Daniel M.-Digital Transformation, AI & Product Leadership Executive
Check rate
Experience
AI Sales Transformation Lead
Phoenix Contact
- Led transformation initiatives across seven European markets including the UK, Ireland, Nordics, and Baltics.
- Partnered with executive leadership to redesign operating models and improve organizational effectiveness.
- Facilitated cross-country stakeholder alignment and transformation planning across multiple business units.
- Designed and secured approval for an AI-enabled business transformation pilot.
Product Owner, Generative AI
Vorwerk (Thermomix)
- Led product development and delivery of a Generative AI platform supporting a connected-device ecosystem serving more than six million global subscribers.
- Raised accuracy to 92.5% by designing an LLM-as-a-Judge evaluation framework, with safety boundaries and production release governance.
- Led collaboration across product, engineering, data, and business teams to deliver scalable AI solutions.
Founder & Principal
Aurora AI Consulting
Founded an independent advisory practice supporting organizations in AI adoption, digital transformation, and technology-enabled organizational change.
Selected Client Engagements Phoenix Contact, AI Sales Transformation Lead
- Led the regional delivery of a multi-year sales transformation for a €3bn+ German industrial group across 7 countries (UK, Ireland, Nordics, Baltics). Partnered directly with country General Managers to redesign the sales operating model and reorganize the business into four customer-facing business units. Identified multi-million-euro annual cost reduction and margin improvement opportunities while successfully pitching a 9-month AI Sales Transformation pilot introducing autonomous AI agents to the global Sales Board.
Vorwerk (Thermomix), Product Owner, Generative AI
Directed the end-to-end delivery and enterprise scaling of a Generative AI adaptation pipeline (Gemini / Databricks) supporting a smart-device ecosystem serving over 6 million global subscribers.
Improved pipeline accuracy to 92.5% for critical hardware integration testing by designing a custom LLM-as-a-Judge evaluation framework, implementing strict safety boundaries, and establishing production-grade release governance
Director, AI Practice (Commercial & Product)
PwC Singapore & Hong Kong
- Built PwC's AI Practice in APAC from inception to $10M ARR, owning the end-to-end P&L and leading AI strategy and transformation for large-scale enterprise clients. Defined and executed commercial strategy, pricing models, and go-to-market for a portfolio of AI offerings, presenting strategies and roadmaps directly to VPs, COOs and CTOs.
- Launched a commercial product portfolio including AI Strategy, GenAI Implementation, and Custom AI Solutions including AI Transformations. Drove product and commercial strategy for proprietary platforms AgentOS and ChatPWC.
- Tencent: Designed and led the AI transformation of Tencent's intelligence department, assessing current capabilities, defining a data-driven operating model and building an in-house AI function to automate analysis and reporting.
- China Mobile: Developed and delivered an AI-led customer retention strategy, deploying churn prediction and an automated sales pipeline, and trained frontline staff to drive adoption.
- FWD: Shaped AI strategy and use cases for FWD Omne, a consumer lifestyle app, focused on customer engagement and personalised experience.
- Prioritised AI use cases by business value, feasibility and ROI, converting strategy work into $7M+ in enterprise transformation contracts. Built a sales pipeline and closed over $7M in contract value with accounts like Tencent, FWD, and China Mobile.
- Advised leadership on GenAI investment and partner selection, securing regional alliances with Harvey and ContractPodAI.
- Led the launch of AgentOS and ChatPwC, AI agent platforms adopted by 4,000+ professionals across Legal, M&A, Tax and Financial Services.
- Drove product strategy for AgentOS's Market Sentiment Accelerator, cutting M&A research time by 70%.
- Directed CSRD.AI Manager, winner of the 2025 SAP Innovation Award.
- Built and led a 30+ person team across product, data science, engineering and AI delivery, establishing the culture and scalable processes for the entire practice through a regionalized playbook.
Lead Product Manager, Digital Delivery
Concentrix UAE
- Led delivery of digital transformation and customer experience programmes across aviation and enterprise sectors.
- Led delivery of the Emirates Skywards digital platform, scaling to over 1 million users within 90 days and increasing redemptions by 37%.
- Directed the launch of an AI-powered customer service chatbot for IBM, reducing average resolution times by 40%.
