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Miaomiao Wang - Business Development Manager

Miaomiao Wang
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Konstanz, Germany

Experience

May 2024 - Jan 2025
9 months
Konstanz, Germany

Business Development Manager

eClear AG

Expertise details
Position Summary
Business Development Manager at eClear AG
Industries
Information Technology
Transportation
Business Areas
Business Intelligence
Sales
Strategy
  • Led client-facing market and competitor analyses for a B2B SaaS platform (customs compliance and logistics) startup to prioritize international growth opportunities in cross-border e-commerce and accelerate go-to-market decisions.
  • Built automated market-intelligence monitoring (Feedly/PolitePol) to track regulatory and marketplace changes, enabling faster response and shorter decision cycles.
  • Developed insight-led client-ready narratives and sales enablement materials to support faster execution across teams, translating complex compliance topics into clear value propositions for Chinese clients.
  • Supported C-level stakeholder engagement with international platforms and China-based stakeholders, aligning priorities across product, compliance, and go-to-market execution.
Apr 2021 - May 2024
3 years 2 months
Shenzhen, China

Visiting Scholar

Shenzhen Technology University

Expertise details
Position Summary
Visiting Scholar at Shenzhen Technology University
Industries
Education
Business Areas
Research and Development
Strategy
  • Built and advanced EU-China institutional partnerships by proactively identifying and qualifying new collaboration opportunities, conducting due diligence, and shaping cooperation roadmaps from early-stage concept to stakeholder alignment.
  • Produced industry, market, and policy briefings and facilitated workshops on industry–academia collaboration, leveraging on-the-ground China ecosystem insights to translate trends into actionable partnership and programme opportunities.
  • Operated independently in unstructured, cross-cultural environments, developing decision-ready concept notes, proposals, and presentations for senior stakeholders and navigating ambiguity with strong ownership and resilience.
Sep 2014 - May 2024
9 years 9 months

Researcher / Project Manager

FHNW China Centre, Fachhochschule Nordwestschweiz

Expertise details
Position Summary
Researcher / Project Manager at FHNW China Centre, Fachhochschule Nordwestschweiz
Industries
Education
Professional Services
Business Areas
Marketing
Project Management
Strategy
  • Delivered client-facing strategy and marketing consulting for Swiss and Chinese companies across industries, translating market insights into actionable international growth recommendations and campaign concepts.
  • Built and expanded Swiss-China partner networks, maintaining key relationships and identifying new collaboration opportunities across academia and industry stakeholders.
  • Acquired and delivered client-facing executive tailored short-term programmes for Chinese delegations and corporate clients focusing on needs analysis, deal negotiation, programme design, on-site execution and satisfaction evaluation.
  • Built long-term partnerships that evolved from single deliveries into recurring multi-cohort programme series, aligned with the partner’s continuous development needs.
  • Served as bilingual liaison and end-to-end relationship manager for participants, corporate partners, and instructors; coordinated interdisciplinary teams and supported executive projects and business negotiations in Switzerland and China.
Jan 2014 - Jul 2014
7 months
Harbin, China

Project Manager

FHNW Swiss SME Research Centre China

Expertise details
Position Summary
Project Manager at FHNW Swiss SME Research Centre China
Industries
Professional Services
Business Areas
Business Intelligence
Project Management
Research and Development
  • Coordinated cross-border business development and market-entry (GTM) projects for European and Chinese SMEs, aligning stakeholders, timelines, and deliverables to support structured expansion initiatives.
  • Conducted market and customer research (industry trends, competitor landscape, buyer needs) and synthesized findings into decision-ready insights and recommendations for China-focused commercial strategy.
  • Planned and ran international training workshops end-to-end, including on-site delivery and quality assurance.
Sep 2012 - Mar 2013
7 months

Project Manager

Swissmooh AG

Expertise details
Position Summary
Project Manager at Swissmooh AG
Industries
Food and Beverage
Business Areas
Marketing
Project Management
Sales
  • Developed and executed brand and go-to-market (GTM) / market-entry strategy, defining product positioning, target segments, and a digital launch plan for the China market.
  • Led the launch of the first Chinese-language digital presence (localised messaging, channels, and content) and implemented initial lead-generation/sales outreach approaches to drive brand awareness and early demand.

