the renewable energy sector (FTEs & freelancers), coaching 3 POS

• Owned the product roadmap for platform and transaction-related capabilities in a large-scale fintech ecosystem.
• Led cross-functional teams (Android, backend, QA, operations) through sprint planning, reviews, retrospectives, and releases.
• Translated complex financial and operational business logic into clear epics, user stories, and technically sound acceptance criteria.
• Worked closely with Android engineers to deliver and scale applications across multiple device types and hardware constraints.
• Managed dependencies between mobile apps, backend services, and third-party systems to ensure reliable end-to-end flows.
• Acted as primary interface to senior stakeholders, aligning product priorities with business objectives and regulatory requirements.
• Proactively resolved delivery blockers and ensured predictable release cycles in a fast-paced environment.

• Analysis and harmonization of master data
• Analysis of product and customer portfolios and KPI identification
• Preparation and harmonization of raw material master data for migration
• Marketing and customer support as well as organization at real estate agencies

• Designed a Merchant SaaS ecosystem for 1000+ vendors, integrating POS, real-time inventory, and QR payments to automate 100% of order and service management workflows.
• Led a team of 12 (Engineers, UI/UX, and QA) with agile processes, sprint planning, and stakeholder alignment to deliver impactful B2B and B2C products.
• Built a privacy-first social platform with zero backend data storage, eliminating server-side data risks and costs and protected 100% user privacy.
• Optimized logistics efficiency by 25% by designing a custom multi-route delivery algorithm, maximizing fleet utilization for B2B and B2C marketplace fulfillment.
• Reduced infrastructure costs by 90% by leading a Firebase-to-Parse migration, eliminating a ₹45K/5-day revenue drain.
• Owned & Launched a self-service Ad-Tech platform with CPC/CPI bidding and automated wallet integration, establishing a scalable revenue stream for the Super App ecosystem.
• Drove a 20% increase in user acquisition by launching high-engagement social reels and a unique "Barter" marketplace, successfully unifying 6+ modules into one Super App.
• Automated 30% of manual KYC workflows by architecting digital verification API integrations, significantly accelerating onboarding for both merchants and delivery partners.

• Designed and built frontstage eCommerce journeys and supporting backstage customer journeys
• Requirements creation and management for all product aspects: Core user experience (online), supporting business processes and service design (online, offline and hybrid)
• Project management for country rollouts, aligning business, product and tech workstreams to assure timely delivery
• Business strategy, commercial/revenue model, rollout planning