WhatsApp Expert in Munich

Outcome: Implementation of an APS solution (Eyelit) across multiple international production sites, including definition of target planning processes, integration architecture (SAP – APS via middleware), and alignment of complex manufacturing requirements (e.g. autoclave planning, alternative routings). Establishment of governance structures, steering formats and decision frameworks to manage scope, cost and timeline across multiple stakeholders. Successful handover of project leadership to internal successor, ensuring continuity and sustained project delivery.

Role in Project: Project Lead / Program Manager

Main Tasks in Project:

• Led APS implementation across multiple plants (Germany, Canada, France, US) with focus on end-to-end planning & scheduling processes and system integration
• Acted as central interface between business stakeholders (plants, operations), IT (SAP/middleware) and vendor (Eyelit)
• Drove requirements engineering, including consolidation of plant-specific requirements and steering of sign-off process
• Managed vendor (Eyelit) performance, including scope clarification, effort discussions and commercial alignment
• Identified and challenged gaps between standard APS functionality and complex manufacturing requirements (e.g. autoclave planning, batch optimization, alternative routings)
• Defined and implemented project governance structures, including Steering Committees, risk reporting and decision frameworks
• Led escalation management on cost overruns, scope deviations and delivery transparency
• Coordinated integration strategy (decision for custom middleware vs. standard connector) and alignment with SAP landscape
• Improved project transparency and way of working, including definition of reporting structures, tracking logic and communication cadence
• Facilitated alignment between global and local stakeholders to ensure feasible timelines, resource planning and plant readiness
• Prepared and delivered SteerCo updates and executive decision documents
• Managed structured project handover to internal project lead, including knowledge transfer, documentation alignment and stakeholder transition.

• Project management, PMO, digital strategy, go-to-market strategy, growth strategy, marketing management, communication concepts
• Implementation of digital marketing activities
• Online sales, campaign management, performance marketing
• Conversion rate optimization, CRM, customer retention

• Engage with stakeholders across departments to identify and document business needs, goals, and objectives.
• Conduct interviews, workshops, and surveys to gather comprehensive requirements for Salesforce solutions.
• Configure Salesforce products such as Sales Cloud, Service Cloud, Marketing Cloud, Health Cloud, and Data Cloud to align with the company's requirements.
• Analyze existing business processes and identify opportunities for improvement and automation within the Salesforce platform.
• Build campaigns, automation and journeys, data management, API and integrations, scripting and customization, analytics and reporting, introduction of generative AI capabilities.
• Develop custom applications using Apex, Visualforce, and Lightning Components; create and customize Salesforce objects, workflows, validation rules, and triggers; implement custom user interfaces using Lightning Web Components (LWC).
• Develop training materials and conduct training sessions to ensure effective user adoption of Salesforce solutions.
• Provide ongoing support to end-users, addressing issues and ensuring they are proficient in using Salesforce tools.
• Create and execute test plans, including unit testing, integration testing, and user acceptance testing (UAT).
• Identify and resolve issues, ensuring that Salesforce solutions meet business requirements and quality standards.
• Design and implement customized reports and dashboards to provide actionable insights and support data-driven decision-making and product delivery.

• Led B2B Mar-Tech strategy and €3.5M+ project alignment across 18+ markets, functioning as the primary bridge for freelance consultant - Product/Tech/Sales stakeholders.
• Implemented 40+ personalized customer journeys in Salesforce Marketing Cloud (SFMC), achieving a 30% uplift in conversion rate through marketing automation.
• Conducted competitive analysis and utilized market insights to define a unique value proposition, driving a 34% increase in website traffic through strategic execution.