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Johannes Borghardt-Vice President Operations

Johannes Borghardt - Vice President Operations - profile avatar
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Rellingen, Germany

Experience

Aug 2024 - Present
Hamburg, Germany

Vice President Operations

DATALOGUE GmbH

Expertise details
Position Summary
Vice President Operations at DATALOGUE GmbH
Industries
Information Technology
Business Areas
Information Technology
Operations
Project Management
  • Overall responsibility for project management, analytics, AI & Data Science, database management, and web development (24 FTE).
  • Implemented and established AI-driven analytics and AI work tools, increasing efficiency per FTE by over 20%.
  • Developed and launched a planning and forecasting platform, increasing error tolerance by over 60%.
  • Introduced an ERP software, reducing required FTE by 50%.
Jan 2022 - Dec 2024
Hamburg, Germany

Director Project Efficiency and Partnerships

DATALOGUE GmbH

Expertise details
Position Summary
Director Project Efficiency and Partnerships at DATALOGUE GmbH
Industries
Information Technology
Business Areas
Business Intelligence
Project Management
Quality Assurance
  • Expanded critical processes for the holding spin-off, with 3 FTE.
  • Built centralized project management and controlling, gradually increasing project margins to 20% and raising NPS from 7.3 to 8.5.
  • Took over quality assurance and certification under ISO 27001 and ISO 9001, preparing for NIS2 compliance.
Jan 2013 - Dec 2015
Bochum, Germany

Head of Marketing

STUDIENKREIS GmbH

Expertise details
Position Summary
Head of Marketing at STUDIENKREIS GmbH
Industries
Education
Business Areas
Customer Service
Marketing
  • Overall responsibility for marketing and service center, with 32 FTE.
  • Increased performance marketing channels by 80%, raising their share to 45%.
  • Relaunched website and landing pages, intensifying SEM and SEO.
  • Established an integrated multi-channel service center.
Aug 2012 - Jul 2013
Hamburg, Germany

Managing Director

PSG Presse Spezial Handels GmbH, GANSKE Verlagsgruppe

Expertise details
Position Summary
Managing Director at PSG Presse Spezial Handels GmbH, GANSKE Verlagsgruppe
Industries
Media and Entertainment
Business Areas
Customer Service
Marketing
Project Management
  • Overall responsibility for customer care and subscriber marketing at Jahreszeiten-Verlag, with 52 FTE.
  • Achieved initial operating cost improvements of around 10%.
  • Designed new operational processes with an efficiency gain of over 20% and selected a new subscriber management software.
Jan 2003 - Dec 2012
Quickborn, Germany

Head of Sales and Direct Marketing

comdirect bank AG

Expertise details
Position Summary
Head of Sales and Direct Marketing at comdirect bank AG
Industries
Banking and Finance
Business Areas
Marketing
Sales
  • Responsible for marketing and sales planning, direct marketing, direct sales, and partnerships, with 12 FTE.
  • Grew customer base from 600,000 to 1.65 million.
  • Expanded third-party sales to over 40% share of new customers.
  • Reduced churn rate by about 30%.
Jan 2002 - Dec 2003
Munich, Germany

Management Consultant

Freelance Management Consultant

Expertise details
Position Summary
Management Consultant at Freelance Management Consultant
Industries
Professional Services
Business Areas
Human Resources
  • Direct search for specialists in marketing and direct sales
Jan 2001 - Dec 2001
Düsseldorf, Germany

Head of Marketing, Communications and CRM

VIZZAVI Germany GmbH

Expertise details
Position Summary
Head of Marketing, Communications and CRM at VIZZAVI Germany GmbH
Industries
Telecommunication
Business Areas
Customer Service
Marketing
  • Development of the customer journey and launch of the customer portal, 8 FTE
Aug 1999 - Jun 2001
Elmshorn, Germany

Head of Private Customers and Marketing Communications

TALKLINE GmbH

Expertise details
Position Summary
Head of Private Customers and Marketing Communications at TALKLINE GmbH
Industries
Telecommunication
Business Areas
Customer Service
Marketing
Sales
  • Overall responsibility for marketing communications, direct sales to private customers and SoHo's, the online shop, and CRM, 80 FTE
  • Acquisition of 17,000 new SoHo customers in the fixed-line business
  • Acquisition of 12,000 mobile contracts per year via the online shop
  • Increase in aided brand awareness to over 50% of the target group
Sep 1998 - Jul 1999
Elmshorn, Germany

Head of Marketing Communications

TALKLINE GmbH

Expertise details
Position Summary
Head of Marketing Communications at TALKLINE GmbH
Industries
Telecommunication
Business Areas
Marketing
  • Managing all communications for TALKLINE GmbH, 14 FTE
May 1998 - Sep 1998
Elmshorn, Germany

Head of Direct Marketing

TALKLINE GmbH

Expertise details
Position Summary
Head of Direct Marketing at TALKLINE GmbH
Industries
Telecommunication
Business Areas
Marketing
Sales
  • Expansion of direct marketing and related service areas, 8 FTE
  • Launch and set-up of the online shop
  • Acquisition of 10,000 new customers in direct sales
Jan 1996 - Dec 2022

Managing Director

Datalogue Solutions GmbH

Expertise details
Position Summary
Managing Director at Datalogue Solutions GmbH
Industries
Education
Banking and Finance
Professional Services
Business Areas
Marketing
Project Management
Research and Development
Sales
  • Acquisition and servicing of clients in the financial services sector, 4 FTE
  • Increased sales from Studienkreis's performance marketing by 45%
  • Developed digital minimum standards for over 400 German savings banks
  • Acquired and supported 8 banks in new customer acquisition
  • Project lead for TÜV Rheinland's B2B market analysis in Germany
Jan 1996 - Dec 1998
Hanover, Germany

