Sidney F.-Product Lead
Check rate
Experience
Product Lead
Midlane
Midlane is an AI-first HR and people operations system for frontline workers. We offered clients a full end-to-end workforce solution, including:
- Hiring tools
- Onboarding, offboarding, and compliance automation
- Employee management (HRIS)
- Payroll prep tools
Midlane was acquired in Q3 2025.
Co-Founder
Molecules for Peace
I co-founded Molecules for Peace as a self-funded cybersecurity startup.
We designed, built, and launched a next-gen attack surface management tool that helped users identify and mitigate threats to critical infrastructure.
Activities included:
- Conducting user research
- Recruiting beta testers
- Managing go-to-market
- Writing grant applications
VP Product
Passbase
Passbase was a cross-platform identity verification service, mainly used for KYC in:
- Highly regulated sectors: fintech, medtech
- Products handling sensitive assets: mobility
- Age-restricted products
During my time there, I worked with cross-functional teams, supported platform throughput, and ensured product quality for end users. We grew from 10k to 1m verifications per year.
Passbase was acquired in 2024.
VP Product
EatFirst (aka Order-In)
As a product executive, my responsibilities included:
- Scaling the product from a proof of concept to the leading online catering service in Germany
- Growing the product and engineering team
- Designing and executing the product roadmap with multiple stakeholders
- Supporting the acquisition in 2019, including a global rollout of our product lines
Formerly known as LEMONCAT, acquired by B2B Food Group in August 2019.
Chief Product Officer & Co-Founder
Veyo Care
Product Manager & Frontend Engineer
Delivery Hero
- Executed worldwide campaigns
- Planned and implemented internal tools
- Built the first iteration of the Delivery Hero–owned hungryhouse.co.uk Apple Watch app
Founder
sdny
- Projects range from creating promotional & corporate design to setting up full-fledged online flagship stores
- Clients include:
- UBER
- Der Berliner Mode Salon
- NOWADAYS
- Bonsalpo
- Härterei
- Phi Theta Kappa
- Krankenhaus.de
- SkipApp
Chapter Head
Phi Theta Kappa
- Created and maintained digital communication channels, including an informational website, blog, and forum
- Planned and executed community activities and member enlisting projects
- Organized outreach programs, mostly charitable in nature (e.g. "Heroes for the Homeless")
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology, Advertising, Retail, Food and Beverage, Healthcare, and Banking and Finance.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Product Development, Marketing, Information Technology, Finance, Quality Assurance, and Human Resources.
Summary
I help ambitious companies build great products and streamline their product operations. With 11 years of experience as a product executive, I have:
- Built, launched, and optimized SaaS products in multiple industries (F&B, HR, compliance, cybersecurity)
- Scaled international product and engineering teams from prototype to acquisition
- Onboarded and supported enterprise customers
With a background in product design and software engineering, I'm comfortable with both strategy development and execution.
Skills
- Web Analytics
- Team Leadership
- Go-To-Market Strategy
- "Not Forbes 30 Under 30 But I'M 1 In A 1,000,000" - My Mum
Languages
Education
Seattle Central Community College
Associate of Arts · Design and Visual Communications, General · Seattle, United States
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Sidney is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.
Sidney speaks the following languages: German (Native), English (Advanced), French (Intermediate).
Sidney has at least 16 years of experience. During this time, Sidney has worked in at least 7 different roles and for 8 different companies. The average length of individual experience is 2 years. Note that Sidney may not have shared all experience and actually has more experience.
Based on recent experience, Sidney would be well-suited for roles such as: Product Lead, Co-Founder, VP Product.
Sidney's most recent position is Product Lead at Midlane.
In recent years, Sidney has worked for Midlane, Molecules for Peace, and Passbase.
Sidney is most experienced in industries like Information Technology, Advertising, and Retail. Sidney also has some experience in Food and Beverage, Healthcare, and Banking and Finance.
Sidney is most experienced in business areas like Product Development, Marketing, and Information Technology. Sidney also has some experience in Finance, Quality Assurance, and Human Resources.
Sidney has recently worked in industries like Information Technology, Banking and Finance, and Healthcare.
Sidney has recently worked in business areas like Product Development, Finance, and Marketing.
Sidney attended Seattle Central Community College for Design and Visual Communications, General.
The availability of Sidney needs to be confirmed.
Daily rate distribution
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Average rates for similar positions
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The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 7 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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