Klaus Giller - Marketing Director

Q: Where is Klaus based?

Klaus is based in Sankt Pölten, Austria .

Q: What languages does Klaus speak?

Klaus speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Klaus have?

Klaus has at least 16 years of experience. During this time, Klaus has worked in at least 7 different roles and for 7 different companies . The average length of individual experience is 2 years and 4 months . Note that Klaus may not have shared all experience and actually has more experience.

Q: What is Klaus's latest experience?

Klaus's most recent position is Marketing Director at VBET .

Q: What companies has Klaus worked for in recent years?

In recent years, Klaus has worked for VBET , BONUS.DIRECT GmbH , and Mrkt’in .

Q: Which industries is Klaus most experienced in?

Klaus is most experienced in industries like Information Technology , Media and Entertainment , and Agriculture . Klaus also has some experience in Biotechnology , Fashion , and Banking and Finance .

Q: Which business areas is Klaus most experienced in?

Klaus is most experienced in business areas like Marketing , Sales , and Business Intelligence . Klaus also has some experience in Information Technology , Product Development , and Strategy .

Q: Which industries has Klaus worked in recently?

Klaus has recently worked in industries like Information Technology , Agriculture , and Biotechnology .

Q: Which business areas has Klaus worked in recently?

Klaus has recently worked in business areas like Marketing , Business Intelligence , and Information Technology .

Recommended expert

Sankt Pölten, Austria

Check rate

Experience

Oct 2024 - Dec 2025

1 year 3 months

Austria

Remote

Marketing Director

VBET

Leading the launch of VBET on the German market in 2025
Acquired over 20,000 users within three months at a CPA below €30
Designed and implemented a CRM strategy, increasing retention to >40%

May 2022 - Sep 2024

2 years 5 months

Wels, Austria

Chief Marketing Officer & Partner

BONUS.DIRECT GmbH

Scaled the platform to 200,000+ users through a multichannel growth strategy
Reduced user acquisition costs by more than 50% via channel and funnel optimization
Led a team of 3 direct reports and 6 indirect reports

Apr 2021 - Sep 2024

3 years 6 months

Saint Pölten, Austria

Consultant & Owner

Mrkt’in

Built a comprehensive testing and launch strategy for a new health supplement for the biotech company Novogenia
Conducted a holistic marketing audit and developed a long term marketing structure for AMEX Healthcare
Advised clients on growth strategy, attribution, and market launches across regulated industries in the iGaming and Crypto space
Developed a multi-source attribution system for the Austrian fashion brand Giesswein to clarify true CPA by channel
Negotiated brand partnerships between the iGaming company bet-at-home and German beverage brands
Building and executing an acquisition and retention strategy for a new ecommerce platform in the agricultural industry, including dashboards and margin alerts

Jul 2019 - Feb 2021

1 year 8 months

Pasching, Austria

Vice President Marketing

Tractive GmbH

Led a team of 8 direct reports and 5 indirect reports and managed an annual media budget of €7M
Increased subscriber base by 50% YoY and established Tractive as global market leader
Secured strategic partnerships with Amazon Prime and Martin Rütter
Launched the US market in 2020 and grew the organic traffic to 500,000+ monthly visits worldwide

Nov 2016 - Jun 2019

2 years 8 months

Berlin, Germany

Country Manager Germany

Ancestry

Managed €5M annual budget with 2 direct and 10 indirect reports
Launched and scaled the German market to the fastest-growing globally
Achieved break-even within one year, 50% YoY subscriber growth, and +11% CLTV

Apr 2011 - Oct 2016

5 years 7 months

Linz, Austria

Head of Marketing

Bet-at-home.com

Led 20 Country Managers and managed a €20M annual marketing budget
Established bet-at-home.com as one of the top-5 iGaming brands in Germany
Negotiated strategic partnerships with media houses such as Eurosport, Axel Springer, and SevenOne
Launched most successful B2B partnership with Warsteiner (resulting in 7-figure GGR)

Mar 2008 - Jan 2010

1 year 11 months

Neu-Isenburg, Germany

Marketing Manager Austria

PlayStation

Managed an annual budget of €7M for the most popular gaming brand in the world
Launched the PlayStation 3 and the PlayStation Portable for the Austrian market
Strengthened PlayStation’s role as market leader in Austria through innovative cross-channel campaigns

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Information Technology, Media and Entertainment, Agriculture, Biotechnology, Fashion, and Banking and Finance.

