Ulrike Weida-Wadenpohl-Owner
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Experience
Owner
Weida-Wadenpohl Interim Management und Consulting
- Interim management and consulting for German and international enterprise and mid-size accounts in product or services business
- Focused on transformation, go-to-market and business management projects
- Provided business mediation and coaching
Vice President Global Sales Excellence Transformation Programs
Hewlett Packard Enterprise
- Defined and implemented the integration of service attach and hardware business
- Designed the organization of the hardware category and transformed portfolio development and communication
- Successfully transferred service business responsibility from service to multiple hardware organizations while securing continuous business growth globally and in-country
- Aligned operating and organizational model for hardware category managers across business units and geographies
- Defined customer-focused solutions, communication and training plans
Vice President New Business Go-To-Market + Category Management
Hewlett Packard Enterprise
- Led global and regional go-to-market and category organization for HPE’s global services business
- Transformed the global operating model for higher efficiency and better global alignment
- Held responsibility for revenue, margin and growth
- Drove solutions sales, business development, category and programme management including sales enablement and training
- Transformed collaboration between central and local organizations to support significant cost and resource reduction
- Established state-of-the-art global infrastructure for the services business
- Streamlined operations, simplified tools and processes
- Developed and operationalized business plans for all geographies and channel business
- Drove category mix to high value services offerings
Vice President Service Lines & Attach Services Go-To-Market
Hewlett Packard Enterprise
- Led and transformed the Service Lines and Attach go-to-market organization for Europe, Middle East and Africa
- Directed business growth of attach services, consistently exceeding unit goals
- Secured significant growth of penetration for Datacenter Care and Flexible Capacity in global and enterprise accounts
- Prepared new service lines operating model for EMEA, creating resource efficiencies by integrating advisory & professional and operational services organizations
- Led continuous process improvements and portfolio innovations, driving easier sales of complex services through offer simplification and country collaboration
Senior Director Service Lines & Attach Services Go-To-Market
Hewlett Packard Enterprise
- Served as business development lead, aligning business unit and programme management while developing new growth programs
- Responsible for order, margin and revenue, consistently meeting or overachieving goals
- Supervised EMEA service lines and attach go-to-market teams
- Led development of EMEA Flexible Capacity offering, overachieving revenue and margin goals
- Championed new operating model for the support business organization, developing and implementing world-class programmes in EMEA
Director Business & Portfolio Management
Hewlett Packard Enterprise
- Defined and implemented leading tech refresh process for EMEA, adopted as worldwide standard
- Developed costing model to improve net price decision making for EMEA and aligned pricing processes with hardware
- Designed and implemented business plans, developing worldwide offering and leading expansion of Infrastructure-as-a-Service from the Netherlands to EMEA
- Held business responsibility for attach service business and the software and server support services portfolio
Director Attach Services & Server Services EMEA
Hewlett Packard Enterprise
- Managed business development and introductions of multiple programmes including Best-in-Class, Volume Direct Program, Education Attach Program and Logo
- Prepared and managed execution of business plans and KPI framework
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology and Professional Services.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Strategy, Sales, Marketing, Operations, Finance, and Product Development.
Summary
30+ years’ success reaching business objectives in complex and multi-faceted environments
Perceptive, transformational executive with acute business acumen and expertise in building and leading high-performance teams in design and development of leading-edge business solutions. Expertise leading sales growth, marketing strategy, and business development across multiple geographical regions and varied customer segments for emerging as well as mature businesses. Adept at overseeing logistics, developing and implementing effective go-to-market (GTM) strategies, managing reseller and retail channels, and ensuring profitability. Well verses in defining business strategy for product- and services business, turning those into executable plans and driving implementation.
Proven ability to manage highly complex businesses, build new markets, drive innovation and change business mix to higher value solutions for continuous revenue and P&L growth of a multi-billion dollar business. Expert presenter, negotiator, and businessperson; able to forge strong relationships with partners and build consensus & sponsorship across multiple organizational levels.
Skills
- Executive Leadership
- P & L Accountability
- Transformation/ Change Management
- Product Lifecycle Management
- Strategic Business Planning
- New Product/ Market Introductions
- Operational Implementation
- Team Building, Restructuring And Leadership
- Business Development
- Intercultural Competencies
- Category/ Portfolio Management
- Conflict Resolution
Languages
Education
Fernuniversität Hagen
Master of Environmental Sciences · Environmental Sciences · Hagen, Germany
Fachhochschule für Wirtschaft
Bachelor of Arts in Business Management · Business Management · Pforzheim, Germany
Certifications & licenses
ICF Certified
IHK Karlsruhe
Steinbeis Hochschule Berlin, Niederlassung Stuttgart
Statistics
Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Ulrike is based in Pforzheim, Germany.
Ulrike speaks the following languages: English (Advanced), German (Elementary).
Ulrike has at least 19 years of experience. During this time, Ulrike has worked in at least 7 different roles and for 2 different companies. The average length of individual experience is 3 years and 8 months. Note that Ulrike may not have shared all experience and actually has more experience.
Based on recent experience, Ulrike would be well-suited for roles such as: Owner, Vice President Global Sales Excellence Transformation Programs, Vice President New Business Go-To-Market + Category Management.
Ulrike's most recent position is Owner at Weida-Wadenpohl Interim Management und Consulting.
In recent years, Ulrike has worked for Weida-Wadenpohl Interim Management und Consulting and Hewlett Packard Enterprise.
Ulrike is most experienced in industries like Information Technology and Professional Services.
Ulrike is most experienced in business areas like Strategy, Sales, and Marketing. Ulrike also has some experience in Operations, Finance, and Product Development.
Ulrike has recently worked in industries like Information Technology and Professional Services.
Ulrike has recently worked in business areas like Strategy, Operations, and Sales.
Ulrike holds a Master in Environmental Sciences from Fernuniversität Hagen and a Bachelor in Business Management from Fachhochschule für Wirtschaft.
Ulrike has 2 certificates. These include: ICF Certified and Certified Mediator (DFfM).
The availability of Ulrike needs to be confirmed.
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Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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