Andreas M.-Senior Advisor - Digital Transformation, AI Adoption and Innovation Governance
Check rate
Experience
AI Enablement & Digital Strategist
Consid
Advises organisations on where AI creates measurable value and how to move from ambition to execution.
Innovation Manager (consultant)
Eniro Group
Designed the transformation framework and operating model across people, processes, platforms and performance for four Nordic markets.
Structured a federated operator model with shared infrastructure, governance and data layers.
Led an AI-enabled service portfolio including AI-driven search, chat and a GPT-based service; drove Salesforce re-platforming. Sales efficiency +40 % in the first quarter after launch.
Innovation Manager
Eniro Group
Designed and led the transformation programme behind a federated, AI-enabled operating model serving 45,000 SME clients. AI-driven search and chat services; Salesforce re-platforming. Sales efficiency +40 % in the first quarter after launch.
Chief Digital Officer
Vinnova, Sweden’s Innovation Agency
Established the transformation department: mandate, structure and recruitment of the cross-functional core team.
Defined and implemented the digital transformation strategy, AI strategy and operating plan.
Led strategy and architecture for the Microsoft environment shared with partner agencies, from intranet to Copilot and Power Platform, including use cases, process flows, prototypes and roadmap.
Built a vision prototype in Microsoft Copilot Studio for prioritisation, monitoring and impact assessment of the R&D funding portfolio.
Established an AI Policy Lab and a dedicated AI Product Owner with Legal, moving the agency from scattered pilots to governed AI capability.
Introduced federated governance of shared IT with Tillväxtverket, Energimyndigheten, Formas and Forte.
Chief Digital Officer
Vinnova, Sweden's Innovation Agency
Established the transformation department. Defined digital and AI strategy and operating plan for an agency managing multi-billion SEK annual R&D funding. Established an AI Policy Lab and a dedicated AI Product Owner. Federated IT governance with Tillväxtverket, Energimyndigheten, Formas and Forte.
Lecturer in Marketing Automation and CRM
IHM Business School
Course material for Swedish vocational higher education in applied AI, 2026.
Omni-channel Strategy Lead (consultant)
Handelsbanken
Defined the bank’s first omni-channel strategy across 800 offices in 24 countries.
Ran executive interviews and process mapping across marketing, sales, product, customer support and the branch network.
Built the capability blueprint against Salesforce, Microsoft and legacy systems as the basis for the platform decision; KYC as the foundation for customer-lifecycle logic.
Chief Product Officer (interim)
Digjourney
Led design and development of ChangeMKR, a SaaS platform for managing transformation programmes based on a Digital Maturity Index; extended it with an AI Maturity Index.
Directed distributed product teams through agile sprints, user research and prototype testing.
Omni-channel Strategy Lead
Handelsbanken
Second opinion on digitalisation and omni-channel strategy across 800 offices. Current-state analysis, capability blueprint against Salesforce, Microsoft and legacy systems, and proposed operating model.
Programme Director
AFRY (ÅF-Pöyry merger)
Global digital and service-portfolio strategy after the merger: 10 subsidiaries, shared service catalogue, governance balancing central direction and local autonomy.
Programme Director and Strategic Advisor
Grow | Digitalist Group
AFRY: global digital and service-portfolio strategy after the ÅF-Pöyry merger, across 40+ markets and 10 subsidiaries.
BoConcept: interim CMO leading global omni-channel re-platforming on Salesforce across some 300 stores in 65 countries; Salesforce Partner Innovation Award.
Nordic Innovation Lounge at Salesforce Dreamforce, San Francisco: created and hosted a multi-year platform for 400+ Nordic participants.
Product vision and prototyping
Bombardier
Modernisation of the Maintenance & Diagnostic Centre platform towards predictive maintenance based on fleet data and machine learning. Showcased by Bombardier at InnoTrans, Berlin, as its innovation case for AI and predictive maintenance.
Strategy and concept lead
City of Denver with Panasonic
Innovation management system coordinating more than 170 smart-city initiatives: identification, prioritisation and follow-up.
Business Unit Manager and Digital Strategist
Tactel (Panasonic Avionics)
City of Denver with Panasonic: innovation management system for 170+ smart-city initiatives.
Bombardier: product vision and prototyping for AI-based predictive maintenance, showcased at InnoTrans, Berlin.
Financial sector: Swedbank, Ålandsbanken, Quesada Private Banking (≈400 clients, SEK 6 bn in assets) and Svea Ekonomi. Also Panasonic Avionics, GANT and Ericsson.
Telia Expert IoT Network – Rookie of the Year 2016; Mobilgalan – Developer of the Year 2015.
Business Unit Manager and Senior Management Consultant
Knowit
Established Knowit’s presence in southern Sweden; digital programmes for the cities of Malmö, Helsingborg and Lund and regional utilities.
Digital strategist, Business Unit Manager
Cities of Malmö, Helsingborg and Lund
Citizen-facing web platforms and intranets; user research, information architecture, design system and governance model.
Senior Management Consultant
Capgemini
Swedish Tax Agency: requirements, use cases and prototypes for the national income declaration service.
Volvo Cars, SKF, IKEA, Skånetrafiken, ATG: strategy, concept and requirements for large digital platforms.
