Martins V.-Co-founder & CMO · Fractional CMO and AI Go-to-Market Consultant
Check rate
Experience
Independent consultant
vilums.co
- AI agents and MCP for marketing, sales and team workflows; live dashboards; outreach automation; AI discoverability audits; brand identity that AI tools can read; websites you manage from Claude or ChatGPT.
Founder
Worldwide Catamarans & Catamarans For Sale
An AI-first marketplace and a brokerage and dealership platform for catamarans.
- Built and launched two websites, run directly from Claude through MCP connectors (listings, blog, leads, newsletter).
- Authorized dealer for VOYAGE Yachts, O Yachts and Blue Coast Yachts; grew the Facebook community to 131,000+ members.
- Rebuilt Worldwide Catamarans in 2026 and took AI citations from 1 to 41 in six months.
Marketing mentor
Digital Latvia Accelerator
- Lead marketing mentor in the programme for several years in a row, working with 2 to 5 startup teams per programme.
- Topics: market definition and segmentation (TAM/SAM/SOM), positioning, brand identity and voice.
- Early sales: ideal customer profile, CRM setup, lead generation and cold outreach.
- Pitch and one-pager for investors and accelerators; SEO and visibility in AI answers.
Marketing mentor
Inovāciju Akadēmija
- Lead marketing mentor in the programme for several years in a row, working with 2 to 5 startup teams per programme.
- Topics: market definition and segmentation (TAM/SAM/SOM), positioning, brand identity and voice.
- Early sales: ideal customer profile, CRM setup, lead generation and cold outreach.
- Pitch and one-pager for investors and accelerators; SEO and visibility in AI answers.
Marketing mentor
Riga Tech Girls
- Pro bono marketing mentor for early-stage founders.
- Topics: market definition and positioning, early sales and lead generation, brand identity, SEO and visibility in AI answers.
Co-Founder & CMO
Abillio
The compliance layer for paying contractors across borders: invoicing, tax settlement and reporting without a local entity.
- Bootstrapped to more than €35K a month in revenue; 17,000+ freelancers served and €22M+ paid out since 2021.
- Lead marketing, growth, partnerships, fundraising and customer interviews.
- Organic search: average Google position from about 30 (early 2025) to about 8 (since Oct 2025), and 100+ citations in AI answers (Perplexity, Google AI, Gemini) across 29 pages.
- Built a team of AI agents for research, outreach, reporting and meeting notes: work gets done about 5x faster.
Country Lead Latvia
Vässla Micromobility
- Country lead for Latvia at an electric mobility startup making scooters and other rideables (contract role).
- Activated the brand in Latvia: won the first brand ambassadors, ran PR activities with several published articles, and set up the social media accounts.
- Organised product demos and test rides.
VP Customer Acquisition · Head of Marketing
CENOS
Electromagnetics simulation software for engineers.
- Built the B2B sales and marketing engine: inbound channels, SEO, and a structured US sales team.
- Helped close the first enterprise annual contracts.
Marketing mentor
Buildit Accelerator
- Lead marketing mentor in the programme for several years in a row, working with 2 to 5 startup teams per programme.
- Topics: market definition and segmentation (TAM/SAM/SOM), positioning, brand identity and voice.
- Early sales: ideal customer profile, CRM setup, lead generation and cold outreach.
- Pitch and one-pager for investors and accelerators; SEO and visibility in AI answers.
Marketing mentor
StartSchool
- Lead marketing mentor in the programme for several years in a row, working with 2 to 5 startup teams per programme.
- Topics: market definition and segmentation (TAM/SAM/SOM), positioning, brand identity and voice.
- Early sales: ideal customer profile, CRM setup, lead generation and cold outreach.
- Pitch and one-pager for investors and accelerators; SEO and visibility in AI answers.
Head of Marketing
Catchbox
Throwable wireless microphone sold worldwide.
- Grew brand and product awareness in the US, Europe and Australia; hired and led the marketing team.
- Defined brand guidelines, voice and assets (video, packaging, brochures); ran the Shopify and Amazon presence, SEO and social media.
Senior Marketing Manager
AirDog
The world's first auto-follow drone for action sports.
- Planned and ran the 2014 Kickstarter campaign ($1.37M) and the media relations around it.
- Built the brand (name, visual identity, messaging) for the US and European markets; set up the Amazon Launchpad brand page.
- Ran trade shows (CES, ISPO), athlete sponsorships and partnerships, PR, referral and affiliate programs; produced product videos from storyboard to edit.
Founder, CEO
Alus Vēstniecība
craft beer shop and distribution warehouse
Partner, Video Producer
DIA Studio
- TV ads, music videos, live events and aerial video for agencies, festivals and brands (Red Bull, Hill&Knowlton, Positivus and others): location scouting, filming, editing and post-production.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Professional Services, Banking and Finance, Education, Retail, Sport, and Information Technology.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Sales, Research and Development, Logistics, Information Technology, and Product Development.
Summary
For 20 years I have built brands, products and marketplaces: from a Kickstarter launch of a flying camera drone to a bootstrapped fintech used by more than 17,000 freelancers. Today I help teams plug AI agents (Claude, ChatGPT) into their marketing, sales and operations, so that every meeting, campaign and conversation makes the next one easier.
- 17,000+ freelancers have used Abillio since 2021
- €22M+ paid out through Abillio
- $1.37M Kickstarter campaign led at AirDog
- 131K+ members in the catamaran Facebook community I run
Skills
Marketing & Growth
- Go-To-Market Positioning
- Account-Based Outreach
- Seo & Geo Content
- Social Media
- Brand Identity
- Pr & Events
- Marketing Hiring
Ai & Automation
- Claude Code
- Chatgpt / Codex Mcp
- Ai Agents
- Whisper (Latvian)
- Make.Com
- Clay
- Heyreach
- Smartlead
- Attio
- Ahrefs
- Windsor.Ai
Creative
- Photoshop
- Illustrator
- Premiere Pro
- Video Production
- Packaging Design
Build
- Next.Js
- Vercel
- Supabase
- Shopify
- Wordpress
- Claude Artifacts
Languages
Education
Baltic International Institute
BSc · Economics, Marketing
RISEBA University
Economics, Commerce, Business · Rīga, Latvia
Certifications & licenses
Sales & Marketing
500 Startups
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Martins is based in Riga, Latvia.
Martins speaks the following languages: Latvian (Native), English (Advanced), Russian (Advanced), Spanish (Elementary).
Martins has at least 16 years of experience. During this time, Martins has worked in at least 10 different roles and for 14 different companies. The average length of individual experience is 1 year and 2 months. Note that Martins may not have shared all experience and actually has more experience.
Based on recent experience, Martins would be well-suited for roles such as: Independent consultant, Founder, Marketing mentor.
Martins's most recent position is Independent consultant at vilums.co.
In recent years, Martins has worked for vilums.co, Worldwide Catamarans & Catamarans For Sale, Digital Latvia Accelerator, Inovāciju Akadēmija, and Riga Tech Girls.
Martins is most experienced in industries like Professional Services, Banking and Finance, and Education. Martins also has some experience in Retail, Sport, and Information Technology.
Martins is most experienced in business areas like Marketing, Sales, and Research and Development. Martins also has some experience in Logistics, Information Technology, and Product Development.
Martins has recently worked in industries like Professional Services, Banking and Finance, and Education.
Martins has recently worked in business areas like Marketing, Sales, and Research and Development.
Martins holds a Bachelor in Economics, Marketing from Baltic International Institute.
Martins has 1 certificate: Sales & Marketing.
Martins is immediately available part-time for suitable projects.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 18 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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