Tan (Amyy) Tat Jia-Principal Consultant, Transformation & Change Management
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Experience
Principal Consultant, Transformation & Change Management
Version A Pte Ltd
Own company contracted by clients for independent consulting services.
Partnered with technology firms and agencies to go to market and acquire APAC projects, leading commercialization to implementation.
Pernod Ricard (France) – Finance transformation & change management: local deployment lead to implement new rolling forecast system to APAC markets within 6 weeks, including change management plan and train-the-trainer session; led weekly functional meetings, supported steercos, analyzed financial data, and created and facilitated training sessions for change activities.
Mastercard Data & Services (APAC) – Organization change management in banking & finance: project lead in Regional Implementation Office with direct reporting to AP Executive VP and Global Implementation Office to design, implement, and integrate new operating model; oversaw and improved APAC regional workflow tool, process, and change activities; designed and executed go-live, communication, and training plans; managed steerco meetings.
Head of Growth & Partnerships, eProcurement & B2B Digital Payments
Singapore E-Business Pte Ltd
Reported directly to CEO and oversaw all strategic design to execution in SEA, including cross-stream dependency identification, gap analysis, and internal stakeholder management to ensure proper rollout of key JIRA programs and partner relationships.
Led fund raising for Series A (USD 55 M), designing storyboards, product roadmap, full and teaser decks, and financial analysis in 3 weeks.
Developed growth and commercialization strategy: analyzed operation SOP and business development initiatives; created growth plans, projections, budgets, geographical expansion strategy, market sensing, and opportunity pipeline; designed KPIs and metrics; led training and execution of growth initiatives; managed dependencies; and designed fees and commercials of key products.
Devised partnership strategy and acquisition: created keynote decks and value propositions; identified, evaluated, and acquired ecosystem partners including banks, accounting SaaS, logistics partners, and POS providers; designed implementation roadmap and managed external stakeholder requirements for on-time integration.
Designed product strategy and UI/UX for eGIRO product journey and enterprise clients and banking-as-a-service model; identified gaps in procurement and card products via competitor and market analysis; redesigned UI/UX; planned product roadmap; aligned stakeholders; and translated business requirements into technical requirements with process maps (BPMN 2.0) and API alignment.
Implemented and customized end-to-end CRM solution from marketing modules to sales and invoicing; conducted train-the-trainer sessions with vendors.
Reformed sales team, identified gaps and market channels for B2B sales; managed SG and MY sales teams to meet KPIs with guidance on sprint implementation.
Growth & Partnership Lead, Cross Border Trade and Payment Fintech
Proxtera (part of PwC)
Led design of go-to-market strategy, market outreach, cross-stream dependency understanding, and partner implementation; negotiated commercials and signed deals with key partners.
Designed B2B digital trade journeys and use cases for 13 marketplace partners, from timeline and roadmap design to implementation management and day 1 rollout via agile and hybrid methodologies; managed stakeholders including governments, investors, partners, and clients through weekly standups, daily scrums, and analysis reports.
Led business requirements and design for core trade product, APIs, AI logic requirements, and UI/UX design; functionally led engineering team for product development and enhancement.
Senior Consultant, Financial Services Operations (Secondment)
PwC Consulting – Management Consulting
Team member for wealth management and asset management projects, including operations transformation and digital strategy.
Delivered market entry strategy into China’s digital asset management market and customer experience design for a large foreign asset management firm.
Managed virtual banking license launch project using agile methodology.
Senior Consultant, Financial Services Operations, Finance Transformation
PwC Consulting – Management Consulting
Team lead for multiple customer experience and operations transformation projects focusing on strategic design, project management, and implementation for wealth management, investment banking, and commercial banks.
Led a billion-dollar digitalization and process improvement project for a leading Swiss wealth management bank: served as PMO in Singapore for steering committee and functional lead meetings; transitioned to business analyst for client onboarding and finance teams; continued as PMO, business analyst, and testing team member for investment banking and trading function in Hong Kong, covering equities, fixed income, derivatives, and structured products, including comprehensive testing of cross-functional and multi-system flows.
Served as business analyst for client lifecycle management digital strategy design for CIB and CCB departments of a global bank; led PMO for a risk management project with a global bank to document and analyze operational risk and mitigation strategies.
Team lead and client relationship lead for finance transformation and digitalization projects for governments, quasi-governments, and MNCs: led PeopleSoft upgrade for APAC from testing to migration to go-live BAU handoff; performed gap analysis and designed digitalization journey for finance department of a large engineering firm.
Contributed to business development, including account planning and creating people development projects with consulting chief of staff.
Contract Consultant, Financial Services & Business Development
Delta Capita
Supported new country operation setup in Singapore, including implementation and customization of accounting SaaS, CRM SaaS, website development, and finance stream management.
Provided internal PMO support to identify key operational requirements and cross-stream dependencies.
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Banking and Finance, Food and Beverage, Information Technology, and Professional Services.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Finance, Project Management, Operations, Strategy, Product Development, and Sales.
Skills
Agile Project Management
- Strategic Consulting
- Finance Transformation
- Market Analysis
- Growth Strategy
- Project Management
- Product Management
- Change Management (Incl. Facilitation)
- Testing
- Team Management
- Stakeholder Management
Pm Tools
- Jira
- Ms Project
- Sharepoint
Industries Coverage
- Digital Payment
- Procurement
- B2b Trade
- International Trade
- Finance Operations
- Digital Bank
- Financial Institution
Clients Serviced
- Governments
- Mncs
- Fintechs/ Payment Schemes
- Banks (Wm/ Ib/ Commercial)
Languages
Education
Nanyang Technological University (NTU)
Double degree in Accountancy (Hon) and Business (Banking & Finance) (Hon) · Accountancy; Business (Banking & Finance) · Singapore
Certifications & licenses
CSM
ICP
ICAgile
ICP-ACC
ICAgile
ICP-ATF
ICAgile
PMI-PMP
Chartered Accountant (CA)
ISCA Associate
SAFe Agilist 6.0
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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