Johannes Borghardt-Vice President Operations
Experience
Vice President Operations
DATALOGUE GmbH
- Overall responsibility for project management, analytics, AI & Data Science, database management, and web development (24 FTE).
- Implemented and established AI-driven analytics and AI work tools, increasing efficiency per FTE by over 20%.
- Developed and launched a planning and forecasting platform, increasing error tolerance by over 60%.
- Introduced an ERP software, reducing required FTE by 50%.
Director Project Efficiency and Partnerships
DATALOGUE GmbH
- Expanded critical processes for the holding spin-off, with 3 FTE.
- Built centralized project management and controlling, gradually increasing project margins to 20% and raising NPS from 7.3 to 8.5.
- Took over quality assurance and certification under ISO 27001 and ISO 9001, preparing for NIS2 compliance.
Head of Marketing
STUDIENKREIS GmbH
- Overall responsibility for marketing and service center, with 32 FTE.
- Increased performance marketing channels by 80%, raising their share to 45%.
- Relaunched website and landing pages, intensifying SEM and SEO.
- Established an integrated multi-channel service center.
Managing Director
PSG Presse Spezial Handels GmbH, GANSKE Verlagsgruppe
- Overall responsibility for customer care and subscriber marketing at Jahreszeiten-Verlag, with 52 FTE.
- Achieved initial operating cost improvements of around 10%.
- Designed new operational processes with an efficiency gain of over 20% and selected a new subscriber management software.
Head of Sales and Direct Marketing
comdirect bank AG
- Responsible for marketing and sales planning, direct marketing, direct sales, and partnerships, with 12 FTE.
- Grew customer base from 600,000 to 1.65 million.
- Expanded third-party sales to over 40% share of new customers.
- Reduced churn rate by about 30%.
Management Consultant
Freelance Management Consultant
- Direct search for specialists in marketing and direct sales
Head of Marketing, Communications and CRM
VIZZAVI Germany GmbH
- Development of the customer journey and launch of the customer portal, 8 FTE
Head of Private Customers and Marketing Communications
TALKLINE GmbH
- Overall responsibility for marketing communications, direct sales to private customers and SoHo's, the online shop, and CRM, 80 FTE
- Acquisition of 17,000 new SoHo customers in the fixed-line business
- Acquisition of 12,000 mobile contracts per year via the online shop
- Increase in aided brand awareness to over 50% of the target group
Head of Marketing Communications
TALKLINE GmbH
- Managing all communications for TALKLINE GmbH, 14 FTE
Head of Direct Marketing
TALKLINE GmbH
- Expansion of direct marketing and related service areas, 8 FTE
- Launch and set-up of the online shop
- Acquisition of 10,000 new customers in direct sales
Managing Director
Datalogue Solutions GmbH
- Acquisition and servicing of clients in the financial services sector, 4 FTE
- Increased sales from Studienkreis's performance marketing by 45%
- Developed digital minimum standards for over 400 German savings banks
- Acquired and supported 8 banks in new customer acquisition
- Project lead for TÜV Rheinland's B2B market analysis in Germany
Head of Marketing
BANK GIROTEL AG
- Overall responsibility for marketing and public relations, 8 FTE
Head of Call Center
Bankgesellschaft Berlin AG
- Set up and managed the inbound and outbound call center, 82 FTE
Product Manager for Insurance and Commission Business
Berliner Bank AG
Product Manager
HAKO WERKE GmbH & Co.
Leadership Trainee
LUFTHANSA SERVICE GmbH
Brand Assistant
PROCTER & GAMBLE GmbH
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Banking and Finance, Education, Professional Services, Manufacturing, Information Technology, and Telecommunication.
Business Area Experience
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Experienced in Project Management, Marketing, Sales, Research and Development, Customer Service, and Product Development.
Summary
Team-oriented transformation manager with a strong track record in operations and digitalization. I build leadership teams, establish scalable structures, and drive change at high speed with measurable impact. Focus: strengthening accountability, reducing complexity, and sustainably improving performance.
Skills
Change & Culture: I Develop Leadership Teams And Organizations Through Clear Role Definitions, Effective Leadership Routines, And Targeted Talent Development. This Creates High-performance Structures Where Leaders Take Ownership And Drive Transformation As A Shared Competitive Advantage.
Digital Leadership: I Manage Data And Process Landscapes, From Modern System Architecture To Erp And Analytics Implementations, As Well As Data Security And Iso 27001 Governance. I Use Automation And Ai To Make Processes Measurably Faster And More Scalable.
Operations: I Oversee Projects And Core Operational Processes With Clear Standards, Precise Controlling, And Auditable Quality Assurance. This Leads To Transparent Workflows, Reliable Results, And A Sustainably Stable Operational Performance.
Commercial & Customer Excellence: I Integrate Marketing, Sales, And Customer Care Across The Entire Customer Journey, Boosting Growth, Conversion, And Customer Loyalty Through Data- And Ai-driven Segmentation As Well As Efficient, Scalable Campaign And Service Processes.
Languages
Education
University
Diploma in Economics · Economics · Freiburg im Breisgau, Germany
Statistics
Experience
Global Experience
Expertise
Profile
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