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Selen (Çisem) Kuru-Product Growth Manager
Check rate
Experience
Jan 2026 - Present
5 monthsDüsseldorf, Germany
Product Growth Manager
FILA
Position Summary
Product Growth Manager at FILA
Industries
Fashion
Retail
Sport
Business Areas
Marketing
Strategy
- Defined a growth strategy that aligned platform initiatives with revenue and operational efficiency objectives.
- Used advertising performance and customer insights to drive ROI-focused growth decisions.
- Drove e-commerce growth initiatives across traffic and conversion levers to improve overall performance.
Jan 2025 - Oct 2025
10 monthsMunich, Germany
Intern Program Manager (alongside MBA)
Amazon
Position Summary
Intern Program Manager (alongside MBA) at Amazon
Industries
Fashion
Retail
Business Areas
Business Intelligence
Marketing
Strategy
- Managed the commercial and strategic performance of FILA within Amazon Fashion, focusing on revenue growth and profitability.
- Delivered data-driven assortment, pricing, and marketing initiatives to improve sales performance and brand visibility.
Jul 2024 - Jan 2025
7 monthsMunich, Germany
Intern IT Project Manager (alongside MBA)
Munich RE
Position Summary
Intern IT Project Manager (alongside MBA) at Munich RE
Industries
Insurance
Business Areas
Information Technology
Project Management
- Supported planning and delivery of IT projects, ensuring alignment with timelines, budgets, and quality.
- Monitored milestones and risks, providing structured progress reporting to cross-functional stakeholders.
Nov 2023 - Jul 2024
9 monthsDubai, United Arab Emirates
Product Manager
qlub
Position Summary
Product Manager at qlub
Industries
Information Technology
Retail
Business Areas
Business Intelligence
Product Development
- Led PoS integrations across 6 countries, aligning with local teams and vendors across diverse cultures and regulatory environments.
- Defined product requirements and improved tech handover by streamlining collaboration with engineers.
- Prioritized features by GMV contribution, ensuring data-driven product decisions and operational efficiency.
Nov 2022 - Nov 2023
1 year 1 monthİstanbul, Turkey
Product Manager
Garanti BBVA Payment Systems
Position Summary
Product Manager at Garanti BBVA Payment Systems
Industries
Banking and Finance
Business Areas
Business Intelligence
Marketing
Product Development
- Managed the end-to-end product lifecycle of Masterpass and GarantiPay, including roadmap definition and performance tracking.
- Used SQL-based customer analysis to identify user pain points and inform new product and feature launches.
- Supported go-to-market execution with marketing teams to drive feature adoption.
Sep 2020 - Nov 2022
2 years 3 monthsİstanbul, Turkey
Product Manager, Scrum Master
Vodafone
Position Summary
Product Manager, Scrum Master at Vodafone
Industries
Telecommunication
Business Areas
Operations
Product Development
Project Management
- Managed the end-to-end product lifecycle of VF Terminal, coordinating closely with engineering, business, and operations teams.
- Served as Scrum Master, facilitating Agile ceremonies and enabling effective collaboration across cross-functional stakeholders.
- Improved delivery speed and reduced execution risk by resolving technical dependencies and optimizing team workflows.
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Retail, Telecommunication, Fashion, Banking and Finance, Sport, and Insurance.
Retail
Telecommunication
Fashion
Banking and Finance
Sport
Insurance
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Product Development, Business Intelligence, Project Management, Marketing, Operations, and Strategy.
Product Development
Business Intelligence
Project Management
Marketing
Operations
Strategy
Summary
Product Manager with +5 years of international experience across B2B and B2C digital products in FinTech, Telco, SaaS, and e-commerce. Strong background in growth strategy, data-driven decision-making, and end-to-end product lifecycle management within cross-functional environments. MBA graduate with hands-on experience driving measurable business impact on scalable digital platforms.
Skills
- Stakeholder Management
- Agile & Scrum
- Analytical Thinking
- Problem-solving
- Azure Devops
- Jira
- Confluence
- Atlassian Suite
- Postman
- Asana
- Miro
- Sql
- Sas
- Python (Basic)
- Excel (Pivot Tables, Vlookup, Dashboarding)
- Microsoft Office Suite
- Google Workspace
- Sharepoint
- Agile (Scrum, Kanban)
- Waterfall
- Hybrid Project Models
- Api Testing & Documentation (Rest)
- Product Requirements Documentation (Prd)
Languages
Turkish
NativeEnglish
AdvancedGerman
ElementaryEducation
Oct 2023 - Oct 2025
Macromedia University of Applied Sciences
Master of Business Administration, MBA · Business Administration · Munich, Germany · 1.6
Oct 2016 - Jun 2020
Bilkent University
International Relations · Ankara, Turkey
Certifications & licenses
Ielts Academic Overall Band Score:7
Sas® Enterprise Guide® 1: Querying And Reporting
Statistics
Experience
Total positions 6
Experience in Retail 2 y
Avg length 11 m
Longest experience 2 y 2 m
Global Experience
Countries worked in 3 (Germany, Turkey, United Arab Emirates)
Primary country Germany
Expertise
Recent roles Product Growth Manager, Intern Program Manager (alongside MBA), Intern IT Project Manager (alongside MBA)
Main industries Retail, Telecommunication, Fashion
Main business areas Product Development, Business Intelligence, Project Management
Qualifications
Highest degree Master
Certifications earned 2
Profile
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Frequently asked questions
Do you have questions? Here you can find further information.
What languages does Selen speak?
Selen speaks the following languages: Turkish (Native), English (Advanced), German (Elementary).
How many years of experience does Selen have?
Selen has at least 5 years of experience. During this time, Selen has worked in at least 5 different roles and for 6 different companies. The average length of individual experience is 1 year and 11 months. Note that Selen may not have shared all experience and actually has more experience.
What roles would Selen be best suited for?
Based on recent experience, Selen would be well-suited for roles such as: Product Growth Manager, Intern Program Manager (alongside MBA), Intern IT Project Manager (alongside MBA).
What is Selen's latest experience?
Selen's most recent position is Product Growth Manager at FILA.
What companies has Selen worked for in recent years?
In recent years, Selen has worked for FILA, Amazon, Munich RE, qlub, and Garanti BBVA Payment Systems.
Which industries is Selen most experienced in?
Selen is most experienced in industries like Telecommunication, Retail, and Fashion. Selen also has some experience in Banking and Finance, Information Technology, and Insurance.
Which business areas is Selen most experienced in?
Selen is most experienced in business areas like Product Development, Project Management, and Business Intelligence. Selen also has some experience in Operations, Marketing, and Strategy.
What is Selen's education?
Selen holds a Master in Business Administration from Macromedia University of Applied Sciences and a Bachelor in International Relations from Bilkent University.
Does Selen have any certificates?
Selen has 2 certificates. These include: Ielts Academic Overall Band Score:7 and Sas® Enterprise Guide® 1: Querying And Reporting.
What is the availability of Selen?
The availability of Selen needs to be confirmed.
What is the rate of Selen?
Selen's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.
How to hire Selen?
To hire Selen, click the Meet button on the profile to request a meeting and discuss your project needs.
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