Vanya Babanin - Global Director Marketing and Communications

Q: Where is Vanya based?

Vanya is based in Sofia, Bulgaria .

Q: What languages does Vanya speak?

Vanya speaks the following languages: Bulgarian (Native), German (Advanced), English (Advanced), French (Intermediate), Russian (Intermediate) .

Q: How many years of experience does Vanya have?

Vanya has at least 31 years of experience. During this time, Vanya has worked in at least 5 different roles and for 5 different companies . The average length of individual experience is 6 years and 2 months . Note that Vanya may not have shared all experience and actually has more experience.

Q: What is Vanya's latest experience?

Vanya's most recent position is Global Director Marketing and Communications at Monbat Group (Monbat AD) .

Q: What companies has Vanya worked for in recent years?

In recent years, Vanya has worked for New Bulgarian University and Babanin.eu (B-Freemployee EOOD) .

Q: Which industries is Vanya most experienced in?

Vanya is most experienced in industries like Media and Entertainment , Advertising , and Professional Services . Vanya also has some experience in Automotive , Education , and Energy .

Q: Which business areas is Vanya most experienced in?

Vanya is most experienced in business areas like Marketing , Operations , and Project Management .

Q: Which industries has Vanya worked in recently?

Vanya has recently worked in industries like Advertising , Professional Services , and Education .

Q: Which business areas has Vanya worked in recently?

Vanya has recently worked in business areas like Marketing , Operations , and Project Management .

Recommended expert

Sofia, Bulgaria

Experience

Jan 2017 - Dec 2020

4 years

Global Director Marketing and Communications

Monbat Group (Monbat AD)

Led marketing initiatives for products and services while administering the group's global brand portfolio.
Designed and implemented an entire new corporate identity across digital and offline, corporate and product touch points, including CI/CD guidelines, use cases, brand voice, all relevant brand elements, and manager training.
Acted as a member of the sustainability council and advisor to the business group.
Headed employer branding and internal communications programs in collaboration with the global HR director, IR director, and sales directors.
Supported communications, product launches, and business narrative in over 70 markets.
Orchestrated leadership to develop and empower a diverse workforce comprising employees and freelancers, and collaborated with agencies to establish and implement marketing, public relations, and branding strategies within a €900K budget.
Restructured and rebranded the company's global portfolio of over 20 groups, companies, facilities, and product brands across 70+ markets.
Developed media and IR executive visibility plans, overseeing speaking and interview engagements for the C-suite and board members.
Led go-to-market communication plans worldwide for the German Li-Ion battery company EAS Batteries and the Italian engineering company STC Italy.
Prepared the company for emergencies and unexpected events to preserve reputation and brand equity by overseeing crisis communications operations.

Jan 2016 - Dec 2022

7 years

External Lecturer for Brand Management and Advertising Strategies

New Bulgarian University

Designed and implemented course content, exercises, and exams for the Master’s programme in Brand Management and Advertising Strategies.
Supervised a master’s thesis on the cooperation between brands and influencers that received international recognition.

Jan 2014 - Dec 2023

10 years

Reputation and Brand Management Consultant/Agency Managing Director

Babanin.eu (B-Freemployee EOOD)

Engage stakeholders by monitoring current and upcoming brand and communications initiatives.
Direct various rebranding strategy processes, including maintaining transformation and change communications.
Manage resources effectively and provide strategic advice.
Deliver exceptional consultancy by collaborating with major industries such as production, automotive, wholesale, retail, technology, human resources, risk management, insurance, wellness, BPO, and consulting.
Manage multiple operations of the agency and initiate innovative tactics to offer outstanding results.
Maintain a network of experts and senior managers to establish dedicated teams for individualized projects.
Attained stakeholder acceptance by implementing a change communication strategy for business transformation, resulting in retained brand image, risk mitigation, and business continuity.
Aligned internal and external resources and processes to organize and execute a high-profile launch event and communication for a factory opening, including participation of the state president, the minister of economy, the city mayor, multiple C-level leaders, representatives of the German Embassy, and trade chambers.
Designed internal content creation processes at Marsh, Mercer, and other Marsh & McLennon brands by devising a Gantt chart and a modified RACI matrix model to maximize resource synergy.

Jan 2007 - Dec 2014

8 years

Head of Marketing and Corporate Communications

Mercedes-Benz Bulgaria and Group / Balkan Star

Supervised all marketing and communication divisions across the automobile group, ensuring corporate and product promotion, issue management, staff and crisis communications, CSR, and public and media relations.
Designed and executed business valuation projects and led cross-functional marketing programmes.
Implemented employee-focused programs and IT tools for internal communications.
Organized over 50 events, road shows, and fair participations.
Streamlined communication and marketing activities by applying a matrix structure and the four-eyes principle to coordinate resource allocation and improve service quality.
Executed communication programs for core product brands such as Mercedes-Benz, Jeep, Setra, and Mitsubishi, leveraging brand image to develop the corporate brand across key markets including Bulgaria, Kosovo, North Macedonia, and Azerbaijan.
Developed performance indicators to assess current states and compare with objectives, leading senior leadership projects and detailed planning for improvement programmes.
Led projects for internal culture and code of ethics trainings, external manufacturer-aligned communication, and reporting in compliance with EU retail sector regulations and anti-monopoly legislation.

