Hovik T.-Fractional & Interim CMO - B2B
Check rate
Experience
Fractional & Interim CMO - B2B
36 Growth Marketing
- Dedicated to helping B2B companies with strategic marketing using T2D3 and Revenue Architecture frameworks.
- Provided mentoring to startups and accelerators such as Plug and Play, The Startupbootcamp and D2XCEL.
Head of Global Marketing
eLabNext
Built the marketing department from the ground up, putting together a skilled team and setting up essential processes and tools to prepare the company for scalable growth. This resulted in a 56% increase in ARR by the end of 2023 compared to 2022.
Expected a 96% increase in ARR for 2024 compared to the year I joined.
Team Building & Leadership: Built a dynamic marketing team by selecting a diverse range of talent.
MarTech Stack Implementation: Led the integration of a comprehensive MarTech stack, improving marketing efficiency and enabling data-driven strategies, which significantly increased customer engagement and operational effectiveness.
Agile Marketing: Adopted agile marketing processes to streamline marketing operations.
Go-to-Market Strategy & Brand Positioning: Developed and implemented detailed go-to-market strategies to successfully enter and grow in the market.
Marketing Manager International
Centrica Business Solutions
- Led strategies, campaigns, and product launches.
- Managed a small team and supported sales, with a focus on lead generation.
- Managed data-driven reporting, budgets, employer branding, talent acquisition, and internal communications.
Field Marketing Manager International
Centrica Business Solutions
- Provided marketing support to the Head of Central Marketing and local businesses across the international region.
- Designed and delivered B2B campaigns and generated qualified leads.
- Built relationships with sales and channel partners.
- Delivered content marketing initiatives and created campaign materials for sales enablement, contributing significantly to the region's revenue targets.
Marketing & Communications Manager Real Estate Management/Valuation & Employer Branding
Ortec Finance
- Supported Real Estate Valuation and Management solutions and worked with HR on employer branding.
- Acted as a business advisor and partner, making marketing a key driver of growth.
- Built thought leadership and managed targeted marketing and nurturing campaigns.
- Managed social media, created content, and organized events.
Marketing Manager
OpsLogix
- Managed all marketing activities, online and offline, ensuring brand consistency across platforms.
- Developed and executed annual marketing plans.
- Utilized marketing automation and content creation.
- Performed video editing, analytics, and affiliate relationship management.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology, Energy, Advertising, Biotechnology, Banking and Finance, and Real Estate.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing and Sales.
Summary
With more than a decade of marketing experience, I have honed my skills in accelerating the growth of B2B companies and guiding them through their distinct stages of development. As a T2D3 Certified Practitioner, I use the proven T2D3 methodology (triple, triple, double, double, double) to shape and improve marketing functions and strategies, adapting them to each company's unique stage of growth.
Skills
- Seo, Sea And Google Analytics
- B2b Saas Go-To-Market
- Email Marketing
- Hubspot, Salesforce, Pardot, Zoho
- Content Development
- Project Management
- Cross-Functional Team Building
- Leadership
- Brand Management
- Ppc
- Account Based Marketing
- Funnel Management
- Creative Spirit
- Reliable And Professional
- Organized
- Structured Thinker
- Fast Adapter
- Team Player
- Fast Learner
- Motivated
- Flexible
Languages
Education
Inholland University of Applied Sciences
Bachelor of Communication · Communication · Netherlands
Certifications & licenses
Revenue Architecture
Winning by Design
T2D3 Practitioner 1
Kalungi
Model Baarda™ for reward management
Bureau Baarda
T2D3 Foundations
Kalungi
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Hovik is based in Rotterdam, Netherlands.
Hovik speaks the following languages: Dutch (Native), English (Advanced), Armenian (Advanced).
Hovik has at least 10 years of experience. During this time, Hovik has worked in at least 6 different roles and for 5 different companies. The average length of individual experience is 2 years and 9 months. Note that Hovik may not have shared all experience and actually has more experience.
Based on recent experience, Hovik would be well-suited for roles such as: Fractional & Interim CMO - B2B, Head of Global Marketing, Marketing Manager International.
Hovik's most recent position is Fractional & Interim CMO - B2B at 36 Growth Marketing.
In recent years, Hovik has worked for 36 Growth Marketing, eLabNext, and Centrica Business Solutions.
Hovik is most experienced in industries like Information Technology, Energy, and Advertising. Hovik also has some experience in Biotechnology, Banking and Finance, and Real Estate.
Hovik is most experienced in business areas like Marketing and Sales.
Hovik has recently worked in industries like Energy, Advertising, and Biotechnology.
Hovik has recently worked in business areas like Marketing and Sales.
Hovik holds a Bachelor in Communication from Inholland University of Applied Sciences.
Hovik has 4 certificates. Among them, these include: Revenue Architecture, T2D3 Practitioner 1, and Model Baarda™ for reward management.
The availability of Hovik needs to be confirmed.
Daily rate distribution
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Average rates for similar positions
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The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 14 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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