Max S.-Product Communication Manager
Check rate
Experience
Product Communication Manager
3CX
- Developed messaging strategy for enterprise PBX products using stakeholder research, market analysis, and AI-assisted workflows
- Created ICPs and messaging frameworks through cross-functional collaboration with Product, Sales, Marketing, and Support
- Conducted partner interviews to validate positioning and messaging fit
- Produced landing page copy, release updates, and ad copy for LinkedIn/Google campaigns
Content Lead
Noda
- Developed messaging frameworks and product positioning for four EU markets with Product, Sales, and regional teams
- Built naming systems and UX copy structures from stakeholder interviews and competitive analysis
- Scaled hybrid team (in-house, freelancers, agency) using AI-assisted workflows for multilingual production
- Supported 200%+ traffic growth and 27x lead increase through SEO-driven content strategy and conversion optimization
Senior Writer
Noda
- Created SEO and GTM content plans to support product launches across key target segments
- Reworked landing pages and sales materials with Product and Marketing to tighten message–market fit and UX clarity
- Built internal editorial standards that helped freelancers, stakeholders, and reviewers collaborate faster and cleaner
Senior Content Writer
Ecommpay
- Owned messaging for the Open Banking solution launch, translating product insight into GTM clarity
- Built a data-driven SEO roadmap and launched a site-wide optimization push alongside external experts
- Helped evolve the brand voice through updated positioning for key products
- Ran full-cycle content ops across teams – from interviews to briefs to live copy
Content Lead
DECTA
- Co-created brand and product positioning frameworks supporting GTM strategy
- Led complete website content rewrite—restructured information architecture and sharpened value proposition clarity
- Built scalable content operations across blog, PR, and media channels
Content Writer
Scandiweb
- Created SEO-optimized content and conversion-focused copy across diverse industries including ecommerce platforms, fashion retail, home services, and nonprofit organizations
- Worked with developers, marketers, and designers to align messaging with technical requirements and business goals
- Helped establish editorial workflows that scaled with agency growth
Web Content Manager
Repharm
- Managed multi-brand web content in regulated environment, balancing compliance requirements with brand tone and user clarity
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Pharmaceutical, Banking and Finance, Information Technology, Government and Administration, and Retail.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing and Information Technology.
Summary
Messaging strategist specializing in turning complex B2B products into clear GTM narratives.
Stakeholder-driven research / Product-market messaging alignment / Content operations / SEO-driven growth
Skills
- Messaging Strategy
- Product Positioning
- Gtm Content
- Seo Optimization
- Team Leadership
- Cross-Functional Collaboration
- Editorial Process Design
- Ai-Enhanced Workflows
Languages
Education
University of Dundee
B.Sc. · Interaction Design · Dundee, United Kingdom
University of Latvia
B.A. · English Philology · Riga, Latvia
Certifications & licenses
Product Marketing Core Certification
Product Marketing Alliance
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Max is based in Egkomi, Cyprus.
Max speaks the following languages: Russian (Native), English (Advanced), Latvian (Intermediate).
Max has at least 11 years of experience. During this time, Max has worked in at least 6 different roles and for 6 different companies. The average length of individual experience is 2 years and 7 months. Note that Max may not have shared all experience and actually has more experience.
Based on recent experience, Max would be well-suited for roles such as: Product Communication Manager, Content Lead, Senior Writer.
Max's most recent position is Product Communication Manager at 3CX.
In recent years, Max has worked for 3CX, Noda, Ecommpay, and DECTA.
Max is most experienced in industries like Pharmaceutical, Banking and Finance, and Information Technology. Max also has some experience in Government and Administration, Retail, and Telecommunication.
Max is most experienced in business areas like Marketing, Information Technology, and Product Development.
Max has recently worked in industries like Banking and Finance, Information Technology, and Telecommunication.
Max has recently worked in business areas like Marketing and Product Development.
Max holds a Bachelor in Interaction Design from University of Dundee and a Bachelor in English Philology from University of Latvia.
Max has 1 certificate: Product Marketing Core Certification.
The availability of Max needs to be confirmed.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 7 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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