Jan 1993 - Dec 2007

15 years

PR, Marketing and Content Creation

Diverse Companies/Media (incl. ZDF)

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Media and Entertainment, Advertising, Professional Services, Automotive, Education, and Energy.

Media and Entertainment

Advertising

Professional Services

Automotive

Education

Energy

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Operations, and Project Management.

Marketing

Operations

Project Management

Summary

Accomplished and versatile professional with extensive experience in managing all facets of marketing and communications; complemented in possessing academic background as university lecturer in brand management and leading the regional chapter of the European Association of Communication Directors. Marketing and communications leader with proven expertise in strategic planning, repositioning, and value building in line with corporate expectations. Track record of success in executing robust marketing initiatives, driving business/sales growth transformation, and developing/orchestrating communication programs. Recognised for promoting brands globally, enhancing market value, and achieving business goals/objectives. Instrumental in meeting/fulfilling customer requirements, identifying/resolving issues, and delivering innovative cutting-edge solutions. Well-versed in overseeing key digital channels, heading social media accounts, and supervising projects. Exceptional communicator with ability to develop/maintain professional relationships with colleagues and key stakeholders in cross-functional environment.

Skills

Brand Management
Corporate Branding
Cross-functional Collaboration
Stakeholder Engagement
Repositioning/transformations
Team Training & Mentoring
Change&crisis Communication
Employer Branding
Budget Management
Digital Marketing
Strategic Planning & Execution
Cross-industry Experience
Internal/external Communications
Project Management
Multinational Leadership
Ms Office
Windows
Word
Powerpoint
Excel
Sharepoint
Microsoft Outlook
Macos
Safari
Keynote
Pages
Numbers
Teams
Zoom
Googlemeet
Gotomeeting
Cisco Webex Meetings
Google Analytics
Instadia Clientstep (Daimlerchrysler/website-analytics)
Chimpmail
Sap Crm
Customercare (Crm)
Ncrm B-systems
Onedrive
Trello
Slack
Miro
Drupal
Wordpress
Emb Website Cms
Facebook Business Suite
Linkedin
Indesign
Imovie
Microinvest
Perceptica Media Monitor
Daimler Isp
Mercedes-benz Brand Design System
Comin (Daimler/marketing)
Balkanstar Intranet
Event Relation Management Suite (Daimler)
Sdtool (Daimler/translations)
Global News Bureau (Daimler)
Truckdata/truckbase
Setra Mg-l
Media Clipping It Services (Daimler)

Languages

Bulgarian

Native

German

Advanced

English

Advanced

French

Intermediate

Russian

Intermediate

Education

Sofia University St.Kliment Ohridski

Ph.D. · Public Communications and Information Sciences · Sofia, Bulgaria

Technical College of Textile

High School Diploma in Apparel and Textile Manufacturing · Apparel and Textile Manufacturing · Bulgaria

University of Leipzig

Exchange semester · Communication Studies · Leipzig, Germany

...and 2 more

Statistics

Experience

Total positions 5

Experience in Media and Entertainment 15 y

Avg length 8 y 9 m

Longest experience 14 y 11 m

Expertise

Recent roles Global Director Marketing and Communications, External Lecturer for Brand Management and Advertising Strategies, Reputation and Brand Management Consultant/Agency Managing Director

Main industries Media and Entertainment, Advertising, Professional Services

Main business areas Marketing, Operations, Project Management

Qualifications

Highest degree Doctorate

Profile

Created

June 2023

Last Update

July 2024

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Vanya based?

Vanya is based in Sofia, Bulgaria.

What languages does Vanya speak?

Vanya speaks the following languages: Bulgarian (Native), German (Advanced), English (Advanced), French (Intermediate), Russian (Intermediate).

How many years of experience does Vanya have?

Vanya has at least 31 years of experience. During this time, Vanya has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 6 years and 2 months. Note that Vanya may not have shared all experience and actually has more experience.

What roles would Vanya be best suited for?

Based on recent experience, Vanya would be well-suited for roles such as: Global Director Marketing and Communications, External Lecturer for Brand Management and Advertising Strategies, Reputation and Brand Management Consultant/Agency Managing Director.

What is Vanya's latest experience?

Vanya's most recent position is Global Director Marketing and Communications at Monbat Group (Monbat AD).

What companies has Vanya worked for in recent years?

In recent years, Vanya has worked for New Bulgarian University and Babanin.eu (B-Freemployee EOOD).

Which industries is Vanya most experienced in?

Vanya is most experienced in industries like Media and Entertainment, Advertising, and Professional Services. Vanya also has some experience in Automotive, Education, and Energy.

Which business areas is Vanya most experienced in?

Vanya is most experienced in business areas like Marketing, Operations, and Project Management.

Which industries has Vanya worked in recently?

Vanya has recently worked in industries like Advertising, Professional Services, and Education.

Which business areas has Vanya worked in recently?

Vanya has recently worked in business areas like Marketing, Operations, and Project Management.

What is Vanya's education?

Vanya holds a Doctorate in Public Communications and Information Sciences from Sofia University St.Kliment Ohridski, a Master in Economics from Sofia University St.Kliment Ohridski and a Master in Public Relations from Sofia University St.Kliment Ohridski.

What is the availability of Vanya?

Vanya is immediately available for suitable projects.

What is the rate of Vanya?

Vanya's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.