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Professional Services, Education, Information Technology, Transportation, and Food and Beverage.

Professional Services
Education
Information Technology
Transportation
Food and Beverage
Profile match chart

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Strategy, Project Management, Marketing, Research and Development, Business Intelligence, and Sales.

Strategy
Project Management
Marketing
Research and Development
Business Intelligence
Sales
Profile match chart

Summary

Business development and international partnerships professional with a strong track record across Europe (Germany/Switzerland) and China/Asia. Experienced in supporting growth and market-entry initiatives through structured market intelligence, competitive analysis, and cross-border stakeholder management. Strong in international relationship building, consultative sales approach, intercultural communication, and translating complex business ecosystems into clear, decision-ready recommendations.

Languages

Chinese
Native
English
Advanced
German
Intermediate

Education

Oct 2016 - Jun 2020

International University of Monaco

Doctor of Business Administration · Business Administration · Monaco

Oct 2011 - Jun 2013

Università della Svizzera Italiana

Master of Science in Economics, Management · Economics, Management · Lugano, Switzerland

Oct 2007 - Jun 2011

FHNW University of Applied Sciences and Arts Northwestern Switzerland

Bachelor of Science in Business Administration, International Management with specialisation in Finance · Business Administration, International Management with specialisation in Finance · Switzerland

Certifications & licenses

telc B2 certificate

Statistics

Experience

Total positions 5
Experience in Professional Services 10 y
Avg length 2 y 11 m
Longest experience 9 y 8 m

Global Experience

Countries worked in 2 (China, Germany)
Primary country China

Expertise

Recent roles Business Development Manager, Visiting Scholar, Researcher / Project Manager
Main industries Professional Services, Education, Information Technology
Main business areas Strategy, Project Management, Marketing

Qualifications

Highest degree Doctorate
Certifications earned 1

Profile

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Miaomiao based?

Miaomiao is based in Konstanz, Germany.

What languages does Miaomiao speak?

Miaomiao speaks the following languages: Chinese (Native), English (Advanced), German (Intermediate).

How many years of experience does Miaomiao have?

Miaomiao has at least 11 years of experience. During this time, Miaomiao has worked in at least 4 different roles and for 5 different companies. The average length of individual experience is 2 years and 3 months. Note that Miaomiao may not have shared all experience and actually has more experience.

What roles would Miaomiao be best suited for?

Based on recent experience, Miaomiao would be well-suited for roles such as: Business Development Manager, Visiting Scholar, Researcher / Project Manager.

What is Miaomiao's latest experience?

Miaomiao's most recent position is Business Development Manager at eClear AG.

What companies has Miaomiao worked for in recent years?

In recent years, Miaomiao has worked for eClear AG, Shenzhen Technology University, FHNW China Centre, and Fachhochschule Nordwestschweiz.

Which industries is Miaomiao most experienced in?

Miaomiao is most experienced in industries like Professional Services, Education, and Information Technology. Miaomiao also has some experience in Transportation and Food and Beverage.

Which business areas is Miaomiao most experienced in?

Miaomiao is most experienced in business areas like Project Management, Strategy, and Marketing. Miaomiao also has some experience in Research and Development, Business Intelligence, and Sales.

Which industries has Miaomiao worked in recently?

Miaomiao has recently worked in industries like Education, Professional Services, and Information Technology.

Which business areas has Miaomiao worked in recently?

Miaomiao has recently worked in business areas like Strategy, Marketing, and Project Management.

What is Miaomiao's education?

Miaomiao holds a Doctorate in Business Administration from International University of Monaco, a Master in Economics, Management from Università della Svizzera Italiana and a Bachelor in Business Administration, International Management with specialisation in Finance from FHNW University of Applied Sciences and Arts Northwestern Switzerland.

Does Miaomiao have any certificates?

Miaomiao has 1 certificate: telc B2 certificate.

What is the availability of Miaomiao?

The availability of Miaomiao needs to be confirmed.

What is the rate of Miaomiao?

Miaomiao's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Miaomiao?

To hire Miaomiao, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

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Market avg: 792-952 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

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