- Managed multinational teams across product management, engineering, design, and operations.
Producer
Electronic Arts (EA)
Battlefield Franchise
- Led product development and live operations across one of the world's largest online gaming franchises, with 30M+ players.
- Owned the multiplayer product roadmap for the Battlefield franchise, overseeing live service, telemetry, and multiplayer operations for BF3, BF4, and BF1.
- Helped create and scale Battlefield Premium, a subscription platform with more than 12 million global subscriptions.
- Led distributed teams across Europe, North America, and Asia.
- Utilized analytics, experimentation, and user research to improve engagement and platform performance.
Industry experience
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Experienced in Information Technology, Banking and Finance, Insurance, Telecommunication, Media and Entertainment, and Aerospace and Defense.
Business area experience
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Experienced in Product Development, Project Management, Information Technology, Sales, Strategy, and Finance.
Summary
Digital transformation, AI, and product leadership executive with 15+ years of experience delivering technology-enabled transformation programmes across Europe, the Middle East, and Asia-Pacific. Proven track record leading multidisciplinary teams, scaling digital products used by millions of users, and helping organizations adopt emerging technologies to improve operational effectiveness, service delivery, and user engagement. Experienced in stakeholder management, organizational transformation, product strategy, and large-scale programme delivery across technology, financial services, telecommunications, aviation, health, and gaming sectors.
A strategic business leader who builds and scales technology ventures by connecting corporate strategy, product innovation, and commercial execution. With proven experience transforming concepts into thriving businesses, I successfully grew PwC's AI Practice from initial concept to a $10M ARR operation.
Having developed expertise in strategic leadership roles, I am now pursuing a deliberate transition to positions with comprehensive P&L - Group and Business responsibility in a senior leadership position. I bring particular value to organizations seeking a leader with business-building skills who can provide strategic direction, develop product roadmaps, and directly impact business growth and valuation.
Skills
Ai & Commercial Strategy Ai Commercialization | Enterprise Ai Transformation | Genai Product Strategy | Ai Practice Development | Ai Gtm Strategy | Autonomous Agents | Custom Llm Platforms | Saas & Platform Strategy Product & Delivery Leadership Product Strategy & Roadmapping | End-To-End Product Lifecycle | Ai Platform Delivery | Cross-Functional Leadership | Agile Product Development | Enterprise Transformation Programs Commercial & Operational Leadership P&L Ownership | Enterprise Sales & Partnerships | C-Level Stakeholder Management | Contract Negotiation | Organizational Transformation | Team Building & Mentorship
Languages
Certifications & licenses
Scrum Alliance
Executive Certificate, Artificial Intelligence & Business Strategy
MIT Sloan School of Management
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Daniel is based in Stockholm, Sweden.
Daniel speaks the following languages: English (Native), Swedish (Native), German (Advanced), Portuguese (Intermediate), Chinese (Intermediate).
Daniel has at least 16 years of experience. During this time, Daniel has worked in at least 6 different roles and for 6 different companies. The average length of individual experience is 3 years and 9 months. Note that Daniel may not have shared all experience and actually has more experience.
Based on recent experience, Daniel would be well-suited for roles such as: AI Sales Transformation Lead, Product Owner, Generative AI, Founder & Principal.
Daniel's most recent position is AI Sales Transformation Lead at Phoenix Contact.
In recent years, Daniel has worked for Phoenix Contact, Vorwerk (Thermomix), Aurora AI Consulting, and PwC Singapore & Hong Kong.
Daniel is most experienced in industries like Information Technology, Banking and Finance, and Insurance. Daniel also has some experience in Telecommunication, Media and Entertainment, and Aerospace and Defense.
Daniel is most experienced in business areas like Product Development, Project Management, and Information Technology. Daniel also has some experience in Sales, Strategy, and Finance.
Daniel has recently worked in industries like Banking and Finance, Insurance, and Information Technology.
Daniel has recently worked in business areas like Sales, Strategy, and Information Technology.
Daniel has 2 certificates. These include: Certified Scrum Master (CSM), Executive Certificate and Artificial Intelligence & Business Strategy.
Daniel is immediately available full-time for suitable projects.
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Calculated based on our freelancers’ daily rates as of 7 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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