Senior Management Consultant
Skatteverket (Swedish Tax Agency)
Requirements analysis, use cases and prototypes for the national income declaration service.
Founder, Executive AI and Transformation Advisor
Markewärn Studios AB
Digital transformation, organisational change and innovation programmes, delivered directly and through leading Nordic consultancies.
Interim leadership mandates (CDO, CPO, CMO, Product Owner) connecting long-term strategy with day-to-day execution.
AI-first delivery using spec-driven development and agentic workflows.
Business Unit Manager and Consultant
Framfab
Among the first 15 employees through growth to more than 3,000 staff; global platform work for Volvo Cars, Volvo Trucks, Volvo Buses, IKEA and SVT.
Co-founder, Teacher and Producer
Vioma / Malmö Hacker Academy
Education programme in 3D modelling, animation and VR, funded by the Knowledge Foundation and the City of Malmö, with partners including IBM, Sony PlayStation and MIT.
Researcher and Simulation Engineer
Research Park Ideon / Systemware Sweden
Real-time simulation and visualisation of CAD and GIS data (early digital twins).
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Professional Services, Information Technology, Government and Administration, Retail, Media and Entertainment, and Automotive.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Information Technology, Product Development, Marketing, Strategy, Project Management, and Research and Development.
Summary
Senior transformation advisor with more than 30 years in technology-led and organisational change, 25 of them in senior consulting and interim leadership roles. Has held Chief Digital Officer, Chief Product Officer, Chief Marketing Officer and Product Owner mandates in public agencies, financial institutions and multi-market enterprises.
As CDO of Vinnova, Sweden's government innovation agency, established the transformation department, defined the digital and AI strategy, and introduced federated governance of shared IT across five government agencies. Recent work centres on AI adoption: governance of AI initiatives, AI-enabled service portfolios and operating models in which agentic workflows and automation are part of daily operations.
Works from current-state assessment to target operating model, roadmap, governance and implementation, in close collaboration with leadership, business owners, architects and delivery teams. Experienced in regulated, matrix and multi-country settings across the Nordics, Europe and North America.
Skills
- Digital Transformation Strategy: Current-State Assessment, Capability And Dependency Mapping, Target State, Roadmaps With Milestones, Risks And Success Criteria
- Ai Adoption And Governance: Identification And Prioritisation Of Ai Initiatives, Ai Policy And Governance Structures, Generative Ai And Agentic Workflows In Practice
- Public-Sector Digitalisation: Digital Strategy For Government Agencies And Municipalities, Shared It Governance, Citizen-Facing Digital Services
- Innovation Management And Portfolio Governance: R&D Funding Portfolio Management; Contributor To The Swedish National Work On Iso 56002
- Target Operating Model Design: Structure, Roles, Decision Rights, Collaboration Mechanisms And Federated Governance Across Units With Separate Mandates
- Change Management And Capability Building: Stakeholder Engagement, Executive Communication, Training Of Leaders And Teams
- Service Design And Prototyping: User Research, Use Cases, Process Flows, Proof Of Concept And Experiment-Driven Validation
- Benefits Realisation: Business Cases, Kpis And Structured Follow-Up Of Transformation Outcomes
Languages
Education
Swedish Folk High School
General Studies – university preparatory programme · Malmö, Sweden
General university-preparatory programme at a Swedish folk high school, qualifying for higher studies. Before starting university, I was recruited to the Research Park Ideon in Lund for a position in a research lab working on real-time simulation and visualisation of CAD and GIS data, which marked the start of my professional career in technology and innovation.
Certifications & licenses
Digital transformation Framework
DigJourney · Stockholm, Sweden
Marketing Cloud Consultant Course
Salesforce
Salesforce Admin Course
Salesforce
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Andreas is based in Stockholm, Sweden and can operate in on-site, hybrid, and remote work models.
Andreas speaks the following languages: Swedish (Native), English (Advanced), Danish (Intermediate), Norwegian (Intermediate).
Andreas has at least 34 years of experience. During this time, Andreas has worked in at least 20 different roles and for 20 different companies. The average length of individual experience is 2 years and 6 months. Note that Andreas may not have shared all experience and actually has more experience.
Based on recent experience, Andreas would be well-suited for roles such as: AI Enablement & Digital Strategist, Innovation Manager (consultant), Innovation Manager.
Andreas's most recent position is AI Enablement & Digital Strategist at Consid.
In recent years, Andreas has worked for Consid, Eniro Group, Vinnova, Sweden’s Innovation Agency, Vinnova, Sweden's Innovation Agency, and IHM Business School.
Andreas is most experienced in industries like Professional Services, Information Technology, and Government and Administration. Andreas also has some experience in Retail, Media and Entertainment, and Automotive.
Andreas is most experienced in business areas like Information Technology, Product Development, and Marketing. Andreas also has some experience in Strategy, Project Management, and Research and Development.
Andreas has recently worked in industries like Professional Services, Information Technology, and Government and Administration.
Andreas has recently worked in business areas like Information Technology, Product Development, and Marketing.
Andreas attended Swedish Folk High School for General Studies – university preparatory programme.
Andreas has 3 certificates. These include: Digital transformation Framework, Marketing Cloud Consultant Course, and Salesforce Admin Course.
Andreas is immediately available full-time for suitable projects.
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