WhatsApp Experts in Germany

• PROBLEM: GTM effort is guesswork across fragmented identities and channels, with no closed feedback loop.
• BUILT: Cost-pyramid engine (L0–L3): identity resolution across ~25k entities, explainable intent scoring, and a closed decision loop (propose → execute → evaluate → learn) with calibration.
• IMPACT: Shipped v1.3.1 with a live demo; 99% of operations resolve at the free L0 tier (CI-enforced); $0 to run without any API key.

Scope: Embedded as FP&A Data & AI Architect within the Finance function of a major European refrigeration manufacturer, leading the transformation of manual, fragmented financial reporting into an automated, governance-driven intelligence platform. Driving the shift from Excel-based controlling to structured data architecture, Power BI analytics, and AI-assisted financial operations.

Financial Data Integrity & ERP Governance

• Initiated and led GL vs. subledger reconciliation investigations, identifying and resolving structural mismatches between General Ledger and subledger data that had gone undetected prior to engagement
• Conducted asset analysis to identify items missing from General Ledger postings, surfacing gaps in fixed asset tracking and period-end completeness
• Validated SAP reports, establishing baseline data quality standards for Finance team consumption
• Established systematic SAP data validation framework ensuring ongoing integrity between ERP postings and downstream reporting outputs

Finance Reporting Transformation

• Designed and implemented a structured Transformation Project approach for converting manual Finance reports into fully automated processes
• Created and owns the Data Reporting Audit Log; a centralized tracking system capturing report owners, stakeholders, data sources, manual effort estimates, and automation opportunity scores across the Finance function
• Mapped the full reporting landscape identifying quick-win automation targets and strategic Power BI migration candidates
• Actively reducing manual Excel and PowerPoint dependency across FP&A workflows; replacing point-in-time snapshots with live, governed data models

Power BI & Analytics Enablement

• Introduced and presented Power BI as the strategic reporting platform to Finance leadership, building internal buy-in for the BI transformation roadmap
• Designed initial Power BI architecture aligned with SAP, Salesforce and Oracle data structures and FP&A reporting requirements
• Established report ownership, governance documentation, and data lineage standards enabling sustainable self-service analytics across the Finance team

Transformation Infrastructure & Collaboration

• Configured and deployed Jira as the transformation project management hub, establishing structured sprint workflows, backlog management, and progress visibility for Finance IT initiatives
• Proposed and initiated a dedicated FP&A Communication & Transformation Hub, a structured cross-functional forum aligning Finance, IT, and business stakeholders around the reporting transformation roadmap
• Positioned the Finance function as an active driver of data governance and digital transformation within the broader organization

Outcomes

• GL/subledger reconciliation gaps identified and investigation framework established within first two weeks of engagement
• Data Reporting Audit Log deployed; first structured inventory of Finance reporting landscape in company history
• Power BI transformation roadmap presented and approved by Finance leadership
• Jira-based project governance live; Finance transformation now tracked with full sprint visibility

Technologies: SAP FI/CO · Power BI · DAX · SQL · Excel (advanced) · Power Query (M) · Power Automate · VBA · Jira · Microsoft 365 · SharePoint · Salesforce (Sales Data) · Oracle HCM · Python

