Miaomiao Wang - Business Development Manager
Experience
Business Development Manager
eClear AG
- Led client-facing market and competitor analyses for a B2B SaaS platform (customs compliance and logistics) startup to prioritize international growth opportunities in cross-border e-commerce and accelerate go-to-market decisions.
- Built automated market-intelligence monitoring (Feedly/PolitePol) to track regulatory and marketplace changes, enabling faster response and shorter decision cycles.
- Developed insight-led client-ready narratives and sales enablement materials to support faster execution across teams, translating complex compliance topics into clear value propositions for Chinese clients.
- Supported C-level stakeholder engagement with international platforms and China-based stakeholders, aligning priorities across product, compliance, and go-to-market execution.
Visiting Scholar
Shenzhen Technology University
- Built and advanced EU-China institutional partnerships by proactively identifying and qualifying new collaboration opportunities, conducting due diligence, and shaping cooperation roadmaps from early-stage concept to stakeholder alignment.
- Produced industry, market, and policy briefings and facilitated workshops on industry–academia collaboration, leveraging on-the-ground China ecosystem insights to translate trends into actionable partnership and programme opportunities.
- Operated independently in unstructured, cross-cultural environments, developing decision-ready concept notes, proposals, and presentations for senior stakeholders and navigating ambiguity with strong ownership and resilience.
Researcher / Project Manager
FHNW China Centre, Fachhochschule Nordwestschweiz
- Delivered client-facing strategy and marketing consulting for Swiss and Chinese companies across industries, translating market insights into actionable international growth recommendations and campaign concepts.
- Built and expanded Swiss-China partner networks, maintaining key relationships and identifying new collaboration opportunities across academia and industry stakeholders.
- Acquired and delivered client-facing executive tailored short-term programmes for Chinese delegations and corporate clients focusing on needs analysis, deal negotiation, programme design, on-site execution and satisfaction evaluation.
- Built long-term partnerships that evolved from single deliveries into recurring multi-cohort programme series, aligned with the partner’s continuous development needs.
- Served as bilingual liaison and end-to-end relationship manager for participants, corporate partners, and instructors; coordinated interdisciplinary teams and supported executive projects and business negotiations in Switzerland and China.
Project Manager
FHNW Swiss SME Research Centre China
- Coordinated cross-border business development and market-entry (GTM) projects for European and Chinese SMEs, aligning stakeholders, timelines, and deliverables to support structured expansion initiatives.
- Conducted market and customer research (industry trends, competitor landscape, buyer needs) and synthesized findings into decision-ready insights and recommendations for China-focused commercial strategy.
- Planned and ran international training workshops end-to-end, including on-site delivery and quality assurance.
Project Manager
Swissmooh AG
- Developed and executed brand and go-to-market (GTM) / market-entry strategy, defining product positioning, target segments, and a digital launch plan for the China market.
- Led the launch of the first Chinese-language digital presence (localised messaging, channels, and content) and implemented initial lead-generation/sales outreach approaches to drive brand awareness and early demand.
Industry Experience
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Experienced in Professional Services, Education, Information Technology, Transportation, and Food and Beverage.
Business Area Experience
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Experienced in Strategy, Project Management, Marketing, Research and Development, Business Intelligence, and Sales.
Summary
Business development and international partnerships professional with a strong track record across Europe (Germany/Switzerland) and China/Asia. Experienced in supporting growth and market-entry initiatives through structured market intelligence, competitive analysis, and cross-border stakeholder management. Strong in international relationship building, consultative sales approach, intercultural communication, and translating complex business ecosystems into clear, decision-ready recommendations.
Languages
Education
International University of Monaco
Doctor of Business Administration · Business Administration · Monaco
Università della Svizzera Italiana
Master of Science in Economics, Management · Economics, Management · Lugano, Switzerland
FHNW University of Applied Sciences and Arts Northwestern Switzerland
Bachelor of Science in Business Administration, International Management with specialisation in Finance · Business Administration, International Management with specialisation in Finance · Switzerland
Certifications & licenses
telc B2 certificate
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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