Daniel Matros-Advisor - Independent Expert, AI
Check rate
Experience
Director AI Product & Transformation
Aurora AI Consulting
Selected Client Engagements Phoenix Contact, AI Sales Transformation Lead
- Led the regional delivery of a multi-year sales transformation for a €3bn+ German industrial group across 7 countries (UK, Ireland, Nordics, Baltics). Partnered directly with country General Managers to redesign the sales operating model and reorganize the business into four customer-facing business units. Identified multi-million-euro annual cost reduction and margin improvement opportunities while successfully pitching a 9-month AI Sales Transformation pilot introducing autonomous AI agents to the global Sales Board. Vorwerk (Thermomix), Product Owner, Generative AI
- Directed the end-to-end delivery and enterprise scaling of a Generative AI adaptation pipeline (Gemini / Databricks) supporting a smart-device ecosystem serving over 6 million global subscribers.
- Improved pipeline accuracy to 92.5% for critical hardware integration testing by designing a custom LLM-as-a-Judge evaluation framework, implementing strict safety boundaries, and establishing production-grade release governance
Director, AI Practice (Commercial & Product)
PwC Singapore & HK
- Owned the end-to-end P&L, scaling the practice from a strategic initiative to a $10M ARR business. Defined and executed the commercial strategy, pricing models, and go-to-market for a portfolio of AI offerings.
- Launched commercial product portfolio, including AI Strategy, GenAI Implementation, and Custom AI Solutions including AI Transformations. Drove the product and commercial strategy for proprietary platforms (AgentOS, ChatPWC).
- Built a sales pipeline and closed over $7M in contract value with accounts like Tencent, FWD, and China Mobile. Sold complex, multi-workstream engagements spanning generative AI, computer vision, and predictive ML models.
- Hired, mentored, and led a cross-functional team of 30+ product managers, data scientists, engineers, and researchers. Established the culture and scalable processes for the entire practice through a regionalized playbook.
- Partnered with technical architects to break down client problems in sectors such as M&A, telecom, data and internet services. Led the development of the Market Sentiment Accelerator using NLP and custom LLM fine-tuning, cutting manual research time by 70% for the M&A team.
Lead Product Manager, Digital Delivery
Concentrix UAE
- Led the product development and launch of an AI-powered customer service chatbot for IBM, reducing average support resolution time by 40%.
- Directed the product strategy and delivery of the Emirates Skywards loyalty app, launching to over 1M users in 90 days and increasing redemptions by 37% in EMEA.
Producer
Electronic Arts
- Owned the multiplayer product roadmap for the 30M+ player Battlefield franchise, overseeing live service, telemetry, and multiplayer operations for BF3, BF4, and BF1.
- Drove the creation and launch of Battlefield Premium, a new subscription service that sold over 12 million subscriptions worldwide.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Professional Services, Media and Entertainment, Aerospace and Defense, Information Technology, and Manufacturing.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Product Development, Operations, Sales, Strategy, Customer Service, and Information Technology.
Summary
A strategic business leader who builds and scales technology ventures by connecting corporate strategy, product innovation, and commercial execution. With proven experience turning ideas into successful businesses, I grew PwC's AI Practice from initial concept to a $10M ARR operation.
Having developed expertise in strategic leadership roles, I am now seeking a deliberate move into positions with full P&L - Group and Business responsibility in a senior leadership role. I bring particular value to organizations looking for a leader with business-building skills who can provide strategic direction, develop product roadmaps, and directly impact business growth and valuation.
Skills
Ai & Commercial Strategy Ai Commercialization | Enterprise Ai Transformation | Genai Product Strategy | Ai Practice Development | Ai Gtm Strategy | Autonomous Agents | Custom Llm Platforms | Saas & Platform Strategy Product & Delivery Leadership Product Strategy & Roadmapping | End-To-End Product Lifecycle | Ai Platform Delivery | Cross-Functional Leadership | Agile Product Development | Enterprise Transformation Programs Commercial & Operational Leadership P&L Ownership | Enterprise Sales & Partnerships | C-Level Stakeholder Management | Contract Negotiation | Organizational Transformation | Team Building & Mentorship
Languages
Certifications & licenses
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Daniel speaks the following languages: English (Native), Swedish (Native), German (Advanced), Portuguese (Intermediate), Chinese (Intermediate).
Daniel has at least 16 years of experience. During this time, Daniel has worked in at least 4 different roles and for 4 different companies. The average length of individual experience is 4 years and 11 months. Note that Daniel may not have shared all experience and actually has more experience.
Based on recent experience, Daniel would be well-suited for roles such as: Director AI Product & Transformation, Director, AI Practice (Commercial & Product), Lead Product Manager, Digital Delivery.
Daniel's most recent position is Director AI Product & Transformation at Aurora AI Consulting.
In recent years, Daniel has worked for Aurora AI Consulting and PwC Singapore & HK.
Daniel is most experienced in industries like Professional Services, Media and Entertainment, and Aerospace and Defense. Daniel also has some experience in Information Technology and Manufacturing.
Daniel is most experienced in business areas like Product Development, Sales, and Strategy. Daniel also has some experience in Operations, Customer Service, and Information Technology.
Daniel has recently worked in industries like Professional Services and Manufacturing.
Daniel has recently worked in business areas like Product Development, Sales, and Strategy.
Daniel has 1 certificate: Certified Scrum Master (CSM).
Daniel is immediately available full-time for suitable projects.
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