Antonie Glaser-Strategy & Marketing Manager
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Experience
Strategy & Marketing Manager
Freelance Consultant
- Interim management: marketing leadership, C-level, project management with focus on value creation and change management
- Brand management, campaign development and control from market research to media controlling for ROI optimization
- Motivating, assessing, and building marketing teams
- Business development: growth management, innovation processes, and country expansion (eCommerce, FMCG & fashion)
- Successful projects for clients such as s.Oliver, Ricola Switzerland AG, CFP Germany GmbH, Schweppes, Daimler AG, Allnatura, Max Kiene, Ponnath Family Group, Gorilla Sports, Versicherungskammer Bayern, etc.
- Industries: FMCG, e-commerce, fashion, industry, and services
- 100% rebooking rate
Marketing Manager BiFi
Jack Links LSI
- P&L responsibility for the 72 M EUR highest-revenue BiFi brand
- Repositioning of the master brand and all product brands
- Portfolio renovation with the launch of 10+ profitable new products
- Achieved profitable growth of approximately 11% per annum
Marketing Manager Central & Eastern Europe
Interface B.V.
- Product launch campaigns in 13 countries
- Significant increase in brand awareness among the target group
- Achieved revenue growth of +14% per annum
Head of Marketing
BLV GmbH
- Established efficient marketing with defined KPIs
- Regained profitability at BLV
Marketing Manager
USHIO
- Built and implemented the B2B marketing and communications strategy
Brand Marketing & Sponsoring Manager
Warsteiner
- Exceeded business cases in the low/no-alcohol portfolio
- Led Warsteiner to the #2 beer position among the young target group in Germany
International Event Marketing
Daimler AG
- Managed A-events, cooperation marketing and sponsoring
Industry Experience
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Experienced in Food and Beverage, Fashion, Retail, Manufacturing, Media and Entertainment, and Automotive.
Business Area Experience
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Experienced in Marketing, Project Management, Strategy, Finance, and Product Development.
Summary
Marketing powerhouse with excellent analytical skills and a hands-on mentality. I especially thrive in interdisciplinary roles with high expectations. Clients value my entrepreneurial mindset, extensive network, and ability to engage all stakeholders.
Languages
Education
University of Applied Sciences Würzburg
Diploma in Business Administration (FH) · Business Administration – Marketing & Change Management · Würzburg, Germany
University of Tübingen
International Economics with a focus on Latin America · Tübingen, Germany
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Experience
Global Experience
Expertise
Qualifications
Profile
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