Google Workspace Experts in Germany

• Industry: Insurance, Trade, IT
• Customers & Projects: Consulting and selling insurance and similar services
• Main tasks: Insurance consulting (health insurance, retirement planning, wealth building); commercial services, inside and field sales; sales data analysis and forecasting; customer consulting and support; opening a new sales headquarters for private and business customers; business development & innovation management; business use case development; process optimization; stakeholder management; team leadership and training; preparation and delivery of trainings;
• Technologies used: Microsoft Office 365, Microsoft Teams, Jira, Draw.IO, Camunda 8, Java (8, 17,21,25), Git, Spring Boot, Spring Batch, Spring Data REST, Spring Web, Spring Security, J-Unit, Playwright, Lombock, Vaadin, H2, PostgreSQL (16, 17 18), pgAdmin, Docker, LLMs, JasperSoft Studio, JasperReports

• Product Analytics, Mobile App Tracking & Tracking Governance (B2C Mobility App) – agile project management (Scrum/Kanban)
• Product Ownership for Product Analytics and Mobile App Tracking of the EnBW mobility+ app; gathering, prioritizing, and translating business requirements into actionable concepts and Azure DevOps user stories with acceptance criteria.
• Derivation of tracking requirements when introducing new app features (including Resilient Map), definition of tracking parameters (screens, events, custom definitions), and ensuring privacy-compliant tracking (Firebase, GA4, Adjust) based on the tracking concept.
• Design and adaptation of dashboards and funnel reporting for campaigns (GA4 validation, onboarding and order flow analyses, conversion funnels, charging start flow) to identify drop-off points and optimization potential.
• Management of the technical raw data export (Adjust to BigQuery) and connection to the data warehouse/data lakehouse, including data mapping; collaboration with international development teams, Data Engineering, Marketing/Sales, and Product Management.
• Establishment of standardized tracking architecture, naming conventions, and governance; analysis and expansion of tracking (new features and “blind spots”), test design, handover to testers, and quality assurance and approval before releases; documentation in Conceptboard.

• Defined and established a clear product strategy and roadmap to align product development with business goals and market trends
• Managed and prioritized product requirements from cross-functional, international stakeholder groups (TA, Brand Family, Content Manager, Legal)
• Efficiently managed the development process in international, agile teams to deliver critical product releases on time and within budget
• Led product launch and marketing activities in coordination with Channel Orchestration Experts
• Monitored and analyzed product performance metrics (KPIs) to optimize based on data and maximize business value

• Prepared and reviewed quarterly royalty settlements for licensors across music, publishing and media brands, including minimum guarantees, recoupment, returns reconciliation and process optimisation.
• Reconstructed historical licensing data for an external audit by a major US studio, covering music publishing and recorded music across ROW and AUS, and coordinated the resulting statements with the licensor.
• Supported the reconciliation of music royalties with the German collecting society and its international hub for 2018 to 2024.
• Assessed licensing data for accruals and provisions, and structured metadata for contract negotiations.
• Designed target processes and SOPs for a royalty automation tool and accompanied testing during rollout.

AI Agent SaaS

Founded and built an AI agent SaaS for automated customer support and lead qualification, including implementation with pilot customers.

• Service → product transformation: productization from the agency into an independent AI agent SaaS. The starting point was a specific customer problem; the product was developed together with the customer.
• Developed and launched AI agents for website inbound, lead qualification, and customer service, reaching €8K MRR.
• Structured and led a remote team across engineering, LLM ops, and customer enablement.
• Case PTC Auto (e-commerce on Shopify): connected an AI support agent to the store, automated product data & support workflows, reducing workload by ~10–15 hours per week per support employee.
• Set up GDPR-compliant data processing for the AI agents: data processing agreements, deletion policies, and customer data storage locations.
• Assessed agents against the EU AI Act (risk class, transparency requirements) and built them accordingly.
• Addressed customers’ compliance and security requirements (questionnaires, evidence, contracts) to make sales possible in the first place.
• Built technical safeguards into the product to prevent agent misbehavior: hallucinations, escalation to humans, and logging.

