Verena Holthaus-Founder
Check rate
Experience
Founder
LOCALS.MUENCHEN
- Supporting special local brands, creatives and locations by creating a new platform for a specific target group to give them more visibility
Visiting Consultant
Innovative Management Partner (IMP) GmbH
Consulting innovative business ideas for diverse industry partners
Managing nightmare competitor and business design development
Supporting and creating workshop designs for business modeling
Conducting study research and identifying new business opportunities
Conducting and supporting various strategic analyses (e.g. business logic checks, market and competitive analyses)
Performing trend research in industries such as future mobility, construction, energy and chemicals
Translating trend analyses into trend radars and supporting derivation of strategic implications
Preparing and formatting various client presentations
Participating in and moderating client workshops, followed by documentation and evaluation
Researching and acquiring experts for interviews in open innovation projects and performing in-depth analysis of the interviews
Designing strategic and client-specific personas
Developing client-specific workshop designs
Conducting expert interviews
Researching and conducting open ideation surveys
Supporting project management
Lecturer
Akademie Mode & Design
- Lecturer for the master program 'Fashion and Retail Management' in Cross Channel and Distribution Policy
- Lecturer for the bachelor program 'Fashion and Design Management' in Trade Management and eCommerce
Senior Consultant
Self-Employed
- Senior project manager for project organization and supporting the project lead in the project Public Cloud Integration and Transformation in the field of IT Finance (high seven-digit project budget); includes resource planning, budget planning, set up performance tracking and creating management board decisions
- Developing and realizing integrated marketing and sales concepts, including efficient process restructuring (e.g. cross industry)
- Identifying, developing and managing new businesses for license brand management in the fashion industry, including onboarding new business partners, negotiation and business planning
- Project management, product and brand development
- Project lead for long-term and short-term marketing campaigns for lifestyle brands (budget responsibility of €225k per season)
- Brand concept development for kidswear collection
- Analyzing and optimizing processes and implementing new work tools for agile project management
License Manager
MARC O’POLO AG
- Responsible for managing licensing lines for bodywear, beachwear and kidswear including budget planning
- Developing new license opportunities and businesses
- Creating solution-oriented concepts in cooperation with license partners for retail and online sales of bodywear, beachwear and kidswear
- Managing and supporting implementation for distribution and expansion of license brands in retail and online channels
- Leading project management for new marketing activities, retail concepts and alignment processes, including managing internal interfaces
- Arranging contracts with legal partners
- Developing cooperation concepts with external partners to fulfill the lifestyle idea
Junior License Manager
MARC O’POLO AG
- Managed license partners by developing controlling and briefing tools for a strategic and aligned brand direction
- Optimized processes for collaborative collection development and daily business, and implemented new planning and controlling tools
- Developed license brand guidelines in alignment with main brand guidelines
Trainee Brand Licenses
MARC O’POLO AG
- Managed new business project 'MARC O’POLO x Norman'
- Led project for online presentation and image movie 'Life at the Location'
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Fashion, Banking and Finance, Information Technology, Education, Media and Entertainment, and Chemical.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Project Management, Product Development, Supply Chain Management, Business Intelligence, and Research and Development.
Summary
Passion for new and innovative solutions and business ideas - Solution oriented concepts with an entrepreneurial mindset and passion driven - Experience in managing global brands and licenses - Designing and managing new businesses - Project management and organization of transformational and technical projects
Skills
Project & Process Management (Bpm 2.0)
Negotiation & Conflict Management
Business Cases & Plan
Communication & Coaching
Ms Office
Indesign
Koppermann
Photoshop
Illustrator
Bpm (2.0) > Business Process Model
Art
Running
Swimming
Riding
Hunting
Violin
Ballet
Languages
Education
Technical University of Munich
Executive MBA Innovation & Business Creation, M.A. · Executive MBA Innovation & Business Creation · Munich, Germany · 1,4
Berkley Haas School, UC Berkley
Executive MBA Innovation & Business Creation, M.A. · Executive MBA Innovation & Business Creation · Berkeley, United States
Academy of Fashion & Design, Düsseldorf
Fashion & Design Management, B.A. · Fashion & Design Management · Düsseldorf, Germany · 1,7
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Verena is based in Munich, Germany.
Verena speaks the following languages: German (Native), English (Advanced), Spanish (Elementary).
Verena has at least 12 years of experience. During this time, Verena has worked in at least 7 different roles and for 5 different companies. The average length of individual experience is 2 years and 8 months. Note that Verena may not have shared all experience and actually has more experience.
Based on recent experience, Verena would be well-suited for roles such as: Founder, Visiting Consultant, Lecturer.
Verena's most recent position is Founder at LOCALS.MUENCHEN.
In recent years, Verena has worked for Akademie Mode & Design and Self-Employed.
Verena is most experienced in industries like Fashion, Banking and Finance, and Information Technology. Verena also has some experience in Education, Media and Entertainment, and Chemical.
Verena is most experienced in business areas like Marketing, Project Management, and Product Development. Verena also has some experience in Supply Chain Management, Business Intelligence, and Research and Development.
Verena has recently worked in industries like Fashion, Banking and Finance, and Information Technology.
Verena has recently worked in business areas like Marketing, Product Development, and Project Management.
Verena holds a Master in Executive MBA Innovation & Business Creation from Technical University of Munich, a Master in Executive MBA Innovation & Business Creation from Berkley Haas School, UC Berkley and a Bachelor in Fashion & Design Management from Academy of Fashion & Design, Düsseldorf.
The availability of Verena needs to be confirmed.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 26 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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