IBM SPSS Experts in Germany

• Marketing Strategy: Lead the end-to-end analysis and evaluation of cross-channel marketing campaigns across the entire Customer Journey. My focus is identifying optimization potential and deriving clear, actionable recommendations that drive measurable business impact.
• Data Science & AI: Advanced predictive modeling (Churn, LTV), market basket analysis, clustering, and real-time AI-powered audience discovery utilizing RAG/LLMs.
• Marketing Analytics & Measurement: End-to-end attribution analysis, Marketing Mix Modeling (MMM), audience segmentation, conversion path analysis, and A/B testing across all major platforms.
• Data Engineering & Reporting: Designing and managing robust, multi-platform data pipelines (BigQuery, GCP) for data consolidation, automated dashboard generation, and critical API integrations.

• Building, implementing and selling automated Data Science solutions such as Scorecard Factory and Forecast Factory
• Implementation of automated end-to-end cloud processes
• Development of LLM and NLP models
• Creation of interactive reports
• Support for national and international large corporations as well as medium-sized companies in implementing ML projects

• Defined the vision, strategy, and roadmap of AI-powered analytics products, ensuring they met the business needs of Sales, Marketing, Finance, and executive teams across Europe.
• Collected business requirements, prioritized AI product features, and led Agile development of forecasting and analytics solutions. Defined product specifications, user stories, and acceptance criteria to ensure successful delivery.
• Collaborated with business stakeholders, Product Owners, data scientists, ML engineers and software engineers to transform AI models into scalable business products and integrate AI insights into operational workflows.
• Designed and implemented Generative AI solutions leveraging Large Language Models (LLMs) to automate reporting and enable natural-language querying of enterprise data, reducing manual effort by approximately 30%.
• Defined product goals and success metrics, tracked product performance and user adoption, and continuously improved the product based on user feedback and business results.
• Established data governance, master data quality and reporting standards across SQL, BigQuery and Power BI environments to ensure reliable, secure and scalable analytics.

• External consultant for various projects in the automotive industry.

• Data-driven business and performance analysis

• Analysis, interpretation and validation of complex business data

• Identification of trends, risks and potential areas for improvement

• Translation of analytical findings into actionable business recommendations

• Preparation and presentation of results for business stakeholders

• Support for one of the largest logistics service providers in handling ServiceNow tickets in the areas of SAP MDG, Business Partner (BP), customer and supplier master data
• Technical analysis and resolution of tickets through in-depth review of various database tables
• Creation and maintenance of accounting clerks in the system
• Deactivation of company codes using transports
• Carrying out mass changes with LSMW (Legacy System Migration Workbench)

• Coordination of and communication with project stakeholders
• Schedule and cost planning as well as monitoring for complex construction and infrastructure projects
• Creation of documentation, studies, concepts, cost calculations, and reports

• Calculation of attribute importance based on driver analyses
• Interpretation, reporting, and consulting

• Member support, personal communication, and secretarial work.
• Coordination of golf school, pros, fitting, driving range, and catering; organization of sports operations.
• Representation in financial and course matters; GMVD: cand. Certified Club Manager.

Development of AI-based and classical models for analyzing medical and patient data, including medication analyses, diagnosis analyses, forecasts, procedure analyses, dosage analyses, comorbidity analyses, prescription analyses, patient potential analyses, and referral profile analyses. Analyses in the area of Real World Evidence.

