Vanya (Dr.) Babanin-Global Director Marketing and Communications
Check rate
Experience
Global Director Marketing and Communications
Monbat Group (Monbat AD)
- Led marketing initiatives for products and services while administering the group's global brand portfolio.
- Designed and implemented an entire new corporate identity across digital and offline, corporate and product touch points, including CI/CD guidelines, use cases, brand voice, all relevant brand elements, and manager training.
- Acted as a member of the sustainability council and advisor to the business group.
- Headed employer branding and internal communications programs in collaboration with the global HR director, IR director, and sales directors.
- Supported communications, product launches, and business narrative in over 70 markets.
- Orchestrated leadership to develop and empower a diverse workforce comprising employees and freelancers, and collaborated with agencies to establish and implement marketing, public relations, and branding strategies within a €900K budget.
- Restructured and rebranded the company's global portfolio of over 20 groups, companies, facilities, and product brands across 70+ markets.
- Developed media and IR executive visibility plans, overseeing speaking and interview engagements for the C-suite and board members.
- Led go-to-market communication plans worldwide for the German Li-Ion battery company EAS Batteries and the Italian engineering company STC Italy.
- Prepared the company for emergencies and unexpected events to preserve reputation and brand equity by overseeing crisis communications operations.
External Lecturer for Brand Management and Advertising Strategies
New Bulgarian University
- Designed and implemented course content, exercises, and exams for the Master’s programme in Brand Management and Advertising Strategies.
- Supervised a master’s thesis on the cooperation between brands and influencers that received international recognition.
Reputation and Brand Management Consultant/Agency Managing Director
Babanin.eu (B-Freemployee EOOD)
- Engage stakeholders by monitoring current and upcoming brand and communications initiatives.
- Direct various rebranding strategy processes, including maintaining transformation and change communications.
- Manage resources effectively and provide strategic advice.
- Deliver exceptional consultancy by collaborating with major industries such as production, automotive, wholesale, retail, technology, human resources, risk management, insurance, wellness, BPO, and consulting.
- Manage multiple operations of the agency and initiate innovative tactics to offer outstanding results.
- Maintain a network of experts and senior managers to establish dedicated teams for individualized projects.
- Attained stakeholder acceptance by implementing a change communication strategy for business transformation, resulting in retained brand image, risk mitigation, and business continuity.
- Aligned internal and external resources and processes to organize and execute a high-profile launch event and communication for a factory opening, including participation of the state president, the minister of economy, the city mayor, multiple C-level leaders, representatives of the German Embassy, and trade chambers.
- Designed internal content creation processes at Marsh, Mercer, and other Marsh & McLennon brands by devising a Gantt chart and a modified RACI matrix model to maximize resource synergy.
Head of Marketing and Corporate Communications
Mercedes-Benz Bulgaria and Group / Balkan Star
- Supervised all marketing and communication divisions across the automobile group, ensuring corporate and product promotion, issue management, staff and crisis communications, CSR, and public and media relations.
- Designed and executed business valuation projects and led cross-functional marketing programmes.
- Implemented employee-focused programs and IT tools for internal communications.
- Organized over 50 events, road shows, and fair participations.
- Streamlined communication and marketing activities by applying a matrix structure and the four-eyes principle to coordinate resource allocation and improve service quality.
- Executed communication programs for core product brands such as Mercedes-Benz, Jeep, Setra, and Mitsubishi, leveraging brand image to develop the corporate brand across key markets including Bulgaria, Kosovo, North Macedonia, and Azerbaijan.
- Developed performance indicators to assess current states and compare with objectives, leading senior leadership projects and detailed planning for improvement programmes.
- Led projects for internal culture and code of ethics trainings, external manufacturer-aligned communication, and reporting in compliance with EU retail sector regulations and anti-monopoly legislation.
PR, Marketing and Content Creation
Diverse Companies/Media (incl. ZDF)
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Media and Entertainment, Advertising, Professional Services, Automotive, Education, and Energy.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Operations, and Project Management.
Summary
Accomplished and versatile professional with extensive experience in managing all facets of marketing and communications; complemented in possessing academic background as university lecturer in brand management and leading the regional chapter of the European Association of Communication Directors. Marketing and communications leader with proven expertise in strategic planning, repositioning, and value building in line with corporate expectations. Track record of success in executing robust marketing initiatives, driving business/sales growth transformation, and developing/orchestrating communication programs. Recognised for promoting brands globally, enhancing market value, and achieving business goals/objectives. Instrumental in meeting/fulfilling customer requirements, identifying/resolving issues, and delivering innovative cutting-edge solutions. Well-versed in overseeing key digital channels, heading social media accounts, and supervising projects. Exceptional communicator with ability to develop/maintain professional relationships with colleagues and key stakeholders in cross-functional environment.
Skills
Brand Management
Corporate Branding
Cross-Functional Collaboration
Stakeholder Engagement
Repositioning/Transformations
Team Training & Mentoring
Change&Crisis Communication
Employer Branding
Budget Management
Digital Marketing
Strategic Planning & Execution
Cross-Industry Experience
Internal/External Communications
Project Management
Multinational Leadership
Ms Office
Windows
Word
Powerpoint
Excel
Sharepoint
Microsoft Outlook
Macos
Safari
Keynote
Pages
Numbers
Teams
Zoom
Googlemeet
Gotomeeting
Cisco Webex Meetings
Google Analytics
Instadia Clientstep (Daimlerchrysler/Website-Analytics)
Chimpmail
Sap Crm
Customercare (Crm)
Ncrm B-Systems
Onedrive
Trello
Slack
Miro
Drupal
Wordpress
Emb Website Cms
Facebook Business Suite
Linkedin
Indesign
Imovie
Microinvest
Perceptica Media Monitor
Daimler Isp
Mercedes-Benz Brand Design System
Comin (Daimler/Marketing)
Balkanstar Intranet
Event Relation Management Suite (Daimler)
Sdtool (Daimler/Translations)
Global News Bureau (Daimler)
Truckdata/Truckbase
Setra Mg-L
Media Clipping It Services (Daimler)
Languages
Education
Sofia University St.Kliment Ohridski
Ph.D. · Public Communications and Information Sciences · Sofia, Bulgaria
Technical College of Textile
High School Diploma in Apparel and Textile Manufacturing · Apparel and Textile Manufacturing · Bulgaria
University of Leipzig
Exchange semester · Communication Studies · Leipzig, Germany
Statistics
Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
Similar Freelancers
Discover other experts with similar qualifications and experience
Albena Kolyacheva
Katharina Polansky
Katja Kuchenmeister
Bianca Winkler-hacke
Markus Schneider-rumpf
Oliver Glück
Andra Sonia Ciucescu
Wolfgang Göddertz
Corinna Schmidt
Philippe Ruttens
Experts recently working on similar projects
Freelancers with hands-on experience in comparable project as a Global Director Marketing and Communications
Anna Atanasova
Florian Dieterle
Benjamin Pagel
Katja Kuchenmeister
Albena Kolyacheva
Bianca Winkler-hacke
Gudrun Aydt
Christian Steinmetz
Katharina Polansky
Stefan Suckow
Nearby freelancers
Professionals working in or nearby Sofia, Bulgaria
Monika Stoyanova
Ivan Kravaev
Boyan Ivantchev
Ekaterina Gervassieva
Antonio Bonev
Albena Kolyacheva
Lubo Dimitrov
Vladimir Novkov
Teodora Georgieva
Radosveta Delcheva
Most recent projects
FRATCH works with many companies and recruitment agencies. Here you will find our recently posted projects and opportunities.
