Albena Kolyacheva - Marketing Manager

Q: Where is Albena based?

Albena is based in Sofia, Bulgaria .

Q: What languages does Albena speak?

Albena speaks the following languages: Bulgarian (Native), English (Advanced), Spanish (Intermediate) .

Q: How many years of experience does Albena have?

Albena has at least 16 years of experience. During this time, Albena has worked in at least 10 different roles and for 5 different companies . The average length of individual experience is 2 years and 6 months . Note that Albena may not have shared all experience and actually has more experience.

Q: What is Albena's latest experience?

Albena's most recent position is Marketing Manager at Sunfoods Bulgaria Ltd. .

Q: What companies has Albena worked for in recent years?

In recent years, Albena has worked for Sunfoods Bulgaria Ltd. , ASBIS Bulgaria , and Nestlé Bulgaria .

Q: Which industries is Albena most experienced in?

Albena is most experienced in industries like Food and Beverage and Information Technology .

Q: Which business areas is Albena most experienced in?

Albena is most experienced in business areas like Marketing , Product Development , and Strategy . Albena also has some experience in Legal , Sustainability Management , and Sales .

Q: Which industries has Albena worked in recently?

Albena has recently worked in industries like Food and Beverage and Information Technology .

Q: Which business areas has Albena worked in recently?

Albena has recently worked in business areas like Marketing , Legal , and Sustainability Management .

Recommended expert

Sofia, Bulgaria

Experience

Jan 2024 - Jun 2025

1 year 6 months

Sofia, Bulgaria

Marketing Manager

Sunfoods Bulgaria Ltd.

Designed and executed brand and media strategies leading to market share growth in Year 1
Drove sales and revenue growth
Successfully collaborated with global and regional teams
Optimized marketing budget while delivering strong business results
Secured Bronze Effie Award for locally developed campaign
Leading and growing the delivery channel
Developed and mentored a high-performing marketing team

Mar 2023 - Dec 2023

10 months

Sofia, Bulgaria

Marketing Manager

ASBIS Bulgaria

Built annual marketing roadmap and led digital execution across SEO, SEA, influencer, and e-commerce domains
Tripled social media KPIs and boosted regional brand visibility
Collaborated across local and central teams, agencies, and influencer networks

Jan 2021 - Oct 2022

1 year 10 months

Corporate Affairs Manager

Nestlé Bulgaria

Managed corporate communication, CSR, crisis management, and media relations
Launched Nestlé Bulgaria’s first sustainability campaign
External representation of the company, covering regulatory functions, associations, media houses, partners, and suppliers
Developed and implemented digital strategy with cross-functional team and agency support

Apr 2020 - Jan 2021

10 months

eBusiness Manager, Southeast Europe

Nestlé

Led digital strategy across 9 markets; managed 250+ brand assets and 50+ websites
Established influencer marketing framework and executed 30+ campaigns
Drove cross-market digital marketing alignment and senior stakeholder engagement
Led and developed strong expertise in the team

May 2018 - Apr 2020

2 years

Group Brand Manager, Southeast Europe

Nestlé

Directed product group strategy and new product pipeline across multiple markets
Delivered market share and profitability improvements
Data-driven decision-making and strategic planning
Successful P&L management in 9 countries and 5 product groups
Led virtual multicultural high performing teams and regional brand positioning

Oct 2015 - Aug 2018

2 years 11 months

Marketing & Category Manager, Culinary (Bulgaria Lead)

Nestlé Bulgaria

Reversed 3-year sales decline and delivered positive annual growth for the culinary category through relaunches and optimized go-to-market plans
Re-launched key product groups and optimized team structure and performance
Built and led a marketing team of 20+, coaching 5 into leadership roles while driving regional brand performance

Sep 2013 - Oct 2015

2 years 2 months

Senior Brand Manager, Culinary (Bulgaria Lead)

Nestlé Bulgaria

Implemented brand turnaround strategy and led team on key product re-launches

Jul 2012 - Sep 2013

1 year 3 months

CCSD Category Manager, Culinary (Bulgaria Lead)

Nestlé Bulgaria

Defined category and brand strategy, optimized channel performance

Jan 2012 - Jun 2012

6 months

Marketing Advisor (Worldwide Lead)

Nestlé S.A.

Led global rollout for recipe mixes innovation across markets worldwide

Feb 2009 - Jan 2012

3 years

Brand Manager

Nestlé Bulgaria

Developed and executed brand plans for recipe mixes

Sep 2008 - Feb 2009

6 months

Assistant Brand Manager

Nestlé Bulgaria

Developed and executed brand plans for recipe mixes

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Food and Beverage and Information Technology.

Food and Beverage

Information Technology

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Product Development, Strategy, Legal, Sustainability Management, and Sales.

Marketing

Product Development

Strategy

Legal

Sustainability Management

Sales

Summary

Strategic Marketing Leader with over 15 years of experience in FMCG, leading brand transformations and business growth for Nestlé, McDonald’s, and regional ventures. Proven expertise in building and executing integrated marketing strategies, managing + €15 mio EUR budgets, and leading multifunctional teams across Southeast Europe. Known for delivering profitable growth, reversing declines, and driving innovation through purpose-led leadership.

