Claire R.-Brand, Marketing & Product Development Professional
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Experience
Freelance Brand, Marketing & Product Development Professional
C'ESTCLAIRE
I like working for brands and teams that are always chasing that one improvement: the customer’s smile, the sharper strategy, the concept that goes just a bit further. I love building beautiful things: products, teams, brands and campaigns. As a freelancer, I’m just as happy pulling up a chair at the executive table to think strategically as I am working at product level and launching a new product or concept.
- Bring me in for a sharp, experienced outside view at a specific moment,
- for temporary senior brainpower or capacity,
- or for end-to-end assignments with a clear finish line. I’m looking for clients who are proud of what they do and of their people, and who give me the space and trust to make a real contribution.
Sr Communications Business Partner
Ahold Delhaize
- Responsible for in- and external communications spanning commercial, technology, marketing and sustainability initiatives: from informing and energizing employees to organizing press events.
- Safeguarded and strengthened the Albert Heijn brand and reputation
- Translated the company's strategy and mission for diverse audiences
- Represented Albert Heijn as a partner at the Supermarket2050 expo Embassy of Food DDW22
Marketing Manager Campaign & Activations
Ahold Delhaize
- Developed and delivered omnichannel mass media campaigns, themes and events to attract customers and build brand experience. Briefed and directed external design and media partners from concept to rollout
- Responsible for the multi-year savings campaign calendar (non-food collectibles, rewards and giveaways), with a multi-million euro annual budget. Led the related tenders and supplier negotiations with Procurement.
Manager Group Customer Loyalty
Ahold Delhaize
- Drove strategic objectives within the 'Building Customer Loyalty' pillar
- Strengthened brand values and customers' perception of price and value
- Built commercial capabilities across the Ahold formats
Manager Group Strategy
Ahold Delhaize
- Ensured coherence and direction within the overarching Ahold strategy
- Set up and led the global Insights & Intelligence process
- Drove leadership engagement and owned the Reshaping Retail Framework
- Organised banner-wide Best in Class Format off-sites and Top300 conventions
Associate Marketing Manager Own Brands
Ahold Delhaize
- Repositioned the Simply Enjoy brand around its value proposition and packaging
- Defined the brand's role within the portfolio and guided assortment, pricing and communications
Category Manager Kitchen & Living
Ahold Delhaize
- Coordinated promotions and introduced new product lines
- Analysed sales data and presented growth opportunities for each category
Ahold Management Traineeship
Ahold Delhaize
- Category Manager Snacks & Confectionery - 1 year at the head office
- Assistant Store Manager - spent a full year in store learning all aspects of running the store
Internship Philips Consumer Electronics
Philips
- Customer loyalty & Insights: NPS tracking, usability testing sessions
- Growth strategies: new product proposals, competitive landscaping, trend reports
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Retail, Professional Services, and Information Technology.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Procurement, Strategy, Operations, Product Development, and Business Intelligence.
Summary
Freelance consultant with 17 years of experience at Ahold Delhaize. I know how to turn strategy into something tangible: a brand, a 360 campaign, a product or customer behavior. I enjoy working at the intersection of commerce, brand experience and operations: always starting from the customer, with a sharp eye for untapped opportunities. For me, the best execution always goes hand in hand with safeguarding a brand's authenticity.
Skills
- Marketing
- Strategy
- Branding
- Loyalty
- Communications & Pr
- Category Management
- Stakeholder Management
- Analytics
Languages
Education
Rijksuniversiteit Groningen
MSc · International Economics & Business · Groningen, Netherlands
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Claire is based in Amsterdam, Netherlands and can operate in on-site, hybrid, and remote work models.
Claire speaks the following languages: English (Native), Dutch (Native).
Claire has at least 17 years of experience. During this time, Claire has worked in at least 9 different roles and for 3 different companies. The average length of individual experience is 2 years and 10 months. Note that Claire may not have shared all experience and actually has more experience.
Based on recent experience, Claire would be well-suited for roles such as: Freelance Brand, Marketing & Product Development Professional, Sr Communications Business Partner, Marketing Manager Campaign & Activations.
Claire's most recent position is Freelance Brand, Marketing & Product Development Professional at C'ESTCLAIRE.
In recent years, Claire has worked for C'ESTCLAIRE and Ahold Delhaize.
Claire is most experienced in industries like Retail, Professional Services, and Information Technology.
Claire is most experienced in business areas like Marketing, Procurement, and Strategy. Claire also has some experience in Operations, Product Development, and Business Intelligence.
Claire has recently worked in industries like Retail and Professional Services.
Claire has recently worked in business areas like Marketing and Product Development.
Claire holds a Master in International Economics & Business from Rijksuniversiteit Groningen.
Claire is immediately available part-time for suitable projects.
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Calculated based on our freelancers’ daily rates as of 15 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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