Sidney F.-Product Executive
Check rate
Experience
Freelance
Freelance
For the past year I have been working on up-skilling my agentic development skills. This year I've built multiple tools myself, but also supported clients with design and software development. What I built:
- Full-fledged Australian Real Estate Marketplace
- Procedural Music Engine
- Conversational Prototyping Tool
Product Lead
Midlane
Midlane is an AI-first HR/people operations system for frontline workers. We supported our clients with a end-to-end workforce solution, including:
- Hiring capability
- On-/offboarding & compliance automation
- Employee management (HRIS)
- Payroll preparation capability
Midlane was acquired in Q3 2025.
Took the product from prototype for a test client to a full product suite onboarding and managing thousands of users/employees.
Co-Founder
Molecules for Peace
I co-founded Molecules for Peace as a bootstrapped cybersecurity venture.
We designed, built and launched a next-gen attack surface management tool. It helped our users identify and mitigate threats to their critical infrastructure.
Activities included:
- Conducting user research
- Recruiting beta testers
- Managing GTM
- Executing grant fund applications
VP Product
Passbase
Passbase was a cross-platform identity verification service, used primarily for KYC purposes in the following industries:
- High-compliance industries: Fintech/Medtech
- Sensitive asset products: Mobility
- Age-restricted products
During my tenure I worked with cross-functional teams, and supported platform throughput and managed product quality for end users. We scaled from 10k to 1m verification p.y.
Passbase was acquired in 2024.
VP Product
EatFirst (aka Order-In)
Eatfirst Operational
One of the world's leading platforms in the business food sector with more than 3,000 partners across 8 markets. My main responsibilities included the consolidation of product lines & streamlining of product operations across all international teams & markets post-acquisition (see LEMONCAT).
CPO
Lemoncat
Lemoncat Acquired 2019
LEMONCAT was one of the the leading business & office food platforms in DACH. We built out demand/supply-facing product lines by managing market & customer research, roadmap-creation and execution. Our inventory & offer management tool cut down the time from customer request to offer dispatch from a 3-day average to 3 hours.
Chief Product Officer & Co-Founder
Recare (fka Veyo Care)
Recare (fka Veyo Care) Operational
Today Recare powers 500 hospitals and 14'000 health care providers by automating hospital release management for FR & DE markets. As a co-founder I research & developed the first products, in addition to supporting supply acquisition.
Product Manager & Frontend Engineer
Delivery Hero
- Executed worldwide campaigns
- Planned and implemented internal tools
- Built the first iteration of the Delivery Hero–owned hungryhouse.co.uk Apple Watch app
Founder
sdny
- Projects range from creating promotional & corporate design to setting up full-fledged online flagship stores
- Clients include:
- UBER
- Der Berliner Mode Salon
- NOWADAYS
- Bonsalpo
- Härterei
- Phi Theta Kappa
- Krankenhaus.de
- SkipApp
Chapter Head
Phi Theta Kappa
- Created and maintained digital communication channels, including an informational website, blog, and forum
- Planned and executed community activities and member enlisting projects
- Organized outreach programs, mostly charitable in nature (e.g. "Heroes for the Homeless")
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology, Advertising, Retail, Food and Beverage, Healthcare, and Banking and Finance.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Product Development, Marketing, Information Technology, Research and Development, Finance, and Quality Assurance.
Summary
I help ambitious company build excellent products & streamline their product operations. With 11 years of Product Executive experience I have:
- Built, launched and optimized SaaS-products in multiple industries (F&B, HR, compliance, cybersecurity)
- Scaled international product & engineering teams from prototype to acquisition
- Onboarded and supported enterprise customers
With a background in product design & software engineering I feel comfortable in both, strategy development & execution.
Skills
- Product Strategy & Operations
- Product Design & Behavioural Analytics
- Software Development Cycle Management
- Development Lifecycle Management
- Market & User Research
Languages
Education
Seattle Central Community College
Associate of Arts · Design and Visual Communications, General · Seattle, United States
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Sidney is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.
Sidney speaks the following languages: German (Native), English (Advanced), French (Intermediate).
Sidney has at least 17 years of experience. During this time, Sidney has worked in at least 9 different roles and for 10 different companies. The average length of individual experience is 2 years and 8 months. Note that Sidney may not have shared all experience and actually has more experience.
Based on recent experience, Sidney would be well-suited for roles such as: Freelance, Product Lead, Co-Founder.
Sidney's most recent position is Freelance at Freelance.
In recent years, Sidney has worked for Freelance, Midlane, Molecules for Peace, and Passbase.
Sidney is most experienced in industries like Information Technology, Advertising, and Retail. Sidney also has some experience in Food and Beverage, Healthcare, and Banking and Finance.
Sidney is most experienced in business areas like Product Development, Marketing, and Information Technology. Sidney also has some experience in Research and Development, Finance, and Quality Assurance.
Sidney has recently worked in industries like Information Technology, Banking and Finance, and Healthcare.
Sidney has recently worked in business areas like Product Development, Finance, and Marketing.
Sidney attended Seattle Central Community College for Design and Visual Communications, General.
The availability of Sidney needs to be confirmed.
Daily rate distribution
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Average rates for similar positions
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The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 24 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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