Information Technology

Media and Entertainment

Agriculture

Biotechnology

Fashion

Banking and Finance

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Sales, Business Intelligence, Information Technology, Product Development, and Strategy.

Marketing

Sales

Business Intelligence

Information Technology

Product Development

Strategy

Summary

Marketing Director with 18+ years of experience driving market entry, growth, and profitability in eCommerce, iGaming and Biotech. Proven track record of launching and scaling businesses across Europe and North America, with end-to-end ownership of marketing strategy, budgets exceeding USD 170M, and cross-functional teams of up to 20 direct reports. Trusted senior leader combining data-driven growth, strong execution, and international business education from Stanford, MIT, and Vienna University of Economics.

Skills

Growth Strategy
Market Entry & Expansion
Performance & Attribution Marketing
Ai In Marketing
Crm & Retention
Budget Ownership (€5–20m+)

Languages

German

Native

English

Advanced

Education

Sep 2020 - Aug 2021

Stanford Business School

Stanford LEAD Program, Award Winner · Stanford LEAD Program · Stanford, United States

Jan 2004 - Jun 2004

Lincoln Memorial University

International Business Administration · United States

Sep 2000 - Nov 2006

Vienna University of Economics and Business

Magister rer. soc. oec., International Marketing Management; Investment Banking · Vienna, Austria

Certifications & licenses

Certified Blockchain And Digital Marketing Professional

Blockchain Council

Advanced AI For Digital Marketing

Digital Marketing Institute

Digital Marketing Analytics

MIT Sloan School Of Management

Statistics

Experience

Total positions 7

Experience in Information Technology 9 y

Avg length 2 y 8 m

Longest experience 5 y 6 m

Global Experience

Countries worked in 2 (Austria, Germany)

Primary country Austria

Expertise

Recent roles Marketing Director, Chief Marketing Officer & Partner, Consultant & Owner

Main industries Information Technology, Media and Entertainment, Agriculture

Main business areas Marketing, Sales, Business Intelligence

Qualifications

Highest degree Master

Certifications earned 3

Profile

Created

April 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Klaus based?

Klaus is based in Sankt Pölten, Austria.

What languages does Klaus speak?

Klaus speaks the following languages: German (Native), English (Advanced).

How many years of experience does Klaus have?

Klaus has at least 16 years of experience. During this time, Klaus has worked in at least 7 different roles and for 7 different companies. The average length of individual experience is 2 years and 4 months. Note that Klaus may not have shared all experience and actually has more experience.

What roles would Klaus be best suited for?

Based on recent experience, Klaus would be well-suited for roles such as: Marketing Director, Chief Marketing Officer & Partner, Consultant & Owner.

What is Klaus's latest experience?

Klaus's most recent position is Marketing Director at VBET.

What companies has Klaus worked for in recent years?

In recent years, Klaus has worked for VBET, BONUS.DIRECT GmbH, and Mrkt’in.

Which industries is Klaus most experienced in?

Klaus is most experienced in industries like Information Technology, Media and Entertainment, and Agriculture. Klaus also has some experience in Biotechnology, Fashion, and Banking and Finance.

Which business areas is Klaus most experienced in?

Klaus is most experienced in business areas like Marketing, Sales, and Business Intelligence. Klaus also has some experience in Information Technology, Product Development, and Strategy.

Which industries has Klaus worked in recently?

Klaus has recently worked in industries like Information Technology, Agriculture, and Biotechnology.

Which business areas has Klaus worked in recently?

Klaus has recently worked in business areas like Marketing, Business Intelligence, and Information Technology.

What is Klaus's education?

Klaus holds a Master from Vienna University of Economics and Business.

Does Klaus have any certificates?

Klaus has 3 certificates. These include: Certified Blockchain And Digital Marketing Professional, Advanced AI For Digital Marketing, and Digital Marketing Analytics.

What is the availability of Klaus?

Klaus will be available from May 2026.

What is the rate of Klaus?

Klaus's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.