Sidney François - Product Lead

Q: Where is Sidney based?

Sidney is based in Berlin, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Sidney speak?

Sidney speaks the following languages: German (Native), English (Advanced), French (Intermediate) .

Q: How many years of experience does Sidney have?

Sidney has at least 16 years of experience. During this time, Sidney has worked in at least 7 different roles and for 8 different companies . The average length of individual experience is 2 years . Note that Sidney may not have shared all experience and actually has more experience.

Q: What is Sidney's latest experience?

Sidney's most recent position is Product Lead at Midlane .

Q: What companies has Sidney worked for in recent years?

In recent years, Sidney has worked for Midlane , Molecules for Peace , and Passbase .

Q: Which industries is Sidney most experienced in?

Sidney is most experienced in industries like Information Technology , Advertising , and Retail . Sidney also has some experience in Food and Beverage , Healthcare , and Banking and Finance .

Q: Which business areas is Sidney most experienced in?

Sidney is most experienced in business areas like Product Development , Marketing , and Information Technology . Sidney also has some experience in Finance , Quality Assurance , and Human Resources .

Q: Which industries has Sidney worked in recently?

Sidney has recently worked in industries like Information Technology , Banking and Finance , and Healthcare .

Q: Which business areas has Sidney worked in recently?

Sidney has recently worked in business areas like Product Development , Finance , and Marketing .

Recommended expert

Berlin, Germany

Check rate

Experience

Aug 2024 - Oct 2025

1 year 3 months

Berlin, Germany

Hybrid

Product Lead

Midlane

Midlane is an AI-first HR and people operations system for frontline workers. We offered clients a full end-to-end workforce solution, including:

Hiring tools
Onboarding, offboarding, and compliance automation
Employee management (HRIS)
Payroll prep tools

Midlane was acquired in Q3 2025.

Jan 2023 - Jan 2026

3 years 1 month

Berlin, Germany

Remote

Co-Founder

Molecules for Peace

I co-founded Molecules for Peace as a self-funded cybersecurity startup.

We designed, built, and launched a next-gen attack surface management tool that helped users identify and mitigate threats to critical infrastructure.

Activities included:

Conducting user research
Recruiting beta testers
Managing go-to-market
Writing grant applications

Dec 2020 - Nov 2022

2 years

Berlin, Germany

Hybrid

VP Product

Passbase

Passbase was a cross-platform identity verification service, mainly used for KYC in:

Highly regulated sectors: fintech, medtech
Products handling sensitive assets: mobility
Age-restricted products

During my time there, I worked with cross-functional teams, supported platform throughput, and ensured product quality for end users. We grew from 10k to 1m verifications per year.

Passbase was acquired in 2024.

Jan 2017 - Nov 2020

3 years 11 months

Berlin, Germany

On-site

VP Product

EatFirst (aka Order-In)

As a product executive, my responsibilities included:

Scaling the product from a proof of concept to the leading online catering service in Germany
Growing the product and engineering team
Designing and executing the product roadmap with multiple stakeholders
Supporting the acquisition in 2019, including a global rollout of our product lines

Formerly known as LEMONCAT, acquired by B2B Food Group in August 2019.

Aug 2015 - Jan 2017

1 year 6 months

Berlin, Germany

Chief Product Officer & Co-Founder

Veyo Care

Oct 2014 - Sep 2015

1 year

Berlin, Germany

Product Manager & Frontend Engineer

Delivery Hero

Executed worldwide campaigns
Planned and implemented internal tools
Built the first iteration of the Delivery Hero–owned hungryhouse.co.uk Apple Watch app

Jan 2010 - Aug 2017

7 years 8 months

Berlin, Germany

Founder

sdny

Projects range from creating promotional & corporate design to setting up full-fledged online flagship stores
Clients include:
UBER
Der Berliner Mode Salon
NOWADAYS
Bonsalpo
Härterei
Phi Theta Kappa
Krankenhaus.de
SkipApp

Aug 2009 - Aug 2010

1 year 1 month

Seattle, United States

Chapter Head

Phi Theta Kappa

Created and maintained digital communication channels, including an informational website, blog, and forum
Planned and executed community activities and member enlisting projects
Organized outreach programs, mostly charitable in nature (e.g. "Heroes for the Homeless")

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Information Technology, Advertising, Retail, Food and Beverage, Healthcare, and Banking and Finance.

Information Technology

Advertising

Retail

Food and Beverage

Healthcare

Banking and Finance

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Product Development, Marketing, Information Technology, Finance, Quality Assurance, and Human Resources.

Product Development

Marketing

Information Technology

Finance

Quality Assurance

Human Resources

Summary

I help ambitious companies build great products and streamline their product operations. With 11 years of experience as a product executive, I have:

Built, launched, and optimized SaaS products in multiple industries (F&B, HR, compliance, cybersecurity)
Scaled international product and engineering teams from prototype to acquisition
Onboarded and supported enterprise customers

With a background in product design and software engineering, I'm comfortable with both strategy development and execution.

Skills

Web Analytics
Team Leadership
Go-to-market Strategy
"Not Forbes 30 Under 30 But I'm 1 In A 1,000,000" - My Mum

Languages

German

Native

English

Advanced

French

Intermediate

Education

Oct 2008 - Jun 2010

Seattle Central Community College

Associate of Arts · Design and Visual Communications, General · Seattle, United States

Statistics

Experience

Total positions 8

Experience in Information Technology 12.5 y

Avg length 2 y 7 m

Longest experience 7 y 7 m

Global Experience

Countries worked in 2 (Germany, United States)

Primary country Germany

Expertise

Recent roles Product Lead, Co-Founder, VP Product

Main industries Information Technology, Advertising, Retail

Main business areas Product Development, Marketing, Information Technology

Qualifications

Profile

Created

January 2026

Last Update

May 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Sidney based?

Sidney is based in Berlin, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Sidney speak?

Sidney speaks the following languages: German (Native), English (Advanced), French (Intermediate).

How many years of experience does Sidney have?

Sidney has at least 16 years of experience. During this time, Sidney has worked in at least 7 different roles and for 8 different companies. The average length of individual experience is 2 years. Note that Sidney may not have shared all experience and actually has more experience.

What roles would Sidney be best suited for?

Based on recent experience, Sidney would be well-suited for roles such as: Product Lead, Co-Founder, VP Product.

What is Sidney's latest experience?

Sidney's most recent position is Product Lead at Midlane.

What companies has Sidney worked for in recent years?

In recent years, Sidney has worked for Midlane, Molecules for Peace, and Passbase.

Which industries is Sidney most experienced in?

Sidney is most experienced in industries like Information Technology, Advertising, and Retail. Sidney also has some experience in Food and Beverage, Healthcare, and Banking and Finance.

Which business areas is Sidney most experienced in?

Sidney is most experienced in business areas like Product Development, Marketing, and Information Technology. Sidney also has some experience in Finance, Quality Assurance, and Human Resources.

Which industries has Sidney worked in recently?

Sidney has recently worked in industries like Information Technology, Banking and Finance, and Healthcare.

Which business areas has Sidney worked in recently?

Sidney has recently worked in business areas like Product Development, Finance, and Marketing.

What is Sidney's education?

Sidney attended Seattle Central Community College for Design and Visual Communications, General.

What is the availability of Sidney?

Sidney is immediately available part-time for suitable projects.

What is the rate of Sidney?

Sidney's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.