Lubomir F.-Independent Senior B2B SaaS Growth Marketing Manager | Paid & Organic Growth, Strategy, Startups / Scale Ups
Check rate
Experience
Senior Growth Marketing Manager
Stealth Startup
Executed a growth marketing strategy for a recruiting-software SaaS. €13.7K spend influenced €264.8K in pipeline (95 deals, 19.3x pipeline efficiency) and €39.6K in won revenue (11 deals).
Senior Growth Marketing Manager
HotelsByDay
Restructured and consolidated the ad account and ran target-CPA campaigns. 3,709 bookings, $423K revenue, 17.44 ROAS over 7 months.
Senior Growth Marketing Manager
DesignFiles.co
Built the acquisition strategy for a business-management platform for interior designers. 788 new trial accounts, 93 paid conversions (11.8%). CPA fell from about $40 to about $11 while monthly new accounts roughly doubled.
Senior Growth Marketing Manager
Juris Legal
Designed and ran the PPC strategy for a niche legal-AI startup. 144 SQLs from 4,604 clicks (3.13% CR) at a $6.54 CPA on $943 spend.
Senior Growth Marketing Manager
Limmi
Researched and wrote white papers with the help of the internal team, then promoted them on LinkedIn in a thought leadership educational-style campaign. 65,084 impressions, 298 clicks, 29 MQLs (8.72% conversion).
Senior Performance Marketing Manager For SaaS Clients
The Ads Box
- Helped B2B SaaS clients increase their sales & grow with holistic marketing strategies.
- Organized product strategy workshops to help tune client's product & marketing strategies.
- Build tracking plans & analytics dashboards.
- Managed account budgeting.
- Led client conversations and communication.
- Coordinated teamwork and roadmap delivery.
Product Marketing Manager
OpenSensors
Supporting the team with key marketing activities & designing growth strategies & hacks to fuel new customer acquisition.
Product Marketing Manager
Cleoo Ltd
Marketing Cleoo's flagship product, Elysa - a virtual digital marketer, powered by evolutive artificial intelligence, who generates and guarantees online marketing goals.
Product Marketing Manager
Sensorlab
At Sensorlab, we make ready to use sensor kits containing all the necessary hardware and tools needed to build and ship an IoT product. Our mission is to help development teams cut costs and ship IOT products faster.
Product Marketing Manager
Luxemar Private Investments
Luxemar allows for people to invest in privately owned companies from various industries with Fiat currency and Bitcoin.
The platform works with two forms of risk, single or shared risk. Shared risk investments pool together a user's investment with investments from other users which can start from as low as a 100$ or the equivalent in BTC
Freelance Senior Performance Marketing Manager for B2B SaaS
Upwork
- Part of the Expert Vetted Enterprise Network ( Top 1% of all freelancers )
- Focused on SaaS & Marketplace startups
- Top Rated Status
- 100% Success Rate
- Over 100 happy clients & successful marketing projects from all over the world
ERASMUS Young Entrepreneur
Erasmus For Young Entrepreneurs
As an ERASMUS Young Entrepreneurs participant my experience during the project consisted of:
- Strategic partnership identification
- Market research
- New product development in the emerging tourism market of Basilicata region / Italy.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology, Professional Services, Tourism, and Banking and Finance.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing and Product Development.
Summary
A skilled SaaS Performance Marketing Manager with nearly 10 years of expertise in media buying for SaaS companies and high-growth technology startups.
Demonstrated success driving measurable growth for Fortune 500 organizations — including Wix, Rakuten RapidAPI, and PwC — alongside 300+ SaaS startups, through innovative campaign strategies, & funnel design.
Proven ability to manage media budgets exceeding $50,000/month across Google Ads, LinkedIn Ads, Meta, Taboola, AdRoll ABM, and X — with a consistent focus on CAC, ROI, and scalable user acquisition.
Senior Growth Marketing Manager for B2B SaaS with experience in paid & organic growth, analytics, marketing strategies, product development, and market research. Upwork Top Rated and Expert-Vetted. Interested in working on technical products where understanding is key to building working positioning and messaging.
Confident in bridging marketing and product, with experience advising on product strategy, roadmap development, and usability improvements to accelerate product-market fit. Methodology-driven, leveraging frameworks including Lean Startup, Dan Olsen's Product Playbook, Blue/Red Ocean Strategy, and AARRR to guide both strategic planning and execution.
Looking to join a nice team with an interesting product for the long term.
Skills
Growth Marketing
Go-To-Market Strategy
Revenue Analysis
B2b Saas Growth
Demand Generation
Performance Marketing
Paid Acquisition
Abm
Meddicc
Lead Generation
Email Marketing
Sdr Outreach
Content Marketing
Thought Leadership
Seo & Geo
Cro
Ux/Ui
Product-Led Growth
Saas Funnels
Product Onboarding
Marketing Analytics
Attribution
Kpi Dashboards
Sales Enablement
Sales & Marketing Alignment
Platforms & Tools:
- Linkedin Ads
- Google Ads
- Meta Ads
- Twitter/X Ads
- Google Analytics 4
- Mixpanel
- Semrush
- Instantly
- Mailchimp
- Drip
- Activecampaign
- Dripify
- Heyoutreach
- Dux-Soup
- Google Trends
- Server Side Tracking
- Fibbler
- Claude
- Chatgpt
- Conversion Tracking
- Ios Ads
- Taboola Ads
- Adroll Abm
Languages
Certifications & licenses
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Lubomir is based in София, Bulgaria.
Lubomir speaks the following languages: Bulgarian (Native), English (Native).
Lubomir has at least 12 years of experience. During this time, Lubomir has worked in at least 5 different roles and for 12 different companies. The average length of individual experience is 1 year. Note that Lubomir may not have shared all experience and actually has more experience.
Based on recent experience, Lubomir would be well-suited for roles such as: Senior Growth Marketing Manager, Senior Performance Marketing Manager For SaaS Clients, Product Marketing Manager.
Lubomir's most recent position is Senior Growth Marketing Manager at Stealth Startup.
In recent years, Lubomir has worked for Stealth Startup, HotelsByDay, DesignFiles.co, Juris Legal, and Limmi.
Lubomir is most experienced in industries like Information Technology, Professional Services, and Tourism. Lubomir also has some experience in Banking and Finance.
Lubomir is most experienced in business areas like Marketing and Product Development.
Lubomir has recently worked in industries like Information Technology, Professional Services, and Tourism.
Lubomir has recently worked in business areas like Marketing.
Lubomir has 1 certificate: SCRUM Master.
Lubomir is immediately available full-time for suitable projects.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 16 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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