Andreas R.-AI Product Strategy & Transformation Lead
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Experience
Independent Executive Advisor & Author
commerce guru
Independent advisory support for executive teams, boards, founders, and investors on technology strategy, artificial intelligence, digital products, knowledge systems, and organizational performance.
The mandates translate technology and product questions into decisions about target vision, value hypotheses, prioritization, governance, and execution. A key focus is AI adoption and the scaling of robust product and operating models.
Head of Digital Consulting
Shape & Shift
Responsibility for transformation projects at the intersection of business model, product, technology, and organization. Development of digital target visions and roadmaps, as well as advisory support on platform, product, and technology decisions.
Management of interdisciplinary teams and partners, structuring of requirements and priorities, and connection of central strategy with market and operational requirements. Clients included van Laack.
Head of Digital Consulting
dasistweb GmbH
Leadership of transformation projects in fashion and retail. The focus was on e-commerce and customer platforms, Product Discovery, target processes, and the translation of commercial requirements into platform and delivery decisions.
Collaboration with management, business functions, partners, and development teams on roadmaps, prioritization, and roll-outs. Clients included ARMEDANGELS and the Wortmann Gruppe.
Global Head of E-Commerce Operations & Business Development, Interim
ESCADA
Responsibility for transforming the international e-commerce business in Europe and the USA. The mandate included a complete relaunch, a replatforming initiative, and the redesign of the operating model for central and local requirements.
Capabilities that had previously been outsourced were brought back into the organization. Processes, responsibilities, product and technology decisions, and collaboration between commercial, technical, and operational teams were redesigned for this purpose.
The role combined international business responsibility, Product and Platform Transformation, Business Development, and organizational development during a period of significant change.
Country Manager DACH, Interim
Olapic, Inc.
Building and developing the DACH business for an international SaaS technology company, with responsibility for market development, enterprise sales, strategic partnerships, and senior customer stakeholders.
Collaboration with customers, e-commerce platform providers, and implementation partners on the introduction of a SaaS solution for visual commerce content. The role required translating local market and customer requirements into an internationally scalable product and go-to-market logic.
Companies supported included Zalando, Wolford, Montblanc, and Tally Weijl. The role combined market entry, SaaS, product positioning, partner development, and enterprise business development in an international technology environment.
CEO & Founder
commerce guru
Building an independent digital and technology company for international clients in fashion, luxury, retail and technology. The scope ranged from e-commerce and platform projects to product strategy, expansion, omnichannel and executive advisory.
Responsibility for product and company development, client acquisition, international teams, technology partners, as well as commercial and operational decisions.
AI Adoption & Decision Architecture
AI Adoption & Decision Architecture
Advising decision-makers on the selection, evaluation and scaling of AI use cases. Structuring the problem space, user groups, knowledge base, value contribution, quality criteria and human-in-the-loop boundaries.
Developing pilot and review frameworks that connect adoption, quality, rework, speed and organizational impact into clear scale-or-stop decisions.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Fashion, Retail, Information Technology, and Professional Services.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Information Technology, Product Development, Strategy, Sales, Project Management, and Operations.
Summary
For more than two decades, I have developed and transformed digital products, platforms, and technology-driven business models. I connect strategic product decisions with operational execution, clear responsibilities, and international scaling.
In leadership, interim, and advisory roles, I have translated requirements from executive management, business functions, markets, and technology into target visions, roadmaps, and actionable work packages. My focus is on situations where core product logic and local market requirements need to be brought together.
My experience ranges from international e-commerce and customer platforms to SaaS and product strategy, as well as AI adoption, knowledge systems, and decision architecture. I work closely with Product, Engineering, Operations, and commercial teams and make decisions, dependencies, and quality criteria transparent.
Today, I advise executive teams, boards, and entrepreneurs on technology strategy, artificial intelligence, and organizational transformation.
The mandate combines Product Ownership with a demanding translation task: requirements from different stakeholders must become clear specifications without losing sight of the central product strategy or local configurations.
This is exactly the intersection that defines my work. I structure requirements, make conflicting objectives and decision rights visible, and develop prioritized roadmaps, quality criteria, and reliable handovers to product and development teams. For AI initiatives, I add value hypotheses, adoption, human-in-the-loop boundaries, and scale-or-stop decisions.
I combine strategic seniority with an operational focus: international stakeholder management, digital product and platform experience, agile collaboration, and the ability to bring central standards and local requirements together in a shared product model.
- More than 20 years of experience with digital products, platforms, and technology-driven business models in international corporate, interim, and advisory roles
- Translation of complex business, market, and user requirements into target visions, roadmaps, specifications, decision logic, and actionable work packages
- Management of international and multidisciplinary stakeholders at the intersection of Product, Engineering, Operations, Sales, Marketing, and Management
- Experience with central platform and product models, local market requirements, international roll-outs, and the design of clear responsibilities
- Advisory work on AI adoption, knowledge systems, decision architecture, value measurement, and sustainable human-in-the-loop and governance models
Skills
- Ai Product Strategy
- Product Discovery
- Requirements Engineering
- Roadmaps & Prioritization
- Ai Adoption
- Decision Architecture
- Knowledge Systems
- Digital Platforms
- International Roll-Outs
- Operating Models
- Stakeholder Management
- Agile Delivery
- Value Measurement
- Change & Enablement
Languages
Statistics
Experience
Global experience
Expertise
Profile
Frequently asked questions
Have questions? Find more information here.
Andreas speaks the following languages: German (Native), English (Advanced).
Andreas has at least 24 years of experience. During this time, Andreas has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 4 years and 1 month. Note that Andreas may not have shared all experience and actually has more experience.
Based on recent experience, Andreas would be well-suited for roles such as: Independent Executive Advisor & Author, Head of Digital Consulting, Global Head of E-Commerce Operations & Business Development, Interim.
Andreas's most recent position is Independent Executive Advisor & Author at commerce guru.
In recent years, Andreas has worked for commerce guru, Shape & Shift, and dasistweb GmbH.
Andreas is most experienced in industries like Fashion, Retail, and Information Technology. Andreas also has some experience in Professional Services.
Andreas is most experienced in business areas like Information Technology, Product Development, and Strategy. Andreas also has some experience in Sales, Project Management, and Operations.
Andreas has recently worked in industries like Fashion, Retail, and Professional Services.
Andreas has recently worked in business areas like Information Technology, Project Management, and Product Development.
Andreas is immediately available full-time for suitable projects.
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