Daniel Matros-Advisor - Independent Expert, AI
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Experience
Director AI Product & Transformation
Aurora AI Consulting
Founded an independent AI advisory and transformation practice focused on enterprise AI commercialization, GenAI product delivery, and AI-enabled operating model transformation across Europe and APAC. Selected Client Engagements Phoenix Contact, AI Sales Transformation Lead
- Led the regional delivery of a multi-year sales transformation for a €3bn+ German industrial group across 7 countries (UK, Ireland, Nordics, Baltics). Partnered directly with country General Managers to redesign the sales operating model and reorganize the business into four customer-facing business units. Identified multi-million-euro annual cost reduction and margin improvement opportunities while successfully pitching a 9-month AI Sales Transformation pilot introducing autonomous AI agents to the global Sales Board. Vorwerk (Thermomix), Product Owner, Generative AI
- Directed the end-to-end delivery and enterprise scaling of a Generative AI adaptation pipeline (Gemini / Databricks) supporting a smart-device ecosystem serving over 6 million global subscribers.
- Improved pipeline accuracy to 92.5% for critical hardware integration testing by designing a custom LLM-as-a-Judge evaluation framework, implementing strict safety boundaries, and establishing production-grade release governance
Director, AI Practice (Commercial & Product)
PwC Singapore & HK
- Owned the end-to-end P&L, scaling the practice from a strategic initiative to a $10M ARR business. Defined and executed the commercial strategy, pricing models, and go-to-market for a portfolio of AI offerings.
- Launched commercial product portfolio, including AI Strategy, GenAI Implementation, and Custom AI Solutions including AI Transformations. Drove the product and commercial strategy for proprietary platforms (AgentOS, ChatPWC).
- Built a sales pipeline and closed over $7M in contract value with accounts like Tencent, FWD, and China Mobile. Sold complex, multi-workstream engagements spanning generative AI, computer vision, and predictive ML models.
- Hired, mentored, and led a cross-functional team of 30+ product managers, data scientists, engineers, and researchers. Established the culture and scalable processes for the entire practice through a regionalized playbook.
- Partnered with technical architects to deconstruct client problems in sectors such as M&A, telecom, data and internet services. Led the development of the Market Sentiment Accelerator using NLP and custom LLM fine-tuning, cutting manual research time by 70% for the M&A team.
Lead Product Manager, Digital Delivery
Concentrix UAE
- Led the product development and launch of an AI-powered customer service chatbot for IBM, reducing average support resolution time by 40%.
- Directed the product strategy and delivery of the Emirates Skywards loyalty app, launching to over 1M users in 90 days and increasing redemptions by 37% in EMEA.
Producer
Electronic Arts
- Owned the multiplayer product roadmap for the 30M+ player Battlefield franchise, overseeing live service, telemetry, and multiplayer operations for BF3, BF4, and BF1.
- Drove the creation and launch of Battlefield Premium, a new subscription service that sold over 12 million subscriptions worldwide.
Industry Experience
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Experienced in Professional Services, Media and Entertainment, Information Technology, Aerospace and Defense, and Manufacturing.
Business Area Experience
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Experienced in Product Development, Sales, Strategy, Operations, and Customer Service.
Summary
A strategic business leader who builds and scales technology ventures by connecting corporate strategy, product innovation, and commercial execution. With proven experience transforming concepts into thriving businesses, I successfully grew PwC's AI Practice from initial concept to a $10M ARR operation.
Having developed expertise in strategic leadership roles, I am now pursuing a deliberate transition to positions with comprehensive P&L - Group and Business responsibility in a senior leadership position. I bring particular value to organizations seeking a leader with business-building skills who can provide strategic direction, develop product roadmaps, and directly impact business growth and valuation.
Skills
Ai & Commercial Strategy Ai Commercialization | Enterprise Ai Transformation | Genai Product Strategy | Ai Practice Development | Ai Gtm Strategy | Autonomous Agents | Custom Llm Platforms | Saas & Platform Strategy Product & Delivery Leadership Product Strategy & Roadmapping | End-To-End Product Lifecycle | Ai Platform Delivery | Cross-Functional Leadership | Agile Product Development | Enterprise Transformation Programs Commercial & Operational Leadership P&L Ownership | Enterprise Sales & Partnerships | C-Level Stakeholder Management | Contract Negotiation | Organizational Transformation | Team Building & Mentorship
Languages
Certifications & licenses
Certified Scrum Master (CSM)
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Experience
Global Experience
Expertise
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