Extensive experience in P&L management, brand equity, digital transformation, and category development. Recognized for a transformative and visionary mindset, experienced in driving and enabling large-scale, strategic, business-transformative, cross-functional initiatives in multiple geographies. Proven ability to drive business growth through data-driven strategy.

Exceptional analytical and problem-solving approach, fast decision making, cross-functional team leadership, and regional market expertise. Vast business acumen encompassing diverse business topics, including turnaround projects, new product launches, relaunches, culture, sustainability, local communities, and society-oriented activations, partnerships with authorities, KOLs, and associations.

Demonstrated success in digital transformation, brand development, P&L management, and high-impact marketing campaigns across Southeast Europe. Known for strong relationship building, agile thinking, strong stakeholder engagement, and measurable impact. Brings strong passion for cultivating a purpose-driven culture that motivates diverse teams towards high-impact achievements. Strong affinity towards streamlined processes that boost efficiency and ensure consistently effective outcomes. Experience spans large corporates, entrepreneurial ventures, and freelance consulting

Skills

Technical

Ms Office Suite
Sap
Seo/sea Tools
Digital Marketing Platforms

Marketing

Brand Strategy
Brand Building
Digital Marketing
Competitor Analysis
Pricing
Distribution Channels And Touchpoints
Customer Insights
Syndicated Research
Long Term Planning
Analytics

Business

Strategic Thinking
Tactical Planning
Financial Literacy
Sales & Negotiations
Key Performance Indicators Management
Data Analysis And Interpretation
Financial Analysis
Legal And Compliance Awareness

Impact

Influencing
Relationship Building
Leadership
Stakeholder Management
Exceptional Communication
Excellent Presentation

Project Management

Project Planning
Budgeting & Costs/investments Management
Risk Management And Mitigation
Prioritization
Scheduling And Time Management
Agile Waterfall Methodologies
Resources Management
Quality Control
Contract & Vendor/partners Management

Leadership & Mindset

Emotional Intelligence
Coaching & Mentoring Professional
Communication
Storytelling
Adaptability
Collaboration & Teamwork
Problem-solving
Decision-making
Negotiation
Conflict Resolution
Time Management
Leadership
Delegation
Resilience & Stress Management
Creativity
Growth Mindset

Languages

Bulgarian

Native

English

Advanced

Spanish

Intermediate

Education

Oct 2004 - Jun 2006

University of National and World Economy

MBA, Business Management · Business Management · Sofia, Bulgaria

Oct 1999 - Jun 2003

University of National and World Economy

Bachelor in Marketing · Marketing · Sofia, Bulgaria

Statistics

Experience

Total positions 11

Experience in Food and Beverage 15.5 y

Avg length 1 y 6 m

Longest experience 2 y 11 m

Global Experience

Countries worked in 1 (Bulgaria)

Primary country Bulgaria

Expertise

Recent roles Marketing Manager, Corporate Affairs Manager, eBusiness Manager, Southeast Europe

Main industries Food and Beverage, Information Technology

Main business areas Marketing, Product Development, Strategy

Qualifications

Highest degree Master

Profile

Created

December 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Albena based?

Albena is based in Sofia, Bulgaria.

What languages does Albena speak?

Albena speaks the following languages: Bulgarian (Native), English (Advanced), Spanish (Intermediate).

How many years of experience does Albena have?

Albena has at least 16 years of experience. During this time, Albena has worked in at least 10 different roles and for 5 different companies. The average length of individual experience is 2 years and 6 months. Note that Albena may not have shared all experience and actually has more experience.

What roles would Albena be best suited for?

Based on recent experience, Albena would be well-suited for roles such as: Marketing Manager, Corporate Affairs Manager, eBusiness Manager, Southeast Europe.

What is Albena's latest experience?

Albena's most recent position is Marketing Manager at Sunfoods Bulgaria Ltd..

What companies has Albena worked for in recent years?

In recent years, Albena has worked for Sunfoods Bulgaria Ltd., ASBIS Bulgaria, and Nestlé Bulgaria.

Which industries is Albena most experienced in?

Albena is most experienced in industries like Food and Beverage and Information Technology.

Which business areas is Albena most experienced in?

Albena is most experienced in business areas like Marketing, Product Development, and Strategy. Albena also has some experience in Legal, Sustainability Management, and Sales.

Which industries has Albena worked in recently?

Albena has recently worked in industries like Food and Beverage and Information Technology.

Which business areas has Albena worked in recently?

Albena has recently worked in business areas like Marketing, Legal, and Sustainability Management.

What is Albena's education?

Albena holds a Master in Business Management from University of National and World Economy and a Bachelor in Marketing from University of National and World Economy.

What is the availability of Albena?

Albena is immediately available full-time for suitable projects.

What is the rate of Albena?

Albena's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.