Silvana C.-Marketing Lead
Check rate
Experience
Marketing Lead
Admetrics
- Led the full go-to-market strategy, and scaled marketing operations by building and managing a cross-functional team, while coordinating external vendors, collaborators, and creative agencies.
- Implemented an automated SEO-first content strategy resulting in spiking organic traffic and increase in inbound lead volume.
- Developed and implemented multiple marketing automation flows to streamline activities across the funnel, from automated content generation to efficient lead sourcing, ensuring measurable improvements in marketing efficiency.
- Executed multi-channel campaigns across paid, email, and partnerships, generating significant uplifts in demo requests and lowering CPL.
- Deployed lead nurturing and marketing automation systems that cut the sales cycles and unlocked high six-figure pipeline growth.
Director of Marketing & Communications
TypingDNA
- Led global marketing and communications strategy, shaping brand, GTM execution, and product positioning for B2B and developer audiences.
- Delivered 360° campaigns spanning SEO, webinars, inbound automation, and content marketing, resulting in accelerated MQL and pipeline growth.
- Managed product launches, created sales enablement assets, and developed all strategic content including landing pages, case studies, and whitepapers.
- Spearheaded co-marketing partnerships with Microsoft Azure AD B2C, Signifyd, and ForgeRock.
- Directed vendor relations, PR, influencer campaigns, and global event participation at RSA, InfoSec London, and Gartner events.
Global PR & Communications Director
CyberGhost VPN
- Defined and executed brand and communications strategy, doubling user base from 5M to 10M+.
- Managed a team of 10 and external agencies across content, design, and PR.
- Delivered global media exposure (BBC, CNN, TechCrunch), advocacy campaigns, and strategic narratives focused on digital freedom and privacy rights.
- Launched the Digital Freedom Program and Europe’s first Privacy Accelerator Program in partnership with European Digital Rights Initiative.
PR & Social Media Manager – DACH Region
Bitdefender
- Managed regional PR and social media for DACH market, responsible for an annual $400K+ budget.
- Led go-to-market strategies for B2B and B2C launches, earning placements in PC Welt, CHIP, and ComputerBild.
- Built and managed Bitdefender’s German Security Blog and influencer programs to drive SEO and thought leadership.
- Coordinated cross-functional teams and agency partners across PR, media, and content.
- Organized and led Bitdefender’s participation at key industry events including Cebit, Mobile World Congress (MWC), and InfoSec, overseeing all logistics, booth preparation, and on-site communication strategy.
Employer Brand Manager – DACH Region
Finastra
- Led internal communication and employer brand strategy during the merger and acquisition with Vista Equity Partners, aligning messaging for DACH region employees.
- Managed recruitment marketing, internal comms, and HR transformation initiatives.
- Collaborated with works councils and legal entities, ensuring compliance and engagement.
- Organized and led the company’s presence at major branding and recruitment events, managing logistics, materials, and employer brand positioning for target audiences.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology and Banking and Finance.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Product Development, Strategy, and Human Resources.
Summary
Marketing leader with 14+ years of experience driving brand growth, B2B/B2C go-to-market strategies, and digital transformation for global tech, SaaS, and cybersecurity companies. Expert in multi-channel marketing, team leadership, and high-impact campaigns that deliver measurable business outcomes.
Languages
Education
Westphalian Technical University
Journalism & PR · Germany
National University of Political and Administrative Studies
Bachelor’s · Communication & PR · Bucharest, Romania
Academy of Economic Studies
MBA · Business Administration · Bucharest, Romania
Certifications & licenses
Sworn German Translator Certification
Statistics
Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Silvana speaks the following languages: Romanian (Native), German (Advanced), English (Advanced).
Silvana has at least 15 years of experience. During this time, Silvana has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 3 years. Note that Silvana may not have shared all experience and actually has more experience.
Based on recent experience, Silvana would be well-suited for roles such as: Marketing Lead, Director of Marketing & Communications, Global PR & Communications Director.
Silvana's most recent position is Marketing Lead at Admetrics.
In recent years, Silvana has worked for Admetrics and TypingDNA.
Silvana is most experienced in industries like Information Technology and Banking and Finance.
Silvana is most experienced in business areas like Marketing, Product Development, and Strategy. Silvana also has some experience in Human Resources.
Silvana has recently worked in industries like Information Technology.
Silvana has recently worked in business areas like Marketing, Product Development, and Strategy.
Silvana holds a Master in Business Administration from Academy of Economic Studies, a Master in Management & Business Communication from National School of Political and Administrative Studies and a Bachelor in Communication & PR from National University of Political and Administrative Studies.
Silvana has 1 certificate: Sworn German Translator Certification.
The availability of Silvana needs to be confirmed.
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