Miley Azali-Strategist & Investment Opportunity Analyst
Experience
Asset Manager
VTH Asset Management GmbH
- Managed a 6-asset real estate portfolio through strategic repositioning and risk management frameworks, improving portfolio ROI, supported by financial modelling, P&L reporting, and liquidity planning
- Led asset turnaround via root cause analysis and a value creation roadmap; coordinated cross-functional teams on CapEx programmes on time and within budget
Strategy Consultant
Self-Employed - Mentorship by Ex-McKinsey & Co. Executive
- Delivered go-to-market strategy and commercial advisory to 3+ clients, supporting market entry across 3 international markets
- Conducted qualitative investment opportunity assessments, including market analysis, competitive positioning, and strategic evaluation
Virgo Serenity Luxury Fragrance
- Scaled luxury fragrance brand from concept to launch
- Achieved 45% customer retention through CRM strategy
- Developed marketing strategy
- Implemented data-driven revenue forecasting
Brand Developer
Independent Consulting Practice
- Built and executed go-to-market and client acquisition strategies for clients, including competitive analysis, target segmentation, and pricing strategy across luxury and consumer sectors
- Developed 3 brands and their positioning, including brand identity, messaging, visual strategy, and market differentiation, ensuring cohesive brand experiences across touch points
Junior Consultant
Shanghai E-One Advertising Co
- Conducted competitor analysis and market research to shape client campaign strategies
- Contributed to business development pitches and cross-functional creative concepts
Industry Experience
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Experienced in Fashion, Retail, Professional Services, Banking and Finance, Real Estate, and Cosmetics.
Business Area Experience
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Experienced in Marketing, Strategy, Finance, Project Management, Business Intelligence, and Customer Service.
Summary
Results-driven professional with experience in investment analysis, market research, strategy consulting, and project management across China and Europe, with a strong foundation in structured, strategic, and analytical problem-solving skills.
Skills
Core Competencies
- Go-to-market Strategy
- Business Development
- Market Research
- Creative Strategy
- Journey Analysis
- Investment
- Investment Opportunities Analysis
- Asset Management
- Project Management
Languages
Education
EU Business School
MBA in International Marketing · International Marketing · Munich, Germany
EU Business School
Master of Luxury Business · Luxury Business · Barcelona, Spain
Central Academy of Fine Arts
Bachelor of Architecture · Architecture · Beijing, China
Certifications & licenses
Real estate agent license under §34c (1) sentence 1 of the German Trade Regulation Act
German Chamber of Commerce and Industry (IHK)
Statistics
Experience
Expertise
Qualifications
Profile
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