• TrendReel, production LLM agent and RAG system (Python, LangChain, OpenAI, Groq/Llama 3, Claude, FastAPI, Kubernetes, PostgreSQL).
• Designed and built a production multi-step LLM agent system: a script generation agent with a per-platform psychology database, 7 viral narrative frameworks, and structured quality scoring, switching between Claude and Groq backends in real time based on output metrics.
• Implemented multi-provider LLM routing (Claude primary, Groq/Llama 3 fallback) with priority-chain failover and quality-based provider switching, achieving 95% inference cost reduction while holding measurable quality thresholds.
• Built an advanced RAG-style retrieval pipeline with per-platform knowledge bases, semantic content matching, and structured output evaluation across 7 decision frameworks, directly analogous to multi-tenant context-based reasoning for enterprise document workflows.
• BrainyAI, adaptive AI learning platform (Python, LangChain, Groq Llama 3.3-70B, OpenAI, Next.js, Supabase, Redis).
• Integrated Groq Llama 3.3-70B with education-level-aware prompting, dynamically adjusting vocabulary depth, citation complexity, and reasoning style across four student proficiency tiers.
• Nexus Prime, multi-tenant SaaS platform for marketing and growth automation (25 modules, 99 backend routers, 153 frontend files).
• Built a 25-module, 99-router multi-tenant SaaS platform covering ad remix, affiliates, WhatsApp inbox, email, and cart recovery, serving four subscription tiers from $199 to $1,999 per month with integrated Stripe, Paystack, and Flutterwave billing.
• AI Video Surveillance Platform, multi-tenant edge and cloud computer vision system currently in active client pitch.
• Designed a multi-tenant AI video surveillance platform combining edge YOLO26 inference on NVIDIA Jetson Orin NX boxes with a central GKE cloud layer (Postgres, Pub/Sub, ClickHouse, R2, Keycloak) for event storage, dashboards, alerting, and multi-tenancy.

• Management and optimization of a portfolio of about 100 projects (launches, in-field solutions, data & analytics, digital solutions, digital products)
• Optimization of the existing project standard (playbook) and alignment with the European and global organization (USA)
• Coaching project managers on setup, planning, cooperation with business, GDPR, GxP, data security and launches
• Preparing projects for works council information and project closeout communication
• Optimization of resource management (tracking, allocation, prioritization)
• Taking over individual project leads (off-/transboarding, event management, checking whether WhatsApp is allowed on a business smartphone)
• Supporting the hiring of external project managers
• Optimization of meeting structure, project controlling (KPIs), change and demand management
• Optimization of risk, issue, dependency and quality management and support during internal audits (GxP)
• Optimization of the portfolio steering tool (Smartsheet) on national, European and global level
• Design and implementation of a Business Value Complexity Scoring
• Building a strategic PMO with a sister department and optimizing cross-functional teams
• Reporting, communication and escalation at management level
• Leadership coaching for several future leaders (short-time assignment)
• Development of the concepts "PPM as a Service" and "Internal Customer Approach"
• Development and review of a concept "AI Data Governance" including roles and processes
• Selection and onboarding of the successor

Development and further development of an internal platform for managing and providing technical resources, virtual machines, and infrastructure services. The platform supports self-service processes and covers functions that are conceptually comparable to cloud management solutions like Azure or AWS.

• Responsible involvement in the design, development, and implementation of new backend and frontend features
• Hands-on development with Java, Spring Boot, Python, and Angular
• Implementation of REST interfaces, business logic, validations, and integrations into existing system landscapes
• Further development of modern web interfaces with Angular, including connection to backend services
• Participation in architecture and design decisions within the team, especially with regard to scalability, maintainability, and clean interfaces
• Containerization and deployment of applications with Docker, Kubernetes, and Helm
• Support with CI/CD processes and deployment to Kubernetes-based environments
• Work in the environment of vSphere, Broadcom, GitLab CI/CD, ArgoCD, Maven, npm, and NuGet
• Close collaboration with developers, business teams, DevOps, and other technical stakeholders
• Analysis of technical requirements, deriving suitable solutions, and independent implementation in an agile team
• Use of GitHub Copilot to support code generation, refactoring, test case creation, and technical documentation

Methods/ tools/ technologies: Languages & frameworks: Java (21), Spring Boot (4.x), Python, Angular, Robot Framework, Kubernetes, Helm Persistence: PostgreSQL, MongoDB, Hibernate, Liquibase Architecture & communication: REST, gRPC, GraphQL, Apache Kafka, OpenAPI, Microservices, Event Driven, Domain Driven Design Cloud & infrastructure: Terraform, Docker, Rancher, Helm, Ansible Security: OAuth2, MS (Entra ID), web security, Keycloak (extensions for detailed group rights) DevOps: GitLab CI/CD, Ansible, Maven, Gradle, Grafana, Prometheus, Git, GitHub Copilot Testing & QM: JUnit, Robot Framework, automated component and integration tests, E2E tests with Playwright, Testcontainers, EasyMock Methodology & approach: Kanban, JIRA, Confluence, Clean Code

