Recommended expert
Silvana Chirita (demeter)-Marketing Lead
Check rate
Experience
Mar 2022 - Present
4 years 3 monthsMarketing Lead
Admetrics
Position Summary
Marketing Lead at Admetrics
Industries
Information Technology
Business Areas
Marketing
- Led the full go-to-market strategy, and scaled marketing operations by building and managing a cross-functional team, while coordinating external vendors, collaborators, and creative agencies.
- Implemented an automated SEO-first content strategy resulting in spiking organic traffic and increase in inbound lead volume.
- Developed and implemented multiple marketing automation flows to streamline activities across the funnel, from automated content generation to efficient lead sourcing, ensuring measurable improvements in marketing efficiency.
- Executed multi-channel campaigns across paid, email, and partnerships, generating significant uplifts in demo requests and lowering CPL.
- Deployed lead nurturing and marketing automation systems that cut the sales cycles and unlocked high six-figure pipeline growth.
Aug 2019 - Mar 2022
2 years 8 monthsDirector of Marketing & Communications
TypingDNA
Position Summary
Director of Marketing & Communications at TypingDNA
Industries
Information Technology
Business Areas
Marketing
Product Development
Strategy
- Led global marketing and communications strategy, shaping brand, GTM execution, and product positioning for B2B and developer audiences.
- Delivered 360° campaigns spanning SEO, webinars, inbound automation, and content marketing, resulting in accelerated MQL and pipeline growth.
- Managed product launches, created sales enablement assets, and developed all strategic content including landing pages, case studies, and whitepapers.
- Spearheaded co-marketing partnerships with Microsoft Azure AD B2C, Signifyd, and ForgeRock.
- Directed vendor relations, PR, influencer campaigns, and global event participation at RSA, InfoSec London, and Gartner events.
Jun 2015 - Jul 2019
4 years 2 monthsGlobal PR & Communications Director
CyberGhost VPN
Position Summary
Global PR & Communications Director at CyberGhost VPN
Industries
Information Technology
Business Areas
Marketing
- Defined and executed brand and communications strategy, doubling user base from 5M to 10M+.
- Managed a team of 10 and external agencies across content, design, and PR.
- Delivered global media exposure (BBC, CNN, TechCrunch), advocacy campaigns, and strategic narratives focused on digital freedom and privacy rights.
- Launched the Digital Freedom Program and Europe’s first Privacy Accelerator Program in partnership with European Digital Rights Initiative.
Aug 2013 - Jun 2015
1 year 11 monthsPR & Social Media Manager – DACH Region
Bitdefender
Position Summary
PR & Social Media Manager – DACH Region at Bitdefender
Industries
Information Technology
Business Areas
Marketing
- Managed regional PR and social media for DACH market, responsible for an annual $400K+ budget.
- Led go-to-market strategies for B2B and B2C launches, earning placements in PC Welt, CHIP, and ComputerBild.
- Built and managed Bitdefender’s German Security Blog and influencer programs to drive SEO and thought leadership.
- Coordinated cross-functional teams and agency partners across PR, media, and content.
- Organized and led Bitdefender’s participation at key industry events including Cebit, Mobile World Congress (MWC), and InfoSec, overseeing all logistics, booth preparation, and on-site communication strategy.
Nov 2011 - Aug 2013
1 year 10 monthsEmployer Brand Manager – DACH Region
Finastra
Position Summary
Employer Brand Manager – DACH Region at Finastra
Industries
Banking and Finance
Information Technology
Business Areas
Human Resources
Marketing
- Led internal communication and employer brand strategy during the merger and acquisition with Vista Equity Partners, aligning messaging for DACH region employees.
- Managed recruitment marketing, internal comms, and HR transformation initiatives.
- Collaborated with works councils and legal entities, ensuring compliance and engagement.
- Organized and led the company’s presence at major branding and recruitment events, managing logistics, materials, and employer brand positioning for target audiences.
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology and Banking and Finance.
Information Technology
Banking and Finance
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Product Development, Strategy, and Human Resources.
Marketing
Product Development
Strategy
Human Resources
Summary
Marketing leader with 14+ years of experience driving brand growth, B2B/B2C go-to-market strategies, and digital transformation for global tech, SaaS, and cybersecurity companies. Expert in multi-channel marketing, team leadership, and high-impact campaigns that deliver measurable business outcomes.
Languages
Romanian
NativeGerman
AdvancedEnglish
AdvancedEducation
Westphalian Technical University
Journalism & PR · Germany
National University of Political and Administrative Studies
Bachelor’s · Communication & PR · Bucharest, Romania
Academy of Economic Studies
MBA · Business Administration · Bucharest, Romania
...and 1 more
Certifications & licenses
Sworn German Translator Certification
Statistics
Experience
Total positions 5
Experience in Information Technology 14.5 y
Avg length 2 y 11 m
Longest experience 4 y 2 m
Expertise
Recent roles Marketing Lead, Director of Marketing & Communications, Global PR & Communications Director
Main industries Information Technology, Banking and Finance
Main business areas Marketing, Product Development, Strategy
Qualifications
Highest degree Master
Certifications earned 1
Profile
Created
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Frequently asked questions
Do you have questions? Here you can find further information.
What languages does Silvana speak?
Silvana speaks the following languages: Romanian (Native), German (Advanced), English (Advanced).
How many years of experience does Silvana have?
Silvana has at least 15 years of experience. During this time, Silvana has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 3 years and 11 months. Note that Silvana may not have shared all experience and actually has more experience.
What roles would Silvana be best suited for?
Based on recent experience, Silvana would be well-suited for roles such as: Marketing Lead, Director of Marketing & Communications, Global PR & Communications Director.
What is Silvana's latest experience?
Silvana's most recent position is Marketing Lead at Admetrics.
What companies has Silvana worked for in recent years?
In recent years, Silvana has worked for Admetrics and TypingDNA.
Which industries is Silvana most experienced in?
Silvana is most experienced in industries like Information Technology and Banking and Finance.
Which business areas is Silvana most experienced in?
Silvana is most experienced in business areas like Marketing, Product Development, and Strategy. Silvana also has some experience in Human Resources.
Which industries has Silvana worked in recently?
Silvana has recently worked in industries like Information Technology.
Which business areas has Silvana worked in recently?
Silvana has recently worked in business areas like Marketing, Product Development, and Strategy.
What is Silvana's education?
Silvana holds a Master in Business Administration from Academy of Economic Studies, a Master in Management & Business Communication from National School of Political and Administrative Studies and a Bachelor in Communication & PR from National University of Political and Administrative Studies.
Does Silvana have any certificates?
Silvana has 1 certificate: Sworn German Translator Certification.
What is the availability of Silvana?
Silvana is immediately available part-time for suitable projects.
What is the rate of Silvana?
Silvana's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.
How to hire Silvana?
To hire Silvana, click the Meet button on the profile to request a meeting and discuss your project needs.
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