Martin Dobrý-Delivery Manager, PO/PM
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Experience
Delivery Manager
The Adecco Group
Projects:
- Career Assistant / chatbot that enables speeding up and scaling up the first phase of recruitment (sourcing). Use case with Amazon. Combining predefined and AI/NLP-driven conversations in the recruitment process. Building a highly efficient team and coaching on agile methodologies.
- Salesforce: analyzed and redesigned the existing project and overall process to ensure that future delivery will be not only feasible, but also on time and within budget.
Freelance
Hive42 s.r.o.
Examples of clients:
- CTU / METRO experiment (2026-now, part time) - External Project Manager for a Czech science experiment to be performed at the ISS (International Space Station). Project: METRO (MEtabolic gases TRansfer for Optimised algae growth). Consortium partners: Czech Technical University, Czech Academy of Sciences - Institute of Chemical Process Fundamentals, esc Aerospace, SVT
- Průša Research (2025-now) - eShop Product Manager (mixed role of Product Manager, Delivery Manager, Scrum Master, Transformation)
- Blindspot AI (2023-2024) - Senior Consultant focusing on AI projects mainly for Automotive and Industry segments. With a focus on GenAI (i.e. Ask Your Data chatbot – aid.ai), but also covering other competencies like Machine Learning, Optimization (route, production, planning), Anomaly & Fraud detection, Automation
- Volvo (2023-2024) – Project Manager on mobile app development
- Vogel Communications Group (2023) - Scrum Master on a project developing a 3D training system for the automotive industry (mechanics/mechatronics training)
- BMW & MINI (2021-2022 via Berylls) - focus on Digital Vehicle Sales (direct online sales, B2C, B2B), supporting a large transformation project from the portfolio side (Jira, Confluence). Focused mostly on backlog refinement, structuring and prioritization methods in a complex interdependent environment.
- Direct Online Services (2021) - Product Owner role to establish a pilot for intranet pages (prioritization, connection to other systems, data quality/QA) as well as collecting suggestions for the current eShop in the UK and DE (SW DEV, working with the Python, Django DEV team)
- PetCenter.cz - (2019) eCommerce manager - management of multiple eCommerce sites in multiple countries, leading and coaching the team (online marketing, customer support), budgeting, expansion planning and reporting
Senior Project Manager & Co-Founder, later COO
ŠKODA AUTO DigiLab s.r.o.
Project and Product Manager with a dedicated Scrum team
HoppyGo (P2P Car Sharing) new mobility service development from concept, through prototype/PoC, MVP to the #1 P2P car sharing in the Czech Republic.
Business case, KPIs, supplier management, board approval (ŠKODA AUTO investment).
Later appointed to the HoppyGo Supervisory Board and COO role in ŠKODA AUTO DigiLab.
AI initiative within ŠKODA AUTO – first AI project (Sound analyzer) and taking part in AI Open Days to collect ideas relevant for the business where AI could be helpful
Operations Manager
eBay
Built and continuously grew the Prague team (Email specialist, Database analysts, Onsite Marketing Operations and QA specialist) supporting eBay Prague operations. Including digital transformation towards agile methodologies (Lean, Six Sigma, Kanban, Scrumban, Scrum)
Digital Operations Manager
Wunderman
Client: Microsoft
Region: Europe (WE + CEE + single subs)
Team: 29 consisting of Project managers, Team Leads, Developers and Editors
Responsibility:
- overseeing all website-related work (production/maintenance)
- single point of contact for key internal and external stakeholders
- Managing various Microsoft websites in Western European markets
- Delivering campaign updates across the region within a defined scope and set deadlines
- Working from the agency side, making sure both client and agency meet their goals and satisfaction levels are maintained
Freelance / Contractor
- 2017- Online marketing and Project management
- 2016 - Headhunter @ DigiMates.cz
- 2002 – 2014 Brands: Microsoft, Gigaset / Siemens, Apple, Ford, O2, Wunderman...
I was working mainly for advertising agencies and their clients. In the past, my clients covered car, printing, IT/telco and industry sectors. My roles varied depending on the project: Delivery Manager, Project Manager, Scrum Master, Product Owner, Digital Operations Manager
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Automotive, Information Technology, Advertising, Telecommunication, Retail, and Manufacturing.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Operations, Project Management, Product Development, Marketing, Human Resources, and Information Technology.
Summary
Extensive track record of successful program and project delivery management, in the last 8 years predominantly in an Agile environment (mostly Scrum). Leading, coaching and scaling teams. Combined with 15+ years of managing software development teams with a focus on websites, eCommerce and marketing automation.
Skills
- Digital Transformation
- Delivery Management
- Product Owner
- Digital Strategy
- Crm
- Online Marketing
- User Experience
- Analytics
Languages
Education
Prague University of Economics and Business
Bc · Management, Marketing · Prague, Czech Republic
Certifications & licenses
Google Tag Manager Fundamentals
Google Analytics
Elements of AI
University of Helsinki
Microsoft Power BI
Udemy
Professional Scrum Master
Scrum.org
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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