• Design and integration of complex applications based on market and segment-specific customer journeys
• End-to-end project management from software/process design to rollout
• Stakeholder management and requirements engineering
• Business and process analysis
• Business strategy and business development
• UI/UX design and management
• Accessibility according to WCAG 2.0 and BITV 2.0
• CRM/CMS integration and digital marketing management
• Design thinking and software integration management
• Kanban, Scrum and agile methods
• Planning, design and integration of marketing experience platforms and marketing planning platforms
• Definition of customer journeys and conversion optimization

• Management consulting, coaching and communication for companies, organizations and associations
• Manager & interim or consultant in marketing & communication
• AI integration / AI-driven marketing / digital marketing
• Change management and organizational development
• Consulting on digital transformation
• New culture & diversity consulting

From Crude to Crafted: Refining Participatory Design Data into Stakeholder-Ready Outcomes

• Architected a production Document AI platform using Retrieval Augmented Generation (RAG) over 1,500+ participatory design artefacts to answer historical project queries with grounded responses.
• Designed LLM evaluation combining RAGAS, custom evaluation metrics and human-in-the-loop (HITL) validation workflows to evaluate factual grounding, response quality, and prompt performance.
• Built a React, TypeScript, and D3.js frontend for interactive exploration of AI-generated insights.
• Implemented input layer LLM safety controls and Guardrails, including PII redaction and foul language filtering.

• Development and maintenance of backend services for channel integrations, including email, WhatsApp, and helpdesk connections
• Further development of the broadcast and list creation system
• Bug fixing and optimization of existing features in conversation and inbox management
• Maintenance of database infrastructure and development environment

• Design and delivery of courses in master's programs
• Teaching practical content at the intersection of strategy, brand, and management
• Supervising project work and practice-oriented case studies
• Teaching focus: Customer Experience Management; Strategic Marketing & Brand Management; Project Management; Presentation and decision preparation
• Strong practical relevance with real company examples

• Engage with stakeholders across departments to identify and document business needs, goals, and objectives.
• Conduct interviews, workshops, and surveys to gather comprehensive requirements for Salesforce solutions.
• Configure Salesforce products such as Sales Cloud, Service Cloud, Marketing Cloud, Health Cloud, and Data Cloud to align with the company's requirements.
• Analyze existing business processes and identify opportunities for improvement and automation within the Salesforce platform.
• Build campaigns, automation and journeys, data management, API and integrations, scripting and customization, analytics and reporting, introduction of generative AI capabilities.
• Develop custom applications using Apex, Visualforce, and Lightning Components; create and customize Salesforce objects, workflows, validation rules, and triggers; implement custom user interfaces using Lightning Web Components (LWC).
• Develop training materials and conduct training sessions to ensure effective user adoption of Salesforce solutions.
• Provide ongoing support to end-users, addressing issues and ensuring they are proficient in using Salesforce tools.
• Create and execute test plans, including unit testing, integration testing, and user acceptance testing (UAT).
• Identify and resolve issues, ensuring that Salesforce solutions meet business requirements and quality standards.
• Design and implement customized reports and dashboards to provide actionable insights and support data-driven decision-making and product delivery.

• React
• Python
• Langchain
• GPT
• Typescript
• AWS
• Bedrock
• Docker
• Developing AI powered marketplace tools for a range of solutions across the Adevinta ecosystem.

• Project management, PMO, digital strategy, go-to-market strategy, growth strategy, marketing management, communication planning
• Implementation of digital marketing initiatives
• Online sales, campaign management, performance marketing
• Conversion rate optimization, CRM, customer retention

• The Liebherr-Electronics and Drives GmbH is a company of the Liebherr Group with locations in Lindau and Biberach. It develops and produces electronic controls, drive systems and energy storage for applications in construction, aviation and industrial engineering.
• 200 employees
• Executive management
• Monitoring, harmonizing and optimizing current HR projects/processes
• Point of contact for managers, employees and stakeholders on all personnel, collective bargaining and labor law topics
• Implementation of HR measures such as supporting the compensation round, performance reviews
• Coaching HR Business Partners
• Negotiating works agreements
• Apprenticeship recruiting
• SAP SF
• Knowledge Management System