• Gathering customer requirements
• Planning the subproject
• Designing and defining KPIs
• Designing and developing models and visualizations of the results using customer dashboards
• Developing and implementing DWH adjustments
• Deriving recommendations for action

Methods, technologies: Simulation, Artificial Intelligence, Python, R, SQL, Microsoft Power BI, Amazon Web Services, Elasticsearch, PostgreSQL, Databricks, Multivariate Statistics

• Strategic rebuild and initial integration of the B2B CRM as the basis for a scalable and sustainably automated lead management process
• Building and optimizing CRM processes and CRM campaign management לאורך the entire customer lifecycle
• Developing, planning, and implementing lead generation strategies for trade fairs, roadshows, partner sites, and other relevant B2B touchpoints
• Designing and modeling differentiated customer journeys and workflows for different target groups, touchpoints, and phases of the customer lifecycle
• Designing first-touch and branding flows to systematically move new contacts into automated CRM journeys
• Building lead nurturing processes for automated qualification, activation, and further development of leads until they are ready for sales
• Designing and implementing marketing automations to reduce manual processes and scale the delivery of relevant content
• Developing and optimizing automated lifecycle campaigns based on user behavior, interactions, interests, and lead status
• Campaign management for email marketing and B2B communication, including editorial newsletters, trigger and automation emails, as well as ad hoc campaigns
• Responsibility for newsletter sign-ups as well as optimization of the underlying processes and consent journeys
• Consent management and optimization of opt-in processes as the basis for compliant and scalable CRM communication
• Planning and implementation of ad hoc campaigns including A/B testing as well as continuous optimization of content, sending logic, and conversion
• Analysis and evaluation of CRM performance and derivation of specific measures to increase engagement, lead quality, and conversion
• CRM strategy consulting and workflow modeling with a focus on automation, scalability, and a consistent customer experience
• Technical setup and structuring of data instances as well as coordination and support of data migrations
• Optimization of data and system processes as the basis for automated and target-group-specific CRM communication
• Internal and external stakeholder management as well as coordination of interfaces and external agencies
• Technical project management from strategic concept development through implementation to analysis and continuous optimization

• Building a cross-functional product team to develop a super app
• Advising and mentoring to support the team and provide input (technical & soft skills)

Study Contract Manager (SCM) for the global CRO Thermo Fisher GmbH in cooperation with the global pharmaceutical company Astra Zeneca in the department of Cell Therapy Clinical Operations

Following activities are included:

• Adapt global templates of agreements to local use in accordance with local requirements and SOPs.
• Develop and negotiate clinical site budgets based on Fair Market Value.
• Negotiate agreement language and budget with clinical study sites.
• Act as point of contact and interface with Legal if necessary to ensure integrity of contracts.
• For each agreement maintain the status of agreement, budgets, issues, payments, any amendments for the duration of the study, and communications with internal and external sources
• Ensure final contract documents are consistent with agreements reached at negotiations.
• Ensure all agreements are executed in a timely manner contributing to efficient site start-up timelines.
• Support internal and external audit activities.
• Ensure compliance with AstraZeneca's Code of Conduct and company policies and procedures relating to people, finance, technology and security.
• Ensure that all contracts are included in the TMF
• Support preparation and negotiation of a Local Master Service Agreement
• Contribute to process improvements, knowledge transfer and best practice sharing.

• Designed and developed interactive SAP Analytics Cloud (SAC) dashboards and reports for Finance, Supply Chain, Logistics, Procurement, HR, and Manufacturing, covering KPIs such as Profit & Loss, Balance Sheet, Fixed Costs, Headcount, Personnel Expenses, Stock Analysis, OTIF, Production Volume, BOM, Spend, and Compliance to Schedule.
• Built and optimized end-to-end ABAP CDS data models (Basic, Composite, and Consumption Views) using the VDM approach, integrating data from key SAP S/4HANA tables. Strong expertise in ABAP CDS, SQL, SAP data modeling,
• Collaborated with cross-functional teams to define KPI logic, standardized user story templates, resolved BI requests through JIRA, improved reporting performance, and delivered scalable, secure, and business-focused analytics solutions that enhanced decision-making and operational efficiency.
• Trained business stakeholders across various countries on SAP Analytics Cloud (SAC) dashboard usage and developed comprehensive training manuals to promote user adoption and enable self-service analytics.

• Building the world's largest database of market research service providers and survey platforms ([link]