Rafael (Pérez Del Yerro) Marañón-CFO & Finance Transformation Leader | Value Creation | EMEA | CFA, CAIA
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Experience
Director of Finance
Kreative Tech Ventures
Diversified holding with operations across 5 European markets. Finance lead across FP&A, accounting, tax, and group governance.
- Designed and executed a 100-day finance buildout: unified reporting framework, KPI dashboards, intercompany governance across 4+ entities, and M&A readiness playbook.
- Achieved breakeven in 2 out of 3 geographies within 8 months by optimizing pricing, cost structures, and unit economics.
- Created the group holding structure, consolidating 4+ operating entities under a unified governance and reporting framework, resulting in more efficient intercompany funding flows and improved tax and administrative efficiency.
- Partnered with the tech team to automate billing and revenue recognition across marketplaces, cutting billing errors by 40%.
- Led the refinancing and optimization of the group's capital structure, strengthening liquidity, extending maturities, and improving financial flexibility to support long-term growth.
Director of Finance & Managing Director
Arcadea Group
PE holding group with 4 portfolio SaaS companies (€2–9M ARR each), aligned to a €500M long-term investment strategy across EMEA and North America.
- Led annual budgeting and quarterly rolling forecasts for 4 portfolio companies, achieving 95% forecast accuracy and full alignment with PE sponsor reporting requirements.
- Partnered with CEOs to define and track 20+ KPIs across finance, operations, and commercial functions, driving 8% EBITDA margin improvement in under 12 months.
- Cut management reporting time from 15 to 6 days; owned unit economics and valuation reporting for board and PE stakeholder sessions.
- Drove M&A integration projects across portfolio; ensured compliance with local GAAP, IFRS, and Arcadea reporting frameworks.
Director of Finance
Ojin
Finance lead responsible for fundraising, FP&A, cash management, and investor reporting in a multi-stakeholder international environment.
- Secured €18M across seed, Series A, and venture debt rounds; built the financial model and led investor relations with international PEs.
- Introduced rolling forecast model improving budget accuracy from 70% to 90%, enabling proactive cost control.
- Reduced monthly cash burn by 15% through vendor renegotiations and marketing spend restructuring.
- Improved DSO by 20 days, releasing €500k in working capital.
Co-Founder & Co-CEO
relash
Co-founded a B2B e-commerce logistics company across Spain and Portugal. Scaled to 17+ distribution centers before exiting in February 2021.
- Raised €680k across pre-seed and seed rounds.
- Grew revenue 35% YoY through expansion into on-trade and off-trade channels.
Finance Transformation, Interim CFO & Value Creation Partner
Fingate
Own advisory practice delivering finance transformation and CFO leadership across 30+ mandates from VC-backed growth companies to PE environments.
Sectors: retail, manufacturing, fintech, tech, logistics, and healthcare across EMEA, US, and LATAM.
- Delivered 5–15% EBITDA expansion per engagement through SG&A reduction, COGS optimization, pricing redesign, and procurement leverage.
- €150M+ equity and debt raised across Seed to Series C: investor-grade models, data rooms, and investor relations.
- Month-end close reduced from 20 to 5 business days via finance automation, ERP implementation, and process redesign.
- M&A due diligence and PE integration across retail (BENELUX), manufacturing (Spain), and tech (DACH, UK, USA).
- Working capital optimized across engagements through DSO compression from 45 to 28 days and inventory management.
- US GAAP, IFRS, and local GAAP compliance across multi-entity, multi-country environments.
Senior Investment Consultant
Aon
Investment advisory for institutional pension plans across Spain and Portugal.
- Advised on €300M+ in pension assets; led strategic asset allocation reviews and external manager monitoring across equities, fixed income, and alternatives.
- Led and managed a multidisciplinary team of 20+ people across investment research and client advisory functions.
Investment Analyst
AMCHOR INVESTMENT STRATEGIES SGIIC
Research and analytical support for Alinea SICAV, a macro hedge fund, across equities, fixed income, derivatives, and alternatives.
- Financial modelling, portfolio monitoring, risk analysis, and monthly client reporting within a multi-asset hedge fund environment.
Client Financial Manager
Accenture
Operational finance consulting across large-scale multinational engagements spanning multiple industries (3.5 years).
- Designed and implemented contract management, pricing strategy, and operational frameworks for multinational clients.
- Ensured adherence to US GAAP and internal control standards across compliance audits and performance assessments.
- Delivered recommendations on cost efficiency, process automation, and strategic decision-making across multiple industries.
Financial Services Analyst
Accenture
Supported financial analysis and client reporting for large-scale multinational engagements within Accenture's Financial Services practice.
- Assisted with budget tracking, variance analysis, and ad hoc management reporting across client accounts.
- Supported compliance reviews against US GAAP and internal control standards.
- Contributed to early-stage process and cost-efficiency recommendations later carried into the Client Financial Manager role.
Operations Intern
Bratzler & Co.
- Supported daily quality control checks and production monitoring on the manufacturing floor.
- Assisted with inventory management and stock reconciliation processes.
- Contributed initial research identifying potential new market segments for the business.
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Banking and Finance, Manufacturing, Information Technology, Transportation, Healthcare, and Retail.
Business Area Experience
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Experienced in Finance, Accounting, Strategy, Operations, Investments and M&A, and Business Intelligence.
Summary
I build finance functions that create real value, not just report on it.Over 14 years I have worked as CFO, Finance Director and finance transformation partner across PE-backed portfolios, VC-backed scaleups, multinational groups and industrial businesses in EMEA, the US and LATAM. Through Fingate Advisors, my own advisory practice, I have led 30+ mandates across SaaS, fintech, manufacturing, retail, logistics, healthcare and technology.
What that looks like in practice:
- 7 post-merger integrations led across PE portfolio companies, from Day 1 readiness through synergy tracking and ERP consolidation
- 5–15% EBITDA margin improvement per engagement through pricing redesign, SG&A reduction, procurement renegotiation and working capital discipline
- EUR 150M+ in equity and debt financing supported from Seed to Series C, including financial models, data rooms and investor due diligence
- Month-end close reduced by 10–16 days across multiple engagements through ERP implementation, process redesign and reporting automation
- FP&A functions built from scratch with rolling forecasts, driver-based models, KPI dashboards and board-level reporting across multi-entity, multi-country environments
CFA and CAIA charterholder. Fluent in IFRS, US GAAP and local GAAP.
Skills
- Chief Financial Officer (Cfo)
- Financial Planning And Analysis (Fp&A)
- Finance Transformation
- Private Equity Value Creation & Portfolio Operations
- M&A Due Diligence & Post-Merger Integration
- Financial Modelling & Valuation
- Fundraising (Equity & Debt, Seed To Series C)
- Kpi Design & Board Reporting
- Cash Flow & Working Capital Optimization
- Ifrs, Us Gaap & Multi-Entity Consolidation
Languages
Education
University of Mannheim
Bachelor of Business Administration - BBA · Finance · Mannheim, Germany
Universidad Rey Juan Carlos
Bachelor of Business Administration - BBA · Business Administration and Management · Móstoles, Spain
Certifications & licenses
Blockchain Essentials
FutureLeaders
Specialist Course - Digital Marketing
ThePowerDigitalMarketing
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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