Head of Marketing

BANK GIROTEL AG

Expertise details
Position Summary
Head of Marketing at BANK GIROTEL AG
Industries
Banking and Finance
Business Areas
Marketing
  • Overall responsibility for marketing and public relations, 8 FTE
Jan 1995 - Dec 1996

Head of Call Center

Bankgesellschaft Berlin AG

Expertise details
Position Summary
Head of Call Center at Bankgesellschaft Berlin AG
Industries
Banking and Finance
Business Areas
Customer Service
  • Set up and managed the inbound and outbound call center, 82 FTE
Jan 1994 - Dec 1995

Product Manager for Insurance and Commission Business

Berliner Bank AG

Expertise details
Position Summary
Product Manager for Insurance and Commission Business at Berliner Bank AG
Industries
Banking and Finance
Business Areas
Product Development
Jan 1991 - Dec 1993
Bad Oldesloe, Germany

Product Manager

HAKO WERKE GmbH & Co.

Expertise details
Position Summary
Product Manager at HAKO WERKE GmbH & Co.
Industries
Manufacturing
Business Areas
Product Development
Jan 1990 - Dec 1991
Neu-Isenburg, Germany

Leadership Trainee

LUFTHANSA SERVICE GmbH

Expertise details
Position Summary
Leadership Trainee at LUFTHANSA SERVICE GmbH
Industries
Aerospace and Defense
Business Areas
Operations
Jan 1989 - Dec 1990
Schwalbach am Taunus, Germany

Brand Assistant

PROCTER & GAMBLE GmbH

Expertise details
Position Summary
Brand Assistant at PROCTER & GAMBLE GmbH
Industries
Manufacturing
Business Areas
Marketing

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Banking and Finance, Education, Professional Services, Manufacturing, Information Technology, and Telecommunication.

Banking and Finance
Education
Professional Services
Manufacturing
Information Technology
Telecommunication
Profile match chart

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Project Management, Marketing, Sales, Research and Development, Customer Service, and Product Development.

Project Management
Marketing
Sales
Research and Development
Customer Service
Product Development
Profile match chart

Summary

Team-oriented transformation manager with a strong track record in operations and digitalization. I build leadership teams, establish scalable structures, and drive change at high speed with measurable impact. Focus: strengthening accountability, reducing complexity, and sustainably improving performance.

Skills

  • Change & Culture: I Develop Leadership Teams And Organizations Through Clear Role Definitions, Effective Leadership Routines, And Targeted Talent Development. This Creates High-performance Structures Where Leaders Take Ownership And Drive Transformation As A Shared Competitive Advantage.

  • Digital Leadership: I Manage Data And Process Landscapes, From Modern System Architecture To Erp And Analytics Implementations, As Well As Data Security And Iso 27001 Governance. I Use Automation And Ai To Make Processes Measurably Faster And More Scalable.

  • Operations: I Oversee Projects And Core Operational Processes With Clear Standards, Precise Controlling, And Auditable Quality Assurance. This Leads To Transparent Workflows, Reliable Results, And A Sustainably Stable Operational Performance.

  • Commercial & Customer Excellence: I Integrate Marketing, Sales, And Customer Care Across The Entire Customer Journey, Boosting Growth, Conversion, And Customer Loyalty Through Data- And Ai-driven Segmentation As Well As Efficient, Scalable Campaign And Service Processes.

Languages

German
Native

Education

Oct 1984 - Jun 1989

University

Diploma in Economics · Economics · Freiburg im Breisgau, Germany

Statistics

Experience

Total positions 17
Experience in Banking and Finance 29 y
Avg length 3 y 10 m
Longest experience 26 y 11 m

Global Experience

Countries worked in 1 (Germany)
Primary country Germany

Expertise

Recent roles Vice President Operations, Director Project Efficiency and Partnerships, Head of Marketing
Main industries Banking and Finance, Education, Professional Services
Main business areas Project Management, Marketing, Sales

Profile

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Johannes based?

Johannes is based in Rellingen, Germany.

What languages does Johannes speak?

Johannes speaks the following languages: German (Native).

How many years of experience does Johannes have?

Johannes has at least 37 years of experience. During this time, Johannes has worked in at least 15 different roles and for 14 different companies. The average length of individual experience is 2 years and 2 months. Note that Johannes may not have shared all experience and actually has more experience.

What roles would Johannes be best suited for?

Based on recent experience, Johannes would be well-suited for roles such as: Vice President Operations, Director Project Efficiency and Partnerships, Head of Marketing.

What is Johannes's latest experience?

Johannes's most recent position is Vice President Operations at DATALOGUE GmbH.

What companies has Johannes worked for in recent years?

In recent years, Johannes has worked for DATALOGUE GmbH and Datalogue Solutions GmbH.

Which industries is Johannes most experienced in?

Johannes is most experienced in industries like Banking and Finance, Education, and Professional Services. Johannes also has some experience in Manufacturing, Information Technology, and Telecommunication.

Which business areas is Johannes most experienced in?

Johannes is most experienced in business areas like Project Management, Marketing, and Sales. Johannes also has some experience in Research and Development, Customer Service, and Product Development.

Which industries has Johannes worked in recently?

Johannes has recently worked in industries like Education, Banking and Finance, and Professional Services.

Which business areas has Johannes worked in recently?

Johannes has recently worked in business areas like Project Management, Marketing, and Research and Development.

What is Johannes's education?

Johannes attended University for Economics.

What is the availability of Johannes?

Johannes will be available full-time from June 2026.

What is the rate of Johannes?

Johannes's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Johannes?

To hire Johannes, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1200
900
600
300
Rate comparison chart
Market avg: 904-1064 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

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