• Workflow automation
• Process management
• Scrum Master
• Introduction of new office processes at regional and global level
• Project assistance in ISO 9001, 13485 and 17025 projects

Driving AI model quality at scale — evaluating prompt-response accuracy, flagging edge cases, and maintaining SLA-compliant workflows across distributed global teams.

• Analyse AI prompts and side-by-side model outputs to assess response quality, factual accuracy, relevance, consistency, and compliance with project evaluation guidelines.
• Perform fact-checking, data validation, troubleshooting, issue identification, and edge-case review to improve quality standards across AI training support workflows.
• Use Google Sheets, Google Docs, and browser-based tools to document findings, maintain evaluation logs, track issue patterns, and support workflow optimisation in a remote environment.
• Create clear written justifications, review summaries, and KPI-oriented reporting focused on accuracy, turnaround time, documentation completeness, defect identification rate, and SLA adherence.

• Spearheaded efforts to enhance product consistency and achieve significantly better usability, ensuring a more intuitive experience
• Partnered with the founders to define a new go-to-market strategy through product discovery
• Directed the process of creating a new company website from concept and wireframes to design and final implementation in Webflow
• Responsive Webdesign
• WCAG
• Corporate Branding
• Product Discovery
• MVP
• Product Design
• User Experience
• Rapid Prototyping

• Strategic consulting for the Head of Brand on brand strategy and change processes
• Analysis of existing processes, resources, and interfaces within the team as well as with internal and external stakeholders
• Development and implementation of recommendations for action to improve processes and increase efficiency
• Project management and change management for the successful implementation of measures
• Management and selection of external service providers to ensure smooth execution
• Optimization of internal processes and interfaces through in-depth analysis and recommendations for action
• Effective acceleration of decision-making and management processes in brand management
• Successful management of external service providers and agencies for more efficient workflows and higher quality

• Participatory renewal of the business area strategy and the company's target vision
• Project manager for the geographical expansion of the electricity grid and the improvement of processes related to renewable energies
• Introduction of multiproject management and business process management, including Six Sigma deployment
• Project manager for the introduction of the company's program for introducing artificial intelligence
• Change management for the implementation of the AI program

Independent consulting engagements supporting technology organizations on governance, system integration, and delivery structure.

• Supported technology organizations in strengthening governance, system integration planning, and delivery structure.
• Reviewed BSS/OSS modernization and data migration programs, validating effort estimates and identifying delivery risks.
• Introduced simple reporting and tracking tools to improve coordination across distributed teams.
• Advised on integration planning and governance, helping teams improve delivery structure and stakeholder alignment.

• Created marketing content including videos, graphics for marketing and sales activities
• Developed content strategies using Adobe Creative Cloud tools for course promotion
• Additionally worked on content as director, producer and script writer
• Set up KPIs for online marketing, then analyzed analytics and engagement

• International expansion & segment strategy: Built Germany footprint from zero, scaling to 1,000+ SaaS customers across four European markets, developing vertical value propositions, use cases, and segmentation models
• Planning, OKRs & single source of truth: Designed forecasting frameworks, pipeline diagnostics, territory/quota structures for a 30+ FTE commercial org, and established OKR-driven execution with shared dashboards and decision logs
• Operational excellence, automation & regulated delivery: Applied Lean Six Sigma methods and implemented automation and AI tooling across CRM and reporting, simplifying end-to-end workflows and reducing manual effort by ~25%
• Growth enablement & CX: Owned cross-functional growth experiments that increased activation by 30% and DAUs by 10% in a hybrid PLG + enterprise model
• Change management & cross-functional execution: Set KPI agreements with shared services, championed internal change programs, and drove adoption of new operating rhythms and tooling
• Risk management & portfolio steering: Established risk-aware customer prioritization and partnered with risk and finance teams on portfolio steering and resource allocation

Planning and delivery of cross-target group CRM and loyalty campaigns for the REWE Bonus Program across digital and offline channels. Coordination of cross-functional stakeholders and analysis of campaign performance to specifically improve customer engagement, new customer